measuring your success · 2016-11-08 · measuring your success acce conference –savannah august...
TRANSCRIPT
![Page 1: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/1.jpg)
MEASURING YOUR SUCCESS
A C C E C O N F E R E N C E ndash S AVA N N A H
A U G U S T 1 0 2 0 1 6 ndash J O D I E A P E R RY I O M
WHY SHOULD YOU MEASURE
bull Measuring our work (in a thoughtful way) can help bolster arguments track
progress on issues or programs spotlight areas for improvement and justify
the need for change
WHAT CAN YOU MEASURE
bull Budget performance
bull Revenue amp Expenses
bull Staffing levels
bull Turnover
bull Dues vs Non-Dues
bull Social media stats
bull Email open rates
bull Legislative efficacy
bull Progress against a defined goal
bull Salary amp benefits levels
bull Policies amp procedures
bull Membership levels (new retained
dropped)
bull Programs
bull Revenue sources
bull hellipand so much more
DATA
HOW CAN YOU MEASURE
bull Dashboard ndash an lsquoat a glancersquo look at your organization tracks multiple data sets typically just
looking at your org not comparison with others often providing some sort of judgement on
performance
bull Benchmarking ndash tracking amp comparing your organization against others to see how you
measure up May be done on various types of information (ie programs finances staff)
bull Accreditation ndash measuring your organization against the best practices in your industry
Offered by the US Chamber of Commerce providing a rating on a scale
bull Certification ndash measuring yourself and your professional achievements against the best
practices in your industry Offered by ACCE and many state executives groups
bull Scorecard ndash a tool to measure progress towards a goal Often used in legislative circles but
may be used in other contexts as well
bull Awards ndash stacking yourself up against the best in the industry Even if you do not win you
often will be given valuable feedback for improvement
6 STEPS FOR MEASURING YOUR SUCCESS
1 Determine your need
2 Decide what data will help you the most
Tip Donrsquot be afraid to ask for help
3 Start tracking
4 Review the data to see what story it is telling you
5 Respond
6 Repeat
ONE FINAL THOUGHThellip
Donrsquot be afraid of the data Itrsquos
always better to look at it and be
prepared
bull Represents Richland County Ohio ndash population ~ 121000
bull County Seat ndash Mansfield Ohio ndash population ~ 50000
bull Major industries ndash manufacturing health care agriculture retail amp services
bull 1000 Members
bull 45 Staff
bull Budget size ~ $500000
bull Founded in 1899
Overall Email Count 1583
Instagram Followers 118
Total Facebook
Likes 2685
Richland Area Chamber of Commerce - Communications DASHBOARD
- 1000 2000 3000 4000 5000 6000 7000 8000
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
Facebook Engagement
-
20000
40000
60000
80000
100000
Post Reach
0
10
20
30
40
50
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
New Followers of Tweets Mentions
- 1000 2000 3000 4000 5000 6000 7000 8000
Website Stats
Users Pageviews Sessions
-
100
200
300
400
New Facebook Likes
0
10
20
30
40
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
Constant Contact 3-month statistics
OUR Open Rate
OUR Click Rate
0
2000
4000
6000
8000
10000
12000
14000
16000
Apr-15 Jul-15 Oct-15 Jan-16 May-16Aug-16
Twitter Impressions
Device Opens
Desktop Mobile
MEASURING
YOUR SUCCESS
ACCE CONVENTION
S AVA N N A H G A
A U G U S T 1 0 2 0 1 6
2 3 0 - 3 4 5 P M
Joe Unterreiner PresidentKalispell Chamber of Commerce Convention amp Visitor Bureau
ABOUT NORTHWEST
FLATHEAD COUNTY
bull Top 10 of fastest population growth areas
in the US 1990-2015
bull Larger than 3 states and DC about the size
of Connecticut
bull Nearly 85 of is in public ownership
bull Home to Glacier National Park Flathead
Lake amp Whitefish Mountain Resort
bull Golf Digest top 50 golf destinations in the
world
MONTANA
FACT SHEET__
TOTAL MEMBERS 700
EMPLOYEES 11 Total 7 chamber 4 CVB
ANNUAL BUDGET $21 Million
YEAR FOUNDED 1904
POPULATION SERVED Kalispell ndash 23000
Flathead County MT ndash 93000
Kalispell Trade Area ndash 150000+
MEMBERSECONOMIC IMPACT 700 Members that employ over half of
the workforce in Flathead County Montana
Measuring Your SuccessACCE ndash Savannah ndash 2016
Marianne Virgili IOM CCE
Benchmarking Is a Yardstick
Benchmarking Inspires You Be Better
Benchmarking Can Make You Famous
Whatrsquos a Little Mountain Community
Doing on a Stage Like This
Glenwood Springs Colorado160 mi West of Denver -- Pop 9200
2 Million tourists a year
500 Members
Over 70 of Businesses Belong
6 Full-Time Employees
Budget $12M
DMO for Busy Tourist Town
Chamber Is Active Politically
Fosters a Culture of Excellence
Every successful endeavor starts with a vision Benchmarking helps with that
ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo
John F Kennedy
May 25 1961
We all benchmark community data
bull Labor Market Databull Tax Revenue Data
bull Population and Growthbull Residential Real Estate Data
bull Foreclosure Databull Residential Building Permits
bull Cost of Living Index
We know how to position communities
Ways we can Benchmark in our Industry
bull State Regional National Professional Associations
bull Travel amp Tourism Awards
bull Governor Awards National Non-Profit Awards
bull Publication Awards (ACE Awards)
bull Professional Designations IOM CCE Accreditation
SARAH Insert ACCE OP Survey Slides here
Make the Data Fun
bull 2014 GSCRA Annual Report Video
The Secret Formula
1 Be great
2 Do your homework
3 Use positive data reinforce credibility
4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures
5 Shamelessly self-promote
6 ACCE does the work for you Operations Survey
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 2: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/2.jpg)
WHY SHOULD YOU MEASURE
bull Measuring our work (in a thoughtful way) can help bolster arguments track
progress on issues or programs spotlight areas for improvement and justify
the need for change
WHAT CAN YOU MEASURE
bull Budget performance
bull Revenue amp Expenses
bull Staffing levels
bull Turnover
bull Dues vs Non-Dues
bull Social media stats
bull Email open rates
bull Legislative efficacy
bull Progress against a defined goal
bull Salary amp benefits levels
bull Policies amp procedures
bull Membership levels (new retained
dropped)
bull Programs
bull Revenue sources
bull hellipand so much more
DATA
HOW CAN YOU MEASURE
bull Dashboard ndash an lsquoat a glancersquo look at your organization tracks multiple data sets typically just
looking at your org not comparison with others often providing some sort of judgement on
performance
bull Benchmarking ndash tracking amp comparing your organization against others to see how you
measure up May be done on various types of information (ie programs finances staff)
bull Accreditation ndash measuring your organization against the best practices in your industry
Offered by the US Chamber of Commerce providing a rating on a scale
bull Certification ndash measuring yourself and your professional achievements against the best
practices in your industry Offered by ACCE and many state executives groups
