marketing plan (english version)

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BUSINESS PLAN DISCUSSION DRAFT Could be revise Following regulation in each country

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FurChange Marketing Plan

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Page 1: Marketing Plan (English Version)

BUSINESS PLAN

DISCUSSION DRAFT

Could be reviseFollowing regulation in each country

Page 2: Marketing Plan (English Version)

Profesional Executive Team

Bai Feng CEO, FurChange (America), Inc.Fortunelle is the inspiration of one remarkable man, Bai Feng, whose life journey took him from humble machine engineer to the highest executive positions in a billion dollar corporation. As a global traveler, Bai Feng understood the challenges faced by people everywhere. His vision was to create a pathway to lasting prosperity – a rewarding home business based on products of exceptional value.

John Taylor President / GM, FurChange (America), Inc.John’s philosophy has proven to help companies thrive for seven years in network marketing and over twenty years in sales and marketing management. With English as John’s first language and fluency in Mandarin Chinese, John offers cross-cultural business, sales and marketing experience. FurChange is poised to grow from the world’s largest market, the United States, to the most profitable locations throughout the world.

Fortunelle415 E. Southlake

Blvd.Suite 102

Southlake, TX 76092USA

FurChange (America), Inc.

415 E. Southlake Blvd.

Suite 201Southlake, TX

76092USA

Page 3: Marketing Plan (English Version)

UNITED STATES OF AMERICA (USA)

INDONESIA NIGERIA UKRAINE

KENYA BRAZIL UGANDA

TAIWAN HUNGARY SRILANKA

CANADA CAMEROON HINDIA

MYANMAR THAILAND KAZAKHSTAN

GHANA COLOMBIA CONGO

MALAYSIA ROMANIA PHILIPINES

MEXICO ANGOLA GREECE

ITALY POLANDIA MOROCCO

RUSSIAN PERUHONGKONG

More than 30 country launch in; 2011-2012

Page 4: Marketing Plan (English Version)

Membership = 10 USDBusiness Kit

Membersip Status

Star-I = Rp.1.600.000,- 150 PBV Product & Membership.

Star-II = Rp.5.000.000,- 500 PBV Product & Free Membership.

Mantainance = Rp.750.000,- 75 PBV/ 4 weeks, Free Mantainance in the 24th first weeks .

Retail Profit + Direct Bonus + Group Bonus

Rank-up & All Bonus Requirement.

Page 5: Marketing Plan (English Version)

Saphire

Saphire

Emerald

Silver

Silver

Gold

Gold

Gold

Ruby

Ruby

Ruby

Saphire

Star-II

Star-II

Silver

5 Basic Rank

> 2,000 AGBV > 6,000 AGBV > 20,000 AGBV > 60,000 AGBV > 200,000 AGBV

= Personal Sponsor Legs. = Placement Upline.

Page 6: Marketing Plan (English Version)

5 Leadership Rank

Emerald

Diamond

Emerald

Emerald

Emerald

BlackDiamond

Emerald

Emerald

Emerald

RoyalDiamond

Emerald

Emerald

Emerald

Emerald

PresidentialDiamond

Emerald

Emerald

Emerald

Emerald

Emerald

ImperialDiamond

> 10,000 GBV + 2 E > 20,000 GBV + 2 E > 40,000 GBV + 3 E

> 60,000 GBV + 4 E > 100,000 GBV + 5 E

Page 7: Marketing Plan (English Version)

CROWN

I. Diamond

I. Diamond

I. Diamond

I. Diamond I. Diamond

2 Furchange Highest Rank.

DoubleCROWN

CROWN

CROWNCROWN

CROWNCROWN

Page 8: Marketing Plan (English Version)

Retail Profit = Distributor Price x (1 + 30%)

Example: Product A:

Customer Price = 130 USD

Member Price = 100 USD,-

Retail Profit = 30 USD

1. Retail Profit / Keuntungan Eceran.

30%

Page 9: Marketing Plan (English Version)

2. Cash Back.

Cashback 25%For Star-II and above

Sample: Personal Sales; 100 PBV Cash Back= 100 x 25%= 25 USD

First 6 Month – Free Mantainance Period

Cashback 25%After Mantainance 75PBV

Sample:Personal Sales; 175 PBV Extra Rabat= (175-75) = 100 x 25%= 25 USD

After 6 Month – Mantainance Period

Page 10: Marketing Plan (English Version)

10 % Personal BV(max. Star-II = 500 BV) @ Personal Sponsor

YOUR BONUS :8 x 50 USD = 400 USD

= Personal Sponsor

= Upline Placement

3. Direct Bonus.

YOU

K1 K2

Page 11: Marketing Plan (English Version)

