media - amazon s3 · 27% fitting a new kitchen 33% fitting a new bathroom 10% remodelling 28%...
TRANSCRIPT
Info
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MED
IA
Rachel Watson, Editor
Period Living is
Britain’s best selling
and most well
loved period homes
magazine, and
is the complete
guide to decorating,
restoring and
living in a traditional home. Every issue
delivers stylish traditional homes and
gardens, decorating inspiration, and
practical expert advice. It is the ultimate
sourcebook for people who appreciate
timeless, classic style.
H O M E S ❋ D E C O R A T I N G ❋ G A R D E N S ❋ A N T I Q U E S & V I N T A G E ❋ R E N O V A T I O N
TRADITIONAL HOMES
SHOPPING
DECORATING SOLUTIONS
ROMANTIC GARDENS
CRAFT
l Traditional Homes
l Kitchen & Bathroom
Design
l Edited Shopping
l Inspired Decorating
Solutions
l Romantic Gardens
l Craft
l Renovation
l Antiques
What is the Period Living unique mix?
ANTIQUES & VINTAGE
Stylish Home Owners Confident and discerning, they take great pleasure
in creating and sharing a beautiful traditional home and garden, and always
have some sort of improvement or decorating project on the go.
Growing Families Affluent and successful period home owners who are
extending and updating their property to suit the lifestyle needs of a young
and growing family.
Second Home Owners With a second home in the countryside or by
the sea to do up and maintain, they find the welcome and comfort of a
timeless traditional interior provides the perfect escape from the pressures
of modern life.
Serial Renovators Practical and with a keen interest in conservation and
ecology, restoring and improving period property is a lifestyle – they love
nothing more than rescuing an old building and nurturing it back to life.
Young First Home Owners High achieving young couples with time and
money to take on a project who see the character of a period property as
the perfect canvas for a stylish and distinctive home.
Who is the Period Living reader?
The Cook’s Kitchen © Copyright and Design Right Mark Wilkinson Furniture
Mark WilkinsonUnmistakably
www.mwf.com
Kitchens
Bedrooms
Bathrooms
Studies
Media Centres
Free Standing Furniture
Chi ldren’s Furniture
Boardrooms
Showrooms:
London; Holland Park
London; St Johns Wood
London; Belgravia
Royal Tunbridge Wells
Weybridge
Maidenhead
St. Albans
Bromham
Brentwood
Leamington Spa
Knutsford
Manchester
Harrogate
Scotland
Jersey
Guernsey
Northern Ireland
International
showrooms:
Ireland +353 1 269 53 70
Dubai +(971) 4338 8540
Moscow +(7) 499 243 06 38
Paris +(33) 142 841 446
USA enquiries +44 1380 850 007
The New White Book shows Mark Wilkinson’s designinspirations for 16 styles of the World’s finest furniture,including kitchens, bedrooms, bathrooms & media rooms.Be inspired.
For your free 190 page copy +44 (0)1380 850 007or visit our website
NEW INSPIRATIONS, NEW BROCHURE...
THE FINEST FURNITURE OF OUR TIMEMark Wilkinson Furniture, a division of Canburg Ltd.
Ask us to prepare designs nowand avoid the VAT increase!
MWF Period Living DPS 13/7/10 11:40 am Page 1
5758-ADV Period Living-UK FP 'CB'-Oct'10.indd 1 29/07/2010 10:58
DOUBLE PAGE SPREAD FULL PAGEINSIDE FRONT HALF PAGE
Advertising rates Double page spread
Inside front cover
Inside back cover
Outside back cover
Full Page
Half page
Quarter page
£6,500
£3,800
£3,800
£3,800
£3,800
£2,300
£1,300
DISPLAY
DATAFULL PAGETrim: 290mm(H)x213mm(W)Type Area: 270mm(H)x193mm(W)Bleed: 296mm(H)x219mm(W)
QUARTER PAGE124mm(H)x92mm(W)
HALF PAGE HORIZONTAL124mm(H)x193mm(W)
HALF PAGE VERTICAL263mm(H)x95mm(W)
32,782 Total Average Net Circulation Per Issue (Jan - Dec 2014)
147,000 Readership
66% ABC1
36% AB
66% Female
34% Male
Average ages 41% Under 44
59% Age 45+
Currently doing a project 85% 11% Large scale renovation
26% Smaller scale renovation
45% Updating interiors
27% Fitting a new kitchen
33% Fitting a new bathroom
10% Remodelling
28% Landscaping the garden
8% Converting loft or cellar
26% Other
Planned budget 55% Up to £10,000
18% £10,001 - £30,000
7% £30,001 - £50,000
4% £50,001 - £75,000
5% £75,001 - £100,000
3% £100,001 +
Advertisement response 62% of readers have responded to an advertisement in Period Living
(NRS JAN 2011-DEC 2011)
www.periodliving.co.uk
£6,175
£3,600
£3,600
£3,600
£3,600
£2,160
£1,160
£5,860
£3,400
£3,400
£3,400
£3,400
£1,955
£1,030
£5,275
£3,060
£3,060
£3,060
£3,060
£1,750
£960
NOVEMBER 2010 PERIOD LIVING 73
The essentialingredientCreate your dream kitchen with innovative and stylishappliances to suit all your needs from world-renownedcooker manufacturer Rangemaster
Respected the world over as creators ofthe finest range cookers, Rangemasternow offers the ultimate in stunning
design and cutting edge technology for all theappliances in your kitchen. With a history datingback over 200 years, the company has alwaysbeen at the forefront of innovation with manyindustry firsts. In 1830 it invented the world’s
first range cooker and changed the landscape ofkitchen development forever. This revolutionaryproduct was hailed as one of the greatestdomestic institutions of the 19th century andwas popular with everyone, including the royalhouseholds of Queen Victoria and Edward VII; itbecame not just a status symbol but a way of life.