bull Scorecard ndash a tool to measure progress towards a goal Often used in legislative circles but
may be used in other contexts as well
bull Awards ndash stacking yourself up against the best in the industry Even if you do not win you
often will be given valuable feedback for improvement
6 STEPS FOR MEASURING YOUR SUCCESS
1 Determine your need
2 Decide what data will help you the most
Tip Donrsquot be afraid to ask for help
3 Start tracking
4 Review the data to see what story it is telling you
5 Respond
6 Repeat
ONE FINAL THOUGHThellip
Donrsquot be afraid of the data Itrsquos
always better to look at it and be
prepared
bull Represents Richland County Ohio ndash population ~ 121000
bull County Seat ndash Mansfield Ohio ndash population ~ 50000
bull Major industries ndash manufacturing health care agriculture retail amp services
bull 1000 Members
bull 45 Staff
bull Budget size ~ $500000
bull Founded in 1899
Overall Email Count 1583
Instagram Followers 118
Total Facebook
Likes 2685
Richland Area Chamber of Commerce - Communications DASHBOARD
- 1000 2000 3000 4000 5000 6000 7000 8000
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
Facebook Engagement
-
20000
40000
60000
80000
100000
Post Reach
0
10
20
30
40
50
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
New Followers of Tweets Mentions
- 1000 2000 3000 4000 5000 6000 7000 8000
Website Stats
Users Pageviews Sessions
-
100
200
300
400
New Facebook Likes
0
10
20
30
40
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
Constant Contact 3-month statistics
OUR Open Rate
OUR Click Rate
0
2000
4000
6000
8000
10000
12000
14000
16000
Apr-15 Jul-15 Oct-15 Jan-16 May-16Aug-16
Twitter Impressions
Device Opens
Desktop Mobile
MEASURING
YOUR SUCCESS
ACCE CONVENTION
S AVA N N A H G A
A U G U S T 1 0 2 0 1 6
2 3 0 - 3 4 5 P M
Joe Unterreiner PresidentKalispell Chamber of Commerce Convention amp Visitor Bureau
ABOUT NORTHWEST
FLATHEAD COUNTY
bull Top 10 of fastest population growth areas
in the US 1990-2015
bull Larger than 3 states and DC about the size
of Connecticut
bull Nearly 85 of is in public ownership
bull Home to Glacier National Park Flathead
Lake amp Whitefish Mountain Resort
bull Golf Digest top 50 golf destinations in the
world
MONTANA
FACT SHEET__
TOTAL MEMBERS 700
EMPLOYEES 11 Total 7 chamber 4 CVB
ANNUAL BUDGET $21 Million
YEAR FOUNDED 1904
POPULATION SERVED Kalispell ndash 23000
Flathead County MT ndash 93000
Kalispell Trade Area ndash 150000+
MEMBERSECONOMIC IMPACT 700 Members that employ over half of
the workforce in Flathead County Montana
Measuring Your SuccessACCE ndash Savannah ndash 2016
Marianne Virgili IOM CCE
Benchmarking Is a Yardstick
Benchmarking Inspires You Be Better
Benchmarking Can Make You Famous
Whatrsquos a Little Mountain Community
Doing on a Stage Like This
Glenwood Springs Colorado160 mi West of Denver -- Pop 9200
2 Million tourists a year
500 Members
Over 70 of Businesses Belong
6 Full-Time Employees
Budget $12M
DMO for Busy Tourist Town
Chamber Is Active Politically
Fosters a Culture of Excellence
Every successful endeavor starts with a vision Benchmarking helps with that
ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo
John F Kennedy
May 25 1961
We all benchmark community data
bull Labor Market Databull Tax Revenue Data
bull Population and Growthbull Residential Real Estate Data
bull Foreclosure Databull Residential Building Permits
bull Cost of Living Index
We know how to position communities
Ways we can Benchmark in our Industry
bull State Regional National Professional Associations
bull Travel amp Tourism Awards
bull Governor Awards National Non-Profit Awards
bull Publication Awards (ACE Awards)
bull Professional Designations IOM CCE Accreditation
SARAH Insert ACCE OP Survey Slides here
Make the Data Fun
bull 2014 GSCRA Annual Report Video
The Secret Formula
1 Be great
2 Do your homework
3 Use positive data reinforce credibility
4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures
5 Shamelessly self-promote
6 ACCE does the work for you Operations Survey
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 3: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/3.jpg)
WHAT CAN YOU MEASURE
bull Budget performance
bull Revenue amp Expenses
bull Staffing levels
bull Turnover
bull Dues vs Non-Dues
bull Social media stats
bull Email open rates
bull Legislative efficacy
bull Progress against a defined goal
bull Salary amp benefits levels
bull Policies amp procedures
bull Membership levels (new retained
dropped)
bull Programs
bull Revenue sources
bull hellipand so much more
DATA
HOW CAN YOU MEASURE
bull Dashboard ndash an lsquoat a glancersquo look at your organization tracks multiple data sets typically just
looking at your org not comparison with others often providing some sort of judgement on
performance
bull Benchmarking ndash tracking amp comparing your organization against others to see how you
measure up May be done on various types of information (ie programs finances staff)
bull Accreditation ndash measuring your organization against the best practices in your industry
Offered by the US Chamber of Commerce providing a rating on a scale
bull Certification ndash measuring yourself and your professional achievements against the best
practices in your industry Offered by ACCE and many state executives groups
bull Scorecard ndash a tool to measure progress towards a goal Often used in legislative circles but
may be used in other contexts as well
bull Awards ndash stacking yourself up against the best in the industry Even if you do not win you
often will be given valuable feedback for improvement
6 STEPS FOR MEASURING YOUR SUCCESS
1 Determine your need
2 Decide what data will help you the most
Tip Donrsquot be afraid to ask for help
3 Start tracking
4 Review the data to see what story it is telling you
5 Respond
6 Repeat
ONE FINAL THOUGHThellip
Donrsquot be afraid of the data Itrsquos
always better to look at it and be
prepared
bull Represents Richland County Ohio ndash population ~ 121000
bull County Seat ndash Mansfield Ohio ndash population ~ 50000
bull Major industries ndash manufacturing health care agriculture retail amp services
bull 1000 Members
bull 45 Staff
bull Budget size ~ $500000
bull Founded in 1899
Overall Email Count 1583
Instagram Followers 118
Total Facebook
Likes 2685
Richland Area Chamber of Commerce - Communications DASHBOARD
- 1000 2000 3000 4000 5000 6000 7000 8000
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
Facebook Engagement
-
20000
40000
60000
80000
100000
Post Reach
0
10
20
30
40
50
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
New Followers of Tweets Mentions
- 1000 2000 3000 4000 5000 6000 7000 8000
Website Stats
Users Pageviews Sessions
-
100
200
300
400
New Facebook Likes
0
10
20
30
40
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
Constant Contact 3-month statistics
OUR Open Rate
OUR Click Rate
0
2000
4000
6000
8000
10000
12000
14000
16000
Apr-15 Jul-15 Oct-15 Jan-16 May-16Aug-16
Twitter Impressions
Device Opens
Desktop Mobile
MEASURING
YOUR SUCCESS
ACCE CONVENTION
S AVA N N A H G A
A U G U S T 1 0 2 0 1 6
