meds 3109 project write up final

7/30/2019 Meds 3109 Project Write Up Final

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Daniel Ansell Meds 3109 Project

Welcome to my Meds 3109 project, For this project we were given the choiceof two styles of projects, the first one was a designed based product whichinvolved designing and coming up with ideas for a product but not physically

making the product. The second one was designing and creating a website. Idecided to peruse the first object and come up with a design project. I choosethis due to I wanted more creative freedom with the idea of designingsomething.

Research and ideas:

With the design brief chosen I had no idea what kind of project I was going todo, so I went to the library and here I looked at some creative reviewmagazines as recommended by my tutor I also looked around at some ideas

on the internet. The idea that stuck out to me the most at the time was to dothe launching of a new venue. With this I could do a step-by-step unveilingstage using social media and other tools in order to make a successfulcampaign. So the product idea at this stage was a website and series ofposters.However after showing this to my tutor, he told me my ideas were very basicand he didnt quite understand what I was trying to achieve so he told me toreconstruct my ideas clearly and think about how I would achieve thisrealistically. I struggled to come up with any strong ideas.At this stage I then took a step back and thought about my idea and had tothink about reconsidering what I was doing as it looked like the idea wasntworking after all. So because of this I went back to the drawing board and rethought my idea, I started looking at things that could make good campaigns, Idropped the idea of doing a live music venue event and also the idea of doinga step-by-step campaign. I first started using food as my planning point findinglots of good food commercial and campaigns, however the idea didnt reallyappeal to me and I couldnt stay focused on the idea, as it just wasntinteresting. I then also tried looking at cereal as an idea because I thoughtthat would be more interesting, but again I didnt think the idea was strong. Ithen started looking again for other ideas and eventually I felt the idea ofglobal warming would work well.

I started to do planning with global warming In mind, I looked at advertsfrom other sites and also started looking at great adverts. Below is two sites Ilooked at for ideas.

http://www.1stwebdesigner.com/inspiration/creative-smart-advertisements/

http://justcreative.com/2008/07/30/192-of-the-best-smart-clever-creative-advertisements/

It was here in some of these adverts that I got the idea of merging adverts intoreal world environments and saw how this can make effective advertising.
http://www.1stwebdesigner.com/inspiration/creative-smart-advertisements/http://justcreative.com/2008/07/30/192-of-the-best-smart-clever-creative-advertisements/http://justcreative.com/2008/07/30/192-of-the-best-smart-clever-creative-advertisements/http://justcreative.com/2008/07/30/192-of-the-best-smart-clever-creative-advertisements/http://justcreative.com/2008/07/30/192-of-the-best-smart-clever-creative-advertisements/http://justcreative.com/2008/07/30/192-of-the-best-smart-clever-creative-advertisements/http://www.1stwebdesigner.com/inspiration/creative-smart-advertisements/


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I Decided I would design a product that would look like a real everydayobject but actually be a piece of art that would lead people to a website aboutglobal warming.I did some research on global warming and things that people can do to helpglobal warming and also how its effecting us.

I then decided along with my three real world adverts I would also mock up awebsite that links to the adverts as well as a mini mobile site, so that ifsomeone saw the product in reality they would be able to check it there andthen while its still in their mind.Doing my research I also decided that I was going to make the adverts a lotdarkener than previous government attempts at getting people to recycle, dueto this will be more thought provoking and make people think it also fitted thetheme better.

I then started doing some rough designs.

Design and planning stage (for the real world project):

I started by planning out some rough designs; here I came up with severalideas for the real world project these ideas try to incorporate objects that

people interact with every day of their life.As you can see by the sketch book drawings tothe left I had several different ideas theseincluded a broken down car, a melted bin, atree burnt, a message about rising sea levels ona sea front, a bus shelter with hole in it due tothe o-zone being destroyed, a box that caughtwater to show excessive rain, trees blow byexcess winds, rusted water fountains, benchesbeen strip to their bare, dried up lakes, wastingwater and polluted glass.

After I had finished doing my drawings I took astep back and started to analyse them and triedworking out which ones looked the best. Iquickly realised the best and most effectiveones will be things that are normal to people

and that they seeevery day on aday-to-day basis.

