media kit - roto sports, inc · • magazine print ads • radio ads ... awards than espn, sports...

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1 Media Kit August, 2018

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Page 1: Media Kit - Roto Sports, Inc · • Magazine Print Ads • Radio Ads ... awards than ESPN, Sports Illustrated and Yahoo! Sports combined*: • 62 awards from Fantasy Sports Writers

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Media Kit

August, 2018

Page 2: Media Kit - Roto Sports, Inc · • Magazine Print Ads • Radio Ads ... awards than ESPN, Sports Illustrated and Yahoo! Sports combined*: • 62 awards from Fantasy Sports Writers

21 Years ofPremiumFantasy SportsNews

Since 1997, RotoWire has delivered award-winning sports content via web sites, mobile apps,e-mails and magazines.

Fantasy Sports is growing by leaps and bounds.Ride the wave of popularity and build your brandwith RotoWire. Promotions include:

• Home Page & Sport Page Takeovers• Web Site Banners• Email Sponsorships• Mobile Web/App Banners• Magazine Print Ads• Radio Ads• Podcast Sponsorships

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Page 3: Media Kit - Roto Sports, Inc · • Magazine Print Ads • Radio Ads ... awards than ESPN, Sports Illustrated and Yahoo! Sports combined*: • 62 awards from Fantasy Sports Writers

Align your brand with RotoWire’s Award-Winning Content

RotoWire dominates the industry inawards for quality content, with moreawards than ESPN, Sports Illustrated andYahoo! Sports combined*:

• 62 awards from Fantasy SportsWriters Association (FSWA) since2004, 24% of all awards since 2004

• 16 awards from Fantasy SportsTrade Association (FSTA) since1999, more than any otherorganization

RotoWire's news team features a dozenfull-time editors and a network of 200+experienced writers covering each proteam and college conference.

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* Sources: FSWA and FSTA

Page 4: Media Kit - Roto Sports, Inc · • Magazine Print Ads • Radio Ads ... awards than ESPN, Sports Illustrated and Yahoo! Sports combined*: • 62 awards from Fantasy Sports Writers

Why Fantasy Sports?• 59.3 million people playing fantasy sports in North America*• The average fantasy sports player has these demographics*

– 71% male– Average Age: 32– 53% have a Household Income of $75K or higher– 50% College Degree or More– The typical Fantasy Sports fan spends $653/year on fantasy sports– 67% have full-time employment

• Buying Habits**– 79% buy beer, versus 49% for average sports fan– 93% buy fast food, versus 86% for average fan– 90% own athletic shoes, versus 81% for average fan– 58% own game console, versus 42% for average fan

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Sources: * FSTA (http://fsta.org/research/industry-demographics/ ), 2017** Fantasy Sports Trade Association

Page 5: Media Kit - Roto Sports, Inc · • Magazine Print Ads • Radio Ads ... awards than ESPN, Sports Illustrated and Yahoo! Sports combined*: • 62 awards from Fantasy Sports Writers

Home Page & Sport Page Takeovers

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Prices heavily depend on seasonality and availability

Page 6: Media Kit - Roto Sports, Inc · • Magazine Print Ads • Radio Ads ... awards than ESPN, Sports Illustrated and Yahoo! Sports combined*: • 62 awards from Fantasy Sports Writers

Banners(web site &mobile)

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Page 7: Media Kit - Roto Sports, Inc · • Magazine Print Ads • Radio Ads ... awards than ESPN, Sports Illustrated and Yahoo! Sports combined*: • 62 awards from Fantasy Sports Writers

Banner RatesBanner Size CPM

970x90 Large Leaderboard $4.25

728x90 Leaderboard $4.00

300x250 Medium Rectangle $3.75

300x600 Filmstrip $4.00

320x50 Mobile Leaderboard $3.50

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Page 8: Media Kit - Roto Sports, Inc · • Magazine Print Ads • Radio Ads ... awards than ESPN, Sports Illustrated and Yahoo! Sports combined*: • 62 awards from Fantasy Sports Writers

