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M arketing & Pro duc t

G uide

Promotion Dates:

Promotional Turn 10

November 29, 2009 to

January, 2, 2010

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Promotional Turn 10: Catch the Joy2

Table of Contents

© Liquor Control Board of Ontario, 2009No part of this guide may be reproduced or transmitted in any form by any electronic, mechanical or other means, including photocopying, recording, or used in any store retrieval system, without permission in writing from the Liquor Control Board of Ontario.

Liquor Control Board of OntarioMarketing Communications – Dept. # 90355 Lake Shore Blvd. EastToronto, Ontario M5E 1A4

The information contained in this publication is for the Liquor Control Board of Ontario internal use only.Published in Canada.Printed on 100% recycled paper.

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . 4In-store Music . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Thematic Signage . . . . . . . . . . . . . . . . . . . . . 5Deflate the Elephant . . . . . . . . . . . . . . . . . . . 9Holiday Customer Takeaway . . . . . . . . . . . 13Discover the Spirit of Giving . . . . . . . . . . . 15Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . 18

“25 Picks” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Holiday Dinner . . . . . . . . . . . . . . . . . . . . . . . . 19

Participating Stores . . . . . . . . . . . . . . . . . . 21Promotional Fixture . . . . . . . . . . . . . . . . . . 29Corporate Promotional Programs . . . . . . 33

Ontario Superstars/ Popular Pick Program . . . . . . . . . . . . . . . . . . 34Gifts Under $15/Gifts Under $30 Mixed Drink Fixtures . . . . . . . . . . . . . . . . . . 35Premium/Specialty Beer Program . . . . . . . 36

Special Events . . . . . . . . . . . . . . . . . . . . . . . 37

Sold Space Programs . . . . . . . . . . . . . . . . . 45End Aisle Display – Brands . . . . . . . . . . . . . . 46Regular Shelf Extenders . . . . . . . . . . . . . . . . . 48Discovery Shelf Extenders . . . . . . . . . . . . . . . 51Community Shelf Extenders . . . . . . . . . . . . . 51Green Extender . . . . . . . . . . . . . . . . . . . . . . . . 51IMAGE Shelf Talker . . . . . . . . . . . . . . . . . . . . 52Limited Time Offers . . . . . . . . . . . . . . . . . . . . 53Value Added Program . . . . . . . . . . . . . . . . . . 57AIR MILES® Reward Miles . . . . . . . . . . . . . . 61Bundling AIR MILES® Reward Miles . . . . . . 66Necktags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67Contests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68

StoreS with diSplay tableS will have an extra Section at the back of thiS guide.

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Promotional G uide

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Introduction

Introduction

This year’s PT9 and PT10 promotions are designed to connect emotionally with customers. The promotion defines the relationship between our products and the positive experiences that customers associate with the holiday season .

The majority of thematic in-store signage will remain in place for both Promotional Turn 9 and 10 . Like last year, Promotional Turn 9 is three weeks and Promotional Turn 10 is five weeks.

As this year comes to an end, we would like to take this time to thank you for all your support of our programs throughout the year and we look forward to making this our best holiday program ever.

Happy Holidays!

The Sales & Marketing Division

P10 Music

Catch The Joy 2 (P10) musically bubbles over with all the joy and merriment that music brings to the holiday season. From pop to country, folk to jazz, Bing to Buble, we’ve got it covered with a perfect mix of songs for everyone to enjoy .

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Thematic Signage

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Thematic Signage

Continued

Component Where to install sign Re-order Code Images

End Aisle Backer Cards

Dimensions:30” w x 24” h

End Aisle Product CodeGeneric Guy 10090-501 Bombay Sapphire London Dry 10100-012 Smirnoff Vodka 10100-023 Crown Royal 10100-034 Premium Wiser's Deluxe 10100-044 Standard Generic 10100-045 Bacardi Superior 10100-056 Baileys Irish Cream 10100-067 Absolut Raspberri Vodka 10100-078 Premium Appleton Estate V/X 10100-088 Standard Generic 10100-089A Peller Estate French Cross Pinot Grigio 10100-099B Peller Estate French Cross Pinot Grigio Cask 10100-0910 Jackson Triggs Prop. Select Sauvignon Blanc 10100-1011 Canadian Club 10100-1112 Premium Rosemount Diamond Shriaz 10100-1212 Standard Lindemans Bin 65 Chardonnay 10100-1213 Stella Artois 10100-1314 Heineken Lager 330 ml 10100-1415 L'Ambiance White 10100-1516 Smirnoff Ice 10100-1617 Forty Creek Barrel Select Whisky 10100-1718 Kahlua Coffee Liqueur 10100-1819 Veuve Clicquot Brut Champagne 10100-1920 Freixenet Cordon Negro Brut 10100-20

Mark Down Stickers Affix to Pricer Cards of Supplier Gift Packs to indicate reduced prices.

Price reductions will be communicated via the SAM Newsletter

#10105-01

Cocktail Brochures In Holders (Central Supply +690644) on End Aisles 2 through 6

# 10108-08(Boxes of 100,

while supplies last)

generic backer card

branded backer card

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Marketing & Product Guide 7

Component Where to install sign Re-order Code Images

Hero DisplayBanner Stand Insert


Hero Display

Grand Marnier

# 10102-41

Pricer Cards


Hero Display # 10102-42

Social ResponsibilityCling Vinyl8” w x 6” h

Deflate the ElephantSee Pages 9 - 11for details

Affix one to Entrance Door and one to Exit Door.

Bilingual designated stores should display both versions.

# 10108-06 (English)

# 10108-07(French)

Social ResponsibilityCash Desk Decal12” w x 8” h


Affix to every Cash Desk

Bilingual designated stores should display both versions.

# 10108-08 (English)

# 10108-09(French)

Social ResponsibilityPaper Bag


Keep a quantity at every Cash Desk

Not available for reorder

Thematic Signage

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Thematic Signage

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Component Code Notes:Mixed Drink Poster 10104-11 Gifts Under $15Mixed Drink Poster 10104-12 Gifts Under $30Mixed Drink Drum Sign 10104-16 Gifts Under $15Mixed Drink Drum Sign 10104-17 Gifts Under $30On shelf 10107-01 LTO Shelf TalkersOn shelf 10107-02 AIR MILES® Shelf TalkersOn shelf 10107-03 New Product Shelf TalkersOn shelf 10107-04 BBAM Shelf TalkersOn shelf 10107-05 IMAGE Shelf TalkersOn shelf 10107-11 Thematic printed pricer cardsOn shelf 10107-12 Thematic regular extender stripsOn shelf 10107-13 Thematic community extender stripsOn shelf 10107-14 Thematic discovery extender stripsOn shelf 10107-15 Thematic blank shelf talkers (bundle of 20)On shelf 10107-16 Thematic blank pricer cards (bundle of 50)On shelf 10107-17 Thematic blank extender strips (bundle of 15)On shelf 10107-18 Go Green Extender Ontario Wine Superstars – Full Kit 10108-01 Superstar complete kitOntario Wine Superstars Popular Pick 10108-02 Shelf Talkers & Popular PickOntario Wine Superstars 10108-03 Superstar Shelf Talkers onlyPromo Fixture – Gifting 10092-67 Inspired GiftsPromo Fixture Sign (short) 10102-61 The Season’s Best CocktailsPromo Fixture Sign (long) 10102-62 The Season’s Best CocktailsPromo Fixture Shelf Talkers 10102-63 14 versionsHoliday Gift Card Merchandiser 10095-31 Cardboard Merchandiser for Cash EndLCBO Gift Box Merchandiser 10095-32 Cardboard Merchandiser for Power AisleVINTAGES Gift Box Merchandiser 10095-33 Cardboard Merchandiser for VINTAGES SectionLarge Fabric Bag Merchandiser 10095-34 Cardboard Merchandiser for top shelf of Promo FixtureSmall Fabric Bag Merchandiser 10095-35 Cardboard Merchandiser for top shelf of Promo FixtureMADD/Sick Kids “Discover the Spirit of Giving” Wobbler

10108-31 Install on each Cash Register

MADD/Sick Kids “Discover the Spirit of Giving” Shelf Talker

10108-32English over French

Install throughout the store.

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Deflate The Elephant2009 Social Responsibility Campaign

poSter and food & drink creative

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Overview

This holiday, the LCBO launches a new social responsibility advertising campaign and companion website designed to deter drinking and driving. This campaign, called “Deflate the Elephant” demonstrates the LCBO’s ongoing commitment to responsible retailing; It provides useful tips and facts to promote responsible drinking as well as offers practical solutions for hosts to prevent their guests from driving after drinking .

The elephant in the room is an expression for ignoring a controversial issue that’s present but everyone ignores because it is socially embarrassing. Here the metaphor refers to a friend who is believed to have had too much to drink and is about to drive home.

This new social responsibility campaign was developed from consumer research that told us people are often reluctant to speak up when they encounter someone who is about to get behind the wheel after drinking. It’s a situation many people encounter, especially when entertaining, and due to embarrassment or uncertainty about the possible outcome, they don’t take action.

This campaign includes two new TV commercials that begin airing December 7, a print ad in the holiday edition of FOOD & DRINk magazine and in-store signage. All communications direct customers to the website www.deflatetheelephant.com .

This interactive website offers customers a range of responsible hosting tips and other resources to better deal with the issue. Visitors can take on the role of a virtual host faced with a guest who they believe may be impaired and intends to drive home. They are presented with various options and must use good judgment and practical solutions that reflect real world situations to quickly keep their guest who has been drinking from getting behind the wheel. Check it out for yourself and please encourage others to visit the site .

“Deflate the Elephant” is a creative, non preachy way for LCBO to encourage Ontarians to think about their own drinking and empower all of us to reduce the high-risk behaviour of drinking and driving.

As the ads state: “Speak up. You could save a life.”

2009 Social Responsibility Campaign “Deflate the Elephant”

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2009 Social Responsibility Campaign “Deflate the Elephant”

Components

• Door Sign (8” w x 6” h)• Cash Desk Decal (12” w x 8” h)• Operational Paper Bags• In-store Poster

door SignS

caSh deSk decal

operational paper bag

Key Dates

Install: Nov . 29, 2009Takedown: Jan . 2, 1010

Participating Stores

All stores .

Distribution of Paper Bags

AAA - 15 casesAA - 12 casesA - 10 casesB - 5 casesC - 1 caseD - 1 case

There are 1000 bags per case .

Merchandising Instructions

Install one Door Sign on the Entrance door . Install one Door Sign on the exit door . Ensure all previous Social Responsibility Cling Vinyls have been removed. Bilingual designated stores should install both the English and French versions .

Install the Cash Desk Decal on all Checkout counters . Please remove all other cash desk decals . Bilingual designated stores should install both the English and French counter decals side by side on the checkout counter . Remove any old promotional signs .

A quantity of the Operational Paper Bags should be kept at every cash desk. Use the bags through the month of December or until stock is depleted.

The In-store poster should be hung on the Info board.

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Holiday Customer Takeaway

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14

Customer Takeaway


Stores will receive a second shipment of takeaway brochures in P10 (Check the participating stores section of this guide) .

Additional brochures can be ordered by contacting the IMAGE Hotline (Reorder code 10095-04) .

Participating Products

LCBO# Description Format (mL)

42 Canadian Club Whisky 750141 Bacardi Superior 1,140 190 Smirnoff Vodka 1140331 Beefeater Gin 11401784 Grand Marnier Liqueur 7501800 Wiser’s DeLuxe Whisky 114010108 Crown Royal Deluxe Whisky 114034579 Prince Igor Extreme Vodka 1140112433 Bacardi Black Rum 750

LCBO# Description Format (mL)

189209 Gibson’s Finest Sterling Canadian Whisky

1140

316844 Bombay Sapphire Gin 750331975 Appleton Estate V/X Rum 1140500538 Captain Morgan Original Spiced Rum 1140577957 Kahlua Coffee Liqueur 750602763 Absolut Raspberri Vodka 750605857 Amarula Cream 1140605956 Baileys Original Irish Cream 1140

Move the 5”x5” brochure holders to End Aisles 2, 3, 4, 5, and 6

Restock throughout the promotion .

Should stores not be able to hang the brochures on the end aisle, display them in the Spirits Section using the extended shelf brochure holder (Central Supply +690644).


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D iscover the Spir it of G iving

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Overview

All stores will receive signage inviting customers to make a $2 .00 donation to the following charities:• MADD• Sick kids Foundation• Children’s Health Foundation• CHEO Foundation• McMaster Children’s Hospital

Donations can be accepted with any method of payment and can be processed by scanning the supplied Bar Code Card or by manually entering LCBO# 159038.

Key Dates

Install: December 1, 2009 Takedown: January 2, 2009


All Stores

Components

• Shelf Talker (English over French)• Cash Register Wobbler (1 per cash register)• Bar Code Card (1 per checkout)

Merchandising

Install the shelf talker throughout the store . Stores that have been designated as bilingual can alternate between the French and English language versions of the sign .

Install the wobbler so that it extends out from the side of the cash register .

keep one Cash Desk Bar Code Card at each register .

wobbler

inStall wobbler on caSh regiSter

Shelf talker

caSh deSk bar code card

In-store Donation Campaign

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Adver tis ing

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Advertising Free Standing Insert “25 Picks”

The FSI will drop on December 4th, 5th and 6th in the following publications:• Globe and Mail• Toronto Star• Ottawa Citizen • Toronto Sun• Ottawa Sun• London Free Press• Hamilton Spectator

• Windsor Star• kingston Whig-Standard• kitchener-Waterloo

Record• Sudbury Star

LCBO# Section Product FormatSupport Program

4051 All that sparkles Henry of Pelham Cuvée Catharine Brut Rose VQA 750 mL51953 All that sparkles Pol Roger 750 mL94771 Best of Canada Gift Forty Creek Double Barrel Reserve Whisky 750 mL893 Care for Cocktail Wiser’s Deluxe Whisky 750 mL LTO60608 Care for Cocktail El Dorado 12 Year Old Rum 750 mL122499 Care for Cocktail Beefeater 24 750 mL BAM84012 Cheer up Leffe Blonde 6 x 330 mL BAM637744 Cheer up Creemore Springs Premium Lager 6 x 341 mL BBAM676767 Cheer up Fuller’s London Pride 500 mL1784 Liqueur de Rigueur Grand Marnier 750 mL577957 Liqueur de Rigueur Kahlua 750 mL186429 Not single any more The Macallan 12 year old 750 mL44784 Red, White and True Negrar Amarone Classico 750 mL92296 Red, White and True Prospect Winery The Census Count Chardonnay VQA 750 mL259721 Red, White and True Guigal Cotes du Rhone 750 mL293043 Red, White and True Stoneleigh Sauvignon Blanc 750 mL LTO5280 RU Ready Vodka Chocolate Mudshake 4 x 270 mL112938 RU Ready Bacardi Mojito 750 mL123505 RU Ready Naked Grape Chardonnay Spritzer 1364 mL LTO35188 Sign me up-good value Pascual Toso Merlot 750 mL LTO400754 Sign me up-good value Iceburg Vodka 750 mL619403 Sign me up-good value Cookoothama Chardonnay 750 mL280461 Steal the Show Dom Perignon* 750 mL135475 What’s the Buzz Fuzion Alta Reserve Malbec 750 mL140020 What’s the Buzz Folonari Chianti DOCG 750 mL158212 What’s the Buzz Vice 750 mL

* VINTAGES Product

It’s our “little red holiday book”. This pocket guide insider’s report will feature the best products for the Holiday Season. The smaller, portable format will encourage customers to take the book with them to shop for holiday products at the LCBO. The products are all specially selected and endorsed by our resident product experts.

