2012 bma carolinas pro ads awards

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2012 ProAds Awards Banquet

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This is the presentation from the BMA Carolinas 2012 ProAd Awards banquet on 9/27/12 featuring the best B2B marketing campaigns in North and South Carolina. Congratulations to all the winners!

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Page 1: 2012 BMA Carolinas Pro Ads Awards

2012 ProAds Awards Banquet

Page 2: 2012 BMA Carolinas Pro Ads Awards

Extending Our Appreciation to our Judges & Sponsorsto our Judges & Sponsors…

Page 3: 2012 BMA Carolinas Pro Ads Awards

TOTAL COMMUNICATIONS PROGRAMDivision 1

Total Communications Program under $200,000

(includes media and production costs)

Page 4: 2012 BMA Carolinas Pro Ads Awards

title: Destination Delivered Campaigntitle: Destination Delivered Campaign client: Estes

VantagePointg

Page 5: 2012 BMA Carolinas Pro Ads Awards

title: A.O.R.N. Trade Showtitle: A.O.R.N. Trade Showclient: Berchtold

VantagePointg

Page 6: 2012 BMA Carolinas Pro Ads Awards

Title:A.O.R.N. Trade Show

GOLDA.O.R.N. Trade Show

Client:BerchtoldBerchtold

Agency:VantagePointVantagePoint

Page 7: 2012 BMA Carolinas Pro Ads Awards

title: 2 Millionth Vehicle Celebrationtitle: 2 Millionth Vehicle Celebration client: BMW Manufacturing

VantagePointg

Page 8: 2012 BMA Carolinas Pro Ads Awards

Title:2 Millionth Vehicle Celebration

GOLD2 Millionth Vehicle Celebration

Client:BMW ManufacturingBMW Manufacturing

Agency:VantagePointVantagePoint

Page 9: 2012 BMA Carolinas Pro Ads Awards

TOTAL COMMUNICATIONS PROGRAMDivision 3

Interactive Campaign (full) email, landing page, lead forms, surveys, etc.

Page 10: 2012 BMA Carolinas Pro Ads Awards

title: Destination Delivered Campaigntitle: Destination Delivered Campaign client: Estes

VantagePointg

Page 11: 2012 BMA Carolinas Pro Ads Awards

TOTAL COMMUNICATIONS PROGRAMDivision 4

Integrated Campaign, Web & Traditional

Page 12: 2012 BMA Carolinas Pro Ads Awards

title: T.H.R.E.A.D. client: American & Efird

DoggettDoggett

Page 13: 2012 BMA Carolinas Pro Ads Awards

title: ECIA Membership Campaign p p gclient: ECIA

Phasetwo bizPhasetwo.biz

Page 14: 2012 BMA Carolinas Pro Ads Awards

title: Destination Delivered Campaign p gclient: Estes

VantagePointVantagePoint

Page 15: 2012 BMA Carolinas Pro Ads Awards

SPACE ADVERTISING CAMPAIGNSDivision 6

Three- or four-color B2B campaigns under $200,000

Page 16: 2012 BMA Carolinas Pro Ads Awards

title: Truckload Ad Campaignp gclient: U.S. Xpress

VantagePointVantagePoint

Page 17: 2012 BMA Carolinas Pro Ads Awards

title: Wax Alternativeclient: Cascades Sonoco

SELMARQSELMARQ

Page 18: 2012 BMA Carolinas Pro Ads Awards

title: Marble Smoothclient: Sonoco

SELMARQSELMARQ

Page 19: 2012 BMA Carolinas Pro Ads Awards

SPACE ADVERTISING SINGLE ADSDivision 8

Fractional page or fractional spread, black and white or color

Page 20: 2012 BMA Carolinas Pro Ads Awards

title: The Choice is Clear Adclient: tesa tape

VantagePointVantagePoint

Page 21: 2012 BMA Carolinas Pro Ads Awards

SPACE ADVERTISING SINGLE ADSDivision 10

Three- or four-color page under $75,000 (includes media and production costs)

Page 22: 2012 BMA Carolinas Pro Ads Awards

title: Vacancy Adyclient: U.S. Xpress

VantagePointVantagePoint

Page 23: 2012 BMA Carolinas Pro Ads Awards

title: How Many Waysy yclient: Cascades Sonoco

SELMARQSELMARQ

Page 24: 2012 BMA Carolinas Pro Ads Awards

SPACE ADVERTISING SINGLE ADSDivision 11

Three- or four-color page over $75,000 (includes media and production costs)

Page 25: 2012 BMA Carolinas Pro Ads Awards

title: “Own Your Own Brand” Iced Tea Adtitle: Own Your Own Brand Iced Tea Adclient: S&D Coffee, Inc.

