sho p marketing & product guide only · marketing & product guide january 2 - 29, 2011...

MARKETING & PRODUCT GUIDE

PT11: jan

ua

ry 2, 2011 - jan

ua

ry 29, 2011sh

oP &

save

Table of ContentsGoals of the Promotion . . . . . . . . . . . . . . . 1Music . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Promotional Sign Gallery . . . . . . . . . . . . . 3SHOP & SAVE EVENT . . . . . . . . . . . . . . . . . . . 15

Products (Deep Discount LTOs) . . . . . . . . . . . . . 16

Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Pod Display - Merchandising Instructions . . . . 18

Promo Fixture - Merchandising Instructions . . 19

Block Pile - Merchandising Instructions . . . . . . 20

Bin Tag Button Launch . . . . . . . . . . . . . . . . . 21

Mixed Drink Fixture (BAM) . . . . . . . . . . . . . . 25goLOCAL - Ontario . . . . . . . . . . . . . . . . . . 27

goLOCAL VQA FSI Fixture . . . . . . . . . . . . . . . . . . 28

Ontario Superstars . . . . . . . . . . . . . . . . . . . . . . . . 29

Ontario Popular Pick . . . . . . . . . . . . . . . . . . . . . . 30

OCB End Aisle . . . . . . . . . . . . . . . . . . . . . . 33FOOD & DRINK . . . . . . . . . . . . . . . . . . . . . 35

Sold Space . . . . . . . . . . . . . . . . . . . . . . . . . 39Display Programs – Participating Products . . . 40

Shelf Extenders . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

Community Shelf Extenders . . . . . . . . . . . . . . . . 45

Discovery Shelf Extenders . . . . . . . . . . . . . . . . . 45

Green Extender . . . . . . . . . . . . . . . . . . . . . . . . . . . 45

IMAGE Shelf Talker . . . . . . . . . . . . . . . . . . . . . . . . 46

Limited Time Offers . . . . . . . . . . . . . . . . . . . . . . . 47

Value Added Program . . . . . . . . . . . . . . . . . . . . . 51

Bonus AIR MILES® Reward Miles . . . . . . . . . . . . 52

Bundling AIR MILES® Reward Miles . . . . . . . . . . 56

Necktags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57

Participating Stores . . . . . . . . . . . . . . . . . 59

PT11: january 2, 2011 - january 29, 2011

Deep Discount Limited Time offers Bin Tag Button Launch

reward Miles Mixed Drink Fixture

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SUPER SALE

BIN TAG BUTTON LAUNCH - NEW PERMANENT SIGN COMPONENT

BONUS AIR MILES® REWARD MILES MIxED DRINK FIxTURE

This guide is printed on 100% recycled paper.By the LCBo’s Print Digital Copy Centre (Dept. 890)

Quest ionsCal l the Contac t Centre

at (416) 365 - 5932

French Language services

These definitions were written in order to assist LCBo staff with the delivery of French-language services (FLs) at the store level.

Please refer to the store list to determine if your store is FLs designated.

LCBo FLs designated stores:These are LCBo stores located in one of 25 provincially designated FLs areas and chosen to deliver in-store French-language services. LCBo bilingual employees are available on location during business hours to provide service in a customer’s preferred language, either english or French. also, designated stores should display bilingual operational and directional signs. Designated stores offer publications in both english and French. LCBo stores located in FLs designated areas:These are the remaining LCBo stores located in one of 25 provincially designated FLs areas. although these stores are not mandated to deliver in-store French-language services, they should display operational and directional bilingual signs. english and French language publications should be available on site.

LCBo stores located in non-designated areas:These are LCBo stores located outside one of 25 provincially designated FLs areas. These stores do not offer French-language services and display the english side of the directional signs. however, they might in certain cases offer publications in both languages.

The LCBo is PERMANENTLY changing the on-shelf signs for Limited Time offers, Bonus aIr MILes® reward miles and “neW Product” support Programs starting P11, 2011.

The new sign treatment will have two parts.1. BIn TaG BuTTon: a permanent, plastic button in

various offer denominations that will be re-used each period.

2. oFFer BIn TaG: a colour coded, paper bin tag that communicates the offer. The bin tags will be sent to stores each period and recycled after each promotional turn.

See page 21 for more details .

neW CoMPonenTone of the Mixed Drink Fixtures is being used to merchandise products (selected at the store Manager’s discretion) on the Bonus aIr MILes® reward Miles support program.

Install the neW blue bin ticket strip (11114-13) into all of the bin ticket channels of the fixture. Trim the strip as required. The intention is to line all the shelving on the fixture with blue. The strip will remain in place for P12.


The shoP & save evenT is happening again in 2010, offering customers deep discount LTos for one week only.

Displays for the shoP & save evenT will change each week of the promotion as the featured products change.

shoP & save evenT displays should be built on:• Pod Displays (in participating stores)• Promo Fixtures (in participating stores)• Block Piles


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M arketing & Pro duc t G uide January 2 - 29, 2011

“SHOP & SAVE EVEnt”

Period 11 is when all retailers offer customers added value for their post holiday shopping. Retailers compete against each other for the customer’s share of wallet. this year we are offering an aggressive promotion of deep discounts and value-for-dollar, in an effort to give the customer undeniable reasons to shop at the LCBO.

there will be 3 weeks of rotating sales (January 9, 16 & 23). Each week, there will be 7 products (6 LCBO + 1 VintAgES) on deep discount Limited time Offers. Each week’s sales will have the support of a newspaper Free Standing insert.

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Promotional Turn 11: Shop & Save Event2

Music

Snow may be falling and the temperatures may be dropping, but it will be warm at the LCBO

P11’s music is a fun, lively mix of rock, disco, 80’s new wave, classic 50’s, rock’n roll, reggae, 90’s hip hop, TV tunes, sports songs - you name it. Guaranteed to put a smile on your face.

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Promotional Sign G aller y

All of the Promotional Sign Components that are available for re-order have a re-order number.

if a sign component is missing or damaged call the Contact Centre (416-365-5932) and quote the re-order number.

thank you.

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4 Promotional Turn 11: Shop & Save Event

Component

End Aisle Backer Cards

Dimensions:30” w x 24” h

End Aisle Products

Re-order Code

EA - generic Shop & Save 11110-50

EA01 Famous grouse / Lambs 11110-01EA02 Canadian Club 11110-02EA03 Barefoot 11110-03EA04 Palm Bay 11110-04EA05 Sauza / Cazadores [FLIP TO GENERIC SIDE DURING WEEK 2] 11110-05EA06 XOXO / nicolas Laloux 11110-06EA07 Carling 11110-07EA08 Kahlua / Carolans / Malibu 11110-08EA09 Cono Sur / Long Flat 11110-09EA10 Absolut Citron / tag Vodka 11110-10EA11 Amarula / Prarie Vodka / Havana Club 11110-11EA12 Sleeman 11110-12EA13 Cave Spring / Peelee island / Henry of Pelham 11110-13EA14 Smirnoff 11110-14EA15 Vextini / Vex 11110-15EA16 Wyndham Estate / graffigna 11110-16EA17 El Dorado 11110-17EA18 Samuel Adams / Moosehead 11110-18EA19 Peelee island 11110-19EA20 Luxardo 11110-20

Tasting Bar / Backlit


install in the frame on the portable tasting bar.

Some stores will be equipped with a backlit sign holder.

11112-51

Promotional Signs - End Aisles

For product information see page 40

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Marketing & Product Guide 5

Component Where to install sign Re-order Code Images

Hero DisplayBanner Stand insert


Hero Display

223735 Bud nFL gift Pack 4 x 473902619 Budweiser 6 x 341

11112-41

Pricer Cards


Hero Display 11112-42

Thematic Banner Stand Insert


thematic Banner Stand (store entrance)

11112-46

FOOD & DRINK Header Card

Dimensions:18-3/16” w X 20-1/16” h

FOOD & DRinK Fixture English/Bilingual11118-98

FOOD & DRINK “A” Frame Sign

Dimensions:25” w X 5.5” h

FOOD & DRinK “A” Frame Fixture

English/English: 11118-99English/French: 11118-101

Promotional Signs - at Store Entrance

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Promotional Signs - Exterior Signs


Exterior SignShop & Save Event

Banners:43” w x 87” h

Transparencies:28” w x 45” h

Outside.

On Hangers

11112-31

Exterior SignShop & Save Event

Transparencies:28” w x 45” h

Outside.

in Light Boxes.

11113-11

Show CardShop & Save Event


install in the windows on the hangers.

11112-01

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Power Aisle BannersSALE tag Pointing Up


Over the central Aisle, closest to the entrance.

11111-11

Power Aisle BannersSALE tag Pointing Up


Over the central Aisle, closest to the entrance.

11111-12

Perimeter BannerSuper Savings


On the hangers around the periphery of the store.

11111-01

Perimeter BannerBonus AiR MiLES® Reward Miles


On the hangers around the periphery of the store.

11111-02

Perimeter Transparency:Super Savings

Dimensions:28.5” w x 28.5” h

in the light boxes around the periphery of the store.

11113-01

Perimeter Transparency:Bonus AiR MiLES® Reward Miles

Dimensions: 28.5” w x 28.5” h

in the light boxes around the periphery of the store.

11113-02

Promotional Signs - Power Aisle & Perimeter

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Promotional Signs - Mixed Drink

For more details see page 25


Mixed Drink Drum SignBonus AiR MiLES® Reward MilesDimensions:48” w x 6 3/8” h

Mixed Drink Fixture #1

Sign remains in place for P12. 11114-16

Mixed Drink PosterBonus AiR MiLES® Reward Miles

Dimensions:22” w x 39.5” h

Mixed Drink Fixture #1 11114-11

Mixed Drink Blue StripBonus AiR MiLES® Reward Miles

Dimensions: Roll


install in Bin ticket Channel and trim to fit.Sign remains in place for P12.

11114-13

Mixed Drink Drum SignValue WineDimensions:48” w x 6.375” h


11114-17

Mixed Drink PosterValue Wine

Dimensions:22” w x 39.5” h

Mixed Drink Fixture #2 11114-12Trade C

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Promotional Signs - Pod Program

For product details see page 40


Pod Display BackersSALE 1 - January 10 to 16

Power Aisle or prominent locations of the store.

11114-21

Kit includes:• Backer Cards -

Quantity 3



11114-22


Quantity 3



11114-23


Quantity 3

NOTE:

THERE ARE NO POD DISPLAYS BETWEEN JANUARY 2 AND JANUARY 9

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Pole Top SignsShop & Save Event

Dimensions:18” Circle

Sale Block Piles

Change sign each week to correspond with Sale

11115-51

All four versions ship together in one kit.

Pricer CardsShop & Save Event - Super Sale


Sale Block Piles, Pods

Change signs each week to correspond with products on sale.

11117-20

Shelf TalkersShop & Save Event


Promo FixtureChange signs each week to correspond with Sale

11112-66

Shelf TalkersValue Spirits


in-Section in front of corresponding products

[SOLD PROGRAM]

11107-19

Promotional Signs - Sale Event


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Promo Fixture Sign - ShortSHOP & SAVE EventDimensions:28” w x 6 3/8” h

Promo Fixture(above featured products)January 2 to 9

11112-64

Promo Fixture Sign - LongSHOP & SAVE Event

Dimensions:43” w x 6 3/8” h


11112-65

Promo Fixture Sign - Shortthis Week Only



11112-61

Promo Fixture Sign - Longthis Week Only



11112-62

Promo Fixture Sign Pop-Outsthis Week Only

Promo FixtureAffix to the Promo Fixture Signs with the Foam Blocks provided.Change Pop Out each week to correspond with the sale.

11112-63

Promo Fixture Sign - ShortFeatured gift


Promo Fixture(above featured gifts)

11112-67

English over French

Promotional Signs - Promotional Fixture - Sale Event


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Promotional Signs - Ontario Wine



Superstars Kitincludes:• Backer cards x 2• Shelf talkers• Pricer Cards• Recipe Cards


Cut case display at VQA Cube

Complete Kit:11118-01

Shelf talkers Only:11118-03

Popular Picks Kitincludes:• Backer cards x 1


Cut case display in Ontario Section

11118-02

VQA FSI Fixture• VQA goLOCAL Category

Signs x 2,

• VQA cube centre sign x 1

• Shelf talkers 5” W x 4”H Bundles of 4 x 2 per kit,

• VQA Recipe Cards - 200 per bundle x 1 bundle per kit

goLocal FSi Fixture(Participating stores only)

Complete Kit: 11118-04

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Inserts for Metal Gift Packaging MerchandiserLCBO

Dimensions:23.75” w x 66.75” h&23.75” x x 6.5” h

Metal gift Packaging Merchandiser

gFt117

Kit includes top sign and bottom insert.