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Advertising Free Standing Insert “Holiday Dinner”

LCBO# Section Product Name FormatSupport Program

4101 Dessert match Remy VSOP 750 mL206508 Dessert match Grahams 10 year old 750 mL395228 Dessert match Pelham Late Harvest Vidal 375 mL70540 Global dinner match Brouilly 750 mL233718 Global dinner match Piesporter Reisling 750 mL373373 Global dinner match Sparr Gewurtraminer 750 mL559088 Global dinner match Malivoire Ladybug Rosé* 750 mL36822 Match for make-ahead dinner Marquis de Riscal 750 mL54353 Match for make-ahead dinner Stoneleigh Pinot Noir 750 mL321539 Match for make-ahead dinner Chapotier Cotes du Rhone 750 mL534230 Match for make-ahead dinner Beringer Founder’s Estate Chardonnay 750 mL LTO12286 Perfect Hostess Gift Anselme Chateauneuf 750 mL BAM41889 Pre-dinner drinks Lanson Black Label 750 mL BAM90357 Pre-dinner drinks Innis & Gunn Oak Aged Beer 750 mL BAM134114 Pre-dinner drinks Bartender Secrets Cranberry Martini 750 mL602763 Pre-dinner drinks Absolut Raspberri 750 mL LTO

* VINTAGES Product

The Holiday FSI will drop on December 12th and 13th in the following publications:• Globe and Mail• Toronto Star• Ottawa Citizen • Toronto Sun• Ottawa Sun• London Free Press• Hamilton Spectator• Windsor Star

• kingston Whig-Standard• kitchener-Waterloo

Record• Sudbury Star• National Post

Our holiday dinner FSI features food, product and decor experts that will guide consumers through two holiday dinner scenarios . We’ll help take the pressure off for holiday dinner by featuring a traditional/make ahead dinner menu plus we’ll help to inspire with a global twist with including an Asian inspired holiday menu. In this FSI, our products, food and decor experts will share their delicious recipes, great product selections and holiday decorating ideas .

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Par ticipating Stores

Column Heading Key

Hero Display Number of Inserts shipped

Thematic Banner Insert Number of Inserts shipped

POD Program There are no Pods in P9 and P10

Sold End AislesNumber of Sold End Aisles and(P)remium or (S)tandard Flight

Backer Cards Number of Backer Cards shipped for each period

Regular & Community Extenders

Number of Regular Extenders In Store See Sold Space Program Extender Section for participating extender locations.5 = Community Extender Program

Discovery Extenders Number of Discovery Extenders Strips shipped

Green Extenders Number of Green Extender Strips shipped

Exterior Banners Use signs shipped in PT09

Window Showcards Use signs shipped in PT09

Power Aisle Banners Use signs shipped in PT09

Perimeter Signs Use signs shipped in PT09

Promo Fixture Ends1E= 1 Rounded End, 2E= 2 Rounded Ends1G= 1 Gondola, 2G= 2 Gondolas

Feature Gift Y= Store participates in the program

Ontario Wine SuperstarsY = Store receives the complete signage kit, orST = Store only receives the Shelf Talkers

Ontario Popular Picks Y = Store participates in the program

Beer Specialty Program Y = Store participates in the program

Mixed Drink Y = Store participates in the program

Holiday Cocktails Takeaway

Y = Store participates in the program (see page 13)

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93 1 10S 15 45 2E Y Y Y94 1 10 5 ST Y95 1 20S 30 55 3 3 2E Y Y Y Y96 1 5 5 ST Y97 10S 25 40 2E Y Y Y98 1 5 5 ST Y99 1 5S 10 5 ST Y Y101 1 15S 25 40 1G Y Y Y Y102 1 10S 25 45 2E Y Y 2 Y103 1 5S 10 5 ST Y Y104 1 10 5 ST Y105 5 5 ST Y106 1 20S 30 55 1 2E Y Y 2 Y107 1 5 ST Y108 1 15 5 ST Y109 1 5S 10 5 ST Y Y110 5S 15 5 ST Y Y111 1 5 5 ST Y112 10 5 ST Y113 1 5 ST Y114 5 5 ST Y115 1 20P 40 55 3 3 1 2E Y Y Y 2 Y116 1 5 ST Y117 1 10 5 ST Y118 1 5 5 ST Y119 5 ST Y120 ST Y121 5 ST Y122 1 5 5 ST Y123 1 10 5 ST Y124 3 Y125 1 5 5 ST Y126 10 5 ST Y127 10 5 ST Y128 1 10 5 ST Y129 5 5 ST Y130 1 15S 25 50 1G Y Y Y131 5 5 ST Y132 1 10S 25 40 2E Y Y 2 Y133 10 5 ST Y134 3 5 ST Y135 1 15 5136 1 5S 10 5 ST Y Y

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137 10 5 ST Y138 5 ST Y139 1 10 5 ST ST140 1 15P 25 55 1G Y Y Y141 10 5 ST Y142 10 5 ST Y143 1 8P 20 40 1G Y Y Y Y144 1 10S 10 40 Y Y145 1 15S 30 40 1 2E Y Y 2 Y146 5 5 ST Y147 5 5 ST Y148 1 15P 45 55 3 1 2E Y Y Y 2 Y149 1 20P 30 55 2E Y Y Y 2 Y151 5 5 ST Y152 1 10S 20 40 Y Y153 8S 20 40 2E Y Y Y154 1 15S 25 40 1 2E Y Y Y155 1 10S 15 40 3 1G Y Y Y156 1 20P 25 55 3 3 1G Y Y Y Y157 1 15 5 ST Y158 1 10 5 ST Y159 1 5 5 ST Y160 5 5 Y161 1 5 5 ST Y162 1 10 5 ST Y163 1 15S 20 40 3 1G Y Y164 1 15P 20 55 3 3 2E Y Y Y Y165 1 8S 15 45 1G Y Y Y166 1 10 5 Y ST Y167 1 10S 10 45 3 Y Y168 1 10P 20 40 2E Y Y 2 Y169 1 10 5 ST Y170 1 10 5 ST Y171 1 20S 25 60 3 3 2E Y Y Y 2 Y172 5 5 ST Y173 5 5 ST Y174 1 10 5 ST Y175 1 10S 15 55 3 3 1G Y Y Y176 5 5 ST Y178 1 10 5 ST Y179 1 15P 25 55 2G Y Y Y Y180 5 5 ST Y181 5 5 Y

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182 1 15P 25 40 1G Y Y Y183 5S 15 5 Y Y Y184 1 5S 10 5 ST Y Y185 1 15P 20 55 3 1G Y Y 2 Y186 1 8S 10 40 Y Y Y187 1 20S 40 65 3 3 1 2E Y Y Y 2 Y188 1 10S 15 40 1G Y Y189 5 5 ST Y190 1 10S 10 40 1G Y Y Y191 1 15S 30 40 3 3 2E Y Y 2 Y192 8S 10 40 1G Y Y Y193 10 5 ST Y194 1 10 5 ST Y195 1 20S 20 60 1G Y Y196 1 10S 10 40 1G Y Y Y197 1 5S 10 5 ST Y Y198 1 15S 25 55 2E Y Y Y 2 Y199 5S 10 5 Y Y200 1 20S 25 65 3 3 1 2E Y Y 2 Y201 1 15S 15 55 1G Y Y Y202 8S 10 40 1G Y Y Y203 Y204 5 5 ST Y205 1 10 5 ST Y207 1 15S 20 40 2E Y Y Y Y208 1 S 10 5 ST Y209 1 15S 20 60 2E Y Y Y210 10S 30 40 2E Y Y Y211 1 8S 10 40 Y Y Y212 1 15P 30 40 1 2E Y ST Y 2 Y213 1 15 5 ST Y214 10S 25 40 2E Y Y Y216 1 8S 15 40 Y Y217 1 20P 30 55 3 3 1 2E Y Y Y Y218 1 15S 25 55 3 3 1G Y Y Y Y219 1 5 5 ST Y220 1 10 5 ST Y221 1 10 5 ST ST222 1 5S 10 5 ST Y Y223 1 5S 15 5 ST Y Y224 1 10 5 ST Y225 1 5S 10 5 ST Y Y226 1 20S 30 55 3 3 3 2E Y Y Y 2 Y

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227 1 5S 15 5 Y Y228 1 20S 25 40 3 3 1G Y Y Y229 1 5S 10 5 ST Y Y230 15 5 ST Y231 1 10 5 ST Y232 1 5S 10 5 ST Y Y233 1 10S 15 40 Y Y234 10S 15 40 3 1G Y Y235 5 5 ST Y236 1 5S 10 5 ST Y Y238 1 10 5 Y239 1 10 5 ST Y240 5 5 ST Y241 5 5 ST Y242 1 15S 25 45 1G Y Y Y243 1 20P 30 55 3 3 1 2E Y Y Y 2 Y244 1 15S 25 40 2E Y Y Y245 5 5 ST Y246 1 8S 10 40 1G Y Y Y247 1 5S 10 5 ST Y Y248 1 15P 30 40 3 1G Y Y249 1 10S 20 40 1G Y Y Y250 5S 10 5 ST ST Y251 5 5 ST Y252 1 20S 30 40 2E Y Y Y 2 Y253 1 20P 30 55 3 2E Y Y Y 2 Y254 1 10 5 ST Y255 1 10S 20 55 2E Y Y Y256 5 5 ST Y257 5 5 ST Y258 1 10 5 ST Y259 10 5 ST Y260 5S 25 5 ST Y Y261 1 10 5 ST Y262 5 5 ST Y263 1 15S 20 45 1G Y Y Y264 1 10 5 ST Y265 1 15S 20 40 3 3 2E Y Y Y266 1 5S 15 5 ST Y Y267 1 10 5 ST Y268 5S 10 5 ST ST Y269 1 20S 25 40 2E Y Y Y270 1 5S 10 5 ST Y Y

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271 5 5 ST Y272 5 5 ST Y273 1 5 ST Y274 5 ST Y275 1 10 5 Y276 1 5 5 ST Y277 1 15 5 ST Y278 10S 15 40 2E Y Y Y279 1 8S 15 40 1G Y Y Y280 3 5 ST Y281 1 10 5 ST Y282 1 10 5 ST Y283 5 5 ST Y284 1 10 ST Y285 3 5 ST Y286 5 ST Y287 1 15S 20 55 3 1G Y Y Y Y288 1 20P 30 65 3 1 2E Y Y Y 2 Y289 1 15 5 Y290 3 5 ST Y291 1 10 5 ST Y292 5 5 ST Y293 1 5 5 ST Y294 1 10 5 ST Y295 1 10P 15 40 1G Y Y Y Y296 1 10 ST Y297 1 15 5 ST Y298 1 15P 25 40 3 1G Y Y Y299 1 15 5 Y300 1 10S 15 55 3 1G Y Y Y Y301 10 5 ST Y302 5S 5 5 ST Y Y303 1 10 5 ST Y304 1 5S 15 5 ST Y Y305 10 5 ST Y306 1 10 5 Y307 5 5 ST Y308 5 5 ST Y309 5 5 ST Y310 5S 10 5 Y Y311 1 10P 20 55 1G Y Y Y312 1 15S 20 40 Y Y313

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314 1 10 ST Y315 3 5 ST Y316 1 10 5 ST Y317 1 5 5 ST Y318 1 5 5 ST Y319 5 ST Y320 10 1G ST ST321 1 8S 20 45 Y Y322 5 5 ST Y323 1 10 5 ST Y324 1 8P 15 40 1G Y Y Y325 1 20S 30 50 3 1 2E Y Y Y 2 Y326 1 15S 30 50 2E Y Y 2 Y327 1 5S 10 5 ST Y Y328 1 5 5 ST Y329 1 20P 30 55 3 2E Y Y Y 2 Y330 1 3 5 ST Y331 5 5 ST Y332 5 ST Y333 Y ST ST Y334 1 20S 30 65 3 3 3 1 2E Y Y Y 2 Y335 1 5 5 ST Y336 5 5 ST Y337 5 ST Y338 5 ST Y339 10 5 ST Y340 1 10S 20 40 1 2E Y Y Y342 10S 10 40 Y Y343 15S 20 45 1G Y Y Y344 1 15S 30 50 2E Y Y 2 Y345 1 8S 10 40 1G Y Y346 1 20P 25 65 3 3 1 2E Y Y 2 Y347 5 5 ST Y348 5 5 ST Y349 5 ST Y350 10 5 ST Y351 1 10S 15 40 1G Y Y Y352 1 10 5 ST Y353 1 10P 15 60 1G Y Y Y354 3 5 Y355 1 20P 30 65 3 3 3 1 2E Y Y Y 2 Y356 1 15S 20 55 Y Y358 ST ST

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359 1 15S 15 55 1G Y Y Y360 1 15P 25 55 3 3 3 2E Y Y Y 2 Y361 1 15S 25 45 2E Y Y Y 2 Y362 1 20S 20 60 3 2E Y Y Y363 5S 10 5 ST ST Y364 1 10 5 ST Y365 ST ST366 1 10S 15 40 1G Y Y367 1 20P 30 65 3 3 3 1 2E Y Y Y 2 Y369 1 10 ST Y370 10 5 ST Y371 1 10S 20 60 3 3 2E Y Y Y Y372 1 15 5 ST Y373 1 15S 20 60 2E Y Y Y Y374 1 15 5 Y375 5 5 ST Y376377 5 5 ST Y378 1 20S 45 65 3 3 1 2E Y Y 2 Y379 1 3 5 ST Y380 1 10 5 ST Y381 1 10S 10 40 3 3 1G Y Y Y382 1 15S 15 45 3 1G Y Y Y383 1 15S 25 40 2E Y Y 2 Y384 1 8P 15 40 3 1G Y Y Y385 1 20S 30 65 3 3 3 1 2E Y Y Y Y386 1 10S 20 40 3 3 2E Y Y Y387 1 15S 20 55 2E Y Y Y388 1 10P 15 40 3 2E Y Y Y389 1 15S 25 40 1G Y Y Y Y390 1 20P 25 65 3 1 2E Y Y 2 Y393 1 20P 25 65 3 3 2E Y Y Y 2 Y394 1 10S 10 55 1G Y Y Y395 10 5 ST Y398 1 20S 40 55 0 2E Y Y 2 Y399 15 5 ST Y400 15S 20 40 1G Y Y Y401 8S 15 40 Y Y402 1 10S 10 45 2G Y Y Y403 10 5 1 ST ST404 1 15S 20 55 3 2E Y Y Y405 5 5 ST Y406 5S 15 5 Y Y

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407 1 15P 25 45 3 1 1G Y Y Y408 1 15S 20 50 3 1G Y Y409 5 5 ST Y410 10 5 ST ST411 8P 15 40 1G Y Y412 1 20P 25 55 1 2E Y Y Y 2 Y413 3 5 ST Y414 1 10 5 ST Y415 1 10P 10 40 Y Y416 1 20S 25 55 3 3 3 2E Y Y Y 2 Y417 1 20P 25 60 3 3 2E Y Y Y 2 Y418 1 5 5 ST ST419 1 3 5 Y420 ST ST421 5 5 ST Y422 5 5 ST Y423 10 5 ST Y424425 1 10S 20 40 3 2E Y Y Y Y426 1 10S 15 40 1E Y Y Y427 ST ST428 1 20S 30 65 3 3 3 1 2E Y Y Y429 5 Y430 5 5 Y431 1 15S 20 55 3 3 3 1 2E Y Y Y432 1 20S 25 55 3 3 1 2E Y Y Y Y433 5 ST Y434 1 15S 25 45 2E Y Y Y435 5 5 ST Y436 5S 25 5 ST ST Y437 1 10S 25 40 1 2E Y Y 2 Y438 1 20S 30 55 3 3 1 2E Y Y Y 2 Y439 ST Y440 1 10 5 ST Y441 10 5 ST Y442 5 ST Y443 1 15P 20 60 1G Y Y Y Y444 1 15S 15 40 3 3 1 1G Y Y Y445 1 20S 30 60 3 3 1 2E Y Y Y 2 Y446 1 10 5 Y447 5 5 ST Y448 1 5 5 ST Y449 3 5 ST Y

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450 1 5 5 Y451 5 5 ST Y452 65 Y Y 2 Y453 10P 15 40 1G Y Y Y454 1 10 5 ST Y455 1 10 5 ST Y457 1 10P 20 55 3 2E Y Y Y 2 Y458 1 8S 15 45 Y Y459 1 15S 25 55 2E Y Y 2 Y460 3 ST Y461 1 5 5 Y462 1 10 5 ST Y463 3 5 ST Y464 5 5 ST Y465 1 15S 20 55 3 3 1 2E Y Y Y466 ST Y467 1 10S 10 40 Y Y468 1 15 5 ST Y469 5 5 ST Y470 1 10S 15 40 1G Y Y Y471 10 5 ST Y472 10 5 ST Y473 5 5 ST Y474 5 5 ST Y475 10 5 ST Y476 ST Y478 1 10 ST Y479 3 ST Y480 5 5 ST Y481 1 15P 25 45 1 1G Y Y Y Y482 5 5 ST Y483 5 Y484 1 10S 15 40 1G Y Y Y485 1 15P 15 40 Y Y487 5 5 ST Y488 3 5 ST Y489 10 5 ST Y490 1 20S 30 55 2E Y Y Y492 1 5 5 ST Y493 3 5 ST Y494 1 15P 25 55 1G Y Y Y Y495 1 15S 20 55 3 3 2E Y Y Y Y496 1 3 ST Y