This ruled outseveral of the designs but still left me with thedecision of which ones to take forth to the finalreal world stage because of this the next step Idecided to take was to mock up six of myfavourite designs in Adobe Illustrator.

This would allow me to see the designs better,more realistically and also give me a 3D vision


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to work with in order to see which ideas would work the best when placed intothe real world, The next sections gives an analysis of the six designs I did andlooks at how I limited six down to three designs.

The six mock up designs:

1) Tree Design

This design looks at severe weather changes due to global warming, morespecifically increased winds. Changing weather forecasts is one of the morevisible effects of global warming that people can see on a day-to-day basis.This design takes that day-to-day change to the extreme with trees that havebeen bent due to the wind has Deformed the trees, because of the changingconditions.The design is not very clear, but I feel the idea is good. As it does take a day-to-day object manipulate it to show global warming.However I feel other ideas I had were stronger and decided that this ideawould not be taken forward, due to it would not be possible to create in thereal world because of planting a tree and manipulating it in real life would be adifficult challenge. Though doing it in Photoshop for this project would havebeen easy.

2) Bench Design

The next design looks at conserving materials such as plastic, wood andmetal and how we should be conserving these materials until we can findalternative to make objects that dont involve using fossils fuels. So the mainfocus of this Bench is Recycling and Cutting Down. Which is exactly what has

happened to the bench. The idea of this is that the council have had to cutdown and conserve on materials due to everyone else hasnt which has


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forced half a bench that is made out of pure metal. The idea is that the benchis stripped down to the bare and on where the one seat is, a sign about howthe local council had to save materials because people didnt recycle. I thinkthis idea is effective because it does take an everyday item that people useand turn it into something unusable by the public, unless the person is very

stubborn. I have decided to take this product through to the next stage of myproject due to its simplicity and effectiveness.

3) Bin Design

This Design looks at again temperature changes due to global warming, thistime focusing more on increased temperature with a bin that looks normal butall the plastic has melted making the bin un function able, this again takes theidea of an everyday item that is normal to people and manipulating it to tryand make a difference. This product would aim to make people wastingenergy stop and recycle more in order to slow down the ice caps melting andkeep temperatures down before its too late. I decided against using this ideabecause I feel it was not as effective as other designs and also didnt havemuch of an impact when constructed. Due to there would be other binsnearby or could actually cause more littering when used in reality.

4) Bus stop

This idea uses a bus stop to show how people polluting the environment aremaking the hole in the o-zone layer bigger. This idea is again looking atchanges in the environment and how people being uncaring and not thinkingabout the environment is affecting the planet. Holes in the o-zone layer are

caused by excess pollution from cars and factories and this exampleexaggerates the idea of creating an actual hole in the o zone layer, which in


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turn has made a hole through the roof of a bus shelter. I liked this idea a lotbecause it causes inconvenience to the nature of a bus shelter, which is toprotect people from the rain and sun and while for the most part the sheltercan still do its primary function the nature of the shelter is broken with theadvert. I have decided this will be kept as one of my final ideas as it fits the bill

of originality and creative while also still function as an everyday object.

5) Drain

The next idea looks into recycling and over use of water, the idea is that thereis an overflowing pipe that keeps flowing lots of water direct into a drain on thefloor and this will be done by channelling the water into the drain by hollowingout the ground mildly. This allows for the water to recyclable and makes thecompany not actually waste water but also demonstrates to people the pointof wasting water, by seeing an image that does play on the idea of through itdown the drain, in this case water. I like the idea because its effective, it couldbe a disturbing to some people how much water looks like it is being wastedand it also gets them thinking. I have decided I will use this as one of my finalideas as well because of these reasons.

6) Glass pollution

The final idea I came upwas showing colour stainson the glass of a busyshopping centre to showpollution in the air by thingssuch as car and wastedfuel. The idea would be that itwould make pollution in the air a morevisible thing compared to just an idea.However I felt the idea wasnt very good as a

shopping centres in reality would not accept the idea to be on their buildingprobably and also there isnt much creativity to the idea its very static


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uninteresting and doesnt get people thinking, I was also sure people haddone this kind of thing before, so I have decided not to use this idea either.With my three designs decided, the drain, the bus stop and the bench. I thenwent to take some real world pictures in order to mock up the final designs ofmy project, this will allow me to see what the designs would look like in the

real world using Photoshop and other tools.