Inserts for Metal Gift Packaging MerchandiserVintAgES

Dimensions:23.75” w x 66.75” h&23.75” x x 6.5” h

Metal gift Packaging Merchandiser

gFt118

Kit includes top sign and bottom insert.

Year-Round Packaging Shelf Talkers


gift CentresPromo Fixture

gFt110

95¢ Bag Hot Button Cash Desk - Affix to the 95¢ Bag Merchandiser

gFt116

Clip re-order# niHK102

English over bilingual

Gift Card Merchandiser Inserts

gift Card Merchandiser inserts on every cash desk

gFt108

Promotional Signs - Gift Program


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Promotional Signs - On-shelf

Continued

Sign’s Location Sign’s Message Component Specifications Re-order Images

On shelfPre-printedLimited time Offer Bin tags(152 Versions)

Bin tags 5” w x 1” h 11117-06

On shelfPre-printedAir Miles Bin tags(140 Versions)

Bin tags 5” w x 1” h 11117-07

On shelfPre-printednew Product Bin tags(27 Versions)

Bin tags 5” w x 1” h 11117-08

On shelfPre-printedBundling Bonus Air Miles Shelf talkers

(4 Versions)Shelf talkers 5” x 4” 11117-04

On shelfPre-printediMAgE Shelf talkers(Red Border, 20 Versions)

Shelf talkers 5” x 4” 11117-05

On shelfPre-printed Shop & Save Event (61 versions)

Pricer Cards - 8” x 7” 11117-11

On shelfPre-printed Shop & Save Event (Regular Program - 65 versions)

Extender stripsPre printed - 12” x 2.5”

11117-12

On shelfPre-printed Shop & Save Event (Community Program - 5 versions)


11117-13

On shelfPre-printed Shop & Save Event (Discovery Program - 9 versions)


11117-14

On shelfBlank Shelf talkersShop & Save Event (1 version x 50 per bundle)

Shelf talkers 5” x 4” - Blank 11117-15

On shelfBlank Pricer CardsShop & Save Event (1 version x 50 per bundle)

Pricer Cards - 8” x 7” - Blank 11117-16

On shelfBlank Extender StripsShop & Save Event (1 version x 15 per bundle)

Extender strips - Blank12” x 2.5”

11117-17

On shelf Pre-printed green Extender insert - 1 version


11117-18

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Shop & Save Event

the Shop & Save Event will drive traffic to stores during a traditionally slow period. Customers will be drawn to the store by products being featured with deep discount Limited time Offers in three Free Standing inserts and radio ads.

Displays for the SHOP & SAVE EVEnt will change each week of the promotion as the featured products change.

SHOP & SAVE EVEnt displays should be built on:• Pod Displays (in participating stores)• Promo Fixtures (in participating stores)• Block Piles (in stores that don’t have Pod

Displays or Promo Fixtures)

Sign components will be sent to stores with the appropriate fixtures. Please refer to the Participating Stores section of this guide on page 59.

End Aisle 5 (January 17 to 23)Flip the End Aisle 5 Backer Card to the generic SHOP & SAVE Event side between January 17 and 23.

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SHOP & SAVE EVENT - Products

SALE Products

The Pods, Promo Fixture and Block Pile displays will rotate every week. January 2 to 9

Build displays with products selected at the Store Manager’s discretion. Select from LTOs listed on page 47

SALE 1 - January 10 to 16LCBO# Description Size (mL) WAS SAVE NOW 106377 Jacob’s Creek Reserve Cabernet Sauvignon 750 $12.50 $2.55 $9.95229542 Folonari Pinot grigio 750 $13.95 $2.80 $11.15 451161 Jose Cuervo Especial gold tequila 750 $33.95 $4.00 $29.95 500538 Captain Morgan Spiced Rum 1140 $39.95 $4.00 $35.95 589051 French Cross Vidal 4000 $33.95 $6.00 $27.95 605972 glenfiddich Single Malt 15 Year Old 750 $62.95 $10.00 $52.95 1545 Flat Rock Cellars (VintAgES) 750 $19.95 $2.00 $17.95

SALE 2 - January 17 to 23LCBO# Description Size (mL) WAS SAVE NOW17970 Johnnie Walker Black 12 Yr 1140 $64.95 $6.00 $58.95 91702 Red Knot Cabernet Sauvignon 750 $18.00 $3.00 $15.00 125187 Cazadores Reposado tequila 750 $39.95 $5.00 $34.95 188177 inniskillin Merlot VQA 750 $14.95 $3.00 $11.95 200436 Appleton Estate Reserve Jamaica Rum 750 $29.95 $6.00 $23.95 563122 Fat Bastard Shiraz 750 $14.95 $3.00 $11.95 606590 Esporao (VintAgES) 750 $25.95 $4.00 $21.95

SALE 3 - January 24 to 30LCBO# Description Size (mL) WAS SAVE NOW1784 grand Marnier 750 $44.45 $4.50 $39.957617 Chivas Regal 12 Year Old 750 $42.95 $6.00 $36.95167148 Sailor Jerry Spiced navy Rum 1140 $40.50 $5.00 $35.50185249 Mirassou Pinot noir 750 $12.95 $2.00 $10.95263640 La Vielle Ferme Côtes du Ventoux 750 $11.95 $2.05 $9.90212233 Linden Bay Cabernet Merlot 3000 $35.95 $6.00 $29.95626390 Kim Crawford Pinot noir (VintAgES) 750 $19.95 $3.00 $16.95

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SHOP & SAVE EVENT - Advertising

Free Standing insert Circulation Dates

Each Free Standing Insert will promote the products on sale that week:

SALE 1 - January 10 to 16: Drop Date: January 13



Free Standing insert Publications

• Globe & Mail• Toronto Star • Ottawa Citizen• Toronto Sun• Ottawa Sun• London Free Press• Hamilton Spectation• Windsor Stay

• Kingston Whig-Standard• Sudbury Star• Kitcher-Waterloo Record• National Post• North Bay Nugget• Thunder Bay Chronicle• Peterborough This Week• Timmins Daily Press

• Sault Ste Marie Star• Barrie Advance • Sarnia Observer

RadioThere are 3 different radio spots, one for each SALE. Each spot will highlight a featured product from the week’s deep discount selection. Radio Air dates• Week 1 - Jan 12 - Jan 15• Week 2 Jan 19 - 22• Week 3 - Jan 26 - 30

Radio Stations

• CHUMFM• CKFMFM Virgin• CILQFM • CHFIFM• CFBMFM

• CKFMFM• CIDCCFM• CFNYFN• CFRB• CFXJFM

• CJRTFM• CFMZFM• CJCL

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SHOP & SAVE EVENT Pod Displays

Pod Displays - Merchandising instructions

Pod Displays are built with the SALE products (page 16) only in the stores that regularly participate in the Pod Program.

There are three sets of three backer cards for the Pods. There is no Pod Display for week 1 of the promotion (January 2 to 10). Add the VINTAGES products to the Pod Display at the front of the store.

Pod Display - Signs

January 2 to 9 - No Pod Display

January 10 to 16 - Build three “Week 1” Displays with the featured products.

January 17 to 23 - Take down the “Week 1” Displays. Build three “Week 2” Displays with the featured products.

January 24 to 30 - Take down the “Week 2” Displays. Build three “Final Week” Displays with the featured products.

The Backer Cards for all three weeks are being sent in one shipment. Please store the signs in a safe place until the week they are installed.

January 10 to 16 January 17 to 23 January 24 to 30

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SHOP & SAVE EVENT Promo Fixture

Promotional Fixture - Merchandising instructions

Build the Promo Fixture with the SALE products (page 16). All the participating products thatthestorecurrentlylistsshouldbemerchandisedonthefixtureduringtheappropriateweek. Stores are not required to bring in the product for the promotion, but may do so at the Store Manager’s discretion; the 1-in/1-out rule does not apply for the duration of the promotion. Please support this program to the best of your store’s ability.

The Promo Fixture should be merchandised with LTOs selected at the Store Manager’s discretion January 2 to 9. Use the SHOP & SAVE EVENT Promo Fixture Sign and the new LTO Bin Tag Buttons to communicate the offers.

Stores that participate in the POD Program and also have the Promo Fixture should ensurethePodDisplaysarefullandready-to-shop.Ifthereisinsufficientinventoryofthe SALE Products to support both displays, select other products on LTO at the Store Manager’s discretion to maintain a full Promo Fixture Display.

Promotional Fixture - Signs

January 2 to 9 - Insert the “SHOP & SAVE” Category Sign into the fixture’ssignband.

January 10 to 30 - Insert the “This Week Only” Category Sign into the fixture’ssignband.

January 10 to 16 - Affixthe“Week1”Pop-Outtothe“ThisWeekOnly”Category Sign with the foam block provided.

January 17 to 23 - Tearoffthe“Week1”Pop-Outandrecycle.Affixthe“Week 2” Pop-Out to the “This Week Only” Category Sign with the foam block provided.

January 24 to 30 - Tearoffthe“Week2”Pop-Outandrecycle.Affixthe“Final Week” Pop-Out to the “This Week Only” Category Sign with the foam block provided.

Install the pre-printed product Shelf Talkers in front of the participating products.

Note: All of the Pop-out signs will ship as one package at the start of P11. Please store in a safe spot until they are installed.

Week 1 PoP-out

Week 2 PoP-out

Week 3 PoP-out

Note: There are no Featured Gift Items for P11. Sell through remaining vessels and merchandise the Year-Round Gift Packaging on the Featured Gift Rounded End

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Block Pile - Merchandising instructions

Stores that do not participate in the Pod Program and do not have a Promo Fixture will be sent Pole Top Signs to use to build Block Pile Displays of the SALE products (page 16).

Build Block Piles in prominent locations of the store.

During week 1 of the promotion (January 2 to 9) Store Manager’s should select products on Limited Time Offer to build the Block Pile. Use the SHOP & SAVE EVENT Pole Top Sign and the pre-printed Pricer Cards to communicate the offers.

Block Pile - SignsSTORES ON THE POD DISPLAY AND PROMOTIONAL FIXTURE PROGRAM WILL NOT RECEIVE POLE TOP SIGNS.

January 2 to 9 - Build a Block Pile around the “SHOP & SAVE” Pole Top Sign.

January 10 to 16 - Take down the “SHOP & SAVE” Block Pile. Build a Block Pile around the “Week 1” Pole Top Sign.

January 17 to 23 - Take down the “Week 1” Block Pile. Build a Block Pile around the “Week 2” Pole Top Sign.

January 24 to 30 - Take down the “Week 2” Block Pile. Build a Block Pile around the “Final Week” Pole Top Sign.

The Pole Top Signs and the Pricer Cards for all three weeks are being sent in one shipment. Please store the signs in a safe place until the week they are installed.

January 2 to 9

January 10 to 16

January 17 to 23

January 24 to 30

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Bin Tag ButtonsNE W SIGNS

the LCBO is PERMANENTLY changing the on-shelf signs for Limited time Offers, Bonus AiR MiLES® reward miles and “nEW Product” Support Programs starting P11, 2011.

the new sign treatment will have two parts.1. Bin tAg BUttOn: A permanent, plastic button

in various offer denominations that will be re-used each period.

2. OFFER Bin tAg: A colour coded, paper bin tag that communicates the offer. the bin tags will be sent to stores each period and recycled after each promotional turn.

the purpose of the new signs are to:1. Create less clutter on the shelves.2. Make each offer more eye-catching.3. Simplify the process for installing the signs.

Please note: Promotional Shelf talkers, Discover the World Shelf talkers, iMAgE Shelf talkers, Staff Picks Shelf talkers, Bundling Bonus AiR MiLES reward miles Shelf talkers, SALE Shelf talkers will continue to be affixed to the shelf with shelf talker clips - DO nOt DiSCARD SHELF tALKER CLiPS.

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Bin Tag Buttons

Continued

Program Launch

Bin Tag Buttons will be sent to stores in a storage box. The Bin Tag Buttons should be stored and kept organised in the box for re-use in P12 and for all future promotions.

Each store will receive one box that contains:Sign Quantity Notes Image

SAVE $1.00 50

SAVE $1.50 25

SAVE $2.00 25

SAVE $3.00 25

SAVE 50 Use for all other LtO offers

1 AiR MiLE® 25

4 AiR MiLES® 50

5 AiR MiLES® 25

6 AiR MiLES® 25

8 AiR MiLES® 25

10 AiR MiLES® 25

AiR MiLES® 50 Use for all other BAM offers

nEW 50

• Larger stores will receive more that one box.• Buttons are English over French• Replacement sets of Bin Tags Buttons will be available from the Contact Centre

(re-order code BTB001).

