mediarun festiwal 2014 damian winkowski desmart conventica
TRANSCRIPT
When software and hardware meet the marketer – what technology will change in a daily life of marketing person
The SAILOR!
Strongman!
Runner!
I LOVE CATS <3
First technology on Earth
1439
Inventor (PRINT)!
Press
First tragedies
Press
First SPAM
MASS COMMUNICATION
From 140 characters to 140 characters!
1879
Inventor nr 2 (Edison)
Machines
We have created them to rule them all
Old marketing guy
huge EGO
arrogant
alcohol addicted
Different tools
TECH
Important moments
Where the revolution has started? Back to the roots
Do you talk to your pets?
I do!
MECLIENT
Would you speak to machines?
We live in interesting times…
25 % of people (white collars - would connect they brains to Wi-FI)
The study was conducted by Cisco on 3,700 adults working in white-collar jobs in 15 countries.
WTF?
Does “status quo” exist anymore?
Generation X
Generation Y
Walking on the moon?
New marketing guy
Psychologist Visioner
Data Analyst Creative Guy
Curious about the Future
Two sides of coins
What does it mean for you, Marketer?
How does it change the way you work on a daily basis?
ADVICE nr #1
The web you know will be different
Watch this movie!
How many devices are connected to you?
ADVICE nr #2
Customise and create dedicated message
Everyone expect
something different
funindesign.pl
ADVICE nr #3
Automate processes
1 year after the implementation…tim.pl
250 K EUR daily
> 30 % revenue online
ADVICE nr #4
Be UP to date (technically)
ADVICE nr #5
Collect relevant data and predict the future
ADVICE nr #6
Learn from Techies (yes, talk to developers)
“Steve, it’s gonna be huge”
read smart books!
ADVICE nr #7
Start experimenting with software and hardware
ADVICE nr #8
Listen to the user. He wants to be in charge
I am a HERO!
Why should I care?
Ignorants pay the price
Remember this one thing…
Thanks for listening!
www.desmart.com
Let’s get in touch!bit.ly/Mediarun2014Apple
bit.ly/Mediarun2014Android