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497 1 10S 20 45 Y Y498499 1 20P 40 60 3 3 1 2E Y Y Y Y501 1 15S 20 45 2E Y Y Y Y502 10 Y503 3504 1 10 5 ST Y505 1 20P 30 55 3 2E Y Y Y Y506 3 5 ST Y507 1 5S 10 5 ST Y Y508 1 10 5 ST Y509 1 15 5 ST Y510 5 5 ST Y511 1 10S 25 45 2E Y Y 2 Y512 ST ST513 5 5514 5 5 ST Y515 ST ST516 5 ST Y517 1 5S 10 5 ST Y Y518 1 15S 25 40 3 1G Y Y Y519 5 5 ST Y520 1 5 ST Y521 1 15P 20 55 3 1G Y Y Y522 1 10P 15 55 2E Y Y 2 Y523 1 20P 45 40 3 1 2E Y Y 2 Y524 1 5 ST Y525 1 20P 25 55 1 2E Y Y Y 2 Y526 ST ST527 1 10 5 ST Y528 1 15P 30 40 1 2E Y Y Y 2 Y529 1 5S 15 5 ST Y Y530 1 10 ST Y531 1 3 5 ST Y532 10 5 ST ST Y533 10S 20 40 3 Y Y535 5 5 ST Y536 1 10P 15 40 3 2E Y Y 2 Y537 10 5 ST Y538 ST ST539 1 5S 10 5 Y Y540 1 15S 20 55 2E Y Y Y541 5 5 ST Y

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542 1 20P 30 55 3 2E Y Y Y 2 Y543 1 10 5 ST Y544 1 15S 20 60 3 3 2E Y Y 2 Y545 1 15S 25 55 2E Y Y 2 Y546 1 15S 30 40 2E Y Y 2 Y547 ST Y548 10 5 ST Y549 1 20S 30 60 2E Y Y Y Y550 10 5 ST Y552 8S 15 40 Y Y553 1 15P 25 55 1G Y Y Y555 1 8S 20 40 1 2E Y Y 2 Y556 1 15P 20 40 3 3 2E Y Y Y Y557 5 5 ST Y558 10 5 ST Y559 1 15S 20 40 1 2E Y Y Y560 1 5 5 ST Y561 1 5 5 ST Y562 1 5 5 ST Y563 1 10S 10 40 Y Y564 1 8S 20 40 3 3 1G Y Y565 5 5 ST Y566 1 20P 30 60 3 3 1 1G Y Y 2 Y567 10 5 ST Y568 1 10P 20 60 2E Y Y Y Y569 1 5S 10 5 Y Y570 5 5 ST Y571 Y Y572 1 10S 15 40 1G Y Y Y573 1 10P 15 55 2E Y Y Y Y574 5 ST Y575 1 15S 25 40 2E Y Y Y 2 Y576 1 10 5 ST Y577 5 5 ST Y578 1 5S 10 5 ST Y Y579 1 10S 10 55 1G Y Y Y Y581 1 5 5 ST Y582 1 5 5 ST Y583 5 ST Y584 1 15S 15 40 3 3 2E Y Y 2 Y586 1 15S 20 40 3 2G Y Y Y Y587 1 15S 15 55 1G Y Y Y588 5 5 ST Y589 20 5 Y590 1 20P 30 60 3 3 1 2E Y Y Y 2 Y

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591 3 ST Y593 1 15P 20 45 1G Y Y Y594 1 10 5 ST Y595 1 5 5 ST Y596 1 10 5 ST Y597 ST Y598 ST ST599 1 15 ST Y601 1 15S 30 55 3 1 2E Y Y 2 Y602 1 20S 25 40 3 1G Y Y Y Y603 10 5 ST Y604 3 5 ST Y605 10 5 ST Y606 3 5 ST Y607 5 5 ST Y608610 3 ST Y611612 1 15 5 ST Y613 5 5 ST Y615 ST Y616 1 10S 15 40 3 1 2E Y Y Y617 1 15S 25 55 1 2E Y Y 2 Y618 1 15S 25 55 Y Y621 10 Y622 5 ST Y623 1 20P 25 55 3 3 2E Y Y Y 2 Y624 1 20P 45 55 1 2E Y Y Y 2 Y626 3 5 ST Y629 1 15S 25 45 3 3 1 2E Y Y 2 Y630 1 20P 45 55 3 3 3 1 2E Y Y Y 2 Y631 1 20S 40 50 1 2E Y Y Y 2 Y632 1 20S 50 65 3 2E Y Y 2 Y693 ST ST697 ST ST698 1 15S 30 40 2E Y Y 2 Y700 1 20S 30 50 3 3 1 2E Y ST Y Y 2 Y702 1 15P 25 40 1 2E Y Y 2 Y703 1 20S 40 55 3 3 3 2E Y Y 2 Y742 Y771 1 20P 30 55 2E Y Y Y Y776 1 20S 25 65 3 3 1 2E Y Y Y Y

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Promotional Fix ture

The Season’s Best Cocktails

Featured Gifts

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See Participating Stores section of this Guide to determine which Promotional Fixture configuration your store has.

Signage

• Use the pre-printed Category Signs in the sign bands.

• Use pre-printed shelf talkers in front of the products and featured gifts .• Use the cardboard Holiday Fabric Bag Merchandiser on the top shelf of the Featured

Gift Ends .


Promotional Fixture The Season’s Best Cocktails

Inspiried Gifts

category SignS for participating productS category SignS for featured gift endS

LCBO# Description Format158212 Vice* 500 mL414 Pama Pomegranate Liquor 750 mL65177 X-Rated Fusion LIquor 750 mL106070 Smirnoff Pomegranate Martini 750 mL125195 Orchid Mango 750 mL134106 Bartender Secrets Whiskey Sour 750 mL134114 Bartender Secrets Cranberry Martini 750 mL140095 Smirnoff Twist White Grape 750 mL146076 Black Fly Tequila Sunrise 750 mL158220 Lamb’s Black Sheep 750 mL

* NEW Launch Product - Please order sufficient quantity of this product.

• If a participating product is not listed in the store, stores are not required to bring it in, but may to do so at the Store Manager’s discretion (one in/one out rule does not apply).

• Products should be merchandised with a minimum of two facings each .• Expand the facings (if necessary) to maintain a full looking display .• All products on the fixture must have a sign indicating price (a pre-printed shelf talker,

bin tag or Insert for the fabric bag acrylic holder).

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There are six different configurations of the Promotional Fixture throughout the store chain .

2E - Two Rounded EndsThe Promotional Fixture is two rounded ends, generally at the front of the power aisle .• All the participating products that the

store currently lists should be merchandised on one rounded end .

• Featured Gifts should be displayed on the other rounded end .

• Fabric Bags should be merchandised on the top shelf of both ends. Remove a selection of bags from their cello wrapping and merchandise with VICE .

• Merchandise the new product VICE (+158212) on the top shelf .

rounded endS

1E - One Rounded EndThe Promotional Fixture is one rounded end .• All the participating products that the store currently lists

should be merchandised on the two lower shelves.• Featured Gifts and Fabric Bags should be merchandised on

the top shelf .

rounded end

VICE Launch

The following stores are being force allocated one case of VICE (+158212):1, 8, 10, 15, 19, 20, 21, 22, 23, 25, 27, 31, 34, 35, 36, 38, 40, 44, 55, 57, 58, 60, 62, 64, 65, 70, 72, 82, 93, 95, 106, 148, 153, 154, 156, 163, 171, 185, 187, 188, 195, 198, 199, 200, 201, 207, 217, 218, 226, 228, 233, 243, 248, 249, 250, 263, 269, 287, 288, 295, 300, 325, 329, 334, 346, 355, 359, 360, 367, 371, 373, 378, 381, 385, 389, 390, 393, 398, 401, 407, 412, 416, 417, 428, 432, 434, 438, 443, 444, 445, 457, 458, 459, 465, 470, 495, 499, 505, 522, 536, 542, 544, 546, 549, 555, 556, 559, 564, 566, 572, 575, 584, 586, 587, 590, 601, 617, 618, 623, 624, 630, 631, 700, 771, 776

Please order additional cases of product to maintain a full looking display .

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Merchandising Instructions (continued)

1G - One GondolaThe Promotional Fixture is a gondola with one rounded end and one four foot section of shelving .• All the participating products that the store

currently lists should be merchandised on the four foot section .

• Featured Gifts should be displayed on the rounded end .

• Merchandise the new product, VICE (+158212), on the top shelf of the rounded end .

• Fabric Bags should be merchandised on the top shelf of the rounded end . Remove a selection of bags from their cello wrapping and merchandise with VICE .

2G - Two GondolasThe store has two Promotional Fixture gondolas .• All the participating products that the store currently lists should be merchandised

on the four foot sections .• Featured Gifts should be displayed on the rounded end.• Merchandise the new product, VICE (+158212), on the top shelf of both rounded

ends .• Fabric Bags should be merchandised on the top shelf of the rounded ends. Remove

a selection of bags from their cello wrapping and merchandise with a sample participating product .Trad

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Corp orate Promotional

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Ontario Superstars/ Popular Pick Program

Ontario Superstars

LCBO# 594127 • Vineland Cabernet Franc VQA • 750 mL • $12.95 This medium-bodied red is smooth with raspberry aromas and flavours of sweet roasted bell pepper and a hint of smokiness. Ideal with Peppered Lamb Loins with a Garlic & Dark Chocolate Sauce.

LCBO# 200535 • Konzelmann Chardonnay VQA • 750 mL • $11.95A medium-bodied wine with hints of pear fused with apricot unfolding through to a light butterscotch finish. A perfect match for Lobster Salad with Mango and Crème Fraiche . Components:• Backercards• Shelftalkers• Recipe Cards (2 versions)• Pricer Cards

Popular Pick

LCBO# 665232 • Naked Grape Chardonnay • 750 mL A rich, fruit driven wine with tropical fruit, citrus and pear flavours. Serve with salmon, turkey, pasta in cream sauce or chicken . LIMITED TIME OFFERValid until January 2, 2010was: $10 .45save: $1 .00now: $9 .45 Components:• Backercard

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Mixed Drink Fixtures

Display Spot #1

Recommended Products:

LCBO# Description Format70359 Mill Street Barley Wine 500 mL53702 Mcwilliam’s Hanwood Estate Merlot 750 mL30072 Chateau Timberlay (LTO) 750 mL

Display Spot #2

Recommended Products:LCBO# Description Format159327 Caramilk Liquor 750 mL118520 Three Olives Triple Shot Expresso 750 mL144873 Henry Of Pelham Cuvee Catherine Brut Vqa 750 mL

Components

Mixed Drink Posters (2 versions) Mixed Drink Drum Signs (2 versions)


See the Participating Stores section of this guide .

drum Sign

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Overview

Winter Beers are available in participating Premium Specialty Beer locations until Feb. 28th. The assortment will be released throughout the months of December and January. Please merchandise alternate products in this section if the participating products are unavailable. A recommended list of alternate products is below.

Please note that these products are one-time purchases for this promotion only .


See Participating Stores section of this Guide


LCBO # Description Format Country58875 Aventinus Eisbock 500 mL Germany72934 John By Imperial Stout 341 mL Canada88641 Adnams Broadside 500 mL England90845 Great Lakes Winter Ale 750 mL Canada95034 Brooklyn Black Chocolate Stout 355 mL USA107672 Ola Dubh Special Reserve 12 330 mL Scotland135194 Crème Brulee Stout 650 mL USA149773 Punk IPA 330 mL Scotland408005 Samuel Smith's Winter Welcome Ale 550 mL England457663 Marston's Oyster Stout 500 mL England676213 Fullers Vintage Ale 2009 500 mL England698068 Rogue Yellow Snow IPA 650 mL USA890079 St. Peter's Winter Ale 500 mL England159152 Left Coast Pale Ale 650 mL Canada

Premium / Specialty Beer Program

Promotion Dates: December 6, 2009 - February 28, 2010

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Sp ecial Events

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Special Events

Special Events

There are 11 LCBO locations that play host to the Special Events Program . The mission of the LCBO Special Events program is “to engage our customers in a world of discovery through exciting, entertaining and knowledge-filled special events”. Where possible, the goal is to assist in the overall integration of the brand through themed, multi-faceted events. For more information about upcoming events, log on to www.lcbo.com and click on Learn .

“What’s On Board” signage

A “What’s On” Board will be distributed to each Full Service store for November. The signage will encourage customers to speak with the Special Event Coordinator to find out what exciting courses and Open Events will be taking place.

ICEWINE MEETS BRANDY

December 12 #10December 19 #536December 20 #452December 22 #522December 23 #149, 522, 536December 30 #522Experience the magic of kittling Ridge Icewine and Brandy, a delicious treat for any holiday evening . Pick up kittling Ridge’s Christmas cake recipe and impress your friends at your next holiday get together . An excellent holiday gift for those hard-to-buy-for people on your list.

THE CANADIAN EXPERIENCE: INNISKILLIN ICEWINE

December 10 #459December 17 #367Discover Inniskillin Vidal Icewine VQA . A favourite here in Ontario and around the world, treat yourself to a taste of one of Canada’s epicurean treasures . This wine’s complex aromas of peach, apricot, candied citrus peel and honey flavours coats your mouth with sweetness and finishes with balanced acidity preparing you for the next sip . Trad

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STERLING VINTNER’S

December 12 #459December 13 #459If you can’t make it to the Napa Valley, then the Napa Valley will come to you . Today it’s in the form of two selections from Sterling Vineyards . Sample the Cabernet Sauvignon and Chardonnay which make great matches with roast beef and lobster respectively.

AFTER DINNER COFFEE

December 18 #10December 19 #452December 22 #329,367Some specialty coffees take time to prepare and have many ingredients, keeping you away from your guests, but this coffee is different. Come to the LCBO today to sample Baileys Coffee and Baileys Mint Chocolate Irish Cream Liquor which can be served as simply as pouring it out of the bottle. Try it with a coffee cake for a complementary pairing .

SMIRNOFF MOJITO AND POMEGRANATE MARTINI

December 12 #367Hosting a holiday cocktail party? Pick up some Smirnoff ready-to-drink cocktails for a perfect cocktail every time with no need to mix anything . Try Smirnoff’s Mojito Kaffir Lime or Pomegranate Martini available to sample along with some tasty holiday appetizer ideas.

WILD AFRICA

December 19 #329Escape to Africa without going past your local LCBO . Try Wild Africa Cream Liquor today with its floral aromas and notes of caramel and tropical fruit . The rich and creamy liqueur, with flavours of caramel and tropical fruit, is great on its own or when served over ice or in coffee .

NAVAN

December 17 #329December 22 #10Today we are showcasing Navan, a French liqueur. It has the aroma of fine vanilla but the flavour does not ‘steal the show’ and presents a beautiful undertone on the palate. This liqueur has a soft, smooth and a long finish. It’s an excellent addition to a vodka Martini or served with spice cake .

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BEAULIEU VINEYARDS WINES

December 11 #10, 459 December 17 #459Beaulieu Vineyards located in California’s Nappa Valley has been producing quality wines since 1904 . Sample Beaulieu Vineyards Coastal Cabernet Sauvignon, with aromas of cassis, plum, and vanilla, flavours of ripe blackberry, spice and vanilla and silky tannins would be great paired with a steak from the barbeque. If you prefer white try Beaulieu Vineyards Coastal Sauvignon Blanc, the fruity tones of grapefruit and gooseberry and fresh herbs and grass notes makes this wine a great match for summer salads or grilled fish.

JAZZ IT UP WITH GRAND MARNIER

December 12 #329Experience Grand Fusion hosted by Grand Marnier . This event has a lot to offer with a tasting of Grand Mariner, a traditional holiday beverage, and a cooking demonstration topped off with a live jazz performance. We’ll bring the Jazz club to you, creating the perfect atmosphere to experience Grand Mariner’s sweet citrus orange rind flavour and brandy notes. The sweetness is balanced with spicy notes and a lingering finish.