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Bin Tag Buttons

Continued

installing Bin tag Buttons

1. Cover the product’s regular Bin Tag with the OFFER BIN TAG, in front of the participating product in its on-shelf position.

2. Slide the BIN TAG Button behiND the OFFER BIN TAG.

3. Fold the round portion of the button so that it is perpendicular (90°) to the shelf.

Reprinting Bin tags

In the event a price changes during the promotion, follow the usual procedure of producing a replacement Shelf Talker with the generic perforated stock and a new bin tag.Affixtheshelftalkerwithashelftalkerclip.Storesshouldkeeptheirexistingsupplyof blank AIR MILES and LTO Shelf Talkers until further notice.

As of P12, stores will be able to print a replacement OFFER BIN TAG with the WEB dSIGN Shop application. Note: Re-printed Bin Tags will not be in colour.

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Mixed Drink Fixture

nEW COMPOnEntOn the Bonus AiR MiLES® Reward Miles fixture, install the blue bin ticket strip (11114-13) into all of the bin ticket channel of the fixture. trim the strip as required. the intention is to line all the shelving on the fixture with blue.(note: the products in the picture are for illustration purposes only and are not the products that should be on the display)

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MiXED DRinK Fixtures

TheMixedDrinkfixturesarefree-standingproductmerchandiserslocatedinthepoweraisle.Participatingstoreshave2fixtures.

MiXED DRinK Components

Install on the Mixed Drink Fixtures.

Description Component Re-order #

Bonus AiR MiLES® Reward Miles Mixed Drink Posters - 22” x 39.5” 11114-11

A Delicious Deal! Mixed Drink Posters - 22” x 39.5” 11114-12

Bonus AiR MiLES® Reward Miles Mixed Drink Drum Signs - 48” x 6 3/8” 11114-16

A Delicious Deal! Mixed Drink Drum Signs - 48” x 6 3/8” 11114-17

Bonus AiR MiLES® Reward Miles [nEW] Roll of blue Bin ticket Strip 11114-13

Fixture #1 - Bonus AiR MiLES® Reward Miles

Install the blue bin ticket strip (11114-13) into all of the bin ticket channel ofthefixture.Trimthestripasrequired.Theintentionistolinealloftheshelvingonthefixturewithblue.ThebluestripwillremaininplaceforP12.

Select any products with a Bonus AIR MILES® Reward Miles offer (selection is at the Store Manager’s discretion). Install the new Bin Ticket Buttons and regular Bin Tags in the Bin Ticketchannelonthefixturetocommunicatetheoffers.

Fixture #2 - A Delicious Deal

LCBO# Description Price Size (mL)

113001 Beringer California Collection Cabernet Sauvignon $9.95 750 mL

Mixed Drink Fixtures

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goLOC ALO ntario Wines

• VQA FSi Fixture new product turn in P11

• Ontario Superstars• Ontario Popular Pick

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goLOCAL FSI Fixture

Product turn Overview

The goLOCAL FSI Fixture program features 4 VQA products.

Participating Stores

Refer to the Participating Stores Section of this guide.

The program is mandatory, the stores with thefixturemustordertheparticipatingproducts.

Stores only need to perform a 1-in/1-out if the Store Manager decides to keep the product past the promotion end dates.

Key Dates

Components Ship: December 27, 2010Install: January 3, 2011Takedown: January 29, 2010

Note: The products are only on the fixture for P11

Components

go Local Sign Kit - Re-order# 11118-04• VQA goLOCAL Category Signs x 2 per kit,• VQA cube centre sign x 1 per kit,• Shelf talkers 5” W x 4”H Bundles of 4 x 2 per kit• VQA Recipe Cards - 200 per bundle x 1 bundle per kit

Participating Products

LCBO# Description Size (mL)146860 Life is good Cabernet Merlot VQA 750 111781 Reif Vidal VQA 750 140129 Open Merlot VQA 750 192633 Fresh Rose VQA 750

Merchandising instructions

1. Merchandise the participating products on the top shelf of the VQA gondola retrofittedfixture.

2. Install the goLOCAL Centre sign (with the Velcro microdots supplied) over the VQAmedallionontheretrofittedend.

3. Install the goLOCAL Category Signs in the side bands on either side of the Centre Sign.

4. InstalltheRecipeCardsonthefixturein front of the participating products.

5. Install the pre-printed shelf talkers in front of each participating product in their regular shelf location.

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Ontario Superstars

Ontario Superstars

Peller Estates Family Series Cabernet SauvignonLCBO#144758•750mL•$12.45Made from 100% local Niagara grapes, this dry, medium-bodied red is rich with black-fruitflavoursandpairsperfectlywithgrilled red meats, aged cheeses and beef stew.

20 Bees Unoaked ChardonnayLCBO#4705•750mL•$10.45You’lllovethecrispcitrusyflavoursofthis Ontario favourite. It’s freshness is best enjoyed with mushroom soup, roast chicken sandwiches and crab cakes.

Component Where to install sign Re-order Code

Superstars Kitincludes:• Backer cards x 2• Shelf talkers• Pricer Cards• Recipe Cards


Cut case display at VQA Cube

Complete Kit:11118-01

Shelf talkers Only:11118-03Trad

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Ontario Popular Pick

Popular Pick

Peller Estates French Cross MerlotLCBO#157156•2000mLSmoothintextureandfruityinflavour,this merlot is an instant crowd pleaser and always a reliable choice. Serve with red sauce pasta dishes, pizza or Tuesday-night dinners like roast chicken leftovers. LIMITED TIME OFFERValid until January 30, 2011

Was: $17.95Save: $1.00Now: $16.95

Component Where to install sign Re-order Code

Popular Picks Kitincludes:• Backer cards x 1


Cut case display in Ontario Section 11118-02

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Year Round PackagingRemove all Holiday bags and boxes from the sales floor and replace with the Year-round bags and boxes. LCBO# Description Units/Case+174821 95¢ Bag 75+178723 Single Bottle Box 24+178764 Double Bottle gift Box 12+178772 Single Bottle Foldable gift Box 24+178798 Double Bottle Foldable gift Box 12+176818 Medium Shopping Bag 75

Additional inventory can be reordered from each store’s supplying warehouse.

FooD & DrInkWInter eDItIon aDVertISeMent

AdvertisingA full page advertisement featuring a selection of Year Round Packaging bags/boxes will be in the upcoming Winter issue of FOOD & DRINK.

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Year-Round Gift Packaging

Merchandising instructions

The year-round gift packaging items must be prominently merchandised on the Metal Gift Packaging Merchandiser (NIBS015), Cash Ends on the 4” slat-wall hooks (NIHK100) and Gift Centres. See the chart below for merchandising locations:

Merchandising Location

Item Description LCBO # Gift CentrePromotional

Fixture Cash EndsNesting

Table

Metal Gift Packaging

Merchandiser

95¢ Bag 174821 Single Bottle Box 178723 Double Bottle Box 178764 Single Bottle Folding Box 178772 Double Bottle Folding Box 178798 Medium Shopping Bag 176818

gift Packaging Signs

• LCBO Inserts for the Metal Gift Packaging Merchandiser (re-order code GFT117)• VINTAGES Inserts for the Metal Gift Packaging Merchandiser (re-order code GFT118)• Hot Button for the 95¢ Bag (re-order GFT116) • Shelf Talkers for Bags and Boxes (re-order GFT 110 - 1 bundle has all 4 versions)

Signs will ship the week of January 3, 2011.

gift Cards

Stores will be force-allocated Year Round Gift Cards and Carriers based on in-store inventory. Remove the Holiday Versions and merchandise the year-round versions in the Acrylic Gift Card Merchandisers on each Cash Desk.

LCBO# 169300 • Year-Round Electronic Gift Card • $10-$500

gift Card Signs

New inserts for the Acrylic Gift Card Merchandisers will be shipped to stores the week of January 3, 2011 (re-order ).

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OCB End Aisle

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Ontario Craft Beer End Aisle

Continued

Program Details

The Ontario Craft Beer End Aisle is a year-round program. Implementation is mandatory for all participating stores.

DirectanyinquiriesaboutthefixturestotheBeerandCiderdepartmentat416-365-5879.

Key Date

Install Date: January 2, 2011End Date: January 29, 2011

Participating Products

LCBO# Description Price Size Brewery Contact#:Distributor

Code

615880 Devil's Pale Ale $2.60 473 - C great Lakes Brewery 416-255-4510 1929

679613 Red Leaf Lager $11.50 6 x 341 - B great Lakes Brewery 416-255-4510 1929

169334 Lug tread Lagered Ale $15.60 4 x 600 - B Beaus All natural Brewing Co 1-866-585-BEER 9654


1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 525, 528, 549, 556, 619, 623, 624, 630, 702

oCB enD aISle BaCker CarDnot aVaIlaBle For re-orDer

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FOOD & DRINKthe Winter 2011 issue of FOOD & DRinK will be distributed in stores January 12, 2011. DO NOT DISPLAY THE ISSUE PRIOR TO JANUARY 12.

Features:• Versatile molasses shines in an array of sweet

and savoury dishes.• Budget menus that are easy on the wallet and

big on scrumptious taste.• Classic Sunday roasts make a comeback.• Special Drinks and sumptuous food to make

your Valentine’s memorable.• A Cocktail Party complete with great nibbles

and fabulous décor too.• Cider’s light effervescence shines with savoury

crêpes.

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FOOD & DRINK

Continued

Merchandising

This issue should be merchandised prominently in the magazine stands. The stands should be positioned in the selling area of the store. If your store does not have a stand, please display FOOD & DRINK at all checkouts, customer service and the Info centre.

Once your supply has been depleted, please store the stand until the next issue arrives in store. Do not use the stand to display other materials.

To request additional copies once your original supply has run out, please email [email protected]. Your email should include the following information:

Store # and contact name# of additional copies and whyEnglish or French edition

We will distribute the magazines equitably among all store who request overs 10 days after original distribution. As supply is limited, please understand that stores may not receive the quantity requested.

Watch for the Spring 2012 issue of FOOD & DRINK, which will be in stores on Wednesday, March 9th.

Featured Products

Product - Sorted by Feature LCBO# PriceMAtCHMAKER MAtCHES - all matches from storiesRed guitar Old Vine tempranillo garnacha 54007 $12.95 Cline Zinfandel 489278 $13.25 Sangster's Original Jamaica Rum Cream Liquor 605535 $26.75 Lamb’s Black Sheep Spiced Rum 158220 $25.95 D’Arenberg the Stump Jump grenache Shiraz Mourvedre 173294 $14.05 Errazuriz Estate Carmenère 16238 $12.95 grand gaillard Sauvignon Blanc 168500 $13.00 Cave Spring Chardonnay Reserve VQA 256552 $18.95 Louis Jadot Mâcon Villages Chardonnay 164145 $14.05 grooner grüner Veltliner 168625 $13.10 Montecillo Reserva 621003 $18.45 Masi Costasera Amarone Classico 317057 $38.95

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FOOD & DRINK

Continued

Product - Sorted by Feature LCBO# PriceMAtCHMAKER MAtCHES - all matches from stories (continued)Anselme La Fiole du Pape 12286 $34.55 Creekside Shiraz VQA 66654 $15.95 Strewn gewurztraminer/Riesling VQA 467662 $11.95 Homegrown Riesling VQA 183061 $12.95 grand Marnier 1784 $44.45 Highland Park 15 Year Old Single Malt 11882 $84.95 Monkey Bay Sauvignon Blanc 620062 $14.70 Alsace Willm Reserve Riesling (VE) 11452 $15.95 Château de Montguéret Crémant de Loire Brut 621896 $19.15 Henri Bourgeois Les Baronnes Sancerre (VE) 542548 $24.95 Cave Spring indian Summer Select Late Harvest Riesling (375 mL) (VE) 415901 $24.95 the Balvenie Signature 12 Year Old 93419 $72.95 Boutari Agiorgitiko nemea Red 172148 $11.95 Flourish Merlot Pinot noir VQA 192500 $10.95 Frescobaldi Chianti nipozzano Riserva 107276 $21.85 Velletri Riserva 175141 $13.95 Urban Riesling 184051 $14.95 Cave Spring Riesling VQA 234583 $14.95 Bodega J&F Lurton Pinot gris 556746 $11.95 Philippe De Rothschild Viognier Vin de Pays d'Oc 619221 $10.95 Caliterra Sauvignon Blanc 275909 $8.95 Harbour Estate Sunrise Vidal/Chardonnay VQA 26880 $10.95 Santa Carolina Sauvignon Blanc 269597 $8.50 Aveleda Vinho Verde Fonte 5322 $8.95 Cono Sur Riesling 156653 $9.95 Moselland Bernkasteler Kurfurstlay Riesling 15875 $9.95 Rickard’s Original White (473 mL) 149864 $2.25 Weihenstephaner Hefeweissbier (500 mL) 75291 $3.05 gosser Beer (500 mL) 469262 $2.00 Mill Street Original Organic Lager (6 pk) 84210 $12.95 MAtCHMAKER: tABLE FOR tWOinniskillin Vidal icewine VQA (375 mL) (VE) 551085 $49.95 Peller Estates ice Cuvée VQA 53199 $31.95 Angels gate Süssreserve Riesling VQA 620104 $13.95 Conundrum (VE) 694653 $23.95 Flat Rock Cellars twisted White VQA (VE) 1578 $16.95 trumpour’s Mill Pinot gris VQA 69336 $14.95 Stratus Red icewine VQA (200 mL) (VE) 56689 $39.95 Chambord Royale 111443 $40.05 taylor Fladgate Late Bottled Vintage Port 46946 $17.95 SPiRitS: A CLASSiC COCKtAiL PARtY Alberta Premium 984 $23.00 Victoria gin 118737 $49.95 Hennessy Black 179457 $75.35

