media kit - mantooth .at mantooth we don’t just try to find a quick fix. instead,...

Download MEDIA KIT - Mantooth .At Mantooth we don’t just try to find a quick fix. Instead, we spend time

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  • MEDI

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    THE VERY BEGINNINGFounded more than 20 years ago, our company visionary was a young woman on a mission to help family-owned small businesses of the world succeed; from there The Mantooth Marketing Company was born. Together we live out our purpose as defined by our company name: strong lead in Native American Cherokee.

    Since leaving the corporate world to start The Mantooth Marketing Company, our founder Connie Hanrahan, and our band of merry makers have been serving northern Colorado in all areas of marketing, event planning, and public relations. We are proud to work with many locally owned businesses and organizations in the region and we would love to add your business to our growing family. There is nothing we enjoy more than talking about our clients and being part of their success. In other words, we sing your praises.

    Just like our mascot, Georgie the Boston Terrier, our loyalty runs deep. Our successes with clients come directly from our belief that every decision is based on a possible relationship; not only our own relationship with clients but also how the community views their relationship with you.

    Lets start at

    We are often asked two questions:

    WHERE DID THE NAME COME FROM? AND, WHATS WITH THE DOG? Ironically MANtooth employees are 90% women, but we fill the role of strong lead from our namesake quite well. And the dog, well if you chat with Connie for just a few minutes, youll quickly understand how her dog Georgie, the free-spirited Boston Terrier, became the official Mantooth mascot. You see, Georgie represents everything about Mantooth; shes loyal, playful, alert, curious, gives unconditionally, and is even a little feisty.

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    Our mantra is our mission: we are a marketing company who partners creatively with those who value their RELATIONSHIPS and brand.

    We value COMMUNITY engagement and consider ourselves leaders with an active staff; authentic relationships with the people and companies we align ourselves with; COMMITMENT to the work we have been trusted to create; RESPECT for ourselves and those we interact with; and we do what we say and say what we do with the upmost INTEGRITY.

    We choose to work with clients who understand the importance of supporting the community in which they live. We believe in this so much, we make it a priority to bring ideas and community organizations to the forefront of your business plan, in turn while also evangelizing your community passions and interests to those we meet.

    OUR PRIDE AND JOY Established in 1995

    Named Small Business of the Year in 2014 by the Fort Collins Chamber of Commerce

    Mantooth was recognized on the Mercury 100 Fastest Growing Private Companies list published by BizWest, 2013-2015

    Mantooth purchases over $750,000 in media dollars on an annual basis

    Named one of BizWests Top Ten Advertising, Marketing and Public Relations Firms in northern Colorado for more than seven years

    Mantooth retains 85% of its clients for five or more years

    Mantooth represents more than 60 clients monthly

    Our team executes more than 25 events each year

    Mantooth has an 89% pick-up rate on our community and state-wide press releases

    In one year alone, our clients were mentioned in the news more than 500 times!

    Our most valued piece of evaluation is our reputation within the community of being one of the top marketing firms in northern Colorado

    Over half of our staff attended Colorado State University. Go Rams!

    In 2016, our leader, Connie Hanrahan, was recognized as a Coloradoan Mind+Body Superwoman for her dedication to the northern Colorado community

  • At Mantooth we dont just try to find a quick fix. Instead, we spend time finding out what the problem is so that we can come up with creative solutions to meet your organizations goals. Unsure of what exactly your goals are? We figure out the right questions to ask to produce the right answers that will lead us there. In other words, we help you sort out what you want to say, and then we find a creative way to tell your story across different media forms to grab the attention of your target audience.

    In our first steps of working with a client we ask:

    Who is your target market?

    What is happening in your industry?

    Who are your competitors?

    What makes your business stand out?

    What are your strengths and weaknesses?

    When determining a marketing strategy, we are able to provide you with the market research to make educated decisions on where to spend your money. Depending on your business and budget, we create integrated marketing campaigns that will make decision-making easy and efficient.