Making the Designs:

I started with the pipe design as I was able to get this done in Leicester whereas the other two I would have had to do at home as they would have beeneasier in a village setting.

1) Pipe design

I started the pipe design by looking for areas, which had a pipe, a drain on the

floor and water draining lining and also somewhere that had a lot of space sothat I could put the logo near by. I looked around on Goggle maps andrealised that near Demontfort University campus had most of these things thatI was after. So during December I set off to take pictures and in the end thesewere the images that I used, as shown below.


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All of the pictures above I took for the merging of the image apart from theflood in new york picture and the reason I used this in stead of getting my ownwas because at the time we were experiencing no rain in Leicester and wewere not going to experience enough rain so that I could create a realistic andimaginative merge of a image. So I had to make do with this image I found on

the Internet.

After this I then took all the images into Photoshop and clipped them alltogether along with the sign I had also made which is below.

The idea of the sign was to make peoplestop and think and also give them linksstraight to the website as well as aFacebook and twitter while the thought ofglobal warming is in peoples head, all of theimages where then put together in order tomake the image to the left.To the right is the finish product of how thereal world project would look in reality. Thismock would be a place in the real worldenvironment with constant running waterand also a sign to go with it allowing people

to stop and think about the out come.Overall I am happy with this Real worldadvert, it looks convincing and realistic andI believe it is an effective way to stop andget peoples attention while also providingthought provoking scenarios to peoplesevery day lifes in a way that is semi-inconvenient.


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2) Bus Stop Design

I then went back to my home village, this allowed me to take some pictures ofbus stops that werent modern in order to make a more realistic advert, it willalso give me a chance to see how my real world adverts would work in a

village environment instead of in a city, below are the pictures I used for thisdesign

For this advert I only used one image,there were many back up imageproduced of scenery and differentangles taken in order to make sure thatI got the angle write for the advert andalso to make sure that if I need background to fill in the hole it was available

and I didnt have to go back for it.

This is the sign Ialso produced for the advert; again it follows the sametheme of asking the audience questions. While they aregoing about their every day needs. It also follows the

house stylewith textplaced in thesame locationand with the sameQR code, twitter andFacebook link. This would showthat in the real world that these

adverts are a series of thingslocated are linked and are not justrandom acts.

After editing this is how the realworld edit would look. The top hasthe hole through the bus stop andthis represents the hole that isbeen cause in the o-zone layer,

with the floor having a sign belowwhich when it rains would be


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rained and when the sun is out would have the light shined on it. The circlewas cut out with having bits missing and then changed to the same colour asthe sky behind it. This was the most realistically look I could get usingPhotoshop. Though in reality the hole would actually be carved.

I am please with the outcome of this real world advert and feel that in realitythis would be a very effective market strategy and also causing a mildinconvenience to people while causing them to stop and think at a point intime when they have not a lot to do because in theory they would be waitingfor the bus this also is eye catching enough that even people walking pastmay take interest in it.

3) Bench design

The bench design was the hardest of all the designs. This is because it wasvery hard to find a modern day bench that was purely made out of plastic or

wood. Which in order for the advert to work had to be made of these materialsas this advert was show conserving materials. In the end I could not find abench that was purely made of these materials so I had to make do with stoneand wood below are the images that I used in order to create a real worldlooking image.

For this real world advert these were

the images I used, the picture of thePub is used as a back ground image,the main image is the bench in the topleft which was edited heavily in orderto take away the bottom part of thebench and remove the back groundwhere as the bench in the top rightpicture was used to give the signsupport in the middle


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This is the sign that was designed for theBench picture again the sign conforms to the

same style as the last two signs having aQR code, twitter and Facebook and thereis the same questioned style followed by a

sentence like the other signs.