Phasetwo.biz

Page 26: 2012 BMA Carolinas Pro Ads Awards

title: “Own Your Own Brand” Coffee Adtitle: Own Your Own Brand Coffee Adclient: S&D Coffee, Inc.

Phasetwo.biz

Page 27: 2012 BMA Carolinas Pro Ads Awards

DIRECT MAILDivision 15

Single printed mailing piece

Page 28: 2012 BMA Carolinas Pro Ads Awards

title: Key Accounts CFY Directy

PreGel AmericaPreGel America

Page 29: 2012 BMA Carolinas Pro Ads Awards

title: The Choice is Clear Direct Mailclient: tesa tape

VantagePointVantagePoint

Page 30: 2012 BMA Carolinas Pro Ads Awards

DIRECT MAILDivision 17

Single or multiple mailings which include incentives valued under $25 per campaign

Page 31: 2012 BMA Carolinas Pro Ads Awards

title: You’re the Star Mailingtitle: You re the Star Mailingclient: Berchtold

VantagePointg

Page 32: 2012 BMA Carolinas Pro Ads Awards

GOLDTitle:You’re the Star MailingYou re the Star Mailing

Client:BerchtoldBerchtold

Agency:VantagePointVantagePoint

Page 33: 2012 BMA Carolinas Pro Ads Awards

PROMOTIONAL MATERIALDivision 19

Capability and facilities brochure

Page 34: 2012 BMA Carolinas Pro Ads Awards

title: Blue Meets Green Brochureclient: T&S Brass

VantagePointVantagePoint

Page 35: 2012 BMA Carolinas Pro Ads Awards

PROMOTIONAL MATERIALDivision 20

Product specifications brochure, product catalogs

Page 36: 2012 BMA Carolinas Pro Ads Awards

title: 2012 Products At A Glance Catalogstitle: 2012 Products At A Glance Catalogs

PreGel America

Page 37: 2012 BMA Carolinas Pro Ads Awards

title: 2012 Annual Catalogtitle: 2012 Annual Catalog

Tropical Foodsp

Page 38: 2012 BMA Carolinas Pro Ads Awards

PROMOTIONAL MATERIALDivision 21

Special promotions

Page 39: 2012 BMA Carolinas Pro Ads Awards

title: Lottery Promoyclient: Henny Penny

VantagePointVantagePoint

Page 40: 2012 BMA Carolinas Pro Ads Awards

title: Agency Change T-Shirtg y g

VantagePointg

Page 41: 2012 BMA Carolinas Pro Ads Awards

title: S&D Coffee Challenge Recipe Booktitle: S&D Coffee Challenge Recipe Bookclient: S&D Coffee

Media Bonsai

Page 42: 2012 BMA Carolinas Pro Ads Awards

GOLDTitle:S&D Coffee Challenge RecipeS&D Coffee Challenge Recipe Book

Client:S&D Coffee

Agency:Agency:Media Bonsaio sa

Page 43: 2012 BMA Carolinas Pro Ads Awards

PROMOTIONAL MATERIALDivision 23

Dealer/distributor material

Page 44: 2012 BMA Carolinas Pro Ads Awards

title: Fall Flavors Recipe Booktitle: Fall Flavors Recipe Book

PreGel America

Page 45: 2012 BMA Carolinas Pro Ads Awards

CORPORATE IDENTITYDivision 24

Logo Design

Page 46: 2012 BMA Carolinas Pro Ads Awards

title: Level 2 Logistics Logog gclient: Estes

VantagePointVantagePoint

Page 47: 2012 BMA Carolinas Pro Ads Awards

title: Logo Designtitle: Logo Designclient: Edison Foard

Doggettgg

Page 48: 2012 BMA Carolinas Pro Ads Awards

title: Snider Fleet Solutions-Logo Designtitle: Snider Fleet Solutions Logo Designclient: Snider Fleet Solutions

Lyerly Agencyy y g y

Page 49: 2012 BMA Carolinas Pro Ads Awards

PUBLICATIONSDivision 27

Print newsletters and magazines for B2B internal or external audiences

Page 50: 2012 BMA Carolinas Pro Ads Awards

title: Signage Solutions Magazinetitle: Signage Solutions Magazineclient: Signage Solutions Magazine