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Product - Sorted by Feature LCBO# PriceA CRAVing FOR CREPESStowford Press Export English cider (500 mL) 130815 $3.70 Blackthorn Cider (500 mL) 619551 $2.85 Bulmers Original cider (568 mL) 99002 $3.95 growers granny Smith Apple cider (6 pk) 384800 $10.95 Rekorderlig Elderflower cider (500 mL) 174615 $2.90 Waupoos Premium cider (4 pk) 612804 $13.35 Crémant St-nicolas Sparkling light cider (750 mL) 61671 $11.80 WHAt tO DRinKFlourish Merlot Pinot noir VQA 192500 $10.95 Flourish Chardonnay Viognier VQA 192658 $10.95 Flourish Riesling Vidal VQA 192492 $10.95 gLOBEtROttingSobieski Vodka 181636 $25.00 Carolans Light irish Cream 188961 $24.95 Zenato Rosse Veneto igt 208579 $11.95 generation Seven Red VQA 198036 $13.95 Pascual toso Malbec Limited Edition 162610 $14.95 Lava Smoked imperial Stout (500 mL) 187005 $5.80 Sinsations Creamy iced Cappucino Martini 211276 $16.95 tommassi Valpolicella Classico Superiore Ripasso (VE) 910430 $19.95 Kim Carwford Malborough Pinot noir (VE) 626390 $19.95 A PERFECt PAiRWeingut Pfeffingen 2008 gewürztraminer Spätlese (V) 211417 $19.95

FOOD & DRINK

Continued

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Sold Space Programs• Display Programs• Support Programs

An electronic version (MS Excel format) of these worksheets is available on the Sales & Marketing Portal Site. Follow the “quick link” published each week at the top of the Sales & Marketing newsletter.

the Electronic version of the worksheets include:• Retail Price (as of publication date)• Agent names

the products participating in the Hero Display, the Pod Program and the sold End Aisles are included on the Display Programs - Participating Products table.

tHE PRODUCtS On tHE POD DiSPLAY CHAngE EACH WEEK, SEE PAgE X FOR DEtAiLS.

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Display Programs - Participating Products

Location Flight Sale Dates LCBO# Description Size (mL)Support

ProgramsHero Display

223735 Bud nFL gift Pack 4 x 473902619 Budweiser 6 x 341 LtO, Contest

Pod 1

Jan. 9 to 15

1545 Flat Rock Cellars (VintAgES) 750 FSi451161 Jose Cuervo Especial gold tequila 750 FSi500538 Captain Morgan Spiced Rum 1140 FSi

Pod 2106377 Jacob’s Creek Reserve Cabernet Sauvignon 750 FSi605972 glenfiddich Single Malt 15 Year Old 750 FSi

Pod 3229542 Folonari Pinot grigio 750 FSi589051 French Cross Vidal 4000 FSi

Pod 1

Jan. 16 to 22

17970 Johnnie Walker Black 12 Yr 1140 FSi125187 Cazadores Reposado tequila 750 FSi606590 Esporao (VintAgES) 750 FSi

Pod 291702 Red Knot Cabernet Sauvignon 750 FSi200436 Appleton Estate Reserve Jamaica Rum 750 FSi

Pod 3188177 inniskillin Merlot VQA 750 FSi563122 Fat Bastard Shiraz 750 FSi

Pod 1

Jan. 23 to 29

1784 grand Marnier 750 FSi7617 Chivas Regal 12 Year Old 750 FSi626390 Kim Crawford Pinot noir (VintAgES) 750 FSi

Pod 2167148 Sailor Jerry Spiced navy Rum 1140 FSi185246 Mirassou Pinot noir 750 FSi

Pod 3212233 Linden Bay Cabernet Merlot 3000 FSi263640 La Vielle Ferme Côtes du Ventoux 750 FSi

End Aisle 152050 the Famous grouse 750 LtO158220 Lamb’s Black Sheep Spiced Rum 750 LtO

End Aisle 242 Canadian Club 750 LtO103341 Canadian Club Pet 750 LtO598391 Canadian Club Reserve Whisky 1750 LtO

End Aisle 353983 Barefoot Pinot grigio 750 LtO53991 Barefoot Merlot 750 LtO

Jan. 23 to 29 185249 Mirassou Pinot noir 750 FSi

End Aisle 4 Premium / Standard

125054 Palm Bay Pineapple Mandarin Orange Spritz 6 x 355 LtO125062 Palm Bay Ruby grapefruit Sunrise Spritz 6 x 355 LtO168518 Palm Bay Strawberry Pineapple 6 x 355 LtO

End Aisle 5*2485 Sauza Silver 750 LtO113217 1800 Select Silver tequila 750 LtO

Jan. 16 to 22 125187 Cazadores Reposado tequila 750 LtO, FSi

End Aisle 691678 Xoxo Shiraz Cabernet 1500 LtO198010 nicolas Laloux Cabernet Sauvignon 1500 LtO198028 nicolas Laloux Sauvignon Blanc 1500 LtO

End Aisle 738265 Carling Lager 473 LtO177717 Carling ice 473 LtO

End Aisle 8 Premium / Standard

554212 Malibu Coconut Rum 1140 LtO577973 Kahlua Coffee Liqueur 1750 LtO623678 Carolans irish Cream 1140 LtO

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Display Programs - Participating Products

Continued

Location Flight Sale Dates LCBO# Description Size (mL)Support

Programs

End Aisle 9 PremiumJan. 16 to 22 91702 Red Knot Cabernet Sauvignon 750 FSi

212373 Long Flat Red Cabernet/Shiraz 750 LtO620674 Cono Sur tocornal Cabernet Sauvignon/Shiraz 1500 LtO

End Aisle 9 Standard129635 Sebeka Shiraz 750 LtO132969 Sebeka Cabernet Sauvignon Pinotage 750 LtO

End Aisle 10

149567 tag no. 5 Vodka 750 LtO257238 Absolut Citron Vodka 750 LtO602995 Pravda Vodka 750 LtO

End Aisle 11

115980 Prairie Organic Vodka 750 LtO605857 Amarula Cream 1140 LtO633693 Havana Club Anejo Blanco Rum 1140 LtO

End Aisle 12

Premium / Standard

612259 Sleeman Original Draught 6 x 341 LtO681411 Sleeman Honey Brown Lager 6 x 341 LtO698209 Sleeman Clear 6 x 341 LtO

End Aisle 13

216028 Pelee island gamay noir/Zweigelt Vqa 750 LtO407270 Cave Spring Cabernet/Merlot Vqa 750 LtO504241 Henry Of Pelham Cabernet/Merlot Vqa 750 LtO

End Aisle 14

204040 Smirnoff Blueberry & Lemonade 4 x 330 LtO204057 Smirnoff Cranberry & Lime 4 x 330 LtO204073 Smirnoff Classic Lemonade 4 x 330 LtO

End Aisle 15

123067 Vex Bananatini 6 x 341 LtO166173 Vextini - Pink Bikini-tini 750 LtO220541 Vex Elec Lemonade 1 L 1000 LtO

End Aisle 16

Jan. 9 to 15 106377 Jacob’s Creek Shiraz/Cabernet 750 FSi164756 graffigna Centenario Pinot grigio Reserve 750 LtO189415 Wyndham Estate Bin 555 Shiraz 750 LtO

End Aisle 17

60608 El Dorado 12 Year Old Rum 750 LtO120386 El Dorado Demerara 5 Year Old Rum 1140 LtO147892 El Dorado 6 Yo Deluxe Silver Demerara Rum 750 LtO

End Aisle 18

307330 Samuel Adams Boston Lager 6 x 355 LtO911396 Moosehead Beer 6 x 341 LtO

End Aisle 19

166637 Pelee island Rouge 1500 LtO173518 Copper Moon Moonlight Harvest Sauv Blanc 750 LtO621219 Pelee island Pinot grigio 750 LtO

End Aisle 20

40196 Luxardo Sambuca Dei Cesari 750 LtO510008 Luxardo Sambuca Dei Cesari 1140 LtO

FSi = Product is participating in the deep discount sale on the week indicated and advertised with a Free Standisng insert.

LtO = Limited time Offer

* Flip the Backer Card for End Aisle 5 to the Generic SHOP & SAVE EVENT Side between January 16 and 22.

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Extender Location LCBO#

New LCBO# Description

Size (mL)

Support Programs

# of Extenders40 45 50 55 60 65

R1 Vodka A 119545 UV Blue Raspberry Vodka 750 BAM Y Y

R2 Vodka B 544155 iceberg Vodka 1750 BAM Y Y Y Y Y

R3 Vodka C 212282 Luksusowa Vodka 1140 LtO Y Y Y Y Y Y

R4 Vodka D 137125 Russian Standard Vodka 1750 LtO Y Y Y Y Y Y

R5 Vodka E 116046 UV Pink Lemonade Vodka 750 BAM Y Y Y Y Y Y

R6 Rum A 45898 Bacardi Superior 1750 nt, VA Y

R7 Rum B 53835 gosling's Black Seal Rum 1140 LtO Y Y Y Y Y

R8 Rum C 200436 Appleton Estate Reserve Jamaica Rum 750 FSi Y Y Y Y Y Y

R9 Rum D 331975 Appleton Estate V/X 1140 BAM Y Y Y Y Y Y

R10 Rum E 487249 Lowenbrau Original 500 LtO Y Y Y Y Y Y

R11 Canadian Whisky A 333070 islay Mist Scotch 8 Year Old 750 BAM Y Y

R12 Canadian Whisky B 57091 glenrothes Select Reserve Single Malt 750 LtO Y Y Y Y Y

R13 Canadian Whisky C 12047 newcastle Brown Ale 500 BAM Y Y Y Y Y Y

R14 Canadian Whisky D 198200 Red Stag 750 LtO Y Y Y Y Y Y

R15 Canadian Whisky E 612465 Pelee island Eco trail Red Vqa 750 LtO Y Y Y Y Y Y

R16 Scotch A 174797 Victoria Bitter (VB) 500 LtO Y Y Y Y Y Y

R17 Scotch B 557108 St Remy Xo Brandy 750 LtO Y Y Y Y Y Y

R18 gin A 157933 three Olives Root Beer Flavoured Vodka 750 LtO Y Y Y Y Y Y

R19 Liqueurs A 637389 Dooley's Original toffee Cream Liquor 750 LtO Y Y Y Y

R20 Liqueurs B 159327 Caramilk Cream Liquor 750 BAM Y Y Y Y Y Y

R21 Liqueurs C 343145 goldschlager 750 BAM Y Y Y Y Y Y

R22 Liqueurs D 313031 Dr. Mcgillicuddy's Peach Schnapps 375 LtO Y Y Y Y Y Y

Shelf Extenders

Refer to the Participating Stores Section of this guide to determine how many Extenders your store implements.

