med hodet i skyene og beina på bakken (av andersf@microsoft com)
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MED HODET I SKYENE OG BEINA PÅ BAKKEN
Anders Føyen Strategirådgiver,
Microsoft Consulting [email protected]
www.twitter.com/andersf2
IDC mener at årlige investeringer i cloud-tjenester vokser med 300% til 42 milliarder dollar i 2012.
Hvordan påvirker cloud computing IT verdenen som vi kjenner den og hvordan kan du realisere gevinster ved hjelp av Windows Azure og Microsoft Online tjenester?
$42 mrd (cloud spending. IDC 2012 est.)
”DEN SOM HAR BEGGE BEINA PÅ BAKKEN STÅR STILLE”TOR ÅGE BRINGSVÆRD
http://www.arnnet.com.au/article/280328/idc_cloud_computing_here_stay
“[Cloud computing] is a security nightmare.” John Chambers, Cisco CEO
“The interesting thing about cloud computing is that we’ve redefined cloud computing to include everything that we already do… Maybe I’m an idiot, but I have no idea what anyone is talking about. What is it?”
Larry Ellison, Oracle CEO
Agenda Innledning
Cloud
Windows Azure (Paas)
Microsoft Online Services (Saas)
Microsoft visjon 1972:Visjon 1972
”En PC i hvert hjem og på hvert skrivebord”
I am a PC and I am 4 and a halfhttp://
www.youtube.com/watch?v=WYncLAse0so
Mainframe
Client-Server
Web
SOA
Cloud
…OG FEMTE GENERASJON ER RETT RUNDT HJØRNET!
1970s1980s1990s2000s2010+
«MÅTTE DU LEVE I INTERESSANTE TIDER!»
5840
HVA KAN VI LÆRE AV HISTORIEN?
HVA ANDERS TENKER OM «HARDWARE Å SÅNN…» ?
Hva er verdens største dyr? (Hint: …i sum biomasse av alle levende individer…)
I hvilket år ble det laget flere integrerte kretser enn maur?Hvor mange IC’er ble det laget året etter?
1017
HARDWARE TRENDER:SERVERS + CLIENTS + SERVICES
ØKONOMI TRENDER?
McKinsey (1999) on “The cost of interaction”:
“The Internet’s single most significant effect is to cut the cost of interaction—the searching, coordinating, and monitoring that people and companies must do when they exchange goods, services, or ideas.
The cost of searching for a mortgage, executing a bank transaction, and obtaining customer support, for example, drops by as much as 80 percent or more when these activities are handled electronically.
Pervading all economies, costs of this sort account for more than a third of economic activity in the United States.
SOCIAL COMPUTING SERVICE EKSEMPEL?
Microsoft Research realtime phone translation services
http://www.downloadsquad.com/2010/03/02/microsoft-reveals-translating-phone-that-works-in-almost-real-ti/
Microsoft’s Vision
spans across devices
rich software
powerful services
mobility
create experiences
provide solutions
SOA: Service Oriented Architecture
Gjenbruk og endringsevne
Web 2.0
Nettverkseffekt
SaaS: Software as a Service
Fleksibel pris og leveranse
RIA: Rich Internet Applications
Opplevelser
Software + Services
Cloud ComputingService Utility
FEM DOMINEREDE INNKJØPS TRENDER
CLOUD COMPUTING?
Agenda Innledning
Cloud
Windows Azure (PaaS)
Microsoft Online Services (SaaS)
GLOBALISERING:"MAMMA, - HVOR KOMMER KJEKSEN FRA?"
Source: “The Global Food Supply,“ BusinessWeek July 30, 2007
Denmark: Soy lecithin
Italy: malic acid
Europe: citric acid
US: citric acidStrawberry puree and flavor
Red dye No. 40Wheat Flour
Whole Grain OatsCellulose
Sunflower Oil
China: Honey, Vitamin B1, B2, iron and folic acid
Scotland: Sodium alginate
India: guar gum
Philippines: Carrageenan
DET STORE BILDET?DRIVERE OG BESLUTNINGER
ArkitekturImplementasj
onDatasenter
Business model
ScenarierBransje
SERVICESCLIENT
+ +SERVER
Innovasjonen ligger i datasenter engineering (kost ned med ~ 80%)
CLOUD COMPUTING TRANSFORMASJONEN:
www.globalfoundationservices.com
CLOUD COMPUTING 101Infrastructure-as-a
servicePlatform-as-a-
service “Bare metal”
Lots of flexibility, programming model agnostic
Lots of additional work
“Dev fabric”
Can start virtually friction-free
Suboptimal for migration of existing apps
Cloud spectrum?
TraditionalDatacenter
TraditionalDatacenter
> Well-known, stable and secure
> Utilization <15%
VirtualizedDatacenter
> Utilization Increases to >50%
> Management Costs Decrease
Cloud spectrum?
TraditionalDatacenter
PrivateCloud
> Management Costs Decrease Significantly
> Scale-out Development Expense
VirtualizedDatacenter
PrivateCloud
Public Cloud
> Capacity on Demand> Global Reach
VirtualizedDatacenter
> Utilization Increases to >50%
> Management Costs Decrease
Cloud spectrum?
