Our main influential artist ‘Cheryl Cole’ uses social media such as ‘Twitter’ and ‘Facebook’ to create a relationship with her fans. This works well when she’s launching a new video (image 1) as she can just ‘tweet’ or ‘fb’ a message and her fans would get it instantly, it also create a personal bond from the fans perspective as they realise that there ‘idol’ cares about what they want ect. (image 3) shows a fan ‘tweeting’ her.

Social media