SPARK Publications

Page 51: 2012 BMA Carolinas Pro Ads Awards

GOLDTitle:Signage SolutionsSignage Solutions Magazine

Client:Client:Signage Solutions MagazineMagazine

Agency:SPARKSPARK Publications

Page 52: 2012 BMA Carolinas Pro Ads Awards

AUDIO-VISUAL PRESENTATIONSDivision 30

Video productions – sales, product or corporate promotions

Page 53: 2012 BMA Carolinas Pro Ads Awards

title: Buy Nuts, Save The World Videotitle: Buy Nuts, Save The World Videoclient: Tropical Foods

Media Bonsai

Page 54: 2012 BMA Carolinas Pro Ads Awards

MULTIMEDIA/COMPUTER PRESENTATIONS

Division 31

Product catalogs, demo disc, brochure, sales presentation

Page 55: 2012 BMA Carolinas Pro Ads Awards

title: Foodservice Presentationtitle: Foodservice Presentationclient: T&S Brass

VantagePointg

Page 56: 2012 BMA Carolinas Pro Ads Awards

GOLDTitle:Foodservice PresentationFoodservice Presentation

Client:T&S BrassT&S Brass

Agency:VantagePointVantagePoint

Page 57: 2012 BMA Carolinas Pro Ads Awards

WEBSITESDivision 32

Micro-site for specific event or time period produced for less than $15,000

Page 58: 2012 BMA Carolinas Pro Ads Awards

title: Agency Change Micrositeg y g

VantagePointVantagePoint

Page 59: 2012 BMA Carolinas Pro Ads Awards

WEBSITES Division 34

Web sites produced for less than $25,000

Page 60: 2012 BMA Carolinas Pro Ads Awards

title: CM Black Websiteclient: CM Black Construction Company

Walker MarketingWalker Marketing

Page 61: 2012 BMA Carolinas Pro Ads Awards

WEBSITES Division 35

Web sites produced for $25,001 - $50,000

Page 62: 2012 BMA Carolinas Pro Ads Awards

title: VantagePoint Websitetitle: VantagePoint Website

VantagePointg

Page 63: 2012 BMA Carolinas Pro Ads Awards

WEBSITES Division 36

Web sites produced for more than $50,000

Page 64: 2012 BMA Carolinas Pro Ads Awards

title: Hartness Websiteclient: Hartness International

VantagePointVantagePoint

Page 65: 2012 BMA Carolinas Pro Ads Awards

INTERACTIVE MARKETINGDivision 38

Web Banner, interactive flash, single banner

Page 66: 2012 BMA Carolinas Pro Ads Awards

title: StarChefs com Web Bannertitle: StarChefs.com Web Banner

PreGel America

Page 67: 2012 BMA Carolinas Pro Ads Awards

INTERACTIVE MARKETING Division 40

Electronic newsletter, for internal or external audiences less than 10,000 recipients

Page 68: 2012 BMA Carolinas Pro Ads Awards

title: International Business Park E-newsletterclient: Nolim Group

Walker MarketingWalker Marketing

Page 69: 2012 BMA Carolinas Pro Ads Awards

INTERACTIVE MARKETING Division 41

Electronic newsletter, for internal or external audiences greater than 10,000 recipients

Page 70: 2012 BMA Carolinas Pro Ads Awards

title: Agent eNews Email Newslettergclient: CNA Insurance

Mass TransmitMass Transmit

Page 71: 2012 BMA Carolinas Pro Ads Awards

title: Back to Schooltitle: Back to Schoolclient: Henry Schein

Mass Transmit

Page 72: 2012 BMA Carolinas Pro Ads Awards

title: Webinar Email Campaigntitle: Webinar Email Campaignclient: Futurity First Insurance Group