EL DORADO 12- AND 15-YEAR OLD

November 28 #355Join us to sample El Dorado Demerara 12-year and 15-year old Rums . Enjoy this delicious rum, with spicy oak, orange, and brown sugar/molasses aromas, and vanilla and caramel flavours. Try it on its own in a snifter to warm you up on a cool winter night, or add it to your favourite holiday beverages like eggnog or mulled wine . This rum makes an excellent accompaniment with a slice of holiday Rum cake .

CROWN ROYAL PERSONALIZED EMBROIDERED BAGS

December 10 #355December 11 #367December 12 #573December 18 #329, 536December 19 #10, 367December 23 #573Join us for a unique opportunity to have the iconic purple Crown Royal bag personalized as a gift for family, a friend or for yourself, when you buy a bottle of Crown Royal . While your message is being embroidered take the opportunity to sample both the Limited Edition and Crown Royal .

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SPANISH CELEBRATION

December 9 #355December 10 #367December 11 #412December 18 #10, 367, 459, 522Taste how they celebrate the holiday season in Spain with a sample of Freixenet Cordon Negro Brut sparkling wine and Warre’s Otima 10 year old Port . These products are a great way to start off or finish any holiday party with friends and family, making the evening just that much more memorable.

TOAST TO THE HOLIDAYS

December 11 #329December 12 #10, 149, 355, 367, 412, 536, 573, 522, 452December 19 #573 Join us for a tasting of Henkell Trocken and Henkell Trocken Brut Vintage . These two sparkling wines are a traditional favourite over the holiday for toasting friends and family or to ring in the New Year . With light apple and melon flavours and a crisp slightly dry finish this sparkling wine offers a delicious choice for celebrating over the holidays.

TWO ITALIAN SELECTIONS

December 10 #452December 16 #329December 17 #149, 522, 536December 18 #573Escape to Italy with a sampling of two Italian wines Sella & Mosca Cannonau di Sardegna Riserva Cannonau and Duca Di Castelmonte Cent’are Nero D’Avola . Sella & Mosca Cannonau di Sardegna Riserva Cannonau is the Italian answer to France’s Côtes du Rhône. This medium-bodied red displays aromas of ripe plum, wild berries, spices, tobacco, dried flowers and smoke and follows through on the palate with forward fruit flavours. The Duca Di Castelmonte Cent’are Nero D’Avola is a fantastic value, and the warm sun of Sicily comes through with flavours of sun-drenched fruit .

AUSTRALIAN WINES

December 11 #355 December 19 #573Australia offers a range of top quality wines, and these two are no exception . The Wolf Blass 2005 vintage of Gold Label Sparkling Wine is a dry, full flavoured sparkling wine and can be enjoyed with a wide range of foods or on its own for toasting. Rosemount Diamond Shiraz is a full-bodied wine perfect for serving at holiday dinner parties with its rich dark fruit flavours.

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CHEERS WITH NAVARRO CORREAS EXTRA BRUT

December 17 #452December 18 #355Navarro Correas Extra Brut is a bright straw colour sparkling with aromas of citrus, minerals, toasted bread and apricot. The crisp acidity and lemony/grapefruit flavours make this a wine perfect for pairing with seafood or enjoying on its own .

SPICE UP THE HOLIDAYS

December 10 #329December 11 #452December 12 #10December 19 #355A snifter of Appleton Estate V/X rum is the perfect finish to a day of frolicking in our winter wonderland . If you prefer, enhance your favourite seasonal cocktail with this rums rich flavours of vanilla, caramel, oak and butter. Appleton Estate V/X is available in holiday gift sets, perfect for the discerning rum lover on your list .

MEET THE MAKER

December 11 #573Meet Master Distiller John Hall and sample Forty Creek Barrel Select Whisky . Purchase a bottle and have John sign it for a great gift idea for the whisky lover on your list . Forty Creek Barrel Select Whisky is distilled in small batches in a copper pot still, and then aged in a range of hand-selected barrels. This process results in a memorable, rich and bold whisky .

TRADITIONAL FAVOURITE CREMANT CIDRERIE ST. NICOLAS

December 11 #149December 12 #10Join us for a tasting of Cremant Cidrerie St . Nicolas, an appealing light, sparkling cider with natural aromas of apple blossom and apple juice. This cider could be served in a punch bowl or as an alternative to sparkling wine .

GREAT VALUE AND GREAT WINE

December 18 #10, 149, 452December 22 #536Discover Spinelli Malbec and Spinelli Pinot Grigio, two Italian wines that are sure to be crowd pleasers, without breaking the budget. Spinelli Malbec is very fruit forward with red berries and plum flavours making it a very easy drinking wine, with subtle cedar and vanilla from the oak aging . Spinelli Pinot Grigio offers crisp green apple and subtle lemon flavours.

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ICE CIDER PUT A TWIST IN YOUR TOAST

December 19 #10, 149, 412Discover Quebec’s Domaine Pinnacle Ice Cider. It’s produced from a select blend of six varieties of apples, hand-picked after the frost . The juice is then extracted naturally over the winter months . This process gives ice cider its smooth, velvety mouth feel bursting with sweet fresh apple taste and a long-lasting finish.

WODKA ZOLADKOWA GORZKA

December 10 #149Try Wodka Zoladkowa Gorzka in store today. This amber-coloured, bitter-sweet vodka is flavoured with sugar syrup, unripe oranges and a secret selection of herbs giving it its unique flavour.

PORT AND CHAMPAGNE - SEASONAL FAVOURITES

December 22 #149Graham’s 20 Year Old Tawny Port, with aromas and flavours of dried fruit, nuts, butterscotch and subtle chocolate, is a rich port and a great choice to finish off a wonderful evening . France’s Lanson Black Label Brut Champagne boasts notes of honey and floral aromas. This full-bodied champagne with ripe citrus fruit flavours and a long finish is a superb choice for affordable champagne.

WAYNE GRETZKY WINES

December 17 #355Join us for a tasting of two Wayne Gretzky VQA wines. The Wayne Gretzky Merlot is a medium-bodied red with flavours of red cherry and a slightly tart finish. Wayne Gretzky Unoaked Chardonnay is the perfect white wine to serve with your turkey dinner .

RING IN THE NEW YEAR

December 27 #355Looking for a sparkling wine to ring in the New Year? Codorniu Brut Clasico Sparkling is an affordable choice and is available today for sampling. This sparkling wine has pronounced fruit flavours of fresh pear, sweet citrus and has a refreshing finish.

NEW GOLDEN RUM CREAM LIQUOR

December 19 #10El Dorado introduces their new Golden Rum Cream Liquor. Learn how to use it in a cocktail or enjoy the creamy spiced rum flavour on its own. If you prefer, try Hine Rare & Delicate Cognac . This French cognac boasts notes of spice, orange, pear with a long complex finish.

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BACARDI AGED RUM

December 11 #10Join us for a tasting of Bacardi 8 year Old Rum . This rum is smooth, rich and full of flavour with a long and expansive finish. Aromas of prune, apricot, nutmeg and vanilla over a clean, woody background of oak come through on the palate along with the sweet taste of butterscotch, caramel and sweet spice .

SOUTH AFRICAN FISH HOEK WINES

December 11 #367Discover Fish Hoek wines from South Africa, where the winery’s motto is “One Grape, One Great Wine, It’s that simple . The art of simple excellence” . Today we offer you the chance to try Fish Hoek Sauvignon Blanc and Shiraz and taste the simplicity of each grape varietal for yourself .

MEZZOMONDO WINES

December 18 #367Today we are sampling two Italian wines, Mezzomondo Negroamaro Salento and Messomondo Rosé Sparkling . These two wines are both affordable and great for entertaining . Perfect for sipping or with holiday hors d’oeuvres .

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End Aisle Display – Brands

End Aisle# LCBO# Description

Support Programs

HD1784 Grand Marnier 750 mL NT 605600 Grand Marnier 1140 mL VA

195935 Grey Goose Vodka 750 mL BBAM316844 Bombay Sapphire London Dry 750 mL BAM

2500512 Captain Morgan Spiced Rum VA190 Smirnoff Vodka 1140 mL LTO38505 Smirnoff Vodka 1750 mL LTO

31487 Crown Royal 750 mL VA10108 Crown Royal 1140 mL LTO114694 Crown Royal 1750 mL LTO

4 Premium

7617 Chivas Regal 12 Year Old 750 mL LTO893 Wiser’s Deluxe 750 mL LTO1800 Wiser’s Deluxe 1140 mL VA

4 Standard

33928 Wiser’s Deluxe 1750 mL LTO893 Wiser’s Deluxe 750 mL LTO1800 Wiser’s Deluxe 1140 mL VA

5117 Bacardi Superior 750 mL VA141 Bacardi Superior 1140 mL LTO45898 Bacardi Superior 1750 mL BAM

65959 Baileys Irish Cream 750 mL VA193490 Baileys Irish Cream 1750 mL605956 Baileys Irish Cream Liquor 1140 mL VA

7110056 Absolut Vodka 750 mL LTO236323 Absolut Vodka 1140 mL602763 Absolut Raspberri Vodka 750 mL LTO

8 Premium Standard

177808 Appleton Estate V/X 750 mL VA, NT331975 Appleton Estate V/X 1140 mL LTO, NT390260 Appleton Estate V/X 1750 mL BAM, NT

9 Premium

289835 Peller Estates French Cross Vidal 1500 mL LTO322792 Peller Estates French Cross Red 1500 mL LTO669473 Peller Estates French Cross Pinot Grigio 1500 mL LTO

9 Standard

589051 Peller Estates French Cross Vidal Cask 4000 mL LTO589069 Peller Estates French Cross Red Cask 4000 mL LTO669465 Peller Estates French Cross Pinot Grigio Cask 4000 mL LTO

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End Aisle# LCBO# Description

Support Programs

1022327 Jackson-Triggs Prop Select Pinot Grigio 1500 mL LTO377820 Jackson-Triggs Prop Select Merlot 1500 mL LTO399428 Jackson-Triggs Prop Select Sauvignon Blanc 1500 mL LTO

1142 Canadian Club 750 mL BAM34637 Canadian Club 1750 mL BAM605865 Canadian Club Classic 1140 mL LTO

12 Premium

214270 Rosemount Diamond Cellar Shiraz/Cabernet 750 mL BAM302349 Rosemount Diamond Shiraz 750 mL LTO542431 Rosemount Diamond Merlot 750 mL BAM

12 Standard

142117 Lindemans Bin 65 Chardonnay 750 mL LTO145367 Lindemans Bin 50 Shiraz 750 mL LTO458679 Lindemans Bin 40 Merlot 750 mL BAM

13123315 Stella Artois Legere 500 mL487256 Stella Artois 6 x 330 mL NT, Contest487264 Stella Artois 500 mL LTO

1418 Heineken Lager 6 x 330 mL LTO56796 Heineken Draught Keg 5000 mL VA337949 Heineken Lager 500 mL

15204545 L’Ambiance White 1500 mL LTO204552 L’Ambiance Red 1500 mL LTO207852 L’Ambiance Red Cask 4000 mL LTO

1629231 Smirnoff Ice 4-Pk-B 1320 mL LTO29827 Smirnoff Ice Light 4 Pk-B 1320 mL LTO29835 Smirnoff Classic Caesar 4 Pk-B 1320 mL

178805 Forty Creek Barrel Select Whisky 1750 mL BAM550715 Forty Creek Barrel Select 750 mL VA605733 Forty Creek Barrel Select Whisky 1140 mL LTO

18136119 Polar Ice Vodka 1140 mL LTO577957 Kahlua Coffee Liqueur 750 mL NT, Contest605790 Kahlua Coffee Liqueur 1140 mL LTO

1919661 Veuve Clicquot Ponsardin Rose 750 mL453084 Moet & Chandon Imperial Champagne 750 mL563338 Veuve Clicquot Brut Champagne 750 mL

201875 Martini & Rossi Asti 750 mL LTO88591 Freixenet Cordon Negro Brut 750 mL VA122689 Henkell Trocken 750 mL BAM

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*Y = your store implements this extender .** See the Participating Stores section of this Guide to determine how many regular shelf

extender locations your store has .

Shelf Extenders

Extender Location LCBO# Description Support

Programs# of Extenders

40 45 50 55 60 65R1: Vodka A 107144 Eight Below Luxury Vodka 750 mL BAM Y YR2: Vodka B 600981 Hpnotiq Liquor 750 mL BAM Y Y Y Y YR3: Vodka C 190363 Prince Igor Vodka (P.E.T) 1750 mL BAM Y Y Y Y Y YR4: Vodka D 20362 Finlandia Vodka 750 mL LTO Y Y Y Y Y YR5: Vodka E 437772 Belvedere Vodka 750 mL VA Y Y Y Y Y YR6: Rum A 158220 Lamb’s Black Sheep Spiced Rum 750 mL LTO YR7: Rum B 105742 Appleton Estate Extra 750 mL LTO Y Y Y Y YR8: Rum C 1438 Captain Morgan White Rum 1140 mL BAM Y Y Y Y Y YR9: Rum D 2220 Bacardi Gold Rum 1140 mL LTO Y Y Y Y Y YR10: Rum E 443903 Havana Club Anejo Reserva 750 mL LTO Y Y Y Y Y YR11: Canadian Whisky A 321208 Crown Royal Special Reserve In Gift Box 750 mL LTO Y Y

R12: Canadian Whisky B 10157 Jameson Irish Whiskey 750 mL LTO Y Y Y Y Y

R13: Canadian Whisky C 125 Canadian Club 1140 mL LTO Y Y Y Y Y Y

R14: Canadian Whisky D 471 Seagrams V.O. 1140 mL VA Y Y Y Y Y Y

R15: Canadian Whisky E 105601 Southern Comfort 750 mL LTO Y Y Y Y Y Y

R16: Scotch A 17970 Johnnie Walker Black 12 Yr 1140 mL LTO Y Y Y Y Y YR17: Scotch B 21097 The Glenlivet 12 Yr Malt 750 mL LTO Y Y Y Y Y YR18: Gin A 1453 Tanqueray Dry Gin 1140 mL LTO Y Y Y Y Y YR19: Liqueurs A 530774 Iceberg Vodka 1140 mL LTO Y Y Y YR20: Liqueurs B 169441 Frangelico 750 mL LTO Y Y Y Y Y YR21: Liqueurs C 135566 Polar Ice Vodka 750 mL BAM Y Y Y Y Y YR22: Liqueurs D 618876 Tequila Rose Cream Liquor 750 mL LTO Y Y Y Y Y YR23: Brandy A 8284 Hennessy Vs Cognac 750 mL YR24: Brandy B 1925 Courvoisier Vs 750 mL LTO Y Y Y Y Y YR25: Tequila A 233742 Sauza Gold Tequila 1140 mL LTO Y Y Y YR26: Ontario Blend A 140129 Open Merlot VQA 750 mL LTO Y Y Y Y Y Y

R27: Ontario Blend B 135970 Pelee Island Gewurztraminer 750 mL LTO Y Y Y Y Y Y

R28: Ontario Blend C 1230 Brights President Dry Sparkling 750 mL VA Y Y Y Y Y Y

R29: Ontario Non-VQA A 89847 Girls Night Out Merlot VQA 750 mL LTO Y Y Y Y Y

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40 45 50 55 60 65R30: Ontario Non-VQA B 135939 Pelee Island Pinot Noir VQA 750 mL LTO Y Y Y Y Y Y

R31: Ontario Non-VQA C 66266 Inniskillin Chardonnay VQA 750 mL LTO Y Y Y Y Y Y

R32: Ontario Non-VQA D 558999 Kittling Ridge Icewine & Brandy 375 mL VA Y Y Y Y Y Y

R33: Ontario VQA A 233635 Cave Spring Riesling Dry VQA 750 mL NT Y Y Y

R34: Ontario VQA B 270926 Henry Of Pelham Baco Noir VQA 750 mL Y Y Y Y

R35: Australia/New Zealand A 572875 Peter Lehmann Barossa Shiraz 750 mL LTO Y Y Y

R36: Australia/New Zealand B 293043 Stoneleigh Marlborough Sauvignon Blanc 750 mL LTO Y Y Y Y

R37: Australia/New Zealand C 106377 Jacobs Creek Shiraz/Cabernet 750 mL LTO Y Y Y Y Y Y

R38: Australia/New Zealand D 619460 Cookoothama Shiraz 750 mL LTO Y Y Y Y Y Y

R39: USA A 465435 Robert Mondavi Private Selection Pinot Noir 750 mL LTO Y Y Y Y Y YR40: USA B 534263 Beringer Founders Estate Cabernet Sauvignon 750 mL LTO Y Y Y Y Y YR41: Chile A 280719 Gato Negro Cabernet Sauvignon 1500 mL LTO Y Y Y YR42: Chile B 413070 Two Oceans Sauvignon Blanc 1500 mL BAM Y Y Y Y Y YR43: France Blend A 46946 Taylor Fladgate Late Bottled Vintage Port 750 mL LTO Y

R44: France Blend B 1743 Ruffino Chianti 750 mL LTO Y Y Y Y Y Y

R45: France South A 336743 Yvon Mau Merlot Vdp 750 mL LTO Y Y

R46: France South B 24422 Fazi Battaglia Verdicchio Castelli Di Jesi 750 mL LTO Y Y Y Y Y Y

R47: France Bordeaux/Burgundy A

30072 Chateau Timberlay 750 mL LTO Y Y Y

R48: Italy Central A 308056 Mumm Cordon Rouge Brut Champagne 750 mL LTO Y Y

R49: Italy Central B 588962 Mezzomondo Negroamaro Salento Igt 750 mL LTO Y Y Y Y Y Y

R50: Italy North A 99218 Cavit Collection Pinot Grigio Delle Venezie 750 mL BAM Y Y Y Y YR51: Italy North B 480756 Citra Sangiovese Terre Di Chieti 750 mL LTO Y Y Y Y Y YR52: Southern Europe A 8094 Deinhard Green Label Riesling 750 mL BAM Y

R53: Southern Europe B 144493 Montecillo Crianza La Rioja 750 mL LTO Y Y Y

R54: Germany A 336529 Black Tower Qualitatswein Rheinhessen 1500 mL LTO Y Y Y Y Y Y

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locations your store has .