2 3 0 - 3 4 5 P M
Joe Unterreiner PresidentKalispell Chamber of Commerce Convention amp Visitor Bureau
ABOUT NORTHWEST
FLATHEAD COUNTY
bull Top 10 of fastest population growth areas
in the US 1990-2015
bull Larger than 3 states and DC about the size
of Connecticut
bull Nearly 85 of is in public ownership
bull Home to Glacier National Park Flathead
Lake amp Whitefish Mountain Resort
bull Golf Digest top 50 golf destinations in the
world
MONTANA
FACT SHEET__
TOTAL MEMBERS 700
EMPLOYEES 11 Total 7 chamber 4 CVB
ANNUAL BUDGET $21 Million
YEAR FOUNDED 1904
POPULATION SERVED Kalispell ndash 23000
Flathead County MT ndash 93000
Kalispell Trade Area ndash 150000+
MEMBERSECONOMIC IMPACT 700 Members that employ over half of
the workforce in Flathead County Montana
Measuring Your SuccessACCE ndash Savannah ndash 2016
Marianne Virgili IOM CCE
Benchmarking Is a Yardstick
Benchmarking Inspires You Be Better
Benchmarking Can Make You Famous
Whatrsquos a Little Mountain Community
Doing on a Stage Like This
Glenwood Springs Colorado160 mi West of Denver -- Pop 9200
2 Million tourists a year
500 Members
Over 70 of Businesses Belong
6 Full-Time Employees
Budget $12M
DMO for Busy Tourist Town
Chamber Is Active Politically
Fosters a Culture of Excellence
Every successful endeavor starts with a vision Benchmarking helps with that
ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo
John F Kennedy
May 25 1961
We all benchmark community data
bull Labor Market Databull Tax Revenue Data
bull Population and Growthbull Residential Real Estate Data
bull Foreclosure Databull Residential Building Permits
bull Cost of Living Index
We know how to position communities
Ways we can Benchmark in our Industry
bull State Regional National Professional Associations
bull Travel amp Tourism Awards
bull Governor Awards National Non-Profit Awards
bull Publication Awards (ACE Awards)
bull Professional Designations IOM CCE Accreditation
SARAH Insert ACCE OP Survey Slides here
Make the Data Fun
bull 2014 GSCRA Annual Report Video
The Secret Formula
1 Be great
2 Do your homework
3 Use positive data reinforce credibility
4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures
5 Shamelessly self-promote
6 ACCE does the work for you Operations Survey
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 4: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/4.jpg)
HOW CAN YOU MEASURE
bull Dashboard ndash an lsquoat a glancersquo look at your organization tracks multiple data sets typically just
looking at your org not comparison with others often providing some sort of judgement on
performance
bull Benchmarking ndash tracking amp comparing your organization against others to see how you
measure up May be done on various types of information (ie programs finances staff)
bull Accreditation ndash measuring your organization against the best practices in your industry
Offered by the US Chamber of Commerce providing a rating on a scale
bull Certification ndash measuring yourself and your professional achievements against the best
practices in your industry Offered by ACCE and many state executives groups
bull Scorecard ndash a tool to measure progress towards a goal Often used in legislative circles but
may be used in other contexts as well
bull Awards ndash stacking yourself up against the best in the industry Even if you do not win you
often will be given valuable feedback for improvement
6 STEPS FOR MEASURING YOUR SUCCESS
1 Determine your need
2 Decide what data will help you the most
Tip Donrsquot be afraid to ask for help
3 Start tracking
4 Review the data to see what story it is telling you
5 Respond
6 Repeat
ONE FINAL THOUGHThellip
Donrsquot be afraid of the data Itrsquos
always better to look at it and be
prepared
bull Represents Richland County Ohio ndash population ~ 121000
bull County Seat ndash Mansfield Ohio ndash population ~ 50000
bull Major industries ndash manufacturing health care agriculture retail amp services
bull 1000 Members
bull 45 Staff
bull Budget size ~ $500000
bull Founded in 1899
Overall Email Count 1583
Instagram Followers 118
Total Facebook
Likes 2685
Richland Area Chamber of Commerce - Communications DASHBOARD
- 1000 2000 3000 4000 5000 6000 7000 8000
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
Facebook Engagement
-
20000
40000
60000
80000
100000
Post Reach
0
10
20
30
40
50
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
New Followers of Tweets Mentions
- 1000 2000 3000 4000 5000 6000 7000 8000
Website Stats
Users Pageviews Sessions
-
100
200
300
400
New Facebook Likes
0
10
20
30
40
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
Constant Contact 3-month statistics
OUR Open Rate
OUR Click Rate
0
2000
4000
6000
8000
10000
12000
14000
16000
Apr-15 Jul-15 Oct-15 Jan-16 May-16Aug-16
Twitter Impressions
Device Opens
Desktop Mobile
MEASURING
YOUR SUCCESS
ACCE CONVENTION
S AVA N N A H G A
A U G U S T 1 0 2 0 1 6
2 3 0 - 3 4 5 P M
Joe Unterreiner PresidentKalispell Chamber of Commerce Convention amp Visitor Bureau
ABOUT NORTHWEST
FLATHEAD COUNTY
bull Top 10 of fastest population growth areas
in the US 1990-2015
bull Larger than 3 states and DC about the size
of Connecticut
bull Nearly 85 of is in public ownership
bull Home to Glacier National Park Flathead
Lake amp Whitefish Mountain Resort
bull Golf Digest top 50 golf destinations in the
world
MONTANA
FACT SHEET__
TOTAL MEMBERS 700
EMPLOYEES 11 Total 7 chamber 4 CVB
ANNUAL BUDGET $21 Million
YEAR FOUNDED 1904
POPULATION SERVED Kalispell ndash 23000
Flathead County MT ndash 93000
Kalispell Trade Area ndash 150000+
MEMBERSECONOMIC IMPACT 700 Members that employ over half of
the workforce in Flathead County Montana
Measuring Your SuccessACCE ndash Savannah ndash 2016
Marianne Virgili IOM CCE
Benchmarking Is a Yardstick
Benchmarking Inspires You Be Better
Benchmarking Can Make You Famous
Whatrsquos a Little Mountain Community
Doing on a Stage Like This
Glenwood Springs Colorado160 mi West of Denver -- Pop 9200
2 Million tourists a year
500 Members
Over 70 of Businesses Belong
6 Full-Time Employees
Budget $12M
DMO for Busy Tourist Town
Chamber Is Active Politically
Fosters a Culture of Excellence
Every successful endeavor starts with a vision Benchmarking helps with that
ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo
John F Kennedy
May 25 1961
We all benchmark community data
bull Labor Market Databull Tax Revenue Data
bull Population and Growthbull Residential Real Estate Data
bull Foreclosure Databull Residential Building Permits
bull Cost of Living Index
We know how to position communities
Ways we can Benchmark in our Industry
bull State Regional National Professional Associations
bull Travel amp Tourism Awards
bull Governor Awards National Non-Profit Awards
bull Publication Awards (ACE Awards)
bull Professional Designations IOM CCE Accreditation
SARAH Insert ACCE OP Survey Slides here
Make the Data Fun
bull 2014 GSCRA Annual Report Video
The Secret Formula
1 Be great
2 Do your homework
3 Use positive data reinforce credibility
4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures
5 Shamelessly self-promote
6 ACCE does the work for you Operations Survey