Mass Transmit

Page 73: 2012 BMA Carolinas Pro Ads Awards

INTERACTIVE MARKETING Division 44

Mobile Application

Page 74: 2012 BMA Carolinas Pro Ads Awards

title: iPad Water Savings Calculatorgclient: T&S Brass

VantagePointVantagePoint

Page 75: 2012 BMA Carolinas Pro Ads Awards

INTERACTIVE MARKETING Division 45

Web Video

Page 76: 2012 BMA Carolinas Pro Ads Awards

title: ECIA Reps Membership Videop pclient: ECIA

Phasetwo.bizPhasetwo.biz

Page 77: 2012 BMA Carolinas Pro Ads Awards

INTERACTIVE MARKETING Division 46

Web Video Channel or Series

Page 78: 2012 BMA Carolinas Pro Ads Awards

title: ECIA YouTube Channelclient: ECIA

Phasetwo.bizPhasetwo.biz

Page 79: 2012 BMA Carolinas Pro Ads Awards

SOCIAL MEDIADivision 51

Corporate Blog

Page 80: 2012 BMA Carolinas Pro Ads Awards

title: Walker Marketing Corporate Blogtitle: Walker Marketing Corporate Blog

Walker Marketingg

Page 81: 2012 BMA Carolinas Pro Ads Awards

title: Mass Transmit Broadcast Blogg

Mass TransmitMass Transmit

Page 82: 2012 BMA Carolinas Pro Ads Awards

GOLDTitle:Mass Transmit Broadcast BlogMass Transmit Broadcast Blog

Agency:Agency:Mass TransmitTransmit

Page 83: 2012 BMA Carolinas Pro Ads Awards

AGENCY PROMOTION MATERIALSDivision 55

Agency Promotion Materials

Page 84: 2012 BMA Carolinas Pro Ads Awards

title: Agency Change Campaigng y g p g

VantagePointVantagePoint

Page 85: 2012 BMA Carolinas Pro Ads Awards

GOLDTitle:Agency Change CampaignAgency Change Campaign

Agency:Agency:VantagePoint

Page 86: 2012 BMA Carolinas Pro Ads Awards

PUBLIC RELATIONSDivision 57

Single public relations effort

Page 87: 2012 BMA Carolinas Pro Ads Awards

title: Public Relations-New Grabeez Flavorsclient: Tropical Foods

Media BonsaiMedia Bonsai

Page 88: 2012 BMA Carolinas Pro Ads Awards

title: Public Relations-New Snack Treasures Flavorsclient: Tropical Foods

Media BonsaiMedia Bonsai

Page 89: 2012 BMA Carolinas Pro Ads Awards

title: Public Relations-Sprouted Raw pclient: Tropical Foods

Media BonsaiMedia Bonsai

Page 90: 2012 BMA Carolinas Pro Ads Awards

EXHIBITIONS/TRADE SHOWDivision 58

Exhibits

Page 91: 2012 BMA Carolinas Pro Ads Awards

title: Rosenberg Trade Show Boothtitle: Rosenberg Trade Show Boothclient: Rosenberg USA

Phasetwo.biz

Page 92: 2012 BMA Carolinas Pro Ads Awards

title: NRA 50x50 Booth

PreGel AmericaPreGel America

Page 93: 2012 BMA Carolinas Pro Ads Awards

GOLDTitle:NRA 50x50 BoothNRA 50x50 Booth

Agency:Agency:PreGelAmericaAmerica

Page 94: 2012 BMA Carolinas Pro Ads Awards

EVENT MARKETINGDivision 59

Events

Page 95: 2012 BMA Carolinas Pro Ads Awards

title: 2 Millionth Vehicle Celebrationtitle: 2 Millionth Vehicle Celebrationclient: BMW Manufacturing

VantagePointg

Page 96: 2012 BMA Carolinas Pro Ads Awards

GOLDTitle:2 Millionth Vehicle Celebration2 Millionth Vehicle Celebration

Client:BMW ManufacturingBMW Manufacturing

Agency:VantagePointVantagePoint

Page 97: 2012 BMA Carolinas Pro Ads Awards

OUTDOORDivision 60

Billboards, bus shelters, transit advertising

Page 98: 2012 BMA Carolinas Pro Ads Awards

title: We Made It Billboardtitle: We Made It Billboardclient: BMW Manufacturing

VantagePointg

Page 99: 2012 BMA Carolinas Pro Ads Awards

TOO CREATIVEDivision 62

Too Creative

Page 100: 2012 BMA Carolinas Pro Ads Awards

title: Do the Math Ad Seriesclient: Henny Penny

VantagePointVantagePoint

Page 101: 2012 BMA Carolinas Pro Ads Awards

VantagePoint

Page 102: 2012 BMA Carolinas Pro Ads Awards

Title:Y ’ th St M iliYou’re the Star Mailing

Client:Berchtold

Agency:VantagePoint

Page 103: 2012 BMA Carolinas Pro Ads Awards

SPARK Publications

Page 104: 2012 BMA Carolinas Pro Ads Awards

Title:Si S l tiSignage Solutions Magazine

Cli tClient:Signage Solutions MagazineMagazine

Agency:SPARKSPARK Publications

Page 105: 2012 BMA Carolinas Pro Ads Awards

Media Bonsai

Page 106: 2012 BMA Carolinas Pro Ads Awards

Title:S&D C ff Ch ll R i B kS&D Coffee Challenge Recipe Book

Client:S&D Coffee

Agency:Media Bonsai

Page 107: 2012 BMA Carolinas Pro Ads Awards

VantagePoint

Page 108: 2012 BMA Carolinas Pro Ads Awards

Thank You!Please take your entry boards with you,

th ill b di d dor they will be discarded.