mass marketing
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TRANSCRIPT
Entrepreneurial Marketing
From Theory to Reality
With the concept?
During R&D?
With the completed product?
With the first sale?
Where does marketing begin?
Foursquare
Trending Today YouTube
Google +
Phonebook
Magazine
Television
Newspaper
Trending Yesterday Billboards
Storefront Signs
Yard Signs
Sign Spinners
What should businesses do today?
Survey your current customers◦ Which platforms do they use?◦ How do you currently communicate with them?◦ Brick & mortar or virtual?◦ B2B or B2C?
Communicate!
Create your listening posts◦ Google Alerts◦ tweetbeep
Your name Company name Competitor’s names
Talk Listen to your Customers!
Listen Up!
Tools They will change, but
something will always be there.
Pages – “Likes”◦ Company / Organization◦ Professional◦ Stimulate Interest / Provide Value◦ Access to Analytics
Would you trust Facebook with your company?◦ Facebook will not replace websites.
Based on SMS◦ 140 Character Messages◦ Messages Can Include Links, Pics, Videos
Broadcast to Anyone Listening / Watching Use #Hashtags to Mark & Search Topics search.twitter.com/advanced
◦ By Date, Geographic Area, Topic, Sentiment Great Listening Tool
Youtube, Foursquare, Yelp, Instagram, Pinterest
It isnt always about where you are
Don’t jump on all of them at once ◦ (but reserve your name now!)
Empower / Activate your fans to use them
Other Social Platforms
Social media community is about sharing◦ Ask questions, people will help you along the way◦ Learn the lingo◦ Make it personal◦ Find your voice
Put your plan into action Commit time to maintain Use common sense
◦ Spam: not good in a can, inbox, or social media feed
Get Engaged!
Just because you know how to use Facebook, Twitter, etc. doesn’t mean you know how to do it for your business!
Warning!
Blog Regularly
Create Opportunities to backlink◦ HARO◦ Guest blogging
Determine your keywords
#Hashtags
SEOcial
1. Create a plan, set goals, & pick platforms2. Start small, grow with your comfort3. Listen First4. Tools, tools, tools5. It’s a community: Share Your Expertise
10 Things to Think About
6. Engage: Find your voice7. Empower/Activate your Fans8. Go Offline9. It’s social but not child’s play10. SEOcial
10 Things to Think About
www.mashable.com www.techcrunch.com www.openforum.com www.smallbiztrends.com http://business.twitter.com/twitter101 www.knowem.com
Resources
[email protected] www.twitter.com/joshuacjohnson
www.fb.com/mar3765 Learn Everywhere
[email protected]/lrneverywhere
www.fb.com/learneverywhere.com
Contact