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40 45 50 55 60 65R55: Sparkling A 212480 Georges Duboeuf Beaujolais 750 mL BAM Y Y YR56: Sparkling B 265678 Mumm Cuvee Napa Brut Prestige 750 mL BAM Y Y Y Y Y YR57: Ontario Beer A 91157 Steam Whistle Premium Pilsner 500 mL Contest Y Y

R58: Ontario Beer B 525188 Peroni Nastro Azzuro 6 x 330 mL Y Y Y Y Y Y

R59: Beer 1 432856 Holsten Maibock 500 mL YR60: Beer 2 6445 Creemore Springs Premium Lager 473 mL BBAM Y Y Y Y Y YR61: Beer 3 699009 Sapporo Premium Beer 650 mL LTO Y Y Y Y Y YR62: Beer 4 906669 Coors Light 473 mL Y Y Y Y Y YR63: Party Zone 1 534164 Wild Vines Blackberry Merlot 750 mL LTO Y Y Y Y Y YR64: Party Zone 2 75200 Bacardi Breezer Tropical Orange Smoothie 1000 mL LTO Y Y Y Y Y YR65: Party Zone 3 142521 Mudshake Irish Cream 270 mL LTO Y Y Y Y Y Y

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Location LCBO # DescriptionSupport Program

D1: Discovery Wines 1 107219 Strewn Select Late Harvest Vqa 375 mL LTO

D2: Discovery Wines 2 114710 Feudo Arancio Grillo 750 mL BAM

D3: Discovery Wines 3 57034 Francis Coppola Presents Rosso Shiraz 750 mL BAM

D4: Discovery BSM 1 123505 Naked Grape Chardonnay Spritzer 1364 mL LTO

D5: Discovery BSM 2 676015 Affligem Blond 330 mL ST

D6: Discovery BSM 3 569418 Mott's Clamato Caesar Original 4 Pk-B LTO

D7: Discovery Spirits 1 40931 Camus Elegance Vsop Cognac 750 mL BAM

D8: Discovery Spirits 2 15461 Aberlour 12 Year Old Single Highland Malt 750 mL BAM

D9: Discovery Spirits 3 125187 Cazadores Reposado Tequila 750 mL VA

Discovery Shelf Extenders

Community Shelf Extenders

Location LCBO # DescriptionSupport Program

C1: Community Extender 1 2733 Captain Morgan Dark Rum 1140 mL BAM

C2: Community Extender 2 112672 Wiser's Special Blend (P.E.T) 1750 mL VA

C3: Community Extender 3 187088 Panama Jack Irish Cream 750 mL LTO

C4: Community Extender 4 386334 Dubonnet Rouge 750 mL LTO

C5: Community Extender 5 589564 Wolf Blass Eaglehawk Shiraz 750 mL LTO

Green ExtenderExtender Location LCBO # Description Support ProgramG1: Green Extender 455014 Banrock Station Shiraz 750 mL BAM

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IMAGE Shelf Talker

LCBO # Description FormatSupport

Programs51573 Bouchard Pere & Fils Macon-Lugny St-Pierre 750 mL52530 Smokehead Islay Single Malt Scotch Whisky 750 mL53199 Peller Estates Ice Cuvee VQA 750 mL NT54304 Harviestoun Bitter & Twisted 500 mL61671 Cremant Cidrerie St-Nicolas 750 mL69336 Trumpour's Mill Pinot Gris VQA 750 mL89748 Longmorn 16 Year Old Single Malt 750 mL107581 Canei Frizzante White 750 mL107672 Ola Dubh Special Reserve 12 Year Old 330 mL116988 Fabiano Soave 1500 mL117259 Fabiano Valpolicella 1500 mL118505 Banks Beer 355 mL143610 Ola Dubh Special Reserve 40 Year Old 330 mL144980 Jameson 1780 12 Year Old 750 mL158493 Segura Viudas Brut Sparkling 750 mL184390 Colio Viva Spumante 750 mL258582 Aberlour Highland Malt 10 Year 750 mL309302 Santa Alicia Carmenere Reserve 750 mL335901 The Glenlivet 18 Year Old Single Malt 750 mL464669 Dauphins Côtes Du Rhône Prestige 250 mL470369 Coilio Estate Late Harvest Vidal VQA 375 mL582205 Chivas Regal 18 Year Old 750 mL603050 The Glenlivet French Oak Reserve 15 Year Old 750 mL676015 Affligem Blond 330 mL679506 Confederation Ale 6 x 355 mL681411 Sleeman Honey Brown Lager 6 x 341 mL696989 Baltika #3 Classic Beer 500 mL698548 Fruli Strawberry Beer 250 mL

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Limited Time Offers

LCBO# Description SAVESupport

Programs18 Heineken Lager 6 x 330 mL $1.00 EA125 Canadian Club 1140 mL $1.00 SE141 Bacardi Superior 1140 mL $1.00 EA190 Smirnoff Vodka 1140 mL $1.10 EA570 Beefeater Dry 750 mL $1.50 828 Folonari Valpolicella Classico 750 mL $1.50 893 Wiser's De Luxe 750 mL $2.00 EA1453 Tanqueray Dry Gin 1140 mL $1.80 SE1743 Ruffino Chianti 750 mL $1.00 SE1867 Drambuie 750 mL $2.00 1875 Martini & Rossi Asti 750 mL $1.00 EA1925 Courvoisier VS 750 mL $5.20 SE2220 Bacardi Gold Rum 1140 mL $1.00 SE4341 Negra Modelo 6 x 325 mL $1.55 4580 Vodka Mudshake - Caramel 4 x 270 mL $1.00 6262 Codorniu Brut Clasico Sparkling 750 mL $1.00 6668 Staropramen 500 mL $0.25 7617 Chivas Regal 12 Year Old 750 mL $3.00 EA10108 Crown Royal 1140 mL $2.50 EA10157 Jameson Irish Whiskey 750 mL $1.50 SE12385 Glenfiddich Single Malt 12 Year Old 750 mL $3.00 17970 Johnnie Walker Black 12 Year 1140 mL $3.50 SE20362 Finlandia Vodka 750 mL $1.00 SE21089 Asbach Uralt Brandy (Underberg Ag/Sa) 750 mL $2.00 21097 The Glenlivet 12 Year Malt 750 mL $3.00 SE22327 Jackson-Triggs Proprietors' Selection Pinot Grigio 1500 mL $1.00 EA22855 Pfaffenheim Pinot Blanc Cuvee Chevalier 750 mL $2.00 24422 Fazi Battaglia Verdicchio Castelli Di Jesi 750 mL $1.00 SE29231 Smirnoff Ice 4 x 330 mL $1.50 EA29827 Smirnoff Ice Light 4 x 330 mL $1.50 EA30072 Château Timberlay 750 mL $1.00 SE33928 Wiser's De Luxe 1750 mL $3.00 EA35188 Pascual Toso Merlot 750 mL $1.00 36319 POMTINI Pomegranate and Blueberry 4 x 330 mL $1.00 38505 Smirnoff Vodka 1750 mL $1.75 EA46946 Taylor Fladgate Late Bottled Vintage Port 750 mL $1.00 SE52050 The Famous Grouse 750 mL $2.50 53827 Dan Aykroyd Cabernet Merlot VQA 750 mL $1.00 66266 Inniskillin Chardonnay VQA 750 mL $1.00 SE73122 Woody's Frozen Cocktails Pina Colada 330 mL $2.0073791 Carlsberg 6 x 330 mL $1.00 75200 Bacardi Breezer Tropical Orange Smoothie 1000 mL $1.00

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Programs78493 Hochtaler 1500 mL $1.00 88070 Grolsch Premium Lager 4 x 450 mL $1.00 89847 Girls' Night Out Merlot VQA 750 mL $1.00 SE92338 Nickel Brook Organic Lager 473 mL $0.20 94946 Domaine Chandon Brut 750 mL $3.00 99408 Robert Mondavi Woodbridge Chardonnay 750 mL $1.00 104786 Leblon Cachaca Liquor 750 mL $3.00 105601 Southern Comfort 750 mL $1.00 SE105742 Appleton Estate Extra 750 mL $4.00 SE106088 Barefoot Bubbly Pinot Grigio 750 mL $1.00 106377 Jacobs Creek Shiraz Cabernet 750 mL $1.50 SE107219 Strewn Select Late Harvest VQA 375 mL $1.00 SE110056 Absolut Vodka 750 mL $1.00 EA112441 Bacardi Black 1140 mL $1.00 113894 Southern Comfort PET 750 mL $1.00 114694 Crown Royal 1750 mL $3.00 EA118497 Cynar 1000 mL $3.00 119735 Dos Equis Amber 6 x 355 mL $1.50 121822 Moosehead Cracked Canoe 6 x 341 mL $1.00 123158 Mike's Hard Pink Lemonade 4 x 330 mL $1.00 123455 Woody's Frozen Cocktails Strawberry Daquiri 330 mL $2.00 123505 Naked Grape Chardonnay Spritzer 4 x 341 mL $1.00 SE126458 Twistee Pour & Serve - Butterscotch Vanilla 200 mL $1.00 126508 Twistee Pour & Serve - B52 200 mL $1.00 126516 Twistee Pour & Serve - Sambuca Banana 200 mL $1.00 128884 Mudshots Pour & Serve Chocolate Monkey 220 mL $1.00 128892 Mudshots Pour & Serve Toffee Vanilla 220 mL $1.00 131391 Smirnoff Vodka PET 1140 mL $1.10 131516 Muskoka Lager 6 x 355 mL $0.50 132498 Latour Ardeche Chardonnay 750 mL $1.00 134296 Bavaria Premium Light 6 x 500 mL $0.60 135939 Pelee Island Pinot Noir VQA 750 mL $1.00 SE135970 Pelee Island Gewürztraminer 750 mL $1.00 SE136119 Polar Ice Vodka 1140 mL $1.00 EA137117 Russian Standard Vodka 750 mL $1.00 140129 Open Merlot VQA 750 mL $1.00 SE142117 Lindemans Bin 65 Chardonnay 750 mL $1.00 EA142521 Mudshake Irish Cream 270 mL $1.00 SE143321 Mezzomondo Rose Sparkling 750 mL $2.00 144493 Montecillo Crianza La Rioja 750 mL $2.00 SE145367 Lindemans Bin 50 Shiraz 750 mL $1.00 EA158220 Lamb's Black Sheep Spiced Rum 750 mL $2.00 SE

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Programs169441 Frangelico 750 mL $2.00 SE186510 Corona Extra 6 x 330 mL $1.30 187088 Panama Jack Irish Cream 750 mL $3.00 SE204545 L'Ambiance White 1500 mL $1.00 EA204552 L'Ambiance Red 1500 mL $1.00 EA207852 L'Ambiance Red Cask 4000 mL $2.00 EA233742 Sauza Gold Tequila 1140 mL $2.55 SE240416 Montresor Amarone 750 mL 750 mL $4.00254946 Dab Original 500 mL $0.20 263640 La Vieille Ferme Côtes Du Ventoux 750 mL $1.00 269589 Rocca Delle Macie Chianti Vernaiolo DOCG 750 mL $1.50 SE280719 Gato Negro Cabernet Sauvignon 1500 mL $1.50 285544 Penfolds Koonunga Hill Shiraz Cabernet 750 mL $1.50 EA289835 Peller Estates French Cross Vidal 1500 mL $2.00 SE293043 Stoneleigh Marlborough Sauvignon Blanc 750 mL $2.00 EA302349 Rosemount Diamond Shiraz 750 mL $1.00 306019 Colio Extra Dry White Cask 4000 mL $2.00 SE308056 Mumm Cordon Rouge Brut Champagne 750 mL $6.00 SE321208 Crown Royal Special Reserve In Gift Box 750 mL $2.00 EA322792 Peller Estates French Cross Red 1500 mL $1.00 NT, EA331975 Appleton Estate V/X 1140 mL $2.30 SE336529 Black Tower Qualitatswein Rheinhessen 1500 mL $2.00 SE336743 Yvon Mau Merlot Vdp 750 mL $0.75 341024 Southbrook Farms Framboise 375 mL $1.00 EA

377820 Jackson-Triggs Prop Select Merlot 1500 mL $1.50 Community Extender

386334 Dubonnet Rouge 750 mL $1.00 393405 Pelee Island Monarch Vidal Vqa 750 mL $1.00 EA399428 Jackson-Triggs Proprietors' Selection Sauvignon Blanc 1500 mL $1.50 426601 Villa Maria Private Bin Sauvignon Blanc 750 mL $1.00 430090 Alize Gold Passion 750 mL $1.00 SE443903 Havana Club Añejo Reserva 750 mL $2.00 SE465435 Robert Mondavi Private Selection Pinot Noir 750 mL $1.00 SE480756 Citra Sangiovese Terre Di Chieti 750 mL $0.50 485128 Pelee Island Baco Noir VQA 750 mL $1.00 EA487264 Stella Artois 500 mL $0.20 492520 Bacardi 8 Year Old Rum 750 mL $3.00 512988 Arbor Mist Exotic Fruits White Zinfandel 750 mL $1.00 516195 Cameron's Auburn Ale 9 x 341 mL $0.80 521773 Codorniu Cuvee Raventos Penedes (Cordorniu) 750 mL $1.00 SE530774 Iceberg Vodka 1140 mL $1.80 SE534164 Wild Vines Blackberry Merlot 750 mL $1.00