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Size (mL)

Support Programs

# of Extenders40 45 50 55 60 65

R23 Brandy A 293662 Henri Mounier Vs Cognac 750 BAM Y

R24 Brandy B 603530 Alize Bleu Liquor 750 LtO Y Y Y Y Y Y

R25 tequila A 460360 El Jimador tequila Reposado gold 750 LtO Y Y Y Y

R26 Ontario Blend A 99184 naked grape Pinot grigio 750 LtO Y Y Y Y Y Y

R27 Ontario Blend B 63305 Peller Estates French Cross Red Carton 1000 LtO Y Y Y Y Y Y

R28 Ontario Blend C 637199 Pelee island Shiraz/Cabernet 750 LtO Y Y Y Y Y Y

R29 Ontario non-VQA A 177832 Sundance Cabernet Sauvignon 750 BAM Y Y Y Y Y

R30 Ontario non-VQA B 126151 Sibling Rivalry Red VQA 750 LtO Y Y Y Y Y Y

R31 Ontario non-VQA C 560680 Jackson-triggs Prop Rsv Cab Fr/Cab

Sauv VQA 750 LtO Y Y Y Y Y Y

R32 Ontario non-VQA D 8805 Forty Creek Barrel Select Whisky 1750 BAM Y Y Y Y Y Y

R33 Ontario VQA A 439281 Konzelmann Merlot Vqa 750 LtO Y Y Y

R34 Ontario VQA B 328534 Jackson-triggs Unity Cabernet

Sauvignon 750 Y Y Y Y

R35Australia/new Zealand A

173575 Seaglass Sauvignon Blanc 750 LtO Y Y Y

R36Australia/new Zealand B

262717 Errazuriz Estate Cabernet Sauvignon 750 LtO Y Y Y Y

R37Australia/new Zealand C

527499 Obikwa Shiraz 750 BAM Y Y Y Y Y Y

R38Australia/new Zealand D

173302 D'Arenberg the Stump Jump Lightly Wooded Chard 750 LtO Y Y Y Y Y Y

R39 USA A 620880 Masi tupungato Passo Doble 750 LtO Y Y Y Y Y Y

R40 USA B 89250 De Loach Cabernet Sauvignon California Series 750 LtO Y Y Y Y Y Y

R41 Chile A 23606 Santa Rita 120 Sauvignon Blanc 750 BAM Y Y Y Y

R42 Chile B 338012 Hardys Stamp Series Shiraz/Cabernet 750 LtO Y Y Y Y Y Y

R43 France Blend A 157909 Laurent Miquel Pere Et Fils

Chardonnay 750 LtO Y

Shelf Extenders

Continued

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Size (mL)

Support Programs

# of Extenders40 45 50 55 60 65

R44 France Blend B 464388 Sogrape Vila Regia 750 LtO Y Y Y Y Y Y

R45 France South A 90472 J.P. Chenet Cabernet Syrah 750 BAM Y Y

R46 France South B 31211 Mommessin Export Cuvee St Pierre

Rouge 1500 LtO Y Y Y Y Y Y

R47France Bordeaux/Burgundy A

360552 Crus & Dom. De France Chateau De Courteillac 750 LtO Y Y Y

R48 italy Central A 27797 Ruffino il Ducale igt 750 LtO Y Y

R49 italy Central B 446633 Citra Montepulciano D'Abruzzo DOC 750 LtO Y Y Y Y Y Y

R50 italy north A 44784 negrar Amarone Classico 750 LtO Y Y Y Y Y

R51 italy north B 828 Folonari Valpolicella Classico 750 LtO Y Y Y Y Y Y

R52 Southern Europe A 621979 Yvon Mau Shiraz VDP 750 LtO Y

R53 Southern Europe B 512327 Farnese Sangiovese Daunia 750 BAM Y Y Y

R54 germany A 336529 Black tower Rivaner 1500 LtO Y Y Y Y Y Y

R55 Sparkling A 192658 Flourish Chardonnay Viognier VQA 750 LtO Y Y Y

R56 Sparkling B 669226 Voga Pinot grigio 750 LtO Y Y Y Y Y Y

R57 Ontario Beer A 191296 Sapporo Premium Beer 4 Pk-C 2000 LtO Y Y

R58 Ontario Beer B 125 217687 Canadian Club 1140 BAM Y Y Y Y Y Y

R59 Beer 1 614909 Kozel Beer 500 LtO Y

R60 Beer 2 94052 glenmorangie Single Malt 750 Y Y Y Y Y Y

R61 Beer 3 112979 Bacardi Superior Rum Pet 750 VA Y Y Y Y Y Y

R62 Beer 4 119826 Boris Bio - Organic Beer 500 LtO Y Y Y Y Y Y

R63 Party Zone 1 428334 Mike's Hard Lemonade 4 Pk-B 4x330 LtO Y Y Y Y Y Y

R64 Party Zone 2 449819 Mike's Hard Cranberry Lemonade 4 Pk-B 4x330 LtO Y Y Y Y Y Y

R65 Party Zone 3 161356 Seagram Wild Berry the Original 4 Pk-B 4x341 Y Y Y Y Y Y

Shelf Extenders

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Community Shelf Extenders

Discovery Shelf Extender

Location LCBO#New LCBO# Description

Size (mL)

Support Program

C1: Community Extender 1

12476 Prince igor Vodka (P.E.t) 1140 BAM


11148 217992 Dewar's White Label 1140 LtO


16345 Peller Estates French Cross Cab Merlot Crtn 1000 BAM


111930 Mezzomondo negroamaro Salento igt 1500 LtO


20289 Yellow tail Shiraz 1500 LtO

Location LCBO# Description Size (mL)Support Program

D1: Discovery Wines 1 82

65342 Strewn Cabernet Franc/Cabernet Sauvignon Vqa 750 LtO


174854 Carl Reh Kabinett 750 BAM


348359 Santa Rita Reserva Chardonnay 750 BAM

D4: Discovery BSM 1 57

131490 Muskoka Cream Ale 473 BAM


166215 Amsterdam Blonde 6 x 355 BAM


157859 Caramilk Cream Cooler 4x270 BAM

D7:36 8219 Prince igor Vodka (P.E.t) 750 BAM

D8: Discovery Spirits 2 36

125195 Orchid Mango Liquor* 750 LtO


207407 Orchid Mango Liquor* 750 LtO


209056 360 Double Chocolate Vodka 750

Shelf Extenders

Continued

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LCBO# Description Size (mL)114686 Sullywicker Red VQA 750159962 Sandbanks Waves Cabernet Merlot VQA 750195149 Cragganmore 12 Year Old Single Malt Scotch Wh 200195156 talisker 10 Year Old Single Malt Scotch Whisk 200195636 Oban 14 Year Old Single Malt Whisky 200195644 Lagavulin 16 Year Old Single Malt Whisky 200195693 Singleton Of glendullan 750210104 Kahlúa Peppermint Mocha Coffee Flavoured Liquor 375213967 Dare Red VQA 750213975 truth White VQA 750214866 20 Bees Merlot VQA 750214890 EastDell gamay noir VQA 750214940 Dan Aykroyd Merlot VQA 750214957 Alvar Cabernet Sauvignon VQA 750215392 Alvar Semillon Sauvignon Blanc VQA 750224410 Open Sociable Sparkling VQA 750

IMAGE Shelf Talkers

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LCBO# New LCBO# Description Size (mL) LTO Display Program42 Canadian Club 750 $1.00 EA828 Folonari Valpolicella Classico 750 $1.50 SE2485 Sauza Silver 750 $3.00 EA8854 gibson's Finest 1140 $2.00 11148 Dewar's White Label 1140 $1.00 SE20289 Yellow tail Shiraz 1500 $2.00 SE27797 Ruffino il Ducale igt 750 $2.00 SE27854 Masi Modello Della Venezie Rosso igt 1500 $1.00 31146 Mill Street Coffee Porter 6 x 341 $0.65 31211 Mommessin Export Cuvee St Pierre Rouge 1500 $1.60 SE32938 naked grape Chardonnay Cask 3000 $2.00 38265 Carling Lager 473 $0.10 EA40196 Luxardo Sambuca Dei Cesari 750 $1.50 EA44784 negrar Amarone Classico 750 $5.00 SE52050 the Famous grouse 750 $3.00 EA53835 gosling's Black Seal Rum 1140 $1.55 SE53983 Barefoot Pinot grigio 750 $1.00 EA53991 Barefoot Merlot 750 $1.00 EA56366 Sterling Vintner's Cabernet Sauvignon 750 $1.50

56754 Château Des Charmes Sur Lie Chardonnay VQA 750 $1.00

57091 glenrothes Select Reserve Single Malt 750 $3.00 SE57133 Santa Carolina Carmenere Reserva 750 $2.00 60608 El Dorado 12 Year Old Rum 750 $2.50 EA63305 Peller Estates French Cross Red Carton 1000 $1.50 SE

65342 Strewn Cabernet Franc Cabernet Sauvignon VQA 750 $1.00 SE

65714 Stonechurch Riesling VQA 750 $1.50 71746 tullamore Dew irish Whiskey 750 $2.00 SE84210 Mill Street Original Organic Lager 6 x 341 $0.65 85464 Colio Extra Dry Red 1500 $1.50

89250 De Loach Cabernet Sauvignon California Series 750 $2.00 SE

89847 girls' night Out Merlot VQA 750 $1.50 91033 Skinos Mastiha Liqueur 700 $3.00 91678 XOXO Shiraz Cabernet 1500 $3.00 EA99184 naked grape Pinot grigio 750 $1.00 SE103267 Young's Double Chocolate Stout 500 $0.35 103341 Canadian Club PEt 750 $1.00 EA105429 Frescobaldi Remole 750 $2.00 107227 Panama Jack's French Vanilla Cream 750 $3.00 111930 Mezzomondo negroamaro Salento igt 1500 $1.00 SE113217 1800 Select Silver tequila 750 $2.00 EA115980 Prairie Organic Vodka 750 $3.00 EA

119370 Lakefront new grist gluten-Free (Sorgum & Rice) 6 x 355 $0.70

Limited Time Offers

Continued

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LCBO# New LCBO# Description Size (mL) LTO Display Program119826 Boris Bio - Organic Beer 500 $0.45 SE120386 El Dorado Demerara 5 Year Old Rum 1140 $1.00 EA123067 Vex Bananatini 6 x 341 $1.00 EA

125054 Palm Bay Pineapple Mandarin Orange Spritz 6 x 355 $1.00 EA

125062 Palm Bay Ruby grapefruit Sunrise Spritz 6 x 355 $1.00 EA125187 Cazadores Reposado tequila 750 $3.00 EA, FSi125195 Orchid Mango Liquor 750 $2.10 SE126151 Sibling Rivalry Red VQA 750 $1.00 SE129635 Sebeka Shiraz 750 $1.00 EA131508 Muskoka Dark Ale 473 $0.20 132969 Sebeka Cabernet Sauvignon Pinotage 750 $1.00 EA137125 Russian Standard Vodka 1750 $1.00 SE142117 Lindemans Bin 65 Chardonnay 750 $1.50 142356 Amsterdam Blonde 473 $0.25 143909 Banrock Station Sauvignon Blanc Carton 1000 $2.00

145102 Mission Hill Cabernet Merlot VQA Five Vineyards 750 $1.50

147892 El Dorado 6 Yo Deluxe Silver Demerara Rum 750 $3.00 EA149567 tag no. 5 Vodka 750 $1.00 EA157156 Peller Estates French Cross Merlot Cask 2000 $2.00 OWP, LtO157909 Laurent Miquel Pere Et Fils Chardonnay 750 $1.00 SE157933 three Olives Root Beer Flavoured Vodka 750 $1.95 SE158220 Lamb's Black Sheep Spiced Rum 750 $1.95 EA161356 Seagram Wild Berry the Original 4 x 341 $1.00 164756 graffigna Centenario Pinot grigio Reserve 750 $2.00 EA166173 Vextini - Pink Bikini-tini 750 $1.00 EA166223 Amsterdam Big Wheel 6 x 355 $1.00 166637 Pelee island Rouge 1500 $1.00 EA168518 Palm Bay Strawberry Pineapple 6 x 355 $1.00 EA170019 35 South Cabernet Sauvignon Reserva 750 $1.50 173039 William Premium Cider 473 $0.50

173302 D'Arenberg the Stump Jump Lightly Wooded Chardonnay 750 $2.00 SE

173518 Copper Moon Moonlight Harvest Sauvignon Blanc 750 $1.50 EA

173575 Seaglass Sauvignon Blanc 750 $2.00 SE174797 VB 500 $0.40 SE175810 Muskoka Premium Lager 473 $0.20 177717 Carling ice 473 $0.10 EA178681 Open Sauvignon Blanc VQA 750 $1.00 189415 Wyndham Estate Bin 555 Shiraz 750 $3.00 EA191296 Sapporo Premium Beer 2000 $0.50 SE192658 Flourish Chardonnay Viognier VQA 750 $1.00 194068 Canadian Club Pre-Wrap gift Box 750 $1.00 194118 Enzo Vincenzo Valpolicella Ripasso DOC 750 $1.00