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 5: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/5.jpg)
6 STEPS FOR MEASURING YOUR SUCCESS
1 Determine your need
2 Decide what data will help you the most
Tip Donrsquot be afraid to ask for help
3 Start tracking
4 Review the data to see what story it is telling you
5 Respond
6 Repeat
ONE FINAL THOUGHThellip
Donrsquot be afraid of the data Itrsquos
always better to look at it and be
prepared
bull Represents Richland County Ohio ndash population ~ 121000
bull County Seat ndash Mansfield Ohio ndash population ~ 50000
bull Major industries ndash manufacturing health care agriculture retail amp services
bull 1000 Members
bull 45 Staff
bull Budget size ~ $500000
bull Founded in 1899
Overall Email Count 1583
Instagram Followers 118
Total Facebook
Likes 2685
Richland Area Chamber of Commerce - Communications DASHBOARD
- 1000 2000 3000 4000 5000 6000 7000 8000
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
Facebook Engagement
-
20000
40000
60000
80000
100000
Post Reach
0
10
20
30
40
50
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
New Followers of Tweets Mentions
- 1000 2000 3000 4000 5000 6000 7000 8000
Website Stats
Users Pageviews Sessions
-
100
200
300
400
New Facebook Likes
0
10
20
30
40
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
Constant Contact 3-month statistics
OUR Open Rate
OUR Click Rate
0
2000
4000
6000
8000
10000
12000
14000
16000
Apr-15 Jul-15 Oct-15 Jan-16 May-16Aug-16
Twitter Impressions
Device Opens
Desktop Mobile
MEASURING
YOUR SUCCESS
ACCE CONVENTION
S AVA N N A H G A
A U G U S T 1 0 2 0 1 6
2 3 0 - 3 4 5 P M
Joe Unterreiner PresidentKalispell Chamber of Commerce Convention amp Visitor Bureau
ABOUT NORTHWEST
FLATHEAD COUNTY
bull Top 10 of fastest population growth areas
in the US 1990-2015
bull Larger than 3 states and DC about the size
of Connecticut
bull Nearly 85 of is in public ownership
bull Home to Glacier National Park Flathead
Lake amp Whitefish Mountain Resort
bull Golf Digest top 50 golf destinations in the
world
MONTANA
FACT SHEET__
TOTAL MEMBERS 700
EMPLOYEES 11 Total 7 chamber 4 CVB
ANNUAL BUDGET $21 Million
YEAR FOUNDED 1904
POPULATION SERVED Kalispell ndash 23000
Flathead County MT ndash 93000
Kalispell Trade Area ndash 150000+
MEMBERSECONOMIC IMPACT 700 Members that employ over half of
the workforce in Flathead County Montana
Measuring Your SuccessACCE ndash Savannah ndash 2016
Marianne Virgili IOM CCE
Benchmarking Is a Yardstick
Benchmarking Inspires You Be Better
Benchmarking Can Make You Famous
Whatrsquos a Little Mountain Community
Doing on a Stage Like This
Glenwood Springs Colorado160 mi West of Denver -- Pop 9200
2 Million tourists a year
500 Members
Over 70 of Businesses Belong
6 Full-Time Employees
Budget $12M
DMO for Busy Tourist Town
Chamber Is Active Politically
Fosters a Culture of Excellence
Every successful endeavor starts with a vision Benchmarking helps with that
ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo
John F Kennedy
May 25 1961
We all benchmark community data
bull Labor Market Databull Tax Revenue Data
bull Population and Growthbull Residential Real Estate Data
bull Foreclosure Databull Residential Building Permits
bull Cost of Living Index
We know how to position communities
Ways we can Benchmark in our Industry
bull State Regional National Professional Associations
bull Travel amp Tourism Awards
bull Governor Awards National Non-Profit Awards
bull Publication Awards (ACE Awards)
bull Professional Designations IOM CCE Accreditation
SARAH Insert ACCE OP Survey Slides here
Make the Data Fun
bull 2014 GSCRA Annual Report Video
The Secret Formula
1 Be great
2 Do your homework
3 Use positive data reinforce credibility
4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures
5 Shamelessly self-promote
6 ACCE does the work for you Operations Survey
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 6: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/6.jpg)
ONE FINAL THOUGHThellip
Donrsquot be afraid of the data Itrsquos
always better to look at it and be
prepared
bull Represents Richland County Ohio ndash population ~ 121000
bull County Seat ndash Mansfield Ohio ndash population ~ 50000
bull Major industries ndash manufacturing health care agriculture retail amp services
bull 1000 Members
bull 45 Staff
bull Budget size ~ $500000
bull Founded in 1899
Overall Email Count 1583
Instagram Followers 118
Total Facebook
Likes 2685
Richland Area Chamber of Commerce - Communications DASHBOARD
- 1000 2000 3000 4000 5000 6000 7000 8000
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
Facebook Engagement
-
20000
40000
60000
80000
100000
Post Reach
0
10
20
30
40
50
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
New Followers of Tweets Mentions
- 1000 2000 3000 4000 5000 6000 7000 8000
Website Stats
Users Pageviews Sessions
-
100
200
300
400
New Facebook Likes
0
10
20
30
40
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
Constant Contact 3-month statistics
OUR Open Rate
OUR Click Rate
0
2000
4000
6000
8000
10000
12000
14000
16000
Apr-15 Jul-15 Oct-15 Jan-16 May-16Aug-16
Twitter Impressions
Device Opens
Desktop Mobile
MEASURING
YOUR SUCCESS
ACCE CONVENTION
S AVA N N A H G A
A U G U S T 1 0 2 0 1 6
2 3 0 - 3 4 5 P M
Joe Unterreiner PresidentKalispell Chamber of Commerce Convention amp Visitor Bureau
ABOUT NORTHWEST
FLATHEAD COUNTY
bull Top 10 of fastest population growth areas
in the US 1990-2015
bull Larger than 3 states and DC about the size
of Connecticut
bull Nearly 85 of is in public ownership
bull Home to Glacier National Park Flathead
Lake amp Whitefish Mountain Resort
bull Golf Digest top 50 golf destinations in the
world
MONTANA
FACT SHEET__
TOTAL MEMBERS 700
EMPLOYEES 11 Total 7 chamber 4 CVB
ANNUAL BUDGET $21 Million
YEAR FOUNDED 1904
POPULATION SERVED Kalispell ndash 23000
Flathead County MT ndash 93000
Kalispell Trade Area ndash 150000+
MEMBERSECONOMIC IMPACT 700 Members that employ over half of
the workforce in Flathead County Montana
Measuring Your SuccessACCE ndash Savannah ndash 2016
Marianne Virgili IOM CCE
Benchmarking Is a Yardstick
Benchmarking Inspires You Be Better
Benchmarking Can Make You Famous
Whatrsquos a Little Mountain Community
Doing on a Stage Like This
Glenwood Springs Colorado160 mi West of Denver -- Pop 9200
2 Million tourists a year
500 Members
Over 70 of Businesses Belong
6 Full-Time Employees
Budget $12M
DMO for Busy Tourist Town
Chamber Is Active Politically
Fosters a Culture of Excellence
Every successful endeavor starts with a vision Benchmarking helps with that
ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo
John F Kennedy
May 25 1961
We all benchmark community data
bull Labor Market Databull Tax Revenue Data
bull Population and Growthbull Residential Real Estate Data
bull Foreclosure Databull Residential Building Permits
bull Cost of Living Index
We know how to position communities
Ways we can Benchmark in our Industry
bull State Regional National Professional Associations
bull Travel amp Tourism Awards
bull Governor Awards National Non-Profit Awards
bull Publication Awards (ACE Awards)
bull Professional Designations IOM CCE Accreditation