This is the final result of the merge,You can see how the bottom part of

the bench has been taken out andreplaced with the sign which wouldact as single seat in reality causinga mild inconvenience to somepeople who may want to sit withfriends or together.

Overall I feel this real world projectis successful but not as successfulas the other two creations making itthe weakest out of the three, this isdue to I could not find the right design of bench and also the picture was verytricky to edit together making a not so convincing image in the picturehowever if this were to be put in a real world environment the bench would bemade of all plastic or all wood in order to make the message about conservingmaterials realistic.

Conclusion:

Overall I am please with how the project has turned I believe that if thesethree adverts were made and constructed in the real world they would make

people stop and think and hopefully check out the website, even if peopledont check out the website the products would still have a direct impact ontheir lives and in turn making the people who are affected take some kind ofnotice on a mental level and make a positive start subconsciously, even ifthey dont acknowledge the problem and look at the website straight away.

After this I then progressed onto making ka website that would back up theprojects, but to start this I needed to do research into what current sites wereavailable and how I could make it appeal to my target audience of 18 to 28year olds.


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Research and planning (Website Design):

I started off the next section of the product by looking at existingenvironmental sites and seeing what they are doing most of them were thesame, but have different variations depending on the age group there aimed

at. Below I have picked out four examples to talk about Green Peace,Recycling-guide, Recycle now and National Geographics Environmentalsection.

Green Peace Is a charityorganisation that doescampaigning in order to helpanimals and the environment fromsuffering, its website is aimed atits member and also recruiting

new members by them makingthem interested in helping theworld. The target audience of thewebsite is 20 50 year olds, thewebsite is very factual and has alot of text which may put offyounger audiences as it has littleto hold their attention.

The next site I looked at was recyclenow a website that tells people whyto recycle and how to recycle eachindividual item effectively. RecycleNow is a government website and isaimed at familys so any where from25 75 year olds is their targetaudience. The website does it aimhaving little distractions and the siteis clear simple and concise. The

colour scheme is good and thewebsite achieves its aim.

The third example I picked wasthe National geographic site, theenvironment section on thiswebsite is not a major feature ofthe site but is part of one its manyinformation sites, National

geographic produces a monthlymagazine and runs a website


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telling people about the world, animals and the environment. It also does stufffor television and kids so it does a wide range of things for differentaudiences, because of this its unclearwhat age group its aiming for thisparticular section I have looked at.However the site is very plain with lots of black and white, small text and

graphic pictures to capture peoples attention. The site has an upper class feeland would catch audiences attention and make them think constructively.

The final site I looked at is an oddone out to the others as it isaimed at kids, you can tell this bythe colour and drawings of acartoon tin can promotingrecycling the site is vibrant, eyecatching and has pictures tocatch young children attention,

the age group it is aimed at feelsaround 4 13 everything hassmiley faces on it but the sitedoes get the message acrossthat recycling is important anddoes It in the way that appeals toa child audience.

These sites all contained lots ofinformation but I believe theydidnt hold peoples attention very well especially for people in the bracket ofyoung adults (18-28) as people will spend very little time looking at newwebsite if it doesnt instantly catch their attention. Especially in todays modernculture of been able to browse the internet freely and accessible anywhere ona regular basis because of this I did some research into what captures peopleattention and what makes people interested when they click on a site.

Once I had finished searching around I found that the best thing to keeppeoples attention held were the following:

Graphics

Videos Short Sentences

Heading and sub headings

Not too plain

Not too crammed

Professional style

Layout

Design

Bold

Thought provoking

Not too many choices Social validation


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Food, sex and danger. Are the three things that catch peoplesattention on the Internet the most.

Stories make people interested

Show commitment and passion for the subject.

With all the information gather this led me to make up some rough variationsand designs for my website

Designing the website:

I started designing my websites by drawingsome sketches, which can be seen here. Herewe will look at these different drawings step bystep. The theme of the website was going toconvene ideas of time, lost memories and Icecaps melting and they had to be merged inaway that the target age group of 18 -28 wouldfind interesting and thought provoking this is inorder to carry on the theme of the thoughtprovoking real world adverts which people willhave seen before hand and got them interestedin the website.