Limited Time Offers

Continued

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LCBO# New LCBO# Description Size (mL) LTO Display Program197152 Union Red VQA 750 $1.00 198010 nicolas Laloux Cabernet Sauvignon 1500 $1.50 EA198028 nicolas Laloux Sauvignon Blanc 1500 $1.50 EA198200 Red Stag 750 $1.00 SE204040 Smirnoff Blueberry & Lemonade 4 x 330 $1.00 EA204057 Smirnoff Cranberry & Lime 4 x 330 $1.00 EA204073 Smirnoff Classic Lemonade 4 x 330 $1.00 EA204545 L'Ambiance White 1500 $1.00 207407 Orchid Mango Liquor 750 $2.10 SE212282 Luksusowa Vodka 1140 $1.25 212373 Long Flat Red Cabernet Shiraz 750 $1.50 EA216028 Pelee island gamay noir Zweigelt VQA 750 $1.00 EA217992 Dewar's White Label 1140 $1.00 SE218891 Dois Amigos tinto Red 3000 $2.00 220541 Vex Electric Lemonade 1000 $0.50 EA257238 Absolut Citron Vodka 750 $1.00 EA262717 Errazuriz Estate Cabernet Sauvignon 750 $1.00 SE307330 Samuel Adams Boston Lager 6 x 355 $1.65 EA

308585 Pelee island Blanc De Blanc Vidal Riesling VQA 1500 $1.00

313031 Dr. Mcgillicuddy's Peach Schnapps 375 $1.00 SE329714 Luksusowa Vodka 1140 $1.25 SE329797 Mount gay Eclipse 1140 $3.00 336529 Black tower Rivaner 1500 $2.00 SE338012 Hardys Stamp Series Shiraz Cabernet 750 $2.00 SE

360552 Crus & Dom. De France Château De Courteillac 750 $1.00 SE

379032 O'Casey's irish Cream 750 $1.00 383711 Jackson-triggs Unity Merlot 750 $1.00 384511 Dragani Montepulciano D'Abruzzo 2000 $1.55 407270 Cave Spring Cabernet Merlot VQA 750 $2.00 EA428334 Mike's Hard Lemonade 4 x 330 $1.00 SE435743 Hobgoblin Extra Strong Ale 500 $0.35 439281 Konzelmann Merlot VQA 750 $1.00 SE446633 Citra Montepulciano D'Abruzzo DOC 750 $0.75 SE449819 Mike's Hard Cranberry Lemonade 4 x 330 $1.00 SE457176 Cono Sur Merlot 750 $1.00 SE460360 El Jimador tequila Reposado gold 750 $2.00 SE464388 Sogrape Vila Regia 750 $1.00 SE470823 Pelee island Merlot 750 $1.00 487249 Lowenbrau Original 500 $0.15 SE497248 trius Chardonnay VQA 750 $1.00 504241 Henry Of Pelham Cabernet Merlot VQA 750 $1.50 EA510008 Luxardo Sambuca Dei Cesari 1140 $2.00 EA512335 Farnese Montepulciano D' Abruzzo 1500 $0.70

Limited Time Offers

Continued

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LCBO# New LCBO# Description Size (mL) LTO Display Program554212 Malibu Coconut Rum 1140 $4.50 EA554527 Kourtakis Apelia Red 1500 $1.00 557108 St Remy XO Brandy 750 $2.00 SE

560680 Jackson-triggs Prop Reserve Cabernet Franc Cabernet Sauvignon VQA 750 $1.00 SE

563601 Old Speckled Hen 4 x 500 $1.00 577973 Kahlúa Coffee Liqueur 1750 $6.00 EA598391 Canadian Club Reserve Whisky 1750 $2.95 EA600551 Meukow Feline VSOP Cognac 750 $7.00 602995 Pravda Vodka 750 $2.00 EA603530 Alize Bleu Liquor 750 $2.00 SE605857 Amarula Cream 1140 $3.00 EA612259 Sleeman Original Draught 6 x 341 $1.00 EA612465 Pelee island Eco trail Red VQA 750 $1.00 SE614909 Kozel Beer 500 $0.25 SE

620674 Cono Sur tocornal Cabernet Sauvignon Shiraz 1500 $1.00 EA

620880 Masi tupungato Passo Doble 750 $1.00 SE621003 Montecillo Reserva 750 $2.00 621219 Pelee island Pinot grigio 750 $1.00 EA621953 Casal thaulero Merlot Cabernet Sauvignon 750 $0.50 621979 Yvon Mau Shiraz VdP 750 $0.75 SE623678 Carolans irish Cream 1140 $4.00 EA633693 Havana Club Anejo Blanco Rum 1140 $1.25 EA637199 Pelee island Shiraz Cabernet 750 $1.00 SE637389 Dooley's Original toffee Cream Liquor 750 $2.00 SE669226 Voga Pinot grigio 750 $1.00 SE676148 Yankee Jim ice 6 x 355 $0.50 681411 Sleeman Honey Brown Lager 6 x 341 $1.00 EA698209 Sleeman Clear 6 x 341 $1.00 EA902619 Budweiser 6 x 341 $1.00 EA, Contest911396 Moosehead Beer 6 x 341 $1.00 EA

Limited Time Offers

Continued

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LCBO#New LCBO# Description

Size (mL) VA Approved

VA Mother Carton #

3012 Alberta Pure Vodka 1140 Canadian Club Premium 34105734637 Canadian Club 1750 Canadian Club Classic 436436190363 Prince igor Vodka (P.E.t) 1750 Prince igor Extreme, 100 ml 898031

LCBO# New LCBO# Description Size (mL) VA Approved

1305 Alberta Premium 1140 Canadian Club Classic1586 Black Velvet 1140 golden Wedding Whiskey2766 Schenley O.F.C. 750 Danfields Whiskey4390 Lamb's Palm Breeze 1140 Wiser's Delux 50ml6502 Cointreau 750 St Remy XO mini 6932 Lamb's White Rum 1140 Lamb's Black Sheep 50ml8888 St Remy Brandy 750 St Remy XO45898 Bacardi Superior 1750 Product information necktag 53546 Russian Prince (P.E.t) 1140 50ml Bacardi Superior112979 Bacardi Superior Rum Pet 750 50ml Cazadores231571 Seagrams 83 (P.E.t) 1750 Crown Royal 100ml289264 Jim Beam White Label Bourbon 1140 Jim Beam Black368258 Banff ice Vodka 1140 Hornitos572891 Sola nero White 1500 golden Wedding Whisky 50ml572917 Sola nero Red 1500 golden Wedding Whisky 50ml693093 Miller genuine Draft 6 x 355 toronto Raptor ticket giveaway

Value Add Program

Sales Representative Applied

Value Add Program

Warehouse Applied

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LCBO#New LCBO# Description Size (mL) BAM

Display Program

125 Canadian Club 1140 10 SE307 Seagrams V.O. 750 8794 Szekszardi Voros Kekfrankos 1000 3901 Seagrams 83 1140 10992 Royal Reserve 1140 102030 Seagrams V.O. 375 42063 Lamb's navy Rum 750 82147 Winzertanz 1000 42840 Lakeport Pilsener 473 18219 Prince igor Vodka PEt 750 8 SE8599 Bell's Original Scotch Whisky 750 108805 Forty Creek Barrel Select Whisky 1750 15 SE9688 Catto's Rare Old 1140 1011494 Small Cask Brandy 1140 1012047 newcastle Brown Ale 500 2 SE12476 Prince igor Vodka PEt 1140 10 SE13839 Stock 84 VSOP Brandy 1140 1016238 Errazuriz Estate Carmenere 750 616345 Peller Estates French Cross Cabernet Merlot

Carton1000 4 SE

16584 XOXO Cabernet Merlot 750 323606 Santa Rita 120 Sauvignon Blanc 750 6 SE26229 Canada gold Whisky PEt 1140 1029728 torres Coronas tempranillo DO 750 531120 Osborne Santa Maria Cream Sherry 750 433308 Canada gold Whisky 750 737028 Folonari Soave 1500 6129841 Philippe De Rothschild Pinot noir VdP 1500 653082 Alberta Pure Vodka PEt 1750 1554015 Barefoot Shiraz 750 654023 Barefoot Sauvignon Blanc 750 654213 Alberta Premium PEt 1750 1559535 Small Cask Brandy PEt 375 461622 De Bortoli Deen Vat 10 Pinot noir 750 468098 glenmorangie nectar D'Or 750 2569781 Stolichnaya Vodka 750 870813 Carlo Rossi California Red 1500 572041 Carlo Rossi California White 1500 573148 Montalto Pinot grigio igt Sicily 750 477198 Hpnotiq Liquor 200 683782 Almaden California Classic White 1500 585811 Bacardi gold Rum 1750 1588799 Alberta Pure Vodka PEt 750 889201 Wyborowa Vodka 1140 10

Bonus AIR MILES® Reward Miles

Continued

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Continued


Display Program

90472 J.P. Chenet Cabernet Syrah 750 4 SE92114 Loios White 750 393401 Wyndham Estate Bin 222 Chardonnay 750 694771 Forty Creek Double Barrel Reserve Whisky 750 20101220 Harbour Estates Chardonnay VQA 750 4101519 Ridgepoint Wines Cabernet Merlot VQA 750 4107276 Frescobaldi Chianti nipozzano Riserva 750 8107714 Angels gate gamay noir VQA 750 4112144 Coyotes Run Pinot gris Pinot Blanc VQA 750 5114710 Feudo Arancio grillo 750 4114918 golden Wedding 750 6116046 Uv Pink Lemonade Vodka 750 6 SE119545 UV Blue Raspberry Vodka 750 6119735 Dos Equis Amber 6 x 355 5125781 Mezzomondo Rosato 750 5129726 Fish Hoek Sauvignon Blanc 750 4129734 Fish Hoek Shiraz 750 4131490 Muskoka Cream Ale 473 1 SE134957 Open Cab 2 Merlot VQA 750 5140020 Folonari Chianti DOCg 750 5146829 20 Bees Cabernet Merlot VQA 1500 6157859 Caramilk Cream Cooler 4 x 270 4 SE159327 Caramilk Cream Liquor 750 8 SE161216 Just Cabernet Sauvignon 750 3 BBAM161232 Just Chardonnay 750 3 BBAM161950 Bolivar Coffee Liqueur 750 5162081 Domaine De Vedilhan Viognier 750 4166215 Amsterdam Blonde 6 x 355 4 SE170167 Headstrong Black & tan 473 1173625 Milcampos tempranillo Ribera Del Duero 750 3174854 Carl Reh Kabinett 750 6 SE177790 trout Valley Riesling 750 4177808 Appleton Estate V/X 750 8177832 Sundance Cabernet Sauvignon 750 4192625 Fresh Sauvignon Blanc Chardonnay VQA 750 5192922 Seagrams 83 1140 10195669 Coyote's Run Five Mile Riesling Pinot Blanc

gewurztraminer VQA750 5

197913 Steven & Chris trend Chardonnay-Pinot grigio VQA

750 5

197921 Steven & Chris trend Merlot-Cabernet VQA 750 5199216 Robert Mondavi Woodbridge Moscato 750 5201152 Mommessin grenache Syrah Vin De France 750 5201160 Mommessin Cabernet Sauvignon Vin De France 750 5

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Continued


Display Program

201178 Mommessin Chardonnay Vin De France 750 5201699 niagara Sauvignon Blanc-Riesling VQA 750 4201707 niagara Pinot noir VQA 750 4211110 Wyborowa Vodka 1140 10212175 Linden Bay Pinot grigio 3000 10213967 Dare Red VQA 750 4213975 truth White VQA 750 5215558 Catto's Rare Old 1140 10215939 Stock 84 VSOP Brandy 1140 10217687 Canadian Club 1140 10 SE219584 Luxardo Amaretto Di Saschira 750 6220475 Full Press Cabernet Sauvignon 3000 10223529 Appleton Estate V/X 1140 10239046 Alianca Foral Reserva 750 4253872 Santa Rita Reserva Cabernet Sauvignon 750 6261099 inniskillin Pinot noir VQA 750 5261768 Canada gold Whisky PEt 1750 15261776 Alpenbitter no 7 PEt 375 4263574 Errazuriz Estate Sauvignon Blanc 750 4268375 Henry Of Pelham Riesling VQA 750 4285585 Masi Valpolicella 750 5293662 Henri Mounier Vs Cognac 10 SE297101 Peller Estates French Cross Chardonnay 1500 5322297 Lillet Blanc 750 5331975 Appleton Estate V/X 1140 10 SE333070 islay Mist Scotch 8 Year Old 750 10 SE337824 Sweet Rodrigues Blueberry Wine 750 4343145 goldschlager 750 8 SE348359 Santa Rita Reserva Chardonnay 750 6 SE351791 Casarsa Merlot DOC 1500 5361741 Santa Carolina Merlot 750 4404160 Mcclelland 5 Year Old islay Malt Whisky 750 10448548 Hardy's Stamp Series Riesling gewurztraminer 750 4506741 Kronenbourg 1664 500 1512327 Farnese Sangiovese Daunia 750 3 SE518431 Marcus James Malbec 750 4526228 Jackson-triggs Prop Reserve Meritage VQA 750 4526897 Rafale Merlot VdP 750 3527499 Obikwa Shiraz 750 5 SE527515 gray Fox Cabernet Sauvignon 750 5531749 J. Bouchon Sauvignon Blanc 750 3535849 Ogier Heritages Côtes Du Rhone 750 5538074 Domaine Hatzimichalis Cabernet Sauvignon 750 5