SARAH Insert ACCE OP Survey Slides here
Make the Data Fun
bull 2014 GSCRA Annual Report Video
The Secret Formula
1 Be great
2 Do your homework
3 Use positive data reinforce credibility
4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures
5 Shamelessly self-promote
6 ACCE does the work for you Operations Survey
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 7: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/7.jpg)
bull Represents Richland County Ohio ndash population ~ 121000
bull County Seat ndash Mansfield Ohio ndash population ~ 50000
bull Major industries ndash manufacturing health care agriculture retail amp services
bull 1000 Members
bull 45 Staff
bull Budget size ~ $500000
bull Founded in 1899
Overall Email Count 1583
Instagram Followers 118
Total Facebook
Likes 2685
Richland Area Chamber of Commerce - Communications DASHBOARD
- 1000 2000 3000 4000 5000 6000 7000 8000
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
Facebook Engagement
-
20000
40000
60000
80000
100000
Post Reach
0
10
20
30
40
50
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
New Followers of Tweets Mentions
- 1000 2000 3000 4000 5000 6000 7000 8000
Website Stats
Users Pageviews Sessions
-
100
200
300
400
New Facebook Likes
0
10
20
30
40
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
Constant Contact 3-month statistics
OUR Open Rate
OUR Click Rate
0
2000
4000
6000
8000
10000
12000
14000
16000
Apr-15 Jul-15 Oct-15 Jan-16 May-16Aug-16
Twitter Impressions
Device Opens
Desktop Mobile
MEASURING
YOUR SUCCESS
ACCE CONVENTION
S AVA N N A H G A
A U G U S T 1 0 2 0 1 6
2 3 0 - 3 4 5 P M
Joe Unterreiner PresidentKalispell Chamber of Commerce Convention amp Visitor Bureau
ABOUT NORTHWEST
FLATHEAD COUNTY
bull Top 10 of fastest population growth areas
in the US 1990-2015
bull Larger than 3 states and DC about the size
of Connecticut
bull Nearly 85 of is in public ownership
bull Home to Glacier National Park Flathead
Lake amp Whitefish Mountain Resort
bull Golf Digest top 50 golf destinations in the
world
MONTANA
FACT SHEET__
TOTAL MEMBERS 700
EMPLOYEES 11 Total 7 chamber 4 CVB
ANNUAL BUDGET $21 Million
YEAR FOUNDED 1904
POPULATION SERVED Kalispell ndash 23000
Flathead County MT ndash 93000
Kalispell Trade Area ndash 150000+
MEMBERSECONOMIC IMPACT 700 Members that employ over half of
the workforce in Flathead County Montana
Measuring Your SuccessACCE ndash Savannah ndash 2016
Marianne Virgili IOM CCE
Benchmarking Is a Yardstick
Benchmarking Inspires You Be Better
Benchmarking Can Make You Famous
Whatrsquos a Little Mountain Community
Doing on a Stage Like This
Glenwood Springs Colorado160 mi West of Denver -- Pop 9200
2 Million tourists a year
500 Members
Over 70 of Businesses Belong
6 Full-Time Employees
Budget $12M
DMO for Busy Tourist Town
Chamber Is Active Politically
Fosters a Culture of Excellence
Every successful endeavor starts with a vision Benchmarking helps with that
ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo
John F Kennedy
May 25 1961
We all benchmark community data
bull Labor Market Databull Tax Revenue Data
bull Population and Growthbull Residential Real Estate Data
bull Foreclosure Databull Residential Building Permits
bull Cost of Living Index
We know how to position communities
Ways we can Benchmark in our Industry
bull State Regional National Professional Associations
bull Travel amp Tourism Awards
bull Governor Awards National Non-Profit Awards
bull Publication Awards (ACE Awards)
bull Professional Designations IOM CCE Accreditation
SARAH Insert ACCE OP Survey Slides here
Make the Data Fun
bull 2014 GSCRA Annual Report Video
The Secret Formula
1 Be great
2 Do your homework
3 Use positive data reinforce credibility
4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures
5 Shamelessly self-promote
6 ACCE does the work for you Operations Survey
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 8: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/8.jpg)
Overall Email Count 1583
Instagram Followers 118
Total Facebook
Likes 2685
Richland Area Chamber of Commerce - Communications DASHBOARD
- 1000 2000 3000 4000 5000 6000 7000 8000
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
Facebook Engagement
-
20000
40000
60000
80000
100000
Post Reach
0
10
20
30
40
50
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
New Followers of Tweets Mentions
- 1000 2000 3000 4000 5000 6000 7000 8000
Website Stats
Users Pageviews Sessions
-
100
200
300
400
New Facebook Likes
0
10
20
30
40
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
No
v-1
5
Dec
-15
Jan
-16
Feb
-16
Mar
-16
Ap
r-1
6
May
-16
Constant Contact 3-month statistics
OUR Open Rate
OUR Click Rate
0
2000
4000
6000
8000
10000
12000
14000
16000
Apr-15 Jul-15 Oct-15 Jan-16 May-16Aug-16
Twitter Impressions
Device Opens
Desktop Mobile
MEASURING
YOUR SUCCESS
ACCE CONVENTION
S AVA N N A H G A
A U G U S T 1 0 2 0 1 6
2 3 0 - 3 4 5 P M
Joe Unterreiner PresidentKalispell Chamber of Commerce Convention amp Visitor Bureau
ABOUT NORTHWEST
FLATHEAD COUNTY
bull Top 10 of fastest population growth areas
in the US 1990-2015
bull Larger than 3 states and DC about the size
of Connecticut
bull Nearly 85 of is in public ownership
bull Home to Glacier National Park Flathead
Lake amp Whitefish Mountain Resort
bull Golf Digest top 50 golf destinations in the
world
MONTANA
FACT SHEET__
TOTAL MEMBERS 700
EMPLOYEES 11 Total 7 chamber 4 CVB
ANNUAL BUDGET $21 Million
YEAR FOUNDED 1904
POPULATION SERVED Kalispell ndash 23000
Flathead County MT ndash 93000
Kalispell Trade Area ndash 150000+
MEMBERSECONOMIC IMPACT 700 Members that employ over half of
the workforce in Flathead County Montana
Measuring Your SuccessACCE ndash Savannah ndash 2016
Marianne Virgili IOM CCE
Benchmarking Is a Yardstick
Benchmarking Inspires You Be Better
Benchmarking Can Make You Famous
Whatrsquos a Little Mountain Community
Doing on a Stage Like This
Glenwood Springs Colorado160 mi West of Denver -- Pop 9200
2 Million tourists a year
500 Members
Over 70 of Businesses Belong
6 Full-Time Employees
Budget $12M
DMO for Busy Tourist Town
Chamber Is Active Politically
Fosters a Culture of Excellence
Every successful endeavor starts with a vision Benchmarking helps with that
ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo
John F Kennedy
May 25 1961
We all benchmark community data
bull Labor Market Databull Tax Revenue Data
bull Population and Growthbull Residential Real Estate Data
bull Foreclosure Databull Residential Building Permits
bull Cost of Living Index
We know how to position communities
Ways we can Benchmark in our Industry
bull State Regional National Professional Associations
bull Travel amp Tourism Awards
bull Governor Awards National Non-Profit Awards
bull Publication Awards (ACE Awards)
bull Professional Designations IOM CCE Accreditation
SARAH Insert ACCE OP Survey Slides here
Make the Data Fun
bull 2014 GSCRA Annual Report Video
The Secret Formula
1 Be great
2 Do your homework
3 Use positive data reinforce credibility
4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures
5 Shamelessly self-promote
6 ACCE does the work for you Operations Survey