Still manufacturing cookers exclusively in theUK from the original site in Royal LeamingtonSpa, the company has become Europe’snumber one range cooking manufacturer and amarket leader in kitchen appliances offeringhoods, splashbacks, refrigeration, wine storage,dishwashing, sinks and taps, as well as built incooking. You can trust Rangemaster to maintainthe highest possible standards in quality designand reliability: the values that have ensured thecompany’s continuing success.
A key feature of the Rangemaster kitchen isthat all of your appliances can match each other– for example you can choose a cream cookerand match it with a cream fridge, wine storageunit and sink, providing you with complete
control of the design and feel of your room. Thisgives you flexibility and comfort in the knowledgethat whatever the style of your dream kitchen,you will find exactly the look you want and one which can accommodate function andelegance. The new 100cm width offers evenmore opportunities for everyone to own arange cooker, even if space is limited.
CLOCKWISE FROM TOP LEFT The Elan 110 in
black epitomises Rangemaster elegance; fully
integrated dishwashers can accommodate 9-place,
12-place and 15-place settings; the family-friendly
American-style SxS ‘side by side’ refrigerator in
cream; with seven burners the Classic Deluxe 110
is ideal for the busy kitchen
To request your Rangemaster brochure call0870 789 6110 or visit rangemaster.co.uk
ADVERTISEMENT FEATURE
RM1_Rangemaster_final 1/9/10 10:23 Page 73
OK FOR PRINT
Please contact us to discuss a wide variety of bespoke opportunities including advertorials and sponsorships
FREE BROCHURE AND DVD - VISIT YOUR NEAREST SHOWROOM, CALL OR GO ONLINE
Now OpenWWW.CHALON.COM
PL_1110 13/9/10 11:02 Page 188
HALF PAGE HALF PAGE QUARTER PAGE ADVERTORIAL CLASSIFIED INSIDE BACK BACK COVER
Full page
Half page
Quarter page
9 x 2
6 x 2
6 x 1
3 x 1
Gallery
£4,000
£2,250
£1,150
£850
£650
£350
£200
£325
CLASSIFIED
DATA
PAGE: 253mmx184mm
HALF PAGE HORIZONTAL: 120mmx180mm
HALF PAGE VERTICAL: 253mmx92mm
QUARTER PAGE:120mmx90mm
EIGHTH PAGE: 56mmx88mm
PANELS: 75mmx60mm
3x1: 26mmx42mm
6x1: 56mmx42mm
6x2: 56mmx88mm
9x2: 88mmx88mm
WEBSITE ADVERTISING CONTACTS
Online Commercial Director Jackie Sanders, 01527 834426 [email protected]
Online Sales Executive Kelly James, 01527 834481 [email protected]
Directory Sales Executive Elena Gill, 01527 834494 [email protected]
The Period Living website features the very best traditional homes, interiors and gardens, as well as offering expert advice on decorating, interior design, care and repair of period property, antiques and crafts, together with a comprehensive directory of products and services. The site prides itself on giving inspiration to visitors to help them create a warm and inviting home.
The site can offer you the chance to really promote and even launch your products online, with each campaign specifically designed to suit your marketing strategy and budget.