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Display Program

544155 iceberg Vodka 1750 20 SE554360 Bellingham Shiraz Viognier 750 4558999 Kittling Ridge icewine & Brandy 375 10572875 Peter Lehmann Barossa Shiraz 750 6573337 McClelland Speyside Single Malt 750 10589028 Peller Estates French Cross Blush Cask 4000 10600593 Canadian Club Classic 1750 15604926 Prince igor Extreme Vodka 750 8607903 Peller Estates French Cross Cabernet Merlot 1500 5614271 gray Fox Chardonnay 750 5616540 Dos Equis Lager 6 x 355 5619460 Cookoothama Shiraz 750 5620096 Angels gate Cabernet Merlot VQA 750 4621888 Relax Riesling 750 4621995 J.P Chenet Premier De Cuvee Merlot Cabernet 750 4644062 Santa Carolina Shiraz 750 4669499 Dancing Bull Zinfandel 750 6891879 grappa Stravecchia 750 8898635 Palladium grappa Chardonnay & Strawberry 750 6927798 Lakeport Pilsener 6 x 341 4 BAM


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Bundled Bonus AIR MILES® Reward Miles

BBAM Option LCBO# Description Size (mL)

BAM Approved

BBAM Amount

BBAM Total

174583 tuborg green Beer 500

2 274591 tuborg gold Beer 500

176182 Saku Originaal 500

3 376190 Zelta Premium Lager 500

1106450 (V)Pinot grigio Valdadige (S Margherita) 750

15 15687582 Prosecco Di Valdobbiadene Brut (S. Margherit) 750

1161216 Just Cabernet Sauvignon 750 3

2 8161232 Just Chardonnay 750 3

2 536763 Long Flat Shiraz 750 2 2

Option 1: Buy the two participating products at the same time and receive the BBAMOption 2: Buy two of the participating product at the same time and receive the BBAM

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Neck Tags

LCBO# New LCBO# Description

Size (mL) NT Approved

67 Smirnoff Vodka 750 Smirnoff Livenation Contest with ticketMaster

190 Smirnoff Vodka 1140 Smirnoff Livenation necktag Contest with ticketMaster

1099 Johnnie Walker Red Label 750 Chinese new Year (in select locations only)

26740 Coyotes Run Unoaked Chardonnay Vqa 750 Wine Awards

31757 Smirnoff Vodka (P.E.t.) 750 Smirnoff Livenation Contest with ticketMaster


71647 Polar ice Vodka PEt 750 Canada's Vodka Scarf 108357 Carolans irish Cream 750 Recipe

131391 Smirnoff Vodka Pet 1140 Smirnoff Livenation necktag Contest with ticketMaster

188961 Carolans Light irish Cream Liqueur 750 Recipe


291674 Fetzer Chardonnay 750 Accolade Sticker321539 Chapoutier Cotes Du Rhone Villages 750 Parker note336974 Fetzer Cabernet Sauvignon 750 Accolade Sticker341131 Fetzer Merlot 750 Accolade Sticker368258 Banff ice Vodka 1140 Hornitos377994 gentleman Jack Rare tennessee Whiskey 750 gJ Accolade Sticker45898 Bacardi Superior 1750 Product information necktag501304 Kwv Chenin Blanc/Chardonnay 750 new Packaging "new Look'544668 Kwv Cabernet Sauvignon/Merlot 750 new Packaging 'new Look'

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Column Heading KeyStore #

Banner inserts H= Hero Display t= thematic Banner insert

Pod Program Builds all Pods

Promo Fixture Ends1E= 1 Rounded End, 2E= 2 Rounded Ends 1g= 1 gondola, 2g= 2 gondolas

Super Sale Pole top Signs Y = Participating Store

Sold End Aislesnumber of Sold End Aisles and(P)remium or (S)tandard Flight

Regular Extenders

number of Regular Extenders in Store See Sold Space Program Extender Section for participating extender locations.C = Community Extender Program

Discovery Extenders Spirits # of ExtendersDiscovery Extenders Wine # of ExtendersDiscovery Extenders BSM # of Extendersgreen Extender # of ExtendersExterior Banner # of number of signs shippedShowcards # of number of signs shippedBacker Cards # of number of signs shippedPerimeter Banners # of number of signs shipped

thematic transparencies# of number of signs shipped(S) = Square (R) = Rectangle

Power Aisle Banners # of number of signs shippedgoLOCAL FSi Y = Participating StoreOntario Wine Superstars Y = Participating StoreOntario Popular Picks Y = Participating StoreMixed Drink Y = Participating Store

Bilingual

Y = LCBO stores located in FLS designated areas

B = LCBO FLS designated stores

See back/inside cover for definitions

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See Chart on Page 59 for codes.

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1 H Y 2E 20S 65 3 3 5 3 45 4S 8 Y Y2 Y 8 10 Y St B3 Y 8P 40 2 15 Y Y Y4 t Y 8P 40 3 2 3 15 4 Y Y5 H Y 2E 10P 55 9 5 20 4 Y Y Y6 H 1g 8S 40 3 15 12 6 Y Y Y8 t Y 10S 40 5 2 10 6 Y Y9 t Y C 3 10 6 4 St Y

10 H Y Y 20P 55 3 3 7 8 40 Y Y Y B11 H 1g 8S 40 2 15 12 6 Y Y12 t Y 8P 40 15 4 Y Y13 Y 5S C 1 20 4 Y Y Y14 1g 8S 40 3 1 15 Y Y15 H Y 2E 15P 55 10 7 25 4 Y Y Y Y16 Y St Y Y18 Y 8S 40 1 7 20 Y Y Y19 H Y 2E 15S 65 3 6 5 25 4 Y Y Y20 H 1g 10S 55 3 3 15 12 6 Y Y Y21 H Y 2E 20P 55 3 3 4 7 40 6 Y Y Y22 H 2E 20S 65 3 3 1 6 1 40 5S 4 Y Y Y23 H Y 2E 15S 50 7 4 30 6R 4 Y Y Y Y24 Y 8S 40 3 1 20 8 6 Y B25 H 2E 8P 45 3 5 3 20 4 Y Y26 H 1g 10P 40 3 3 25 6 Y Y Y27 H 1g 15S 45 1 25 Y Y Y28 t Y 5S C 2 10 12 6 Y29 Y C 1 10 10 Y Y30 t Y 5S C 2 15 8 6 St Y31 H Y 2E 20P 55 3 6 25 6 Y Y32 H 1g 8S 40 3 10 8 6 Y St Y34 H 2E 15S 50 4 5 25 6 Y Y35 H Y 2E 15P 40 3 7 7 20 4 Y Y Y36 H 2E 15S 50 3 3 4 8 20 4 Y Y B37 H Y 8P 40 3 15 10 Y Y Y38 H Y 2E 15P 55 12 1 30 Y Y Y B39 Y 5S C 1 10 12 6 Y40 H 2E 20P 40 3 3 1 4 19 25 6 Y Y B42 t Y C 3 10 12 6 St Y43 H Y 10S 40 2 15 6 Y Y44 H Y 2E 10S 40 3 1 3 5 25 5S 4 Y Y Y45 1g 8S 40 2 2 15 12 6 Y Y46 Y C 1 10 St Y47 1g 10S 40 2 3 15 12 6 Y Y48 Y 10 6 4 St

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49 t Y C 3 10 8 6 St B50 H 2E 10S 40 1 6 3 15 6 Y Y B51 St52 St Y B53 Y C 3 1 5 Y St54 Y 5S C 3 10 St Y55 H Y 15S 40 3 3 20 12 6 Y B56 t Y 5S C 3 10 4 Y57 H Y 2E 20S 60 3 7 8 25 6 Y Y Y58 Y 8S 40 4 1 20 Y Y B59 H 1g 10S 40 3 3 15 Y Y60 H 1g 10S 45 3 2 15 4 Y Y61 H 1g 8S 40 1 10 Y Y62 H 2E 15S 40 1 4 4 20 4 Y Y63 H 1g 10S 50 5 20 8 6 Y Y64 H Y 2E 15S 45 3 3 4 6 25 Y Y65 H Y 8S 40 4 2 15 4 Y66 t Y C 2 10 6 4 St Y B67 Y C 3 5 4 4 St Y B68 H 1g 15S 40 3 1 25 12 6 Y Y69 Y 5S C 10 8 6 St Y70 Y 8S 40 1 4 2 20 6 Y St Y71 t Y C 2 1 5 12 6 St72 1g 10S 55 3 15 6 Y Y73 H 2E 8S 40 3 15 Y74 H Y Y 10S 40 2 15 12 6 Y Y75 t Y C 2 5 6 4 St Y B76 Y C 1 3 4 St Y B77 t Y 2 15 8 6 Y Y B78 Y 5S C 10 6 4 St Y B79 H 1g 8S 50 1 10 10 Y80 H 1g 10S 45 1 15 Y81 t Y 5S C 3 2 15 6 4 St Y B82 H Y 8S 40 2 3 20 Y Y83 2E C 2 2 20 4 Y Y Y B84 t Y C 2 5 6 4 Y St85 H Y 10S 40 1 3 20 4 Y86 H Y 8S 40 20 Y Y87 t Y C 10 12 6 St Y88 t Y 5S C 1 20 8 6 St Y89 Y C 1 5 4 St Y B90 H 1g 10S 40 1 15 Y Y91 t Y 5S C 3 15 8 6 St Y B92 t Y C 3 10 4 4 St Y Y

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See Chart on Page 59 for codes.St

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93 H 2E 10S 45 15 16 6 Y94 t Y C 2 10 8 6 St Y95 H 2E 10S 55 3 3 3 3 30 4 Y Y96 t Y C 2 5 6 4 St Y97 2E 10S 40 6 2 25 4S 4 Y Y98 t Y C 3 5 12 6 St Y B99 Y 5S C 5 10 4 St Y B

101 H 1g 15S 40 3 25 4 Y102 H Y 2E 10S 45 4 2 25 5S 4 Y Y Y103 t Y 5S C 3 10 St Y B104 t Y C 2 10 4 St Y Y105 Y C 1 5 4 St Y106 H 2E 20S 55 1 3 4 30 5S 6 Y Y Y107 t Y 1 5 6 4 St Y108 t Y C 3 15 4 St Y B109 t Y 5S C 1 10 6 4 St Y110 Y 5S C 3 15 6 4 Y St Y111 t Y C 3 5 4 4 St Y112 Y C 4 10 6 4 St Y B113 t Y 2 5 8 6 St Y114 Y C 5 4 St Y115 H 2E 20P 55 3 3 1 5 8 40 4S 6 Y Y Y116 t Y C 2 4 4 St Y117 t Y C 3 10 6 4 St Y B118 t Y C 2 5 6 4 St Y B119 Y 1 5 4 St Y120 Y 1 4 St Y121 Y C 1 St Y B122 t Y C 2 5 4 4 St Y B123 t Y C 3 10 8 6 St Y B124 Y 3 Y125 H 2E 10S 40 4 4 25 10S 4 Y Y B126 Y C 1 10 St Y B127 Y C 1 10 4 St Y128 t Y C 2 10 6 4 St Y Y129 Y C 1 5 4 4 St Y B130 H 1g 15S 50 2 25 4 Y Y131 Y C 1 5 4 St Y132 H 2E 10S 40 7 1 25 5S 4 Y Y Y Y133 Y C 1 10 4 St Y134 Y C 1 3 4 St Y B135 t Y C 2 15 8 6136 t Y 5S C 2 10 4 St Y137 Y C 10 4 St Y