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Programs534230 Beringer Founders Estate Chardonnay 750 mL $2.00 SE534263 Beringer Founders Estate Cabernet Sauvignon 750 mL $2.00 534693 Kittling Ridge White Zinfandel Vidal 750 mL $0.50 565713 Reif Estate Cabernet Merlot VQA 750 mL $1.00 569418 Mott's Clamato Caesar Original 4 x 355 mL $0.75 SE572875 Peter Lehmann Barossa Shiraz 750 mL $1.50 587956 Trius Cabernet Sauvignon VQA 750 mL $1.30 SE588962 Mezzomondo Negroamaro Salento Igt 750 mL $1.00 EA589051 Peller Estates French Cross Vidal Cask 4000 mL $3.00 EA589069 Peller Estates French Cross Red Cask 4000 mL $2.00 SE589564 Wolf Blass Eaglehawk Shiraz 750 mL $1.00 EA602763 Absolut Raspberri Vodka 750 mL $1.00 EA605733 Forty Creek Barrel Select Whisky 1140 mL $1.50 EA605790 Kahlùa Coffee Liqueur 1140 mL $3.00 605857 Amarula Cream 1140 mL $3.00 EA605865 Canadian Club Classic 1140 mL $3.00 610188 Osborne Solaz Tempranillo Cabernet Sauvignon 750 mL $1.00 610683 Mcwilliams Hanwood Estate Shiraz 750 mL $1.00 612259 Sleeman Original Draught 6 x 341 mL $1.00 613778 Pomtini Vodka & Pomegranate Cooler 4 x 330 mL $1.00 617720 Corona Light 6 x 330 mL $1.30 SE618876 Tequila Rose Cream Liquor 750 mL $2.55 SE619460 Cookoothama Shiraz 750 mL $1.00 621151 Montalto Nero D'Avola Cabernet Sauvignon 750 mL $1.00 621219 Pelee Island Pinot Grigio 750 mL $1.00 OWP665232 Naked Grape Chardonnay 750 mL $1.00 668970 Banrock Station Cabernet Sauvignon Carton 1000 mL $1.50 EA669465 Peller Estates French Cross Pinot Grigio Cask 4000 mL $3.00 EA669473 Peller Estates French Cross Pinot Grigio 1500 mL $2.00 676130 Moretti Beer 6 x 355 mL 6 x 355 mL mL $1.00676536 Nickel Brook Ale 6 x 341 mL $1.00 676734 Brahma Beer 6 x 355 mL $1.00 698845 Mike's Light 4 x 330 mL $1.00 SE699009 Sapporo Premium Beer 650 mL $0.25 899187 Hacker Pschorr Weisse Bier 500 mL $0.25 909994 Sleeman Cream Ale 6 x 341 mL $1.00 911396 Moosehead Beer 6 x 341 mL $1.00 951319 08 Bollini Pinot Grigio Trentino (Empson) 750 mL $1.00

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Value Added Program

Available from your supplying warehouse

LCBO# Description VA ApprovedVA Mother

Carton #1305 Alberta Premium 1140 mL Canadian Club Classic 50mL 2924251586 Black Velvet 1140 mL Danfields mini 1 x 50 mL 3485161800 Wiser's Deluxe 1140 mL Wiser's Small Batch 50 mL 4365506502 Cointreau 750 mL "Cointreaupolitan" Mini Shaker 8932899902 Courvoisier Vsop 750 mL Leather Tube 89949212476 Prince Igor Vodka (P.E.T) 1140 mL Prince Igor Extreme Vodka, 50 mL 89331314944 Marquis De Villard Brandy 750 mL Gift Boxes 149732112672 Wiser's Special Blend (P.E.T) 1750 mL Wiser's Deluxe 2 x 50 mL 436568114082 French Tom Merlot 750 mL Gift Box 850065177808 Appleton Estate V/X 750 mL Appleton Reserve 50 mL 524082189217 Gibson's Finest Sterling Edition 750 mL Gibson's 12 YO 50 mL 300160261768 Pure Gold Whisky (P.E.T) 1750 mL Forty Creek Barrel Select Whisky, 100 mL 897199287409 Cortel Napoleon Vsop Brandy 750 mL Gift box 897769309401 Taylor Fladgate First Estate Port 750 mL Recipe booklet with coupon 850099550715 Forty Creek Barrel Select 750 mL Mountain Rock Whisky, 50 mL 895698604926 Prince Igor Extreme Vodka 750 mL Eight Below Luxury Vodka, 50 mL 622332894014 El Dorado Demerara 5 Year Old Rum 750 mL El Dorado Cream Liqueur 896118

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Value Added Program

Available from supplier’s representatives

LCBO# Description VA Approved117 Bacardi Superior 750 mL Bacardi 8 Year Old 50 mL430 Walker's Special Old 1140 mL Wiser's Deluxe 50 mL471 Seagrams V.O. 1140 mL Smirnoff 50 mL505 Martini & Rossi Sweet Vermouth Red 1000 mL Disaronno 50 mL653 Mcguinness Silk Tassel 1140 mL Wiser's Deluxe 50 mL802 Gordons Gin 1140 mL Baileys Coffee901 Seagrams 83 1140 mL Captain Morgan White Rum1206 Bacardi Gold Rum 750 mL Bacardi 8 Year Old 50 mL1230 Brights President Dry Sparkling 750 mL Turtles Chocolates1305 Alberta Premium 1140 mL Canadian Club Classic 50 mL1487 Crown Royal 750 mL Captain Morgan Original Spiced Rum2048 Stock Sweet Vermouth Red 1000 mL Stock Brandy 50 mL2600 Martini Extra Dry Vermouth White 1000 mL Bombay Sapphire 50 mL2691 Tanqueray Dry Gin 750 mL Baileys Flavours5959 Baileys Irish Cream 750 mL Baileys gift box6049 Pernod 750 mL Gift Tin6452 20 Bees Baco Noir Vqa 750 mL Red Wine Stain Remover Pen8458 Lamb's Navy Rum 1140 mL Lamb's Black Sheep 50 mL8979 Rodet Cotes Du Rhone 750 mL Spot Out Stain Remover Pen11130 Dewar's White Label 750 mL Drambuie 50 mL 12823 Baileys Mint Chocolate Irish Cream Liquor 750 mL Baileys gift box13607 Baileys Caramel Irish Cream Liquor 750 mL Baileys gift box18929 El Burro Garnacha 750 mL Spot Out Stain Remover Pen20024 Benedictine & Brandy 750 mL Rock Glass22251 Durbanville Hills Sauvignon Blanc 750 mL Amarula Cream Liquor 50 mL22269 Durbanville Hills Shiraz 750 mL Amarula Cream Liquor 50 mL28787 Yellow Tail Shiraz/Grenache 750 mL Ornament31898 Calvet Saint Emilion 750 mL 2003 Graham's Late Bottled Vintage Port 50 mL 38208 Calvet Medoc 750 mL 2003 Graham's Late Bottled Vintage Port 50 mL 42242 Mommessin Chateauneuf-Du-Pape 750 mL Organza Holiday Gift Bag43927 Arniston Bay Shiraz/Merlot 750 mL Spot Out Stain Remover Pen44032 Calvet Reserve Red 750 mL 2003 Graham's Late Bottled Vintage Port 50 mL 52274 Mouton Cadet Reserve Medoc 750 mL Gift Bag53082 Alberta Pure Vodka (P.E.T) 1750 mL Canadian Club Premium 2x 50 mL53140 Havana Club Dry 7 Years Old 750 mL Havana Club Gift Box53967 Smirnoff Grand Cosmopolitan 750 mL Smirnoff 2153983 Barefoot Cellars Pinot Grigio 750 mL Barefoot Holiday Jingle Toes53991 Barefoot Cellars Merlot 750 mL Barefoot Holiday Jingle Toes54015 Barefoot Cellars Shiraz 750 mL Barefoot Holiday Jingle Toes54023 Barefoot Cellars Sauvignon Blanc 750 mL Barefoot Holiday Jingle Toes56697 Fresita 750 mL 750 mL Branded Bottle Stoppers

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Value Added Program

Available from supplier’s representatives (continued)

LCBO# Description VA Approved56796 Heineken Draught Keg 5000 mL Cool Pack Keg Wrap57893 Lamb's Palm Breeze (P.E.T) 1750 mL Lamb's Black Sheep 50 mL x 258404 Seagrams Five Star (P.E.T) 1750 mL Captain Morgan White Rum 100ml61374 Bushmills Black Bush 750 mL Baileys Original Irish Cream61564 Royal Reserve (P.E.T) 1750 mL Wiser's Deluxe 50 mL x 264790 Pillitteri Unoaked Chardonnay Vqa 750 mL Pillitteri Music CD69781 Stolichnaya Vodka 750 mL Stoli Blueberi 50 mL70938 El Burro Shiraz 750 mL Spot Out Stain Remover Pen74757 Freixenet Carta Nevada Sparkling 750 mL Lindt Chocolate75580 Cloud No.9 Vodka Liqueur 750 mL Designer box79988 The Margarita King 750 mL Salt Rimmer80127 Sailor Jerry Spiced Navy Rum 750 mL Branded Glassware82982 Brights Entre-Lacs Red 1500 mL Golden Wedding Whiskey 50 mL82990 Brights Entre-Lacs White 1500 mL Golden Wedding Whiskey 50 mL87015 Lamb's White Rum (P.E.T) 1750 mL Lamb's Black Sheep 50 mL x 288591 Freixenet Cordon Negro Brut 750 mL Lindt Chocolae 90399 Yellow Tail Bubbles Rose 750 mL Yellow Tail Bubbles Bubble Stopper90472 J.P. Chenet Cabernet Syrah 750 mL 2003 Graham's Late Bottled Vintage Port 50 mL 90860 Kittling Ridge Kingsgate Sherry 750 mL Small Cask Brandy, 50 mL92296 Prospect Winery The Census Count Chard Vqa 750 mL Ornament94656 Santa Carolina Brut Reserve 750 mL Gift Box97121 Barefoot Cellars Chardonnay 750 mL Barefoot Holiday Jingle Toes101840 Dan Aykroyd Pinot Noir Vqa 750 mL Red Wine Stain Remover Pen103978 Baileys Coffee Irish Cream Liquor 750 mL Baileys gift box & bow107169 Raynal Napoleon Vsop 750 mL Box111526 Nederburg Paarl Cabernet Sauvignon 750 mL Amarula Cream Liquor 50 mL112433 Bacardi Black 750 mL Bacardi 8 Year Old 50 mL114934 Golden Wedding (P.E.T) 1750 mL Danfields mini 2x50 mL116038 Metaxa Seven Star 750 mL Gift Box125187 Cazadores Reposado Tequila 750 mL Disaronno 50 mL129783 Warsteiner Premium Lager 6 x 330 mL Bottle Opener145110 Chateau De Terrefort-Quancard 750 mL Stock Brandy 50 mL149567 Tag No. 5 750 mL Gift Box152587 Chateau Saint-Germain 750 mL 2003 Graham's Late Bottled Vintage Port 50 mL 180588 Freixenet Cordon Negro Brut 1500 mL Lindt Chocolate191239 Grahams Late Bottled Vintage Port 750 mL Gift Bag206508 Graham's 10 Year Old Tawny Port 750 mL Gift Bag212373 Long Flat Red Cabernet/Shiraz 750 mL Spot Out Stain Remover Pen285460 Kamora Coffee Liquor 750 mL Banff Ice 50 mL287474 Whyte & Mackay Special Reserve 1140 mL Glayva 50 mL296228 Calvados Boulard 750 mL Branded package with dark chocolates

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Value Added Program

Available from supplier’s representatives (continued)

LCBO# Description VA Approved341669 Remy Pannier Chardonnay Sparkling 750 mL Cooler Gift Bag342246 Amarula Cream 750 mL Appleton Reserve 40 mL349126 Pillitteri Gewurztraminer/Riesling Vqa 750 mL Pillitteri Music CD349191 Pillitteri Cabernet/Merlot Vqa 750 mL Pillitteri Music CD352369 Freixenet Cordon Rosado 750 mL Lindt Chocolate368258 Banff Ice Vodka 1140 mL Sauza Acai 50 mL382713 Nederburg Sauvignon Blanc 750 mL Chocolate398552 Bacardi Limon 750 mL Bacardi 8 Year Old 50 mL410415 Skyy Vodka 750 mL Branded tins containing mints437772 Belvedere Vodka 750 mL Gift Box451161 Jose Cuervo Especial Gold Tequila 750 mL Captain Morgan Original Spiced Rum456095 Ketel One Vodka 750 mL Baileys 50 mL461434 Alberta Springs 1750 mL Canadian Club Classic 100 mL500512 Captain Morgan Spiced Rum 750 mL Crown Royal 50 mL518670 Sour Puss Raspberry Liquor 750 mL Sour Puss Apple 50 mL527457 Nederburg Shiraz 750 mL Amarula Cream Liquor 50 mL536763 Long Flat Shiraz 750 mL Spot Out Stain Remover Pen537605 Nicolas Feuillatte Brut Champagne 750 mL Canister558999 Kittling Ridge Icewine & Brandy 375 mL Gift Box577973 Kahlua Coffee Liqueur 1750 mL After Eight "Match" Chocolates598391 Canadian Club Reserve Whisky 1750 mL Canadian Club Classic 100 mL601120 Jose Cuervo Clasico Tequila Joven 750 mL Captain Morgan Original Spiced Rum603357 Navan Liqueur 750 mL Baileys Coffee605600 Grand Marnier 1140 mL Illy Coffee605667 Bouchard Pere & Fils Pinot Noir Bourgogne 750 mL Branded Dropstop605956 Baileys Irish Cream Liquor 1140 mL Baileys mug611400 Mott's Clamato Caesar Original 6 Pk-C 2046 mL Frank's Hot Sauce 613059 Eastdell Estates Pinot Noir Vqa 750 mL Red Wine Stain Remover Pen621623 Yellow Tail Cabernet Sauvignon 750 mL Ornament621995 J.P Chenet Premier De Cuvee Merlot Cabernet 750 mL 2003 Graham's Late Bottled Vintage Port 50 mL 625350 Yellow Tail Merlot 750 mL Ornament630780 Skyy Vodka 1140 mL Blue branded Atomizers637603 Santi Sortesele Pinot Grigio Doc Trentino 750 mL Branded Cork Screw676429 Bavaria Holland Beer 6 x 500 mL Key Chain

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AIR MILES® Reward Miles

LCBO # Description BAM Support Programs42 Canadian Club 750 mL 8 EA67 Smirnoff Vodka 750 mL 6 EA1412 Wiser's Special Blend 1140 mL 121438 Captain Morgan White Rum 1140 mL 102733 Captain Morgan Dark Rum 1140 mL 8 SE2766 Schenley O.F.C. 750 mL 64705 20 Bees Chardonnay VQA 750 mL 45132 Silent Sam Vodka 750 mL 66395 20 Bees Cabernet Merlot VQA 750 mL 48094 Deinhard Green Label Riesling 750 mL 5 SE8805 Forty Creek Barrel Select Whisky 1750 mL 10 EA88799 Alberta Pure Vodka Pet 750 mL 710512 Dujardin VSOP Brandy 750 mL 611494 Small Cask Brandy 1140 mL 812286 Anselme La Fiole Du Pape Châteauneuf Pape Red 750 mL 812641 Remy Pannier Rose D'Anjou 750 mL 415040 Grand Macnish 1140 mL 1015461 Aberlour 12 Year Old Single Highland Malt 750 mL 12 SE16394 Peller Estates French Cross Pinot Grigio Carton 1000 mL 518689 Kwv Chenin Blanc 750 mL 323366 Sandeman Ruby Port 750 mL 426229 Pure Gold Whisky PET 1140 mL 1027235 Sauza Gold Tequila 750 mL 828761 J&F Lurton Les Salices Pinot Noir Vdp 750 mL 6 BBAM31757 Smirnoff Vodka PET 750 mL 632946 Naked Grape Shiraz Cask 3000 mL 633175 Fuller's London Porter 500 mL 134025 Inniskillin Riesling Reserve VQA 750 mL 534041 Fetzer Valley Oaks Pinot Grigio 750 mL 434579 Prince Igor Extreme Vodka 1140 mL 1034637 Canadian Club 1750 mL 12 EA34645 Smirnoff Lime Twist Vodka 750 mL 635840 Zubrowka Bison Vodka 750 mL 538026 Negrar Valpolicella 1500 mL 638810 Chateau Des Charmes White Label Cabernet VQA 375 mL 338828 Chateau Des Charmes White Label Chardonnay VQA 375 mL 340501 Robert Mondavi Woodbridge Sauvignon Blanc 750 mL 540931 Camus Elegance VSOP Cognac 750 mL 15 SE41889 Lanson Black Label Brut Champagne 750 mL 1045609 Southbrook Cabernet Merlot Shiraz VQA 750 mL 445898 Bacardi Superior 1750 mL 12 EA