YOUR BONUS= 5.000 USD + 25.000 USD = 30.000 USD

Biggest leg = 2% Lesser legs = 10%

6.000 USD 15.000 USD 10.000 USD

K1 K2 K3

Omzet; 300.000 USD 150.000 USD 100.000 USD

YOU as Crown

All Lesser legs Bonus: 15.000 USD + 10.000 USD = 25.000 USD

Max. Biggest leg Bonus = 20% All lesser legs bonusx 25.000 USD = 5.000 USD(Max. Carry Forward = 100.000BV)

4. Group Bonus.

Page 12: Marketing Plan (English Version)

RANK GEN 1 2 3 4 5 6 7 8 9 10 Infinity

S 1 20%              

G 1 20%            

R 1 20%            

S 2 20% 5%

E 3 20% 5% 5%

D 4 20% 5% 5% 5%   

BD 5 20% 5% 5% 5% 5%

RD 6 20% 5% 5% 5% 5% 5%  

PD 7 20% 5% 5% 5% 5% 5% 4%  

ID 8 20% 5% 5% 5% 5% 5% 4% 3%

C 9 20% 5% 5% 5% 5% 5% 4% 3% 2%

DC 10 20% 5% 5% 5% 5% 5% 4% 3% 2% 1%

5. Matching Group Bonus.

INFINITY GENERATIONTILL BREAK THE SAME

RANK

Page 13: Marketing Plan (English Version)

DIAMOND 15%

BLACK DIAMOND 15%

ROYAL DIAMOND 15%

PRESIDENT DIAMOND 15%

IMPERIAL DIAMOND 15%

CROWN 15%

DOUBLE CROWN 10%

SILVER 50BV 50 USD

GOLD 100BV 100 USD

RUBY 300BV 300 USD

SAPHIRE 500BV 500 USD

EMERALD 800BV 800 USD

DIAMOND 1,000BV 1.000 USD

BLACK DIAMOND 2,000BV 2.000 USD

ROYAL DIAMOND 4,000BV 4.000 USD

P. DIAMOND 6,000BV 6.000 USD

I.DIAMOND 10,000BV 10.000 USD

UPGRADE BONUS POOL(Cash when hit The New Rank)

ELITE BONUS POOL(Monthly Transfer)

6. Share International Pool Bonus 4%.

TOTAL = 24.750 USD

Page 14: Marketing Plan (English Version)

Award Rank Qualification Points

$1,500Domestic Trip

Silver s/d

Emerald

Weekly Lesser Leg GBV ≥5,000BV = 1 point.

16

$3,000International Trip

Diamond and above

Qualified Diamond and above = 1 point/week.

16

$80,000Luxury Car

Black

Diamond

and above

BD = 1 pointRD = 2 pointsPD = 3 pointsID = 4 points

48

$1,000,000Luxury House

Crown ($200,000)

Dual Crown ($800,000)

Crown = 1 point

Dual Crown = 1 point

48

48

7. Special Award.

Page 15: Marketing Plan (English Version)

Goji

Danshen

Maca

Oracai

Restada

Healthness Product

Pressure-lowering & heart-protecting Massager

High Energy Titanium Bracelet

Aura Energy

Wood Vinegar Detox Patches

Magnetite/Far Infrared Ray/Anion Sanitary Napkin

Page 16: Marketing Plan (English Version)

FACE CARE – CLEANSING - TONING

Gentle Cleansing Milk 300ml

Softener Toner 300ml

Multi Hydra Peel Off Mask 50ml

Regenerating Face Serum 30ml

Revitalizing 24h Face Cream 50ml

Oinosforce Rich Multi Active Night Cream 50ml

Enriched Hiosherbs & Fruits Cocktail Day Cream 50ml

Revormative Aquamasticare 24h Cream 50ml

Re-Sculpting Liftosome 24h Cream 50ml

CERTIFIED BIO–ECO COSMETICS

Anti Wrinkle Eye Treatment 30ml

FACE SOAPS

KourouniaKatraris

BODY CARE

Oinosforce Bath & Shower Gel 250ml

Oinosforce Body Milk 300ml

Mastic & Olive Hand Treatment 100ml

DENTAL HYGIENE

Masticdent

Beauty Care

Page 17: Marketing Plan (English Version)

LET’S GO TO THE NEXT LEVEL

Page 18: Marketing Plan (English Version)

FORMULA DASAR F11. Dream and Positive Attitude.2. Name List and Appointment.3. Show The Plan and Follow Up.4. User and Customer Servicing.5. System Education;

• Audio & Video CD.• Recommended Books.• Function.• Online Business Schooll

Page 19: Marketing Plan (English Version)

YOU YOU

Directly Sponsoring NetworkingPlacement

Old Methods

C

C

B

A

New Methods

BA 3

9

27

81

THE BEST SPONSORING METHODS

Page 20: Marketing Plan (English Version)

Don’t Loose A, B, C asset as the next Diamond !!!