The first drawing (Top left) very muchfocused on the aspect of time with the idea ofhaving a ticking watch this would allow people

to see that time is ticking away and with the combined image of the ice caps itwould show to consumers that there is only a limited amount of time to savethe ice caps. The website would have been largely text based but alsoincluding graphs and pictures to keep audiences hooked. While I liked thelayout and idea of an interactive banner at the top, I didnt feel it had too manystrengths and a idea of a largely text based site was against what my aims asit didnt allow me to apply to my target audience, as diagram and drawingswould be much more and efficient.

The second drawing (Bottom Left)was much more picture focused andused the idea of an image as the

centrepiece for the website. The imagewas of an iceberg with images clippedinto it. Clicking on the pictures wouldallow pop outs to come out for certainareas such as saving energy orconserving materials. This meant thatthe image would be the central point ofthe website. I also came up with theidea that the iceberg would sink intothe sea meaning that the optionswould disappear as time faded away,

which in turn reflects reality. This idea I


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felt was very strong and so I continued to make picture-based websites.The third drawing (Top Right) stuck with the idea of keep website designs

simple and was using words for strong meanings with little pictures. The ideawas the words Its Not Too Late would be in black and stand out in a shiningwhite background and below pictures taking people to individual links on

issues. However this idea I decided was not strong as it was too simple and inturn just look boring and lazy when it comes to designing a website.

The fourth drawing (Bottom Right) was still sticking with this idea of simpleand moving images and had a running shower with a water stream that wasconstantly following to show people how much they could be wasting and inthis running stream the links to the next section of the sites would flow with itcirculating. I like this idea it was simple yet efficient, though the design wasflawed in several ways with some tweaking though it was workable.After studying the drawings for some time I came to the conclusion that mysecond drawing of an iceberg was my favourite, due to its simplicity and abilityto captivate a audience easily and efficiently without requiring lots of reading

in order to get an audience interested.

Researching styles:

I then started researching styles and ideas for my website and saw manydifferent ideas including high intensity graphics and flashy images but Idecided these were not portraying the simplistic and catchy style I was after inmy project. It was then when I came across the style of a childrens pop upbook and I realised this simplistic and appealing style would be different andcould capture my target audience, especially with games such as Little BigPlanet been very popular among my target market, I then did some researchinto this area.

I started off by looking at traditional pop upbooks and seeing how this simplistic styleworks and appeals, the picture on the leftshows the bright colours and simple drawing.Something that I felt would have to be in myproject as well as it allows the picture to standout and gives a real pop out effect.

When looking at more books and examples Ithen noticed that making sure that stuff looksthree dimensional by layering carefully andaccurately can be affective and useful as astyle. The book on the right shows how evenusing dull colours can be effective to makepop up books has a strong effect.


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I then looked in to how many gameshave adapted this cartoon pop up stylein recent years, Here is a game that

has taken the style in a much moregraphic and detailed way and used thewhole aspect of story books and popup books to display a story line in agame.Little Big Planet also is a very popular

game that has this same style, Here the shaping of buildings and texture verymuch helped me to decided how to help shape my items within my websitewill look.

I finally briefly looked at cellshading and 2D/3Dgraphics. These aregraphics that appear 2D butare actually 3D items. Thiskind of style is normally boldcolours and deep texture astyle that I hope to portray inmy website.

With all my research complete I thenwent and made a template design inadobe Illustrator to make a still exampleof my website before taking it into AdobeFlash to add the moving aspects.


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Making the Website:

With all my research done, I set out to start making my website. The firstdesign looked like below.

The design kept the simpledesign of the pop up books andbold colours were eye catchingbut simple. The iceberg hassome 3D aspect to it, in order tomake it stand out among thebackground and foregrounddesigns. The design also haspictures pinned to the iceberg onthe websites these will displaythe links to more information

about the certain topic regardingglobal warming when clicked on.After I designed this, I talked tomy tutor and we came up withseveral ideas that would improvethe drawing, so with these newdrawing I then recreated theimage, which then looked likethe image blow when complete.The difference in this one are the

icons are much larger allowing for people to see the options more clearly andutilizing the space on the ice berg, The waves are bigger and more vibrantthis gives the more room and makes them less crowded when they move and

also again supports the basic pop upstyle. The replay button has also beenadded to the diagram which allowspeople to restart the animation when ithas finished when the website is built.Now the design was complete It wastime to animate how the site wouldfunction in flash. I had never used

flash before so to get to grips I had tolook at many tutorials and guides, tostart off I used the waves and createda simple wave animation to practicemy skills on which looked likeAppendix item 1

Once I had got the hang of animatingI started to animate the design andput it into action using flash.