KEY AREAS OF THE WEBSITE ARE AS FOLLOWS:
PERIOD LIVING digital
DIGITAL PROMOTIONBanner advertisingFrom rich-media roadblocks
to simple, but effective banners
promoting your brand, talk
through your specific
campaign requirements
Sponsorship opportunitiesBecome a main website
sponsor and receive opted-in
leads from visitors as well as
gain a brand presence across
the site.
iPadServe your advertising within
this rapidly-growing medium
for maximum impact
HOME PAGE COMPLETED PROJECTS SHOPPING DIRECTORY
MONTHLY ANALYTICS*47,230 Visitors (For Feb 2013)138,353 Total pages viewed 4 Average pages per visit AVERAGE TIME ON THE SITE 3 minutesRETURNING VISITORS 52% EMAIL LIST 66,833+ opted in named email addresses*source Google Analytics based on January 2013 figures. More detailed site statistics are available on request
EMAIL MARKETINGSolus broadcastPromote your new products and
offers via an exclusive sales
message
Product emailsShowing 12 non-conflicting
products - very high responses
Monthly NewsletterSponsor of a monthly newsletter
to promote competitions and
offers featured on the website
Digital opportunities
READERS’ HOMES – fabulous period home case-studies DECORATING IDEAS – inspiration and practical advice SHOPPING – latest products and trends RENOVATING – practical expert advice and ideas PRODUCTS & SERVICES – comprehensive directory of products & services NEWS AND WHAT’S ON – latest news and events COMPETITIONS & OFFERS SHARE YOUR IDEAS – forums, blogs and videos from the Period Living community
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BRITAIN’S BEST-SELLING PERIOD HOMES MAGAZINE
H O M E S ❋ D E C O R A T I N G ❋ G A R D E N S ❋ A N T I Q U E S & V I N T A G E ❋ R E N O V A T I O N
AUGUST 2013
DELIGHTFUL DECORATING SCHEMES INSPIRED BY THE GREAT OUTDOORS
Vintage RomanceCREATE A SOPHISTICATED INTERIOR USING SOFT SHADES
NATURE At one with
WE CELEBRATE THE GENIUS OF ALFRED RUSSEL WALLACE
THE MODESTBOTANIST
THE TRADITIONAL ART OF BASKETRY
WOVEN CRAFT
37PAGES OF REAL HOMES & GARDENS
PRETTY PROJECTSEasy flower displays to try
at home
MPU
Skyscraper
468 x 60
120 x 120
Pop Ups
Site Wrap Package including Page Peel,
Wrap Around and Roadblock
1 Week
Homepage or Channel Specific Wrap
Package including page peel, Wrap
Around and Roadblock
1 Week
Main Site Sponsorship
1 Month
Expandable Formats
Creation of Banners
£35 CPM
£30 CPM
£25 CPM
£15 CPM
£25 CPM
£5,000
£3,000
£950
+15%
+ 15%
Advertorial Content: Offering huge
SEO advantages and editorial support
for products. 500 – 1000 words of
editorial, 4-5 images to be presented
as a gallery and embedded links. 12
months
Advertorial Content with Video::
video to also be displayed within
Homebuilding video player
ADVERTORIAL
£650
£950
Online offeringsPre-Roll advert within existing
video content £20 CPM
VIDEO
Company profile page
Animated gallery of images, plus
specific product pages good for traffic
generation and seo12 months,
6 months
FEATURED SUPPLIER ENTRY
£850
£450
£1950
Option 1: Showcase Video including 15
animated images, professional voiceover.
1 minute. Video to be included on all social
network sites including customers own
website12 months
Option 2: Professional Video:
1 minute fully professionally produced
video. A film crew will attend site for ½
filming and this would include full editing
and voiceover. Video to appear within all
social network sites including customers
own website 12 months
£300
DISPLAY RATES
1,000 - 25,000
25,001 - 50,000
50,001 - 75,000
75,001 - 100,000
100,001 - 150,000
SOLUS DEDICATED BROADCASTING
Numbers below are opted-in named email addresses. Lists can be targeted by number of sends required or geographical parameters
£65 CPM
£55 CPM
£45 CPM
£35 CPM
£25 CPM
PRODUCTS EMAILS
Newswires: Monthly product newswires; distributed to all
opted-in subscribers, registered users and show visitors
£850 per
insert
NEWSLETTERS
Subscriber Newsletter Sponsorship
Including headline banner and main
editorial insertion
Subscriber Newsletter Editorial
Insertions Headline and link to article
on our website to drive SEO or directto
customer website
£1500
£500
COMPETITION
1 x html page - min prize value £300 Opted-in leads received, to be
charged on a £ per lead basis at the end of the competition
Competition Advertising package £1000 to include online and email
support to promote competition and include opted-in data
ONLINE POLL
Including logo and 3-4 questions £1000
WEBSITE ADVERTISING CONTACTS
Online Commercial Director Jackie Sanders, 01527 834426 [email protected]
Online Sales Executive Kelly James, 01527 834481 [email protected]
Directory Sales Executive Elena Gill, 01527 834494 [email protected]
Plotfinder.net is the UK’s leading
subscription database of land and
renovation opportunities for sale
Sponsorship contact: Jackie Sanders
01527 834426 [email protected]
Our brands deliver over one million opportunities to influence your customers every month
Periodliving.co.uk is the leading website for
lovers of period property with more than
36,000* unique visitors per month (*Aug 2010
Google Analytics)
PERIOD LIVING is Britain’s best-selling
period homes magazine, packed with ideas and
advice
ABC Jan – Dec 2014 Total Average Net
Circulation 32,782
210,000 traditional home-improversMarket value: £12.9bn 3.