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 9: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/9.jpg)
MEASURING
YOUR SUCCESS
ACCE CONVENTION
S AVA N N A H G A
A U G U S T 1 0 2 0 1 6
2 3 0 - 3 4 5 P M
Joe Unterreiner PresidentKalispell Chamber of Commerce Convention amp Visitor Bureau
ABOUT NORTHWEST
FLATHEAD COUNTY
bull Top 10 of fastest population growth areas
in the US 1990-2015
bull Larger than 3 states and DC about the size
of Connecticut
bull Nearly 85 of is in public ownership
bull Home to Glacier National Park Flathead
Lake amp Whitefish Mountain Resort
bull Golf Digest top 50 golf destinations in the
world
MONTANA
FACT SHEET__
TOTAL MEMBERS 700
EMPLOYEES 11 Total 7 chamber 4 CVB
ANNUAL BUDGET $21 Million
YEAR FOUNDED 1904
POPULATION SERVED Kalispell ndash 23000
Flathead County MT ndash 93000
Kalispell Trade Area ndash 150000+
MEMBERSECONOMIC IMPACT 700 Members that employ over half of
the workforce in Flathead County Montana
Measuring Your SuccessACCE ndash Savannah ndash 2016
Marianne Virgili IOM CCE
Benchmarking Is a Yardstick
Benchmarking Inspires You Be Better
Benchmarking Can Make You Famous
Whatrsquos a Little Mountain Community
Doing on a Stage Like This
Glenwood Springs Colorado160 mi West of Denver -- Pop 9200
2 Million tourists a year
500 Members
Over 70 of Businesses Belong
6 Full-Time Employees
Budget $12M
DMO for Busy Tourist Town
Chamber Is Active Politically
Fosters a Culture of Excellence
Every successful endeavor starts with a vision Benchmarking helps with that
ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo
John F Kennedy
May 25 1961
We all benchmark community data
bull Labor Market Databull Tax Revenue Data
bull Population and Growthbull Residential Real Estate Data
bull Foreclosure Databull Residential Building Permits
bull Cost of Living Index
We know how to position communities
Ways we can Benchmark in our Industry
bull State Regional National Professional Associations
bull Travel amp Tourism Awards
bull Governor Awards National Non-Profit Awards
bull Publication Awards (ACE Awards)
bull Professional Designations IOM CCE Accreditation
SARAH Insert ACCE OP Survey Slides here
Make the Data Fun
bull 2014 GSCRA Annual Report Video
The Secret Formula
1 Be great
2 Do your homework
3 Use positive data reinforce credibility
4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures
5 Shamelessly self-promote
6 ACCE does the work for you Operations Survey
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 10: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/10.jpg)
ABOUT NORTHWEST
FLATHEAD COUNTY
bull Top 10 of fastest population growth areas
in the US 1990-2015
bull Larger than 3 states and DC about the size
of Connecticut
bull Nearly 85 of is in public ownership
bull Home to Glacier National Park Flathead
Lake amp Whitefish Mountain Resort
bull Golf Digest top 50 golf destinations in the
world
MONTANA
FACT SHEET__
TOTAL MEMBERS 700
EMPLOYEES 11 Total 7 chamber 4 CVB
ANNUAL BUDGET $21 Million
YEAR FOUNDED 1904
POPULATION SERVED Kalispell ndash 23000
Flathead County MT ndash 93000
Kalispell Trade Area ndash 150000+
MEMBERSECONOMIC IMPACT 700 Members that employ over half of
the workforce in Flathead County Montana
Measuring Your SuccessACCE ndash Savannah ndash 2016
Marianne Virgili IOM CCE
Benchmarking Is a Yardstick
Benchmarking Inspires You Be Better
Benchmarking Can Make You Famous
Whatrsquos a Little Mountain Community
Doing on a Stage Like This
Glenwood Springs Colorado160 mi West of Denver -- Pop 9200
2 Million tourists a year
500 Members
Over 70 of Businesses Belong
6 Full-Time Employees
Budget $12M
DMO for Busy Tourist Town
Chamber Is Active Politically
Fosters a Culture of Excellence
Every successful endeavor starts with a vision Benchmarking helps with that
ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo
John F Kennedy
May 25 1961
We all benchmark community data
bull Labor Market Databull Tax Revenue Data
bull Population and Growthbull Residential Real Estate Data
bull Foreclosure Databull Residential Building Permits
bull Cost of Living Index
We know how to position communities
Ways we can Benchmark in our Industry
bull State Regional National Professional Associations
bull Travel amp Tourism Awards
bull Governor Awards National Non-Profit Awards
bull Publication Awards (ACE Awards)
bull Professional Designations IOM CCE Accreditation
SARAH Insert ACCE OP Survey Slides here
Make the Data Fun
bull 2014 GSCRA Annual Report Video
The Secret Formula
1 Be great
2 Do your homework
3 Use positive data reinforce credibility
4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures
5 Shamelessly self-promote
6 ACCE does the work for you Operations Survey
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 11: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/11.jpg)
FACT SHEET__
TOTAL MEMBERS 700
EMPLOYEES 11 Total 7 chamber 4 CVB
ANNUAL BUDGET $21 Million
YEAR FOUNDED 1904
POPULATION SERVED Kalispell ndash 23000
Flathead County MT ndash 93000
Kalispell Trade Area ndash 150000+
MEMBERSECONOMIC IMPACT 700 Members that employ over half of
the workforce in Flathead County Montana
Measuring Your SuccessACCE ndash Savannah ndash 2016
Marianne Virgili IOM CCE
Benchmarking Is a Yardstick
Benchmarking Inspires You Be Better
Benchmarking Can Make You Famous
Whatrsquos a Little Mountain Community
Doing on a Stage Like This
Glenwood Springs Colorado160 mi West of Denver -- Pop 9200
2 Million tourists a year
500 Members
Over 70 of Businesses Belong
6 Full-Time Employees
Budget $12M
DMO for Busy Tourist Town
Chamber Is Active Politically
Fosters a Culture of Excellence
Every successful endeavor starts with a vision Benchmarking helps with that
ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo
John F Kennedy
May 25 1961
We all benchmark community data
bull Labor Market Databull Tax Revenue Data
bull Population and Growthbull Residential Real Estate Data
bull Foreclosure Databull Residential Building Permits
bull Cost of Living Index
We know how to position communities
Ways we can Benchmark in our Industry
bull State Regional National Professional Associations
bull Travel amp Tourism Awards
bull Governor Awards National Non-Profit Awards
bull Publication Awards (ACE Awards)
bull Professional Designations IOM CCE Accreditation
SARAH Insert ACCE OP Survey Slides here
Make the Data Fun
bull 2014 GSCRA Annual Report Video
The Secret Formula
1 Be great
2 Do your homework
3 Use positive data reinforce credibility
4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures
5 Shamelessly self-promote
6 ACCE does the work for you Operations Survey
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 12: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/12.jpg)
Measuring Your SuccessACCE ndash Savannah ndash 2016
Marianne Virgili IOM CCE
Benchmarking Is a Yardstick
Benchmarking Inspires You Be Better
Benchmarking Can Make You Famous
Whatrsquos a Little Mountain Community
Doing on a Stage Like This
Glenwood Springs Colorado160 mi West of Denver -- Pop 9200
2 Million tourists a year
500 Members
Over 70 of Businesses Belong
6 Full-Time Employees
Budget $12M