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As you can see in Appendix item 2 the iceberg floats for a while and theneventually sinks symbolising to people that their options are slowly goingaway from them. The animation will be able to reset by the circling replayanimation in the top corner. The waves and cloud also move in a pop up stylehaving circling movements. The waves and clouds were originally going to

have pop up style joints attached to them though when trying out this idea itproved un-effective and not very strong.

After the home page of the website was designed the next thing to do wasdesign the logo to go onto the home page.

Designing the Logo:

Designing the logo was a simple processes, Iwanted a logo that was simple, easy to

recognise and was easily translatable to anaudience. The colour schemed would begreen, yellow and blue, colours thatsymbolise, nature, energy and pure. Thiswould communicate to my audience that thecompany wants change for a greener future.This is a strategy that many companiesincluding green peace and BP have beenusing for a couple of years. I first started offmaking my design by doing some drawings.

I did multiple drawings but afterwards thefollowing two were the strongest. The firstideas (top left) isplaying on thewords Enviroportand using the idea

of plugging in the environment to the Internet inorder to get results. Linking Ethernet cables belowthe title, while the idea sounded good, it looked

unappealing on paper and also I was worried notall people in my age group would understand theimage did this. So because of this I decided not touse this image as the logo.The other idea I had was the strongest to the right,The idea was to have two ports and in gatewayscoming from both the letter O in Enviroport Theseports would have a gradient slide going into themand then a light replacing the O I decided thisides was simple, yet effective and works perfectlyfor my website. So the next thing I did was design

the logo in Adobe Illustrator.


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This was what the finish product lookedlike when I finished designing the first

time using the green, blue and yellowcolour scheme as originally mentionedI thought I had done a effective andefficient logo. The Logo has a niceshading of colours to give it a 3D effectand makes the green Balls look likeballs of energy. In the end I decided toreplace the O with a yellow dot as itlooked better. Though unfortunately I

was unable to get two yellow dots due to the fact that I wanted the green ballsto be big enough to conceal the whole of the word, though despite this I feel

this logo looks good and fits the brief of my project.

However after talking with my tutor and re examining my work I realised thelogo could be improved due to there could be more colour and also the fontcould be better because of this I went back to Adobe Illustrator and madethree new versions of my logo.

This was the first idea I came up withthis idea I felt was very strong I hadtaken the old logo and changed thecircle to have a Venn diagram wherethe green and blue merge to make ayellow and on top of this I also put a

world atlas behind the logo order tosymbolise that this is the world andEnviroport wants to make it greener,

better and protect it. The new font isalso modern and a style that manyyoung adults will be familiar with as itused in their market place a lot onadverts that appeal to them, clothingbrands and pictures that they shareon the internet.

The next idea was another take onthe original but this time instead red and blue were used I thought the coloursmay be more effective, I also made the middle part of the picture not so

prominent and kept a merged style like the original image. The font that wasused is also a more relaxed and slouched style than the previous two fonts


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This then lead me to go to my finalidea, which is the two tests, merged

together to include the best coloursand fonts. In this one though the text ismoved up and the world atlas isdisposed of.Overall I am a lot more pleased withthe new images they are a lot moreprofessional clearer and give a vibe ofhonesty, trust and eco. I have decidedthat the logo I am going to keep is the

top one with the world atlas behind it. This is because I feel It gives anappropriate message to viewers as it says, we want to make the world

greener at Enviroport. Though on very small prints the third logo may be abetter alternative to be used in some occasions.The next part that needed to be design for my website was the pop outs thatwould display when the options were clicked on my website.