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LCBO # Description BAM Support Programs52795 Wild Africa Cream Liquor 750 mL 853546 Russian Prince PET 1140 mL 1253694 Alexander Keith's Red Amber Ale 473 mL 154213 Alberta Premium PET 1750 mL 1056580 Bouchard Pere & Fils Pouilly-Fuisse 750 mL 656754 Château Des Charmes Chardonnay VQA 750 mL 457034 Francis Coppola Presents Rosso Shiraz 750 mL 4 SE58602 Palatine Hills Riesling Gewürztraminer VQA 750 mL 458677 XOXO Pinot Grigio Chardonnay 750 mL 560608 El Dorado 12 Year Old Rum 750 mL 661499 Château Des Charmes Riesling VQA 750 mL 465433 Chat-En-Oeuf Blanc 750 mL 868049 Leffe Brune 6 x 330 mL 468056 Smirnoff Blueberry Twist Vodka 750 mL 6 BBAM69914 Lâtour Pinot Noir 750 mL 871605 Bulldog London Dry Gin 750 mL 1071647 Polar Ice Vodka PET 750 mL 873809 Carlsberg Beer 500 mL 174062 Dan Aykroyd Cabernet Shiraz VQA 750 mL 474583 Tuborg Green Beer 500 mL 184012 Leffe Blonde 6 x 330 mL 489508 The Glenlivet Nadurra Aged 16 Years 750 mL 2089672 Alianca Vista Tr 750 mL 490357 Innis & Gunn Oak Aged Beer 750 mL 394656 Santa Carolina Brut Reserve 750 mL 4 VA95315 Wiser's Small Batch Whisky 750 mL 1097113 Barefoot Cellars Cabernet Sauvignon 750 mL 599218 Cavit Collection Pinot Grigio Delle Venezie 750 mL 4 SE101493 Palatine Hills Gewürztraminer VQA 750 mL 4101857 Dan Aykroyd Riesling VQA 750 mL 4107144 Eight Below Luxury Vodka 750 mL 15 SE110486 Wyndham Estate Bin 444 Cabernet Sauvignon 750 mL 10111922 Naked Grape Pinot Noir 750 mL 4112144 Coyotes Run Pinot Gris Pinot Blanc VQA 750 mL 5114710 Feudo Arancio Grillo 750 mL 4 Discovery Extender117416 08 Minervois Aoc Rose (La Villatade) 750 mL 4122499 Beefeater 24 London Dry Gin 750 mL 20122689 Henkell Trocken 750 mL 5 EA126466 Canadian Club Classic 750 mL 10129726 Fish Hoek Sauvignon Blanc 750 mL 5

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LCBO # Description BAM Support Programs134155 Equifera Chardonnay VQA 750 mL 5 NT134999 Si Soave DOC 750 mL 6135566 Polar Ice Vodka 750 mL 8 SE140095 Smirnoff Twist Of White Grape 750 mL 6 BBAM145409 Château Des Charmes Brut Methode Traditionelle VQA 750 mL 5161950 Bolivar Coffee Liqueur 750 mL 5175505 Firestone Sauvignon Blanc 750 mL 4190363 Prince Igor Vodka PET 1750 mL 15 SE193433 Silent Sam Vodka 1750 mL 12195511 Château Des Charmes Pinot Noir VQA 750 mL 4212480 Georges Dubœuf Beaujolais 750 mL 4 SE214270 Rosemount Diamond Cellar Shiraz Cabernet 750 mL 5 EA255448 Fetzer Valley Oaks Fume Blanc 750 mL 4265678 Mumm Cuvee Napa Brut Prestige 750 mL 12 SE282368 Okocim Beer 500 mL 1303792 Trius Riesling VQA 750 mL 6313049 Dr. McGillicuddy's Peach Schnapps 750 mL 6316844 Bombay Sapphire London Dry 750 mL 8 EA317016 Inniskillin Cabernet Franc VQA 750 mL 5330902 Holsten Premium Pilsener 6 x 330 mL 3335174 Errazuriz Max Reserva Cabernet Sauvignon 750 mL 10 BBAM356857 Hine Rare & Delicate Cognac 750 mL 10388900 Pilsner Urquell 6 x 330 mL 4390260 Appleton Estate V/X 1750 mL 12 NT, EA413070 Two Oceans Sauvignon Blanc 1500 mL 8 SE415661 Sol 6 x 330 mL 6428334 Mike's Hard Lemonade 4 x 330 mL 4432062 Colio Estate Unoaked Chardonnay VQA 750 mL 4455014 Banrock Station Shiraz 750 mL 4 SE458679 Lindemans Bin 40 Merlot 750 mL 5 EA462432 Piper Heidsieck Brut Champagne 750 mL 10470310 Skyy Vodka 375 mL 4472555 J&F Lurton Les Fumees Blanches Sauvignon Blanc Vdp 750 mL 5 BBAM473785 Janneau Grand Armagnac 750 mL 20477885 Polar Ice Vodka PET 1750 mL 15478156 Sandro Bottega Club Grappa 750 mL 6491696 Charamba Douro 1500 mL 10501080 Bend In The River Qualitatswein 750 mL 6506246 Captain Morgan Parrot Bay Coconut Rum 750 mL 8508333 Sourz Apple Liquor 750 mL 7

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LCBO # Description BAM Support Programs509083 Colio Estate Lily Sparkling VQA 750 mL 6527507 Gray Fox Merlot 750 mL 5542431 Rosemount Diamond Merlot 750 mL 6 EA543694 Glenrothes Vintage Single Malt 750 mL 25544668 Robert's Rock Cabernet Sauvignon Merlot 750 mL 3550798 Tetley's English Ale 4 x 440 mL 3551416 Cabo Wabo Reposado Tequila 750 mL 16554089 Hoegaarden 6 x 330 mL 4557108 St Remy XO Brandy 750 mL 7560821 Deakin Estate Shiraz 750 mL 4566158 Smirnoff Orange Twist Vodka 750 mL 6566182 Smirnoff Raspberry Twist Vodka 750 mL 6569012 Smirnoff Citrus Twist Vodka 750 mL 6586180 Iceberg Vodka 200 mL 3587659 Sola Nero Red Cask 4000 mL 8588988 Spinelli Quartana Montepulciano D'Abruzzo 1500 mL 4593855 Astoria Prosecco La Robinia 750 mL 4593905 Kittling Ridge White Zinfandel/Vidal 1500 mL 4600379 Gianduia Crema Cioccolato Gianduia E Grappa 500 mL 6600981 Hpnotiq Liquor 750 mL 8 SE600999 Appleton Estate V/X Jamaica Rum 3000 mL 20601708 Canadian Club Reserve 1140 mL 10602771 Smirnoff Strawberry Twist Vodka 750 mL 6603001 Smirnoff Watermelon Twist Vodka 750 mL 6605162 Broker's Premium London Dry Gin 750 mL 6605170 Smirnoff Black Cherry Twist Vodka 750 mL 6605535 Sangsters Original Gold Jamaica Rum Cream Liquor 750 mL 6605881 Disaronno Originale Amaretto 1140 mL 15609925 Smirnoff Vanilla Twist Vodka 750 mL 6614263 Fish Eye Pinot Grigio 750 mL 5614750 Errazuriz Max Reserva Shiraz 750 mL 10 BBAM620641 Graham's 20 Year Old Tawny Port 500 mL 20621227 Straccali Chianti DOCG 750 mL 4621722 Martini And Rossi Prosecco 750 mL 8621896 Château De Montgueret Cremant De Loire Brut 750 mL 5623678 Carolans Irish Cream 1140 mL 14643585 Smirnoff Green Apple Twist Vodka 750 mL 6649723 Cesari Merlot Delle Venezie 1500 mL 4668954 Banrock Station Unwooded Chardonnay Carton 1000 mL 5669382 Legends Estates Chardonnay VQA 750 mL 7

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LCBO # Description BAM Support Programs676635 Caledonian 80/- 500 mL 1681064 Amsterdam Natural Blonde Premium Lager 6 x 341 mL 4

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Bundling AIR MILES® Reward Miles

BBAM Option

LCBO# Description BAM Approved

BBAM Amount

Total BBAM

128761 J&F Lurton Les Salices Pinot Noir Vdp 750 mL 6

4 15472555 J&F Lurton Les Fumees Blanches Sauv Bl Vdp 750 mL 5

1335174 Errazuriz Max Reserva Cabernet Sauvignon 750 mL 10

5 25614750 Errazuriz Max Reserva Shiraz 750 mL 10

1140095 Smirnoff Twist Of White Grape 750 mL 6

3 1568056 Smirnoff Blueberry Twist Vodka 750 mL 6

2 95935 Grey Goose Vodka 750 mL 25 25

2 297184 Colio Estate Cabernet Franc VQA 750 mL 4 4

3 6445 Creemore Springs Premium Lager 473 mL 2 2

Complete details about the Bundling Bonus AIR MILES© (BBAM) support program are published on http://www.lcbotrade.com/programs_gpp_s_bbam.htm.

In Summary:Option 1 - “Buy the two listed products at the same time and receive the BBAM”Option 2 - “Buy two of the same listed product and receive the BBAM”Option 3 - “Buy three of the same listed product and receive the BBAM”Option 4 - “Buy two of the three listed products and receive the BBAM”

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Necktags

LCBO# Description Support Programs NT Approved

1784 Grand Marnier 750 mL EA Holiday Cocktail4606 Vodka Mudshake - French Vanilla 1080 mL Mudshake "TRY HOT"6114 Chauvenet Beaujolais 750 mL Feed the Children

9274 Chivas Regal 12 Year Old 1140 mL Win a Chivas Alpine Experience Contest

12195 Grand Marnier 375 mL Cocktail Recipe40196 Luxardo Sambuca Dei Cesari 750 mL New Packaging

53199 Peller Estates Ice Cuvee VQA 750 mL Celebrate with Sparkling for your chance to win 25,000 AIR MILES®

53967 Smirnoff Grand Cosmopolitan 750 mL VA New Lower Price54262 Jose Cuervo Golden Margarita 750 mL New Lower Price74682 Smirnoff Mojito - Kaffir Lime 750 mL New Lower Price

78584 Peller Estates French Cross Sparkling Rose 750 mL Celebrate with Sparkling for your chance to win 25,000 AIR MILES®

78592 Peller Estates French Cross Sparkling White 750 mL Celebrate with Sparkling for your chance to win 25,000 AIR MILES®

79327 Mezzomondo Sangiovese Merlot 750 mL Cross Promotion101394 P Hubert Pineau Des Charentes Reynac 750 mL Feed the Children108357 Carolans Irish Cream 750 mL Accolades125351 Mcguinness Exotic Blueberry Liquor 750 mL Recipe125369 Mcguinness Exotic Pomegranate Liquor 750 mL Recipe126599 Smirnoff Tuscan Lemonade 750 mL New Lower Price134155 Equifera Chardonnay VQA 750 mL BAM Feed the Children134163 Equifera Pinot Noir VQA 750 mL Feed the Children177808 Appleton Estate V/X 750 mL VA, EA Recipe Neck Tags233635 Cave Spring Riesling Dry VQA 750 mL SE Recipe293662 Henri Mounier Vs Cognac 750 mL Feed the Children295253 Beaulieu Vineyards Coastal Savignon Blanc 750 mL New Low Price331975 Appleton Estate V/X 1140 mL LTO, EA Recipe Neck Tags390260 Appleton Estate V/X 1750 mL BAM, EA Recipe Neck Tag

451641 Trius Brut VQA 750 mL Celebrate with Sparkling for your chance to win 25,000 AIR MILES®

452615 Herradura Reposado Tequila 750 mL Product Information487256 Stella Artois 6 x 330 mL Contest , EA Stella Artois Holiday Contest569871 Beaulieu Vineyards Coastal Cabernet Sauvignon 750 mL New Low Price577957 Kahlua Coffee Liqueur 750 mL Contest , EA Kahlua Holiday Contest621029 Vitae Sangiovese 750 mL Informational622837 Sterling Vintner's Merlot 750 mL Best Value Wine Brands631176 Mcguinness Triple Sec 750 mL Recipe631226 Mcguinness Creme De Cacao White 750 mL Recipe633677 Mcguinness Creme De Menthe Green 750 mL Recipe669010 Lulu B Pinot Noir Vdp 750 mL Feed the Children676130 Moretti Beer 6 x 355 mL Recipe Neck Tag

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Contests

Celebrate with Sparkling for your chance to win 25,000 Air Miles®

How to Enter: No purchase necessary. Starting on or about 9:00 a.m. PST on November 30, 2009. See specially marked Peller Estates and Trius Sparkling products for details on your chance to win .

To enter for your chance to win, visit www.ourwinecontest.com and enter by providing your name, address, phone number, e-mail address and your answer to the skill testing question.

Prize: One (1) prize, consisting of 25,000 AIR MILES® reward miles, will be awarded from all eligible entries.

Participating Brands: +53199 • Peller Estates Ice Cuvee VQA • 750mL +78584 • Peller Estates French Cross Sparkling Rosé • 750mL +78592 • Peller Estates French Cross Sparkling White • 750mL +451641 • Trius Brut VQA • 750 mL

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D isplay Table M erchandising

G uidelines

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Merchandising Display Tables

Table of Contents Program Overview

The display guidelines contained in this booklet provide direction on merchandising Nesting and Promo Tables effectively for each Promotional Turn.

Nesting and Promo Table displays provide additional opportunities for incremental sales and are major components of the store environment and shopping experience.

Participating Stores*

1, 15, 21, 22, 31, 35, 38, 40, 57, 115, 149, 164, 171, 185, 187, 191, 198, 200, 212, 226, 243, 252, 253, 265, 329, 334, 340, 346, 355, 360, 361, 367, 371, 373, 378, 388, 390, 393, 412, 416, 417, 432, 438, 445, 452, 495, 522, 523, 525, 536, 542, 544, 545, 555, 556, 573, 575, 590, 601, 617, 623, 624, 631, 632

*Not all stores participate in all programs.

Visual Merchandising Team

If you have any questions, please contact your store’s Regional Visual Merchandiser or Julia Coates at 416.864.6746.

Participating Stores . . . . . . . . . . . . . . . . . . 70Display Table Themes . . . . . . . . . . . . . . . . . . 71Product Orders . . . . . . . . . . . . . . . . . . . . . . . . 71Product Placement . . . . . . . . . . . . . . . . . . . . . 72Nesting Table Baskets. . . . . . . . . . . . . . . . . . . 72Market Place Fixtures . . . . . . . . . . . . . . . . . . . 73

Nesting Table Theme Location . . . . . . . . . 74Promo Table Theme Location . . . . . . . . . . 75Nesting Table Map . . . . . . . . . . . . . . . . . . . 76Nesting Table Display Themes . . . . . . . . . 77

Perfect For The Spirits Lover . . . . . . . . . . . . . 77goLocal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78Unique Gifts . . . . . . . . . . . . . . . . . . . . . . . . . . . 79VINTaGeS – December 5th Release . . . . . . . 80

Promo Table Map . . . . . . . . . . . . . . . . . . . . . 81Promo Table Display Themes . . . . . . . . . . 82

Gifts to Go . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82Gifts for Her . . . . . . . . . . . . . . . . . . . . . . . . . . . 82Gifts for Him . . . . . . . . . . . . . . . . . . . . . . . . . . 83Budget Bubbly . . . . . . . . . . . . . . . . . . . . . . . . . 83

Store Floor Plans . . . . . . . . . . . . . . . . . . . . . 84

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Merchandising Display Table Guidelines

Display Table Themes

• The new Nesting Table Map on page 76 is used for all of the Nesting Table Layouts.

• The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

• Please merchandise the tables according to the themes provided.• These themes have been selected to integrate with the Promotional Theme and to

maximize sales potential.

Product Orders

• For each Nesting Table, please order two or three cases of each of the participating products.

• For each Promo Table, please order two or three cases of each of the six to eight participating products.

• The Store Manager may modify product selections, based on customer buying patterns and demographics but alternative products should match the theme.

ExamplE of NEstiNg tablE

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Market Place Fixtures

Merchandising

ExamplE of baskEt with sigN

Product Placement

• avoid spreading products over the entire table. Too many facings of the same product will make the display seem cluttered, dulling the impact of the products being promoted.

• By following the basic principle of ‘like product with like product’, you will accomplish a themed, fully stocked and customer-friendlyfixture.

• Remember to consider the colour, size and type when building your display.

• Placing complementary colours next to each other also enhances the look of the display. Items on the Display Tables should not ‘compete’ with each other.