SponsoredE-mailBlasts

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Page 9: Media Kit - Roto Sports, Inc · • Magazine Print Ads • Radio Ads ... awards than ESPN, Sports Illustrated and Yahoo! Sports combined*: • 62 awards from Fantasy Sports Writers

E-mail Sponsorship RatesSponsored E-mail Blasts CPM

200K Opted-In Fans $9.00

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Daily Email Reports CostTwo Weeks $300

One Month $500

Two Months $800

Classified advertising in our email reports. The reports are adigest of the news on our web site and are actively read byour users. They elect to sign up for email delivery of thenews. We send out nearly 50,000 email reports per week.All advertisements are five lines of text, 68 characters acrosswith a sixth line of the site’s URL.

Page 10: Media Kit - Roto Sports, Inc · • Magazine Print Ads • Radio Ads ... awards than ESPN, Sports Illustrated and Yahoo! Sports combined*: • 62 awards from Fantasy Sports Writers

Mobile Ads

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Mobile Opportunities Cost320x50 MobileLeaderboard $3.50 CPM

Page 11: Media Kit - Roto Sports, Inc · • Magazine Print Ads • Radio Ads ... awards than ESPN, Sports Illustrated and Yahoo! Sports combined*: • 62 awards from Fantasy Sports Writers

RotoWire’sFantasy Football Guidehas been a fan favoritesince 1999

2019 Print Placement Rate

Back Cover $4,080

Inside Front Cover $3,550

Inside Back Cover $2,700

Page Three $2,600

Page Five (Table Of Contents) $2,350

Full Page, 4-color $1,900

Full Page, black & white $1,260

Half Page, 4-color $1,180

Half Page, black & white $950

Quarter Page, black & white $750

For 18 years, our Fantasy Football Guidehas been the “must-have” publication forfantasy football players.

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Page 12: Media Kit - Roto Sports, Inc · • Magazine Print Ads • Radio Ads ... awards than ESPN, Sports Illustrated and Yahoo! Sports combined*: • 62 awards from Fantasy Sports Writers

RotoWire’sFantasy Baseball Guidehas been a fan favoritesince 1999

2019 Print Placement Rate

Back Cover $3,650

Inside Front Cover $3,025

Inside Back Cover $2,330

Page Three $2,250

Page Five (Table Of Contents) $1,900

Full Page, 4-color $1,600

Full Page, black & white $1,050

Half Page, 4-color $1,050

Half Page, black & white $850

Quarter Page, black & white $650

For 18 years, our Fantasy Baseball Guidehas been the “must-have” publication forrotisserie baseball players.

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Page 13: Media Kit - Roto Sports, Inc · • Magazine Print Ads • Radio Ads ... awards than ESPN, Sports Illustrated and Yahoo! Sports combined*: • 62 awards from Fantasy Sports Writers

Radio ads on Sirius XM• Live Reads

• :10, :30 and :60second ad spotsavailable

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Radio Ads Cost:30 Ad (Pre-produced) $140 each

:60 Ad (Pre-Produced) $225 each

:60 LIVE Read $300 each

Page 14: Media Kit - Roto Sports, Inc · • Magazine Print Ads • Radio Ads ... awards than ESPN, Sports Illustrated and Yahoo! Sports combined*: • 62 awards from Fantasy Sports Writers

Podcasts Advertising Options

• Sponsorships• 30-second live reads• 60-second live reads

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Page 15: Media Kit - Roto Sports, Inc · • Magazine Print Ads • Radio Ads ... awards than ESPN, Sports Illustrated and Yahoo! Sports combined*: • 62 awards from Fantasy Sports Writers

Shannon McKeownVP of Advertising Sales

[email protected]: (608) 310-4278 x121

C: (517) 214-5883

F: (608) 441-9622

Shannon McKeownVP of Advertising Sales

[email protected]: (608) 310-4278 x121

C: (517) 214-5883

F: (608) 441-9622

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