    One of Mantooths specialties is relationship marketing. Relationship marketing differs from other forms of marketing in that it recognizes the long-term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.

    Tactics Mantooth offers for marketing strategy:

    ADVERTISING creating a presence for your brand

    BRANDING differentiating your business to stand out

    DESIGN telling the story of your business through images and words

    DIGITAL taking your message across online platforms

    EVENTS a platform to show off what youve got!

    PUBLIC RELATIONS telling people what you do through how you act

    WE BELIEVE THAT THE FIRST STEP IN DETERMINING A MARKETING PLAN IS TO DEVELOP A STRONG STRATEGY. ITS THE GAME PLAN, THE SET LIST, AND THE BLUEPRINT TO SUCCESS.

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    ADVERTISING

    Whether it is print or digital, we have experience in the advertising industry. Mantooth has cultivated relationships with media outlets from southern Wyoming to Metro Denver to ensure we receive preferred rates and optimum exposure.

    We believe in the importance of stretching every dollar in your advertising budget to make sure you get the biggest bang for your buck. When determining the media plan we consider all pieces in your marketing strategy, specifically demographics and messaging per medium.

    When a media plan is approved, we will manage the creative and buy the media for you, making the process of brand distribution simple and effective.

    Our advertising services include:

    Media planning and buying

    Direct mail

    Print

    Radio

    Television

    Digital

    Outdoor

    Cross-channel integration

    CREATING A PRESENCE FOR YOUR BRAND

    Mantooth knows exactly which digital and print media outlets provide the most strategic advertising

    opportunities. We trust them to handle all media buys and advertising campaigns from start to finish so that we can

    reach our target audiences in northern Colorado.

    - RANDY MORGAN, OWNER, OUTPOST SUNSPORT

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    BRANDING

    Your brand is one of the most important aspects of any organization, large or small. It communicates everything that your organizations product or service embodies - who you are, who you want to be and how consumers perceive you. Its a promise to your customer. A strong brand can lead to major brand equity, adding value to your organizations products or services and often perceived quality and emotional attachment from your target audience.

    Whatever stage your organization is in - from merely an idea or in need of a brand overhaul, our team of designers and strategists will help your company establish your own personality and style. We partner together with you to create a consistent, unique brand that people will come to recognize. The foundation of your brand is your audiences perception of your company, while the elements of your brand include your logo, messaging, and an integration of all of your marketing efforts and beyond.

    Branding services offered:

    Brand guidelines

    Brand identity and strategy

    Brand launch and market positioning

    Brand positioning

    Brand story

    Logo development

    Name development

    Key messaging

    DIFFERENTIATING YOUR BUSINESS TO STAND OUT

    The branding package Mantooth developed for the 10th Anniversary of the Gardens on Spring Creek was not only beautifully creative but also a useful tool for all of our events, website, community outreach, and e-marketing. The package incorporated our commemorative 10th anniversary flower to tie back to our roots while effectively connecting to our deep mission to grow community, together. The Mantooth team members that worked on our account were great listeners, creative, and very cost-effective.

    KORRIE JOHNSTON, FUNDRAISING AND MARKETING COORDINATOR, THE GARDENS ON SPRING CREEK

  • DIFFERENTIATING YOUR BUSINESS TO STAND OUT

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    Working with Mantooths design team has elevated Pathways brand and visual messaging to a whole new level. Our

    organization is able to communicate with cohesion and clarity thanks to Mantooths creative work. Each individual flyer,

    poster, brochure, etc., designed by Mantooth is not only visually appealing but captures the right emotion and messaging so that

    we can reach the community on a deeper level.

    ANGELA QUINN, INTERIM PRESIDENT, PATHWAYS

    At Mantooth, we make sure that your message is told with absolute excellence. Your brand and business is just as important to us as it is to you, which means the visuals that are launched into the community need to be creative!

    Once the research has been completed and the marketing strategy is determined, Mantooth can implement creative design to drive your campaign.

    Creative design services offered: Graphic conceptualization

    Art direction

    Marketing collateral

    Advertising campaigns

    Copywriting