DMO for Busy Tourist Town
Chamber Is Active Politically
Fosters a Culture of Excellence
Every successful endeavor starts with a vision Benchmarking helps with that
ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo
John F Kennedy
May 25 1961
We all benchmark community data
bull Labor Market Databull Tax Revenue Data
bull Population and Growthbull Residential Real Estate Data
bull Foreclosure Databull Residential Building Permits
bull Cost of Living Index
We know how to position communities
Ways we can Benchmark in our Industry
bull State Regional National Professional Associations
bull Travel amp Tourism Awards
bull Governor Awards National Non-Profit Awards
bull Publication Awards (ACE Awards)
bull Professional Designations IOM CCE Accreditation
SARAH Insert ACCE OP Survey Slides here
Make the Data Fun
bull 2014 GSCRA Annual Report Video
The Secret Formula
1 Be great
2 Do your homework
3 Use positive data reinforce credibility
4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures
5 Shamelessly self-promote
6 ACCE does the work for you Operations Survey
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 13: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/13.jpg)
Benchmarking Is a Yardstick
Benchmarking Inspires You Be Better
Benchmarking Can Make You Famous
Whatrsquos a Little Mountain Community
Doing on a Stage Like This
Glenwood Springs Colorado160 mi West of Denver -- Pop 9200
2 Million tourists a year
500 Members
Over 70 of Businesses Belong
6 Full-Time Employees
Budget $12M
DMO for Busy Tourist Town
Chamber Is Active Politically
Fosters a Culture of Excellence
Every successful endeavor starts with a vision Benchmarking helps with that
ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo
John F Kennedy
May 25 1961
We all benchmark community data
bull Labor Market Databull Tax Revenue Data
bull Population and Growthbull Residential Real Estate Data
bull Foreclosure Databull Residential Building Permits
bull Cost of Living Index
We know how to position communities
Ways we can Benchmark in our Industry
bull State Regional National Professional Associations
bull Travel amp Tourism Awards
bull Governor Awards National Non-Profit Awards
bull Publication Awards (ACE Awards)
bull Professional Designations IOM CCE Accreditation
SARAH Insert ACCE OP Survey Slides here
Make the Data Fun
bull 2014 GSCRA Annual Report Video
The Secret Formula
1 Be great
2 Do your homework
3 Use positive data reinforce credibility
4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures
5 Shamelessly self-promote
6 ACCE does the work for you Operations Survey
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 14: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/14.jpg)
Whatrsquos a Little Mountain Community
Doing on a Stage Like This
Glenwood Springs Colorado160 mi West of Denver -- Pop 9200
2 Million tourists a year
500 Members
Over 70 of Businesses Belong
6 Full-Time Employees
Budget $12M
DMO for Busy Tourist Town
Chamber Is Active Politically
Fosters a Culture of Excellence
Every successful endeavor starts with a vision Benchmarking helps with that
ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo
John F Kennedy
May 25 1961
We all benchmark community data
bull Labor Market Databull Tax Revenue Data
bull Population and Growthbull Residential Real Estate Data
bull Foreclosure Databull Residential Building Permits
bull Cost of Living Index
We know how to position communities
Ways we can Benchmark in our Industry
bull State Regional National Professional Associations
bull Travel amp Tourism Awards
bull Governor Awards National Non-Profit Awards
bull Publication Awards (ACE Awards)
bull Professional Designations IOM CCE Accreditation
SARAH Insert ACCE OP Survey Slides here
Make the Data Fun
bull 2014 GSCRA Annual Report Video
The Secret Formula
1 Be great
2 Do your homework
3 Use positive data reinforce credibility
4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures
5 Shamelessly self-promote
6 ACCE does the work for you Operations Survey
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 15: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/15.jpg)
Glenwood Springs Colorado160 mi West of Denver -- Pop 9200
2 Million tourists a year
500 Members
Over 70 of Businesses Belong
6 Full-Time Employees
Budget $12M
DMO for Busy Tourist Town
Chamber Is Active Politically
Fosters a Culture of Excellence
Every successful endeavor starts with a vision Benchmarking helps with that
ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo
John F Kennedy
May 25 1961
We all benchmark community data
bull Labor Market Databull Tax Revenue Data
bull Population and Growthbull Residential Real Estate Data
bull Foreclosure Databull Residential Building Permits
bull Cost of Living Index
We know how to position communities
Ways we can Benchmark in our Industry
bull State Regional National Professional Associations
bull Travel amp Tourism Awards
bull Governor Awards National Non-Profit Awards
bull Publication Awards (ACE Awards)
bull Professional Designations IOM CCE Accreditation
SARAH Insert ACCE OP Survey Slides here
Make the Data Fun
bull 2014 GSCRA Annual Report Video
The Secret Formula
1 Be great
2 Do your homework
3 Use positive data reinforce credibility
4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures
5 Shamelessly self-promote
6 ACCE does the work for you Operations Survey
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 16: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/16.jpg)
Every successful endeavor starts with a vision Benchmarking helps with that
ldquoI believe this nation should commit itself to achieving the goal before this decade is out of landing a man on the Moon and returning him safely to the Earthrdquo
John F Kennedy
May 25 1961
We all benchmark community data
bull Labor Market Databull Tax Revenue Data
bull Population and Growthbull Residential Real Estate Data
bull Foreclosure Databull Residential Building Permits
bull Cost of Living Index
We know how to position communities
Ways we can Benchmark in our Industry
bull State Regional National Professional Associations
bull Travel amp Tourism Awards
bull Governor Awards National Non-Profit Awards
bull Publication Awards (ACE Awards)
bull Professional Designations IOM CCE Accreditation
SARAH Insert ACCE OP Survey Slides here
Make the Data Fun
bull 2014 GSCRA Annual Report Video
The Secret Formula
1 Be great
2 Do your homework
3 Use positive data reinforce credibility
4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures
5 Shamelessly self-promote
6 ACCE does the work for you Operations Survey
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 17: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/17.jpg)
We all benchmark community data
bull Labor Market Databull Tax Revenue Data
bull Population and Growthbull Residential Real Estate Data
bull Foreclosure Databull Residential Building Permits
bull Cost of Living Index
We know how to position communities
Ways we can Benchmark in our Industry
bull State Regional National Professional Associations
bull Travel amp Tourism Awards
bull Governor Awards National Non-Profit Awards
