Mazda Vehicle Training

Heather Boutcher

The Mazda Brand

Mazda Canada Inc.

• Founded in 1968

– Directly employs 140 people

– Located in Richmond Hill, ON

– 2 PDCs, 5 Regional Offices

• Sourced from Japan & Mexico

• 165 Canadian Dealers

• Dealers employ roughly 5,500 people

The Mazda Brand

Core Brand Objectives:

• “One & Only” distinctive brand

• Manufacturer that builds emotionally

engaging & insightful products that

celebrate the Joy of Driving

• Respected & Loved by:

– Customers

– Critics

The Mazda Brand

Zoom-Zoom

The Mazda Brand

“That the 3 manages what it does on the base rubber is just further testimony to the excellence of

this basic package.

Let’s take that idea a few steps further: That Mazda, as one of the smallest independent car

companies,

can create a car as good as the 3 with modest resources is testimony to the excellence of its

engineering team.

Not only that, it’s damning to other carmakers.”

The vehicles

What will you be driving?

2014 Mazda CX-5 / intro

• Introduced for 2013 model year

• First 6th generation and all-SKYACTIV

model

SKYACTIV TECHNOLOGY

• SKYACTIV TECHNOLOGY is the complete redesign of the engine, transmission, body

and chassis of our vehicles, making them lighter, stronger, more fuel efficient and

better performing than ever before.

2014 Mazda CX-5 / intro

• Designed to compete in the CUV

segment

• Represents 1 out of 3 trucks sold in

Canada

• Key competitors include:

– Honda CR-V

– Toyota RAV4

– Nissan Rogue

– Ford Escape

– Mitsubishi RVR

2014 Mazda CX-5 / Intro

• Three trim levels:

– GX, GS, GT

• Three powertrains

– 2.0L / & SKYACTIV-MT

– 2.0L / SKYACTIV-Drive

– 2.5L / SKYACTIV-Drive

2014 Mazda CX-5 / press

Publication Award/Review

Car and Driver Competitive Comparison winner (Sept. 2012) Competitive Comparison winner (May 2013)

L'Annuel de l'automobile (2013) Best SUV under $40,000 (2013) Best New SUV of the Year (2014) Winner of the Compact SUV category

L’Auto 2014 Best Compact SUV

Le Guide de l’auto (2013) Best New SUV of the Year (2013) Best SUV under $40,000 (2014) Best SUV under $40,000

IIHS Top Safety Pick +

2014 Mazda / intro

• Designed to compete in the

Intermediate Sedan segment

• Key competitors include:

– Honda Accord

– Toyota Camry

– Nissan Altima

– Ford Fusion

– Hyundai Sonata

– Kia Optima

– VW Passat

2014 Mazda / Intro

• Three trim levels:

– GX, GS, GT

• Two powertrains

– 2.5L / SKYACTIV-MT

– 2.5L / SKYACTIV-Drive

2014 Mazda / press

Publication Award/Review

Car and Driver 2014 10-Best Winner Competitive Comparison winner (May 2013)

Motor Trend Competitive Comparison winner (May 2013)

L'Annuel de l'automobile Winner of the Car of the Year (2014)

L’Auto 2014 Best Buy Mid-Sized Sedan

Le Guide de l’auto Winner of the Car of the Year (2014)

IIHS Top Safety Pick +

AJAC Car of the Year Best Family Sedan

Mazda CX-9 / Overview

• Mazda’s entry in the Intermediate SUV segment

• It features sophisticated styling and a refined driving personality as well as three rows of seating.

• Since its introduction it has earned a reputation for being refined and athletic.

• Both the front and rear styling have been updated to better reflect KODO and to ensure that CX-9

has a strong connection to the CX-5 and the Mazda6.

Important to remember

Don’t walk away with the key!

Thank You