Learning Lab:Basics of Blogging

Presented By:Bill Petrie

Why Blog?

“Marketing is no longer about the stuff you

make, but about the stories you tell.”

Seth Godin

Business Blogging

The Reach

The Knowledge

The Voice

The Perspective

The Creative

The Curiosity

1st Rule of BloggingBe consistent.

2nd Rule of BloggingKnow your audience.

3rd Rule of BloggingBe authentically you.

4th Rule of BloggingBe prepared for a marathon, not a sprint.

Where do you find content?

First blog post

• Choose Your Voice• Trends• Series for the next few weeks/months

Bill Petriebill@promocorner.com@billpetriepetrie.billin/billpetrie