Nesting Table Baskets

• all nesting tables must have a basket on each corner of the table. Select one product to merchandise in each basket complementing the theme. Sign the product with metal sign holders and black sign inserts.

• each medium sized basket holds two cases of 750 mL product or one case of 1000 mL /1500 mL product.

ExamplE of colour, sizE, typE

ExamplE of “likE with likE”

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Market Place Fixtures

Merchandising

markEt placE(storE 329)

Market Place Fixture Participating Stores

38, 329

Market Place (Centre Area)

Please use this premium selling space to highlight products that are from the “goLOCaL” promotion. These products may be chosen at your discretion, but be sure to feature themed productsonthesefixtures.Pleasechoosefourtoeightbrandsperfixture.

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Store #

Nesting Table Theme

“Per

fect

for

the

Spir

its

Love

r”

goLO

CAL

Uni

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Gif

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ViN

TAG

eS

ViN

TAG

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esse

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1 N110 N1 & N4 N2 N3 2 x V15 N121 V22 N131 V35 N138 N1 N2 V40 N157 N1115 N1 N2 V149 N1 N2164 N1171 N1185 N1187 N1 N2 V198 N1200 N1212 N1226 V252 N1 V329 V334 N1340 N1 N2 V344 V346 N1355 N1 N2 V360 N1 & N4 N2 N3 V361 N1367 N1371 N1 V373 V378 V388 N1390 N1393 N1

Store #

Nesting Table Theme

“Per

fect

for

the

Spir

its

Love

r”

goLO

CAL

Uni

que

Gif

ts

Vi N

TAG

eS

ViN

TAG

eS

esse

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412 N1416 N1 V417 N1 V432 N1438 V445 N1495 N1 N2 N3 V511 N1522 N1523 N1 N2 N3 V525 N1 V536 N1542 N1544 V545 N1555 N1556 N1 V573 N1575 N1590 N1 N2601 N1617 N1623 N1624 N1631 N1 N2632 N1703 N1• Refer to Store Floor Plan for

table location.• Storeswillreceiveasignforspecific

themes. It is the Manager’s discretion to choose which themed tables to build.

• Choose twelve to sixteen products from the Promo Table themes.

Nesting Table Fixtures

Product Theme Location

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Promo Table Fixtures

Product Theme Location

Store # Feat

ured

Gif

t Promo Table Themes

Gif

ts to

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Gif

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er

Gif

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im

Budg

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Bubb

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10 P115 1 FG21 1 FG 2 x P1 P2 P3 P431 1 FG57 1 FG149 1 FG115 P1 P2 P3171 1 FG185 1 FG187 P1 P2 P3 P4191 1 FG200 1 FG212 1 FG226 1 FG252 2 FG’s P1 P2 P3 P4253 P1 P2 P3265 1 FG P1329 3 FG’s334 P1 P2 P3 P4346 P1 P2 P3 P4355 1 FG P1360 1 FG361 1 FG367 1 FG371 1 FG373 P1 P2378 1 FG P1 P2 P3 P4388 1 FG390 1 FG393 1 FG412 1 FG P1416 1 FG417 1 FG432 1 FG438 1 FG445 P1 P2 P3 P4

Store # Feat

ured

Gif

t Promo Table Themes

Gif

ts to

Go

Gif

ts fo

r H

er

Gif

ts fo

r H

im

Budg

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Bubb

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495 1 FG511 1 FG P1522 1 FG523 1 FG P1525 1 FG536 1 FG545 1 FG P1555 1 FG556 1 FG573 3 FG’s575 1 FG590 P1 P2 P3 P4601 1 FG617 1 FG P1623 1 FG624 1 FG P1 P2 P3 P4631 P1 P2 P3632 1 FG P1 P2 P3 P4703 P1 P2

• Refer to Store Floor Plan for table location.

• Storeswillreceiveasignforspecificthemes. It is the Manager’s discretion to choose which themed tables to build.

• Choose twelve to sixteen products from the Promo Table themes.Trad

e Cop

y Only


Nesting Table Map

Basket

1 Case

Q

Baske

t

1 Case

P

Basket

1 Case

O

Basket

1 Case R

sig

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soft

D

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i3 Facings

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J3 Facings

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A3

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ngs

A3

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ngs

B3

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ngs

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N3 Facings

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Nesting Table Theme: N1 & N4

Perfect for the Spirits Lover

A Nesting Table with a Selection of Spirit Gift Packs

• There should be 12-16 different products ordered for the table & basket set up. • To merchandise the table properly, 2-3 cases of each product shown should be ordered.• each basket will hold 1 case of 1000 mL/1500 mL product or 2 cases of 750 mL product.• If products listed for this Nesting Table sell out, please replace with other Spirit

Holiday Gift packs at the Manager’s discretion.

Location LCBO# Description FormatA 49486 Gibson’s Sterling Gift Pack with 2 Glasses 750 mLB 461962 Crown Royal Gift Tin with Glasses 375 mLC 131615 Prince Igor Extreme Vodka w- Glasses Gift Pack 750 mLD 84657 Appleton VX Jamaica Rum in Box with 2 Glasses 375 mLE 48926 Bacardi Superior Rum With Bar Tools Gift Pack 750 mLF 130948 Wiser’s Small Batch Gift Pack 750 mLG 130765 Amarula Gift Pack with Lantern 750 mLH 130955 Absolut Celebration 750 mLI 603688 Forty Creek Barrel Select w-Glasses Gift Pack 750 mLJ 49171 The Glenlivet 12 Year Old Leather Gift Box 750 mLK 450064 Wiser’s DeLuxe with 2 Rocks Glasses 750 mLL 593533 Jazz Vodka 750 mLM 132225 Canadian Club Premium with Scarf & Toque Gift 750 mLN 130971 Jack Daniel’s with Belt Buckle Gift Pack 750 mL

BasketsO 131565 Pravda Vodka w/glasses 375 mLP 447730 Old Toms Egg Nog 750 mLQ 49239 Phillips Holiday Nog 750 mLR 130781 Twistee Pour & Serve - Naughty ‘N Nice 200 mL

Recommended Alternate Products84640 Tolon-Tolon Leche Merengada Gift Pack 700 mL600130 Jameson Irish Whiskey with Flask 750 mL

PLeaSe NOTe:The new Nesting Table Map on the facing page is used for all of the Nesting Table Layouts. The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

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Nesting Table Theme: N2

goLocaL

A Nesting Table with a Selection of Ontario VQA (Red & White)

• There should be 12-16 different products ordered for the table & basket set up. • To merchandise the table properly, 2-3 cases of each product shown should be ordered• each basket will hold 1 case of 1000 mL/1500 mL product or 2 cases of 750 mL product.• If products listed for this Nesting Table sell out, please replace with other ontario

VQa Holiday Gift packs at the Manager’s discretion.

Location LCBO# Description FormatA 454991 Chateau Des Charmes Cab/Merlot 750 mLB 451641 Trius Brut 750 mLC 261099 Inniskillin Pinot Noir 750 mLD 252833 Henry of Pelham Reserve Chardonnay 750 mLE 232033 Vineland Estate Semi Dry Riesling 750 mLF 219543 Inniskillin Late Autumn Riesling 750 mLG 134965 OPEN Riesling -Gewurztraminer 750 mLH 126151 Sibling Rivalry Red 750 mLI 89847 Girls Night Out Merlot 750 mLJ 74062 Dan Aykroyd Cab/Shiraz 750 mLK 63966 Wayne Gretzky Merlot 750 mLL 4051 Henry of Pelham Cuvée Catherine Rose 750 mLM 587956 Trius Cabernet Sauvignon 750 mLN 526228 Jackson Triggs Prop Reserve Meritage 750 mL

BasketsO 594184 Pelee Island Late Harvest Vidal 750 mLP 234583 Cave Spring Riesling 750 mLQ 594184 Pelee Island Late Harvest Vidal 750 mLR 234583 Cave Spring Riesling 750 mL

PLeaSe NOTe:The new Nesting Table Map on page 76 is used for all of the Nesting Table Layouts. The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

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Nesting Table Theme: N3

Unique Gifts

A Nesting Table with a Selection of Unique Gifts

• If products listed for this Nesting Table sell out, please replace with other Holiday Gift packs at the Manager’s discretion. Refer to pages 22 - 26 of the PT09: Catch the Joy Holiday Marketing & Product Guide for suggestions.

Location LCBO# Description FormatA 52977 Absolut Celebration 750 mLB 593533 Jazz Vodka 750 mLC 84178 Belvedere Cocktail Shaker 750 mLD 3251 Hypnotiq Gift Pack with Rock Glasses 750 mLE 130955 Absolut Disco 750 mLF 49650 D'Aquino Pinot Grigio Amedea 1500 mLG 128355 Naked Grape Chardonnay & Shiraz 2 Bottle GP 750 mLH 129908 Moselland Riesling Yellow Cat Bottle 500 mLI 129916 Moselland Riesling Blue Cat Bottle 500 mLJ 84186 Avantgarde Pinot Grigio Blue Bottle 750 mLK 128710 Two Oceans Sparkling Gift Box 750 mLL 127845 Girls Night Out Merlot VQA Shawl Gift Pack 750 mLM 60072 Mini Stiletto Gift 40 mLN 49262 Absolut Sample Pack 50 mL

BasketsO 447730 Old Toms Egg Nog 750 mLP 99010 Arbor Mist Winter Berry Merlot 750 mLQ 589929 Moselland Ars Vitis Riesling Winter Scene 750 mLR 621458 Bottega Vino Dei Poeti Extra Dry Prosecco in Gold

Bottle750 mL

PLeaSe NOTe:The new Nesting Table Map on page 76 is used for all of the Nesting Table Layouts. The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

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Nesting Table Theme

Vintages – December 5th Release

Nesting Table of Vintages Wines

• There should be 12-16 different products ordered for the table & basket set up. • To merchandise the table properly, 2-3 cases of each product shown should

be ordered• each basket will hold 1 case of 1000 mL/1500 mL product or 2 cases of

750 mL product.

Location LCBO# Description Format

A 33936 07 Chardonnay Lcj Village Reserve 750 mL

B 590273 07 Shiraz Wolf Blass Gold Label 750 mL

C 138537 08 Riesling Petaluma Hanlin Clare Valley 750 mL

D 315176 06 Cabernet Sauvignon Don Melchor (Vina Concha) 750 mL

E 359513 07 Chardonnay (Cloudy Bay) 750 mL

F 674911 06 Carneros Pinot Noir (Macrostie Winery) 750 mL

G 294181 Estate Brut Nv Anderson Vy (Roederer) 750 mL

H 674572 06 Herencia Remondo La Montesa Rioja 750 mL

I 33894 Pinot Noir Le Clos Jordanne Vilg Rsv 750 mL

J 123489 06 Hauchat Froncsac (Jean-Bernard Saby & Fils 750 mL

K 81091 06 Malbec Zolo Reserve (Fincas Patagonicas) 750 mL

L 134791 05 Chianti Cl. Riserva (Gestioni Piccini) 750 mL

M 135665 07 Barber D'Asti Doc La Villa 750 mL

N 84616 07 Pinot Noir Bourgogne (Henri De Villamont) 750 mL

Baskets

O 33894 (V) Pinot Noir Le Clos Jordanne Vilg Rsv (Vincor) 750 mL

P 10421 08 Sauvignon Blanc Marlborough (Astrolabe) 750 mL

Q 987784 05 Shiraz Pirramimma Mclaren Vale (Malesco) 750 mL

R 76331 07 Cotes Du Rhone Villages Champauvins (Jaume) 750 mL

Recommended Alternate Products

725895 04 Ontanon Reserva Rioja (Bodegas Ontanon) 750 mL

146522 04 Gloira Douro Reserva Red (V. Leite De Fari 750 mL

924654 Cuvée Saint Flavy Champagne (G Gardet) 750 mL

135665 07 Barber D'Asti Doc La Villa 750 mL

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Promo Table Themes

• The new Promo Table Map is used for all of the Table Layouts. The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

• There should be 6 - 8 different products ordered for the table set up.

• To merchandise the table properly, 2 - 3 cases of each product should be ordered, allowing for 3 - 8 facings of each product.

• If products listed for these tables sell out, please replace with other Holiday Gift packs at the Manager’s discretion. Refer to pages 22 - 26 of the PT09: Catch the Joy Holiday Marketing & Product Guide for suggestions.

sigNagE

e3 Facings

F3 Facings

G3 Facings

D3 Facings

H3 Facings

C3 Facings

B3 Facings

A3 Facings

froNt of storE

Promotional Table Location Map

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Promo Table Themes

P1: A Promo Table of Gifts-to-Go (Ready-to-Drink) Products

Merchandise two or three cases of six to eight products of the following participating products.

Location LCBO # Description Format

A 132860 Vex Stubbie Party Pack 6 x 500 mL

B 126649 Smirnoff Twisted Party Pack 12 x 330 mL

C 99010 Arbour Mist Winter Berry Merlot 750 mL

D 126623 Bacardi Breezer Party Pack 12 x 330 mL

E 132860 Vex Stubbie Party Pack 6 x 500 mL

F 126649 Smirnoff Twisted Party Pack 12 x 330 mL

G 99010 Arbour Mist Winter Berry Merlot 750 mL

H 126623 Bacardi Breezer Party Pack 12 x 330 mL

• ShouldyourstoreselloutofproductslistedforthisPromoTable,pleasefilltablewith Ready-to-Drink Holiday Gift packs at Manager’s Discretion.

P2: A Promo Table of Gifts for Her (Holiday Liqueurs Gifts) Products



A 49080 Navan 750 mL

B 48918 Disaronno with serving bowls 750 mL

C 3950 Mozart White Chocolate 700 mL

D 132894 Frangelico with espresso cups 750 mL

E 643619 Bailey’s with glasses 750 mL

F 3236 Tequila Rose with 2 glasses 750 mL

G 3160 Kahlua with martini glasses 750 mL

H 3590 Limoncino with glasses 500 mL

• ShouldyourstoreselloutofproductslistedforthisPromoTable,pleasefilltablewith Liqueurs Holiday Gift packs at Manager’s Discretion.

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Promo Table Themes

P3: A Promo Table of Gifts for Him (Holiday Beer Gifts) Products



A 696658 Samuel Smith Gift Pack 3 x 550 mL

B 612119 Erdinger Bavaria Gift Pack 2 x 500 mL

C 562397 Exclusive Belgian Ales 6 x 330 mL

D 157693 Moosehead Lager Gift Pack 2 x 341 mL

E 50286 Stella Artois L'Etoile 330 mL

F 11692 Steam Whistle Gift Pack 2 x 341 mL

G 560383 Chimay Gift Pack 3 x 330 mL

H 131789 Innis & Gunn Connoisseur Oak Collection 3 x 330 mL

• ShouldyourstoreselloutofproductslistedforthisPromoTable,pleasefilltablewith Beer Holiday Gift packs at Manager’s Discretion.

P4: A Promo Table of Budget Bubbly (Sparkling - FOOD & DRiNK Feature) Products



A 340570 Prosecco Di Valdobbiadene 750 mL

B 352369 Freixenet Cordon Rosado 750 mL

C 6262 Codorniu Brut Clasico 750 mL

D 134403 Henkell Brut Vintage 750 mL

E 158493 Segura Viudas Brut 750 mL

F 88591 Freixenet Cordon Negro Brut 750 mL

G 6262 Codorniu Brut Clasico 750 mL

H 644054 Seaview Shiraz Sparkling 750 mL

• ShouldyourstoreselloutofproductslistedforthisPromoTable,pleasefilltablewith Sparkling Wine Holiday Gift packs at Manager’s Discretion.

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Store Floor Plans

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VINTAGES

HERO

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F+D

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VINTAGES NESTING

ENTRANCE

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HERO

TASTING BAR

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WINEBEST OF ONTARIO

ENTR

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ENTRANCE

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storE #623

FGN1

storE #624

Trade C

opy O

nly


Store Floor Plans

Continued

storE 631

ENTRANCE

CHECK OUT

OFFICE

N1

CUSTOMERSERVICE

N2

TASTING BAR

HERO DISPLAY

F&D

MIX DRINK MIX DRINK

P1 P2

P3

ENTRANCE

OFFICEP4

FG

P2

P1P3

N1

storE #632

Trade C

opy O

nly


Trade C

opy O

nly

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