Designing the Pop-Outs:

Designing the pop out was a simple task as this was the part of the websitethat would stop being creative and start to focus on providing informative andfactual information.

The pop out is the same style as the pictures that were click upon, but insteadwould have a white background with black frame, this is because it makes text

easier to read. The slides will also have graphics so that people can pick upkey information easily and efficiently.


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Above is the finished image, this will be the pop out that covers the majority ofthe background website when clicked upon. You can see that it trys to keeptext to a minimal having a short introduction and one text section. The otherpart is made up as a graph to making easy information for people to digest.The logo is also included on the website as well as a picture of some coins,

these are to make the pop out more visual and hopefully make people want toread the website. As if they just saw a lump of text with no pictures it wouldhave been strongly off putting for my target audience. The logo was put on thesite to keep the style consistent throughout the website.The final bit of the project was to set out how the whole site would looktogether on a computer and also on a mobile phone.

The Final style:

First of all looking at on a computer or a tablet, the final style would follow theconsistent design of being a puppet show.

When typing in the URL of the website(www.enviroport.com) users will begreeted with a starting animation withclosed red curtains that when clicked uponopen and first of all reveal the logo in bigand the word presents before the wholefinal animation pops up

The animation will then play likeis shown in the flash above withthe replay button been at the

side at any time allowing peopleto restart the animation of the
http://www.enviroport.com/http://www.enviroport.com/http://www.enviroport.com/http://www.enviroport.com/


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iceberg, This will not take them back to the very start with closed curtainsthough to save inconvenience but will just restart the animation of the icebergfrom scratch. While the flash animation is playing it allows people to click onthe individual subjects/photos and this leads people to the individual pops outthat were made earlier, which all differ depending on the subject clicked upon.

Overall I am pleased with this design, its effective looks professional andgives the website the overall style I was aiming at throughout my project. Theanimation would be drawn better by an actual animator but the way theconcept is display and with professional in the certain areas working onimproving things like the animation and several drawing I believe it would be aeffective and efficient website.

On a mobile phone, to speed up time and also to save peoples bandwidthwhen using 3G or 4G the website would play a much more static role, in order

for people to quickly access the topics. Theanimation would not play and instead they would

be greeted with a static version of the site whichwhen clicking on the links will display a newwindow or tab with the relevant information on It.This is so that all variations of mobile phones willbe able to run the website quickly and efficientlyand not struggle even if someone is in a placewith very bad 3G signal in the country. The sitewill also appear if people scan the QR codeslocated on the real world advert signs.


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Critical Overview of the Project:

The aim of this project was to produce a Global Warming advert that wouldbe effective to the target audience of 18-28 year olds and people who aregoing to be new home owners for the first time ever. This target age group

was aimed at because as well as this age group being new home ownersthese people are also young and will be susceptible to change their wayscompared to an older age group which may already be stuck in their ways.The age group was specifically targeted by using radical and differentadvertising compared to past attempts, which would motivate young peopleand get them thinking and interested in Global Warming.

To fulfil the aim of this project I designed three real world adverts and awebsite to support it, the real world adverts are all be based on products thatpeople use in the public sphere on a daily basis, these are things such as busstops and benches and they would be manipulated to make people thinkabout Global Warming in a constructive way. I decided in the project that I

was going to manipulate a bus stop, a bench and a drain pipe. These servicesare common to people on a daily basis and would catch peoples attention ifthey were changed and obstructed from their daily function. I feel overall thereal world products produced were effective and conveyed a serious messageto people in a way that makes people stop and think about Global Warming.All the real world products are possible to construct in any city, town or villagein the UK and all follow a serious message via their consistent style, I feel theplanning and elimination process for choosing the suitable mediums tomanipulate was done in a constructive way that selected the best formats formy project and the mock ups provide a realistic example of how the projectswould be constructed in real life.

The second part of the project was to produce an effective website thatwould support the real world designs, the website had to stick to theinnovative style that the real world designs also aimed to provide, afterresearch and planning the best way to achieve this aim was to use thepuppet, cartoon, cell shaded style that is becoming extremely popular amongyoung adults in todays culture. This would mean providing my targetaudience with a product that appeals to them rather than children or givingthem a serious warning or advert that many adults get about global warming.Overall I feel the website is effective it gives information in a constructive waythat has never been tried and provides young adults with a fun and bright

website that contains a serious message behind it. The website mimics achildrens popup book but with the cell shaded style that young adults arefamiliar with from television and video games and of course from childrensbooks as well.