Periodliving.co.uk
The National Home Improvement Show hosts more than 350 exhibitors at Olympia, London and the NEC BirminghamSales contact: Hellen Roche, 01527 834418, [email protected]
Realhomesmagazine.co.uk is the leading website for
home-improvement inspiration and expert advice
realhomesmagazine.co.uk
REAL HOMES O
CTO
BER 2015 RENO
VATION
S ■ EXTEN
SION
S ■ C
ON
VERSION
S ■ EXPERT ADVIC
E ww
w.realhom
esmagazine.co.uk
1 0
9 771464 406226
OCTOBER 2015 £3.70
Cover story
homesAn innovative contemporary extension, an Edwardian house redesign and a stunning townhouse transformation
‘ We’ve created a stylish space that links seamlesslyto the garden’
RENOVATIONS ■ EXTENSIONS ■ CONVERSIONS ■ EXPERT ADVICEREAL HOMES
KITCHEN AND BATHROOM
SPECIAL!
PLUSFace to face
with Kelly Hoppen
■ Inspiring autumn trends■ Love orange? Make it work in your rooms
DECORATINGIDEAS
22 pages of real rooms, transformed
Shaker kitchen style guide
How to plan and cost your bathroom project
EXTENDING YOUR HOME
Expert design solutions – plus, real case studieshomesDream
REAL HOMES is the complete magazine for
people actively improving and decorating
their home
ABC Jan – Dec 2014 Total Average Net
Circulation 29,171
325,000 home-improvers and decorators Market value: £21bn 1
.
Realhomesmagazine.co.ukHomebuilding.co.uk is Britain’s most popular
website for self-builders and renovators
The UK’s number one self-build event, the Homebuilding & Renovating Show is held nationally at five locations. Sales contact: Stuart Baylis, 01527 834405, [email protected]
HOMEBUILDING & RENOVATING is the
number one UK magazine for self-builders and
renovators
ABC Jan – Dec 2014 Total Average Net
Circulation 25,563
512,500 self-builders and major renovators Market value: £12.95bn 2
Homebuilding.co.uk
Centaur Consumer Media A DIVISION OF CENTAUR MEDIA PLC 2 Sugar Brook Court, Aston Rd, Bromsgrove B60 3EX Tel: 01527 834400 [email protected]
1. Market defined as Residential Repair Maintenance and Improvement Market (RMI) worth £23bn in 2004 (source Competition Commission Report). *Opportunities to influence defined as follows: RH Magazine: 217,000; RH Online: 150,000; HB&R Shows 30,000; PL Magazine 25,000; National Home Improvement Show 17,000; Kitchen & Bathroom Show 5,000
2. Market defined as self-build, conversion and major renovation projects. 18,020 self-build homes with spend on labour and materials of £3.6bn in 2009 (source based on figures from HMRC). Major renovators (around 330,000 projects in 2009 — estimated value £9.9bn). *Opportunities to influence defined as follows: HB&R Online: 140,000; HB&R Magazine: 69,000; HB&R Shows: 62,000;
RH Magazine: 54,000; PL Magazine: 25,000; plotfinder.net: 25,000; National Home Improvement Show: 17,000
3. Market defined as the proportion of the Residential Repair Maintenance and Improvement Market (£23 billion in 2004 — source Competition Commission Report) pertaining to homes built before 1939 (an estimated 60 per cent of 26 million homes in the UK).*Opportunities to influence defined as follows: PL Magazine: 168,000; PL online: 28,000; RH Magazine: 20,000; HB&R Magazine: 25,000; National Home Improvement Show: 3,000; HB&R Shows 2,500