marketing your product means marketing yourself it’s okay to show off on social media. 02. tell...
TRANSCRIPT
MARKETING YOUR PRODUCTMEANS MARKETING YOURSELFEveryone wants to hear a story.
SIX MUST DOS
01
BE VULNERABLE
LIVE VIDEOSLet people see your face and
hear your voice.
CROSS PROMOTE
GREAT PHOTOSIt’s okay to show off on social
media.
02
Tell your story and allow people to get to know you.
03
Tag your friends, tag your market, tag everything!
04
BE CONSISTENTAt a minimum, you should be posting once a week.
05
BE PATIENTStay the course, all those likes won’t happen overnight.
06
LIVE VIDEOSWhy do I have to do this?• Live videos receive 3X higher engagement than a video that is not• Live video receive 5X higher engagement that a photo post
When are they most effective?• Great, click-worthy description• When you can be seen and heard• Interacting Viewers• Minimum of 3-minutes in length
GREAT PHOTOSWhy do I have to do this?• Photos account for over 75% of content posted on social media, text is boring!• Images have an 87% interaction rate and are shared more than any other type of content
When are they most effective?• Great, description - an occasional “caption this” for engagement• Interesting angles, good lighting • When you can tag other businesses and fans of your page
BE VULNERABLEWhy do I have to do this?• Emits joy, courage, authenticity and creates stronger connections• In a world of crazy, people just want real
When is this most effective?• When you’re being yourself• When people can see themselves in you• When you include people and help tell their story too
CROSS PROMOTEWhy do I have to do this?• To share your content, as widely and efficiently as possible
When is this most effective?• In Statuses• In Photos• In the “Who are You With” Feature
BE CONSISTENTWhy do I have to do this?• You will disappear if you aren't
When is this most effective?• When you post everyday, at a minimum once a week
BE PATIENTWhy do I have to do this?• Building a brand takes time
When is this most effective?• When you don’t give up• When you build a community
QUICK TIPS
DON’T ASK THEM TO SHAREThis is illegal! Don’t let fine
print shut you down.
BE ENGAGINGGiveaways, polls, photo
contests, and more.
BE AWAREIs your page liking its
own content?
PAGE INVITESYou’ve engaged them,
now keep them.
SHORT BUT IMPACTFULRead, and re-read before you post.
EXPERIMENTTime, content, days of
the week.
1 2 3
5 76YOU ARE YOUR BRAND
Your personal page is also your business page.
TALK BACKYou must reply to all
messages.
4
8
ADVERTISING
PAGE LIKES
EVENT PROMOS
WEBSITE TRAFFIC
WHAT SETS THE DHM APART?
Really. All vendors are welcome no matter what
they are selling.
ALL ARE WELCOME
Every week, fresh coffee is ready and waiting. Come to
shop or come to visit!
FREE COFFEEKids Crafts, Food Drives,
Master Gardners, Live Music and more.
WEEKLY ACTIVITIES
Meet me at the market.It’s just gord-geous!
Every Saturday morning, 7:30-11:00amMay 30th through October 24