At the start of my project I made myself several mile stones that werespaced out with approximately five weeks between them; this allowed me topace my work efficiently and effectively. The first objectives were to have mydesigns planned then designed and eventually I lead through to make mywebsite and finally my mobile website. By making my objectives realistic thisallowed my project to be done within a reasonable time frame and alsoallowed me to focus on individual aspect of the projects one by one, instead of

building everything all at once. I feel I managed my project well and by having


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the mile stones I was able to make sure I was on track with the project alongthe way.

At the beginning of my project it was unclear what my project would focusaround as I knew I wanted to do a design project but could not purely focus ona concept idea. I went through many different ideas and themes that

constitute of music, cereal, food brands and I many more before I settled onGlobal Warming, Which I picked because I believed it was an important topicwith a loop hole in the market not focusing towards new home owners/ youngadults. The topic of Global Warming also allowed me to have creativefreedom in my project and try interesting and new designs which is how Icame across designing real world adverts as when I was looking in previousproject research. Once I had decided on global warming and my project ideawas established I was consistent with the route I used to form my project.

When the project was first set out there were many project requirementsthese were that the project would appeal to a target age group of 18 -28primarily new home owners either going to university or just moving out of

their parents house for the first time. The advert would also be unisex and notbe gender specific and also not being specific to any minorities. I feel thatoverall the project hit all of these aims and constantly though out the wholeproduction processes this target audience was considered along the way asdesigning a product for the wrong audience would make the productworthless.

Overall I am thoroughly pleased with how the project has been executedfrom start to finish, though at the start I had multiple problems trying to find aneffective project to produce. However in the end I feel that I came up with astrong concept, idea and supporting artwork. The project has been designedwith the target audience in mind from start to finish and I believe that ifproduced in the real world the project would be very effective on my targetaudience of 18 -28 year olds and new home owners due to its innovativitycompared to past attempts by over companies. The design is specificallydesigned with this age group and target audience in mind and will appeal tothem but could also appeal to a younger audience and even potentially anolder audience as well. In the real world I think the project is likely to succeedbecause the real world adverts are something that people are forced toacknowledge and cant avoid, it causes people to stop and think and take inthe situation subconsciously if they dont do anything productive consciously.Though the idea is very strong and would work efficiently and well in the real

world there are several bad points that the website and real world projectcould suffer from. The first thing is that while the real world project may be agood idea as an idea it may not work well or be efficient in real life as theideas may either be incredibly annoying and make people be disinterested inthe product been advertised or the product may just not be realised wheninteracting with the real world environment. This could happen in the case ofall the projects as they try to disrupt peoples lives to gain attention though notin a drastic way. The website also has it flaws as well, as people running onvery old computers or people with bad internet connection may not always beable to load the site quickly which could put them off, while this problem hasbeen solved for mobile users it is assumed that computer users will have a

good enough internet connection and fast enough computers to run the site,as well as having a flash player. So the pre assumed requisites of a computer


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and its provider is a negative to the website. Another problem is that somepeople may not realise that the pictures with titles are clickable if they are notstrong with computers. A sentence could have been added to the top of thewebsite to explain how it worked however I assumed this wouldnt be aproblem for many people in my target age group as many would have grown

up with computers and having the text would ruin the theme of the site. If Ihad the chance to do the project again, I would have liked to focus on makingthe website stronger rather than making the website more of an add on. Moretime would also allow me to improve my skills on Adobe Illustrator and Flashas with more knowledge I believed I could have built a much more polishedreplica of what would happen on the actual website in reality. Though despitethe minor flaws with the project I feel that overall the project has beensuccessful and would work efficiently in the real world and would captivate mytarget audience.

Final Designs:Real world Project 1


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Real World Design 2


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Real World Design 3


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Logo


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Website Pop Out

meds 3109 project write up final

Documents