bull Publication Awards (ACE Awards)
bull Professional Designations IOM CCE Accreditation
SARAH Insert ACCE OP Survey Slides here
Make the Data Fun
bull 2014 GSCRA Annual Report Video
The Secret Formula
1 Be great
2 Do your homework
3 Use positive data reinforce credibility
4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures
5 Shamelessly self-promote
6 ACCE does the work for you Operations Survey
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 18: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/18.jpg)
We know how to position communities
Ways we can Benchmark in our Industry
bull State Regional National Professional Associations
bull Travel amp Tourism Awards
bull Governor Awards National Non-Profit Awards
bull Publication Awards (ACE Awards)
bull Professional Designations IOM CCE Accreditation
SARAH Insert ACCE OP Survey Slides here
Make the Data Fun
bull 2014 GSCRA Annual Report Video
The Secret Formula
1 Be great
2 Do your homework
3 Use positive data reinforce credibility
4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures
5 Shamelessly self-promote
6 ACCE does the work for you Operations Survey
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 19: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/19.jpg)
Ways we can Benchmark in our Industry
bull State Regional National Professional Associations
bull Travel amp Tourism Awards
bull Governor Awards National Non-Profit Awards
bull Publication Awards (ACE Awards)
bull Professional Designations IOM CCE Accreditation
SARAH Insert ACCE OP Survey Slides here
Make the Data Fun
bull 2014 GSCRA Annual Report Video
The Secret Formula
1 Be great
2 Do your homework
3 Use positive data reinforce credibility
4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures
5 Shamelessly self-promote
6 ACCE does the work for you Operations Survey
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 20: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/20.jpg)
SARAH Insert ACCE OP Survey Slides here
Make the Data Fun
bull 2014 GSCRA Annual Report Video
The Secret Formula
1 Be great
2 Do your homework
3 Use positive data reinforce credibility
4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures
5 Shamelessly self-promote
6 ACCE does the work for you Operations Survey
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 21: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/21.jpg)
Make the Data Fun
bull 2014 GSCRA Annual Report Video
The Secret Formula
1 Be great
2 Do your homework
3 Use positive data reinforce credibility
4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures
5 Shamelessly self-promote
6 ACCE does the work for you Operations Survey
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 22: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/22.jpg)
The Secret Formula
1 Be great
2 Do your homework
3 Use positive data reinforce credibility
4 Use pertinent data to educate your board increase salaries demonstrate need re-assess programs and procedures
5 Shamelessly self-promote
6 ACCE does the work for you Operations Survey
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 23: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/23.jpg)
Winning is Fun
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 24: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/24.jpg)
Resources amp For More Information
bull wwwglenwoodchambercom
bull wwwglenwoodchambercomtrends
bull httpwwwacceorgccecertified-chamber-executive-cce
bull wwwinstituteuschambercom
bull wwwuschambercommemberschambers
bull accreditation
bull httptinyurlcomgkt2475 (a link to all Glenwood Springs samples on the ACCE library)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 25: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/25.jpg)
Measuring Your SuccessACCE National Convention
2016
Matt McCormick IOM CCE
Columbia Chamber of Commerce
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 26: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/26.jpg)
About ColumbiaRepresents Columbia Missouri
Population 118000 ndash 135000
4th Largest City in Missouri
County seat of Boone County
Major Economic Drivers ndash Education Healthcare amp
Insurance
Home of the University of Missouri
Approximately 1200 members
95 Staff
Total Budget approximately $12 million
Founded in 1905
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 27: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/27.jpg)
The Tale of Two CitiesHow do we measure
Filters Selected
Peer Cluster ndash University Cities
Average of 12 responses per slide
Filters Selected
Revenue $900000 - $2000000
Membership 750 ndash 2000
PopulationService Area 100000 ndash 249999
Chamber Staff Size (FTE) 5-15
Organizational Function Chamber of
Commerce
Average of 17 responses per slide
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 28: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/28.jpg)
University Cities
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 29: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/29.jpg)
Non ndashUniversity Cities
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 30: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/30.jpg)
Driving Change with Data
You vs You
You vs Nation
Membership Trends
ndash Retention Rates
ndash Penetration Rate
Staff Salary and Benefits
Overall Revenue and Expenses
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 31: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/31.jpg)
Challenges amp Benefits
Entering the Data
Others
Scary Numbers
Boards Understand Data
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 32: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/32.jpg)
Dynamic Chamber BenchmarkingChamber Metrics from the
Operations and Salary Surveys
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 33: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/33.jpg)
ACCErsquos Dynamic Chamber Benchmarking
bull Access Dynamic Chamber Benchmarking (DCB) from the Information HERO portal
bull Samples Library ndash Benchmarking category for examples of chambers using DCB data
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 34: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/34.jpg)
Presenter Contacts
bull Jodie Perry President Richland Area Chamber of Commerce OH Email jperryrichlandareachambercom
bull Joe Unterreiner President amp CEO Kalispell Chamber and CVB MT Email joekalispellchambercom
bull Marianne Virgili President amp CEO Glenwood Springs Chamber Resort Association Email marianneglenwoodchambercom
bull Matt McCormick President Columbia Chamber of Commerce MO Email mmcormickcolumbiamochambercom
bull Sarah Melby Director of Information amp Research ACCE Email smelbyacceorg or HEROacceorg
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports
![Page 35: Measuring your success · 2016-11-08 · measuring your success acce conference –savannah august 10, 2016 –jod ie a. perry, iom](https://reader033.vdocuments.site/reader033/viewer/2022050120/5f50f27e2c7dcc648109dbce/html5/thumbnails/35.jpg)
Presenterrsquos Examples
bull Check the ACCE Samples Library under Benchmarking and Dashboard Reports