TraditionalDatacenter
VirtualizedDatacenter
PrivateCloud
PublicCloud
Public Cloud
> Capacity on Demand> Global Reach
B E N E F I T S O F C H O I C E
Ch
oic
es
Ch
oic
es
Microsofts syn på CloudFu
nd
am
en
tals
Fu
nd
am
en
tals
Application Programming
Scale OutAutomated
ServiceManagement
High Availability Multi-Tenancy
Off PremisesOn Premises Location
Infrastructure
Business model
Ownership
Management
HomogeneousHeterogeneous
CapEx OpEx
Own Lease/Rent
Self Third Party
Tools a
nd C
ross-P
latfo
rm S
upp
ort
Client
Software + Services: Three Screens and a Cloud
Server
PC Phone TV
Cloud
Agenda Innledning
Cloud
Windows Azure (PaaS)
Microsoft Online Services (SaaS)
Developer ExperienceUse existing skills and tools.
The Windows Azure PlatformThe Windows Azure Platform
Compute Storage Management Relational data Management Connectivity Access control
platformAppFabric
Elastic, scalable, secure, and highly available
automated service platform
Betal bare det du bruker når du behøver det
Highly available, scalable, and self managed
distributed database service
Compute
$0.12/hour+ Variable Instance Sizes
Per service hour
Web EditionPer database/month
$9.99/month(up to 1 GB DB/month)
Business Edition
$99.99/month(up to 10 GB DB/month)
Per database/month
Storage Per GB stored and transactions
$0.15 GB/month$0.01/10k transactions
Windows Azure Platform Priser
Windows Azure platform AppFabric Service Bus and Access ControlScalable, automated, highly available services for secure connectivity
Prices shown in USD only
Access Control
$0.015/10k Message OperationsPer Message Operation
$0.015/10k Message OperationsPer Message Operation
Service Bus
International prices are available
“ With Azure, your ability to deliver solutions becomes much faster and you can really innovate and be competitive.”
“ Cloud computing democratizes access to carrier-class data center technology with better performance, higher efficiency, and lower costs; Microsoft’s Azure adds to that integration with a first-class development platform, decades
of operations experience, and a developer toolbox of customizable services.”
eduify | write faster
Partner Momentum
– Jitendra Thethi,Principle Architect
– Brian Mathews VP Autodesk Labs
Rich Service Templates
Multiple Geo Locations
Multiple Languages
Full Trust
Active Directory and Web ID
Relational and Virtualized Database
Auto DB Management
Simple Service Templates
One Geo
ASP.NET
Medium Trust
Automated Service Management
Service Bus, Access Control
Admin Mode/VM Deployment
Geo Replication and On Premises
System Center Integration
Enterprise ID Federation
Distributed Queries and CLR
Analytics and reporting
Data Synch (DataHub)
Commercial releaseCTP Future
Windows Azure Platform Roadmap
Agenda Innledning
Cloud
Windows Azure (PaaS)
Microsoft Online Services (SaaS)
Enterprise class software delivered via subscription services hosted by Microsoft and sold with partners
Business Productivity Online Suite
Microsoft Online Services
Generelt 10% til 50% reduserte kostnaderFleksibilitetStandardiseringFlytter faste til variable kostnader
Business casesBusiness Productivity Online Suite
Hvorfor investerer Microsoft tungt i Online Services?
40% of employees WW have no email
169B (23%) spent on software and 638B (77%) on hardware & labor by businesses
Online Services aren’t pirated
Segmentering
• Web access only• Limited Exchange, SharePoint capabilities• Smaller mailbox size• Lower cost
• Rich client Outlook connectivity with web access• Full Exchange Online, SharePoint Online capabilities• Larger storage• Active Sync device support
Information Worker
Deskless Worker
Sikkerhet først!Business Class Reliability and Security Delivering highly secure, private, and reliable computing experiences
based on sound business practices
Authentication to Data
Separate Data Networks
Virus Scanning
Application Level Counter-measures
Application Authentication
System Level Security
Intrusion Detection System
Firewalls
Filtering RoutersKey Features• Geo-redundant datacenters• N+1 architecture• 9 layers data security• CyberTrust certified• Secure access via SSL• ITIL/MOF operational practices• 24x7x365 support• Backed by 99.9% uptime SLA
Noen kunder> 1 mill Online brukere under administrasjon
RoadmapH2 2008 H1 2009
• Single Sign On• Forefront Integration• Next Generation Archive
• Standard and Pro • International Available
H2 2009/2010
• Standard US• Dedicated Worldwide
• International Available• Deskless Worker
• Standard US• Dedicated Worldwide
• Standard Beta
• International Available• Deskless Worker
• Standard GA• International Available
• Service Update
• Wave 14 Updates
• Wave 14 Updates
• Wave 14 Updates
• Wave 14 Updates
• Directory Service Enhancements• Forefront Reporting Integration
• Service Update
Hvordan leverer Microsoft Norge Online Services?- Rask identifisering av relevante Business Case og implementasjonsplaner
Strukturert og relevant fremstilling av Cloud Computing
Etablering av business case og investeringsgrunnlag.
Ønsker og forstå forretningsmessige og økonomiske konsekvenser av Cloud Computing.
Ser en viss verdi, men er usikker på omfang og risiko – ønsker derfor mer fakta på bordet.
Vil se på Cloud Computing i forhold til forretningen sine mål og behov.
Hvorfor? Hvordan?
“Migrering/Implementering” Omfang: ihht. Implem.plan
“Plan for Migrering/Implementering” Omfang : 3 – 7 uker
Migreringsstrategi Implementering/migreringsplan Roadmap BPOS Pilot
“Cloud Computing – Hvordan kjøpe Services?” Omfang: 5 dager
Nå-situasjon Fremtidig situasjon Business case BPOS Pilot
brukere
anbefaling
prosjekt plan
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to
be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.