bleeding them dry financial abuse by mass marketing scams

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Bleeding them dry Financial abuse by mass marketing scams

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Page 1: Bleeding them dry Financial abuse by mass marketing scams

Bleeding them dryFinancial abuse by mass marketing scams

Page 2: Bleeding them dry Financial abuse by mass marketing scams

What we will cover

• Mass marketing • Trading Standards involvement • Case studies• Interventions

Page 3: Bleeding them dry Financial abuse by mass marketing scams

Mass marketingWhat, who, how... effects and problems

Page 4: Bleeding them dry Financial abuse by mass marketing scams

What is a mass marketing scam?

• Misleading or deceptive practice• Unsolicited or uninvited mail/phone call• False promises

With the aim to con victim out of moneyIT IS A CRIME.

IT IS FRAUDULENT.

Page 5: Bleeding them dry Financial abuse by mass marketing scams

Methods

Page 6: Bleeding them dry Financial abuse by mass marketing scams

Who is targeted?Anyone can be a target

But, statistics show:

• Average age of a victim is 72• Most live alone, often widowed• Lonely and isolated• Not always lacking capacity• Trusting

• They don’t believe they are a victim of crime

Page 7: Bleeding them dry Financial abuse by mass marketing scams

How does the con work?

Frank is 75 years old, a widower and lives alone

His family live nearby and are in regular contact but Frank likes keeping his privacy and independence, so is very self-reliant

Meet Frank:

Page 8: Bleeding them dry Financial abuse by mass marketing scams

1Sometimes no money is requested initially

The catalogue company sells on his information to many other companies

Frank responds to a catalogue prize draw – he could win cash or a brand new car

Page 9: Bleeding them dry Financial abuse by mass marketing scams

Frank responds and wins a prize! All he needs to do is pay a small fee to receive his winnings

Frank starts receiving several letters a day requesting small sums of money, soon he’s paying hundreds a month

More prize draw offers and competitions arrive through the letter box

2

Page 10: Bleeding them dry Financial abuse by mass marketing scams

His letter box is flooded with ‘URGENT’ letters from clairvoyants and overseas lotteries

He’s persuaded to share his bank details

A month on: Franks personal details have been added to a ‘suckers list’3

Payments ranging £18 to £1800 leave his account. He eventually goes overdrawn, can’t pay bills or buy food

Page 11: Bleeding them dry Financial abuse by mass marketing scams

What is the effect on the victim?

• The elderly victim cannot regain their losses

• Lose confidence in living alone• Victims who need care may no longer be

able to afford it and become dependent on the state

Page 12: Bleeding them dry Financial abuse by mass marketing scams

What are the problems?• Scam mail is targeted from abroad

via mail forwarders in the UK• The Royal Mail must deliver all

mail; we cannot interrupt the delivery

• Pseudo-legitimate companies use catalogues selling high priced goods as their initial pitch

Page 13: Bleeding them dry Financial abuse by mass marketing scams

What are the problems?

Denial

Enjoyment

Addiction

Loss of con-trol

Dementia

Age

Vulnerability

Embarrassment

Page 14: Bleeding them dry Financial abuse by mass marketing scams

Further problems...

Safeguarding

Has not picked up the problem as financial

abuse

• Is only seen as targeted fraud by carers or

family with known perpetrators

• Most victims not known to adult social care

Page 15: Bleeding them dry Financial abuse by mass marketing scams

Trading StandardsStopping the cycle

Page 16: Bleeding them dry Financial abuse by mass marketing scams

What does the Care Act 2014 bring to the table for us?

Financial abuse is defined:

• Having money or property stolen• Being defrauded• Being put under pressure in relation to money or

other property• Having money or other property misused

Page 17: Bleeding them dry Financial abuse by mass marketing scams

Section 42

• Duty to make enquiries

• Reasonable cause to suspect

• Experiencing or at risk of abuse

• Unable to protect themselves

Page 18: Bleeding them dry Financial abuse by mass marketing scams

Why are Trading Standards involved?

• We are trained to investigate criminality

• We prosecute perpetrators

• Now we have a victim list

Page 19: Bleeding them dry Financial abuse by mass marketing scams

But...

• Offenders outside UK and EU• They are chameleons• Mail forwarders are being targeted• Need to cut off the supply of victims

- keep the ‘dealer’ away from the ‘users’

Page 20: Bleeding them dry Financial abuse by mass marketing scams

How we intervene?

• Mail and lists of victims are collected/seized• Support worker (Age UK) visits

individuals to scope risk of further scams, collects scam mail and promotes ‘TH!NK Jessica’

• We make referrals to other agencies; “We Care and Repair” etc

Page 21: Bleeding them dry Financial abuse by mass marketing scams

How we intervene? Continued

• We contact banks with permission to prevent further losses

• We fit call-blockers on loan....for 12 months free of charge

• We support family members and victim to stop responding to mail

• Provide advice on ‘doorstep crime’ • Refer to ASC and Care Connect• If family have Lasting Power of Attorney...advise

redirection of mail

Page 22: Bleeding them dry Financial abuse by mass marketing scams

What we have discovered already

• Recipients do not accept they are victims of a fraud• They may be addicted to the process• They have routine and structure to their day, waiting

for and responding to mail• They are bored and lonely• They do not add up their losses - shocked when they

do• Sometimes it is an early sign of dementia• Too trusting - believing they will ‘win’

Page 23: Bleeding them dry Financial abuse by mass marketing scams

Case studies

Page 24: Bleeding them dry Financial abuse by mass marketing scams

Case study 1• Phoebe is in her 70s living alone,

widowed• She enjoys buying porcelain ornaments

and buys from catalogues• She suffers from mobility issues

following a road traffic accident• There may be following head injuries

mental capacity issues • Very lonely and susceptible to

‘grooming by befriending’ – yet has good family support

• Responds to telephone sales

Aged 70+

Lives alone

Expendable cash

Page 25: Bleeding them dry Financial abuse by mass marketing scams

Case study 2• Fraser is in his 80s, a widower and lives

alone with no family nearby• on the scams hub list having responded to

mail• on pension credit• high volumes of scam mail• paying out £280 per month by cheque and

£550 by debit to scammers• didn’t believe he was a victim of crime• believed he could win• bought items from catalogues he didn’t

want• overdrawn at bank...no savings

Aged 70+

Lives alone

Expendable cash

Page 26: Bleeding them dry Financial abuse by mass marketing scams

Interventions

Page 27: Bleeding them dry Financial abuse by mass marketing scams

The psychology

• Jessica Scam Syndrome• Early stages of dementia• Lacking capacity? • Lasting Power of Attorney• Court of Protection

Page 28: Bleeding them dry Financial abuse by mass marketing scams

Everyone can help

• Dealing with causes; loneliness and isolation• Recognising dementia• Recognising JSS• Referring to the right people

• Support the process by passing on the message

spot the signs

[email protected]

Page 29: Bleeding them dry Financial abuse by mass marketing scams

SCHEMINGCRAFTYAGGRESSIVEMALICIOUS

Page 30: Bleeding them dry Financial abuse by mass marketing scams

Help me to help them.....Helen Heskins

Principal Officer

North Somerset Trading Standards

01275 888640

Artistic direction by Frank Salt