UPLINE

SPONSOR

YOU

A

B

C

UPLINE

SPONSOR

A

B

C

YOU

ACTION NOW !!!

PLACEMENT RULES !!!

1) Who’s The Direct Sponsor.2) Star-II at the top level position.3) The next lower level for Star-I & Member.

Page 21: Marketing Plan (English Version)

TEAM BUSINESS STRATEGY

1. Recruit 10 Star-II within 3 months.2. Placing The first Star II at Tap root 1.3. The Final Composition are:

3. “Booster F1” Recognition = Duplicate 5 TBS within 3 months.

T1T2 = 5 Star II

5 Star II

Period Month TBS STAR-II OMZET

1 3 1 10 5.000 USD

2 6 5 50 25.000 USD

3 9 25 250 125.000 USD

4 12 125 1.250 625.000 USD

Omzet Calculating Simulation as The Result of TBS within 12 months.

Page 22: Marketing Plan (English Version)

Silver

Gold

Ruby

Saphire

Emerald

Furchange Rank Recognition

Y O UBorn to Win !!!

Page 23: Marketing Plan (English Version)

Aura Energy = 500 BV

Customer Normal Price = Rp.1.080.000,-PROMO CUST PRICE = Rp.650.000,-

Distributor Normal Price = Rp.835.000,-PROMO DIST PRICE = Rp.500.000,-

Valid true 31 Des’11

PROMO FURCHANGE 2011-2012

Page 24: Marketing Plan (English Version)

SILVER 50BV Rp. 500.000,- Rp.500.000,-

GOLD 100BV Rp. 1.000.000,- Rp.1.000.000,-

RUBY 300BV Rp. 3.000.000,- I pad 2 (+7jt)

SAPHIRE 500BV Rp. 5.000.000,- Rp.10.000.000,-EMERALD 800BV Rp. 8.000.000,- Rp.16.000.000,-DIAMOND 1,000BV Rp. 10.000.000,- Rp.20.000.000,-

BLACK DIAMOND 2,000BV Rp. 20.000.000,- Rp.40.000.000,-

ROYAL DIAMOND 4,000BV Rp. 40.000.000,- Rp.80.000.000,-

P. DIAMOND 6,000BV Rp. 60.000.000,- Rp.120.000.000,-

I.DIAMOND 10,000BV Rp. 100.000.000,- Rp.200.000.000,-

DOUBLE UPGRADE

BONUS

Rp.247.500.000,- double up to Rp.494.500.000,-

CASH WHEN HIT THE NEW RANKPROMO valid true

March 4th 2012

Page 25: Marketing Plan (English Version)

Let’s Go to BaliIn December’12

Normal Qualification= 1 ticket/ 16 Domestic Trip Point (DTP).

Promo Qualification= 2 ticket / 16 DTP

+ 2 ticket for Qualified Unit Link (at least 8+24 = 32 DTP)

= 4 TICKET

At Least 50 Couples will GoAccording to The Highest Bonus accumulated in the last 12 weeks

Valid true Sep 15th 2012

Page 26: Marketing Plan (English Version)

Let’s Go to GreeceIn July’12

Normal Qualification= 1 ticket/ 16 International Point (DTP).

Promo Qualification= 2 ticket / 16 ITP

+ 2 ticket for Qualified Unit Link (at least 8+24 = 32 ITP)

= 4 TICKET

At Least 10 Couples will GoAccording to The Highest Bonus accumulated in the last 12 weeks

Valid true March 4th 2012

Page 27: Marketing Plan (English Version)

RANK Normal 1st Q x3 +accumulative2nd Q

X 2+accumFinal Q USD

D 0 12 12 0 12 PR 20.000BD 1 + 3 15 2 18 PR 30.000

RD 2 + 6 21 4 24 PR 40.000

PD 3 + 9 30 648 PR 80.000

ID 4 + 12 42 8

Bring Home YOUR

DREAM

CAR

All Qualifier will get 80.000 USD when accomplish 48 point

PROMO valid true March 4th 2012