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138 Y 1 5 4 St Y139 t Y C 2 10 6 4 St140 H 1g 15P 55 3 3 20 12 6 Y Y B141 Y C 1 10 4 St Y142 Y C 1 10 4 St Y143 H 1g 8P 40 4 25 4 Y Y Y144 H Y 10S 40 2 15 12 6 Y145 H 2E 15S 40 1 6 2 30 3S 4 Y Y Y146 Y C 1 5 St Y147 Y C 1 5 4 St Y148 H Y 2E 15P 55 3 1 3 45 5S 4 Y Y Y149 H Y 2E 20P 55 5 10 30 6 Y Y Y Y151 Y C 1 5 4 4 St Y B152 H Y 10S 40 2 20 12 6 Y153 2E 8S 40 6 4 20 5S 6 Y Y154 H 2E 15S 40 1 6 3 25 2S 4 Y Y155 H 1g 10S 40 3 4 3 15 Y Y156 H 1g 20P 55 3 3 4 5 25 4 Y Y157 t Y C 3 15 4 St Y158 t Y C 3 10 4 St Y159 t Y C 1 5 4 St Y160 Y C 1 5 6 4 Y161 t Y C 5 4 4 St Y162 t Y C 2 10 4 4 St Y B163 H 1g 15S 40 3 2 5 20 12 6 Y Y Y164 H 2E 15P 55 3 3 5 20 4 Y Y Y165 H 1g 8S 45 20 4 4 Y Y166 t Y C 3 10 12 6 St Y167 H Y 10S 45 3 3 3 10 10 Y Y168 H 2E 10P 40 3 5 20 4S 4 Y Y Y169 t Y C 3 10 8 6 St Y170 t Y C 10 6 4 St Y171 H Y 2E 20S 60 3 3 2 8 25 6 Y Y Y Y172 Y C 1 5 6 4 St Y173 Y C 1 5 St Y B174 t Y C 3 10 8 6 St Y175 H 1g 10S 55 3 3 4 15 4 Y Y176 Y C 1 5 4 St Y178 t Y C 1 10 12 6 St Y179 H 2g 15P 55 4 3 25 4 Y Y180 Y C 1 5 4 St Y B181 Y C 1 5 8 6 Y182 H 1g 15P 40 2 3 25 12 6 Y Y Y183 Y 5S C 3 4 15 4 Y Y Y

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184 t Y 5S C 3 10 4 4 St Y B185 H Y 1g 15P 55 3 4 1 20 12 6 Y Y Y Y186 t Y 8S 40 1 10 4 Y Y187 H Y 2E 20S 65 3 3 1 4 8 40 8 Y Y188 H 1g 10S 40 3 20 Y Y189 Y C 1 5 4 4 St Y B190 H 1g 10S 40 1 15 10 Y B191 H Y 2E 15S 40 3 3 5 4 30 6S 4 Y Y192 1g 8S 40 2 10 12 6 Y Y193 Y C 1 10 6 4 St Y B194 t Y C 2 10 8 6 Y St Y195 H Y 2E 20S 60 3 40 6R 4 Y Y Y Y196 H 1g 10S 40 3 15 12 6 Y Y197 t Y 5S C 3 15 12 6 St Y198 H Y 2E 15S 55 6 3 25 4S 4 Y Y Y199 Y 5S C 10 4 Y Y200 H Y 2E 20S 65 3 3 1 5 7 25 4 Y Y Y Y201 H 2E 15S 55 2 25 6 Y Y202 Y 5S C 3 15 12 6 Y Y203 Y204 Y C 1 5 4 St Y B205 t Y C 3 10 6 St Y207 H 2E 15S 40 4 7 20 4 Y Y B208 t Y C 1 10 12 6 St Y209 H 2E 15S 60 6 6 20 4 Y Y210 2E 10S 40 5 2 30 5S 4 Y Y211 H Y 8S 40 1 10 6 4 Y Y212 H 2E 15P 40 1 7 8 30 5S 4 Y Y Y213 t Y C 3 15 8 6 St Y214 2E 10S 40 2 25 5S 6 Y Y Y216 H Y 8S 40 2 5 15 4 Y Y217 H Y 2E 20P 55 3 3 1 6 6 30 Y B218 H 1g 15S 55 3 3 3 5 25 12 6 Y Y Y219 t Y C 2 10 6 4 St Y220 t Y C 3 10 4 St Y B221 t Y C 1 10 St222 t Y 5S C 3 10 4 St Y223 t Y 5S C 2 15 6 St Y224 t Y C 10 4 4 St Y225 t Y 5S C 2 2 10 4 St Y B226 H Y 2E 20S 55 3 3 3 8 9 30 6 Y Y Y227 t Y 5S C 2 10 4 Y228 H Y 1g 20S 40 3 3 4 3 25 4 Y Y Y229 t Y C 3 10 8 6 St Y

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230 Y C 1 15 12 6 St Y231 t Y C 2 10 4 St Y232 t Y 5S C 3 10 8 6 St Y233 H Y 8S 40 4 15 6 Y Y Y234 1g 10S 40 4 15 4 Y Y Y235 Y C 1 5 4 St Y236 t Y 5S C 1 10 6 4 St Y B237 2E 10S 40 7 3 25 4S 4 Y238 t Y C 1 10 8 6 Y Y239 t Y C 2 10 6 4 St Y240 Y C 1 5 4 4 St Y241 Y C 1 5 4 4 St Y B242 H 2E 15S 45 4 7 25 4 Y Y Y243 H 2E 20P 55 3 3 1 6 30 6 Y Y Y B244 H 2E 15S 40 5 3 25 5S 4 Y Y245 Y C 1 5 4 St Y B246 t Y 5S C 3 10 12 6 Y Y247 t Y 5S C 3 15 8 6 St Y248 H 1g 15P 40 3 4 4 30 4 Y Y249 H Y 1g 10S 40 3 20 4 Y Y Y250 Y 5S C 1 10 4 Y St251 Y C 1 5 4 St Y252 H Y 2E 20S 40 7 2 30 2S 3 Y Y Y253 H Y 2E 20P 55 3 6 2 50 3S 4 Y Y Y B254 t Y C 3 10 8 6 St Y255 H 2E 10S 55 6 2 20 6 Y Y256 Y C 1 5 4 St Y Y257 Y C 1 5 4 4 St Y258 t Y C 1 10 4 St Y259 Y C 10 St Y260 Y 5S C 4 2 25 4S 6 Y St Y261 t Y C 1 10 4 St Y262 Y C 1 5 4 St Y263 H 1g 15S 45 3 4 20 4 Y Y264 t Y C 3 10 8 6 St Y265 H 2E 15S 40 3 3 6 6 20 4 Y Y266 t Y 5S C 3 15 Y St Y267 t Y C 3 10 St Y268 Y C 2 10 4 4 St Y269 H Y 2E 20S 40 8 18 25 4 Y Y Y270 t Y 5S C 3 10 4 St Y271 Y C 1 5 10 St Y272 Y C 1 5 St Y B273 t Y 5 6 4 St Y



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274 Y 1 5 4 4 St Y275 t Y C 3 10 4 Y276 t Y C 3 5 10 St Y277 t Y C 3 15 16 6 St Y278 2E 10S 40 7 3 15 4 Y Y B279 Y 5S C 3 15 Y Y280 Y C 1 3 4 St Y B281 t Y C 3 10 6 4 St Y282 t Y C 3 10 12 6 St Y283 Y C 1 5 St Y284 t Y 2 10 12 6 St Y285 Y C 3 3 4 St Y286 Y C 1 4 4 St Y287 H 1g 15S 55 3 3 20 6 Y Y B288 H Y 2E 20P 65 3 1 6 5 30 5S 4 Y Y289 t Y C 2 15 12 6 Y290 Y C 1 3 4 St Y291 t Y C 2 10 8 6 St Y B292 Y C 5 4 4 St Y293 t Y C 1 5 4 4 St Y294 t Y C 3 10 12 6 St Y295 H 1g 10P 40 3 3 15 Y Y Y296 t Y 3 10 6 4 St Y297 t Y C 4 3 15 4 Y St Y298 H 1g 15P 40 3 4 4 25 4 Y Y299 t Y C 2 15 4 4 Y300 H 1g 10S 55 3 3 15 4 Y Y301 Y C 1 10 6 4 St Y302 Y 5S C 5 St Y303 t Y C 3 10 6 4 St Y304 t Y 5S C 3 15 6 4 St Y305 Y C 1 10 St Y306 t Y C 2 10 4 4 Y307 Y C 1 5 St Y308 Y C 1 5 4 St Y B309 Y C 1 5 4 St Y Y310 Y 5S C 2 10 4 Y Y Y311 H 1g 10P 55 5 3 20 Y Y312 H Y 15S 40 2 20 4 Y Y313 Y 2 10 Y Y314 t Y 3 10 4 St Y315 Y C 1 3 St Y316 t Y C 3 10 6 4 St Y317 t Y C 1 5 6 4 St Y

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318 t Y C 5 4 4 St Y319 Y 1 5 4 St Y320 1g 10 8 6 Y St Y321 H Y 8S 45 3 20 4 Y Y Y322 Y C 1 5 4 St Y B323 t Y C 3 10 6 St Y324 H 1g 8P 40 3 15 8 6 Y Y B325 H 2E 20S 50 3 1 5 3 30 4 Y Y Y326 H Y 2E 15S 50 1 30 6S 4 Y Y Y327 t Y 5S C 3 10 4 St Y B328 t Y C 2 5 4 4 St Y329 H Y 2E 20P 55 3 8 45 8S Y Y Y330 t Y C 3 3 8 6 St Y331 Y C 1 5 St Y332 Y C 1 4 St Y B333 St Y334 H Y 2E 20S 65 3 3 3 1 6 30 8 Y Y Y335 t Y C 3 5 8 6 St Y336 Y C 1 5 St Y337 Y 1 5 St Y338 Y C 1 4 St Y B339 Y C 1 10 4 4 St Y340 H 2E 10S 40 1 6 5 20 2S 4 Y Y343 1g 15S 45 4 3 20 4 Y Y344 H Y 2E 15S 50 6 3 30 5S 4 Y Y345 t 1g 8S 40 2 10 6 4 Y346 H Y 2E 20P 65 3 3 1 6 6 45 6 Y Y Y347 Y C 1 5 4 St Y348 Y C 5 6 4 St Y349 Y 1 5 4 St Y B350 Y C 1 10 4 4 St Y351 H 1g 10S 40 1 15 4 Y Y352 t Y C 2 10 4 4 St Y353 H 1g 10P 60 5 4 15 Y Y354 Y C 3 4 4 Y355 H Y 4S 20P 65 3 3 3 1 1110 30 Y Y Y Y356 H Y 15S 55 2 25 6 Y Y358 Y 3 3 4 Y St359 H 1g 15S 55 4 15 4 4 Y B360 H 2E 15P 55 3 3 3 8 5 25 4 Y Y Y Y361 H Y 2E 15S 45 6 25 4S 4 Y Y Y362 H 2E 20S 60 3 1 20 12 6 Y Y363 Y 5S C 0 1 10 6 4 St Y364 t Y C 3 10 8 6 St Y



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365 St366 H 2E 10S 40 3 20 Y Y Y367 H Y 2E 20P 65 3 3 3 1 10 6 30 4 Y Y Y B369 t Y 10 4 St Y370 Y C 2 3 10 St Y B371 H 2E 10S 60 3 3 7 20 4 Y Y Y372 t Y C 2 15 8 6 St Y373 H Y 2E 15S 60 5 4 20 4 Y Y374 t Y C 2 15 12 6 Y375 Y C 1 5 4 St Y B376 Y377 Y C 1 5 4 4 St Y378 H Y 2E 20S 65 3 3 1 7 45 3S 8 Y Y379 t Y C 3 3 8 6 St Y380 t Y C 10 6 4 St Y381 H Y 2E 15S 40 6 3 30 6R 4 Y Y Y382 H 1g 15S 45 3 1 20 6 Y Y383 H Y 2E 15S 40 5 2 25 5S 4 Y Y Y384 H 1g 8P 40 3 3 2 15 4 Y Y B385 H 2E 20S 65 3 3 3 1 7 30 4 Y Y386 H 2E 10S 40 3 3 5 3 20 6 Y Y387 H 2E 15S 55 7 3 20 4 Y Y B388 H 2E 10P 40 3 8 4 15 4 Y Y Y389 H 1g 15S 40 4 3 25 4 Y Y390 H Y 2E 20P 65 3 1 6 5 25 4 Y Y Y392 H Y 2E 10S 45 8 25 5S 4 St Y393 H 2E 20P 65 3 3 3 6 25 6 Y Y Y B394 H 1g 10S 55 2 15 12 6 Y Y395 Y C 2 10 10 St Y B398 H 2E 20S 55 6 3 40 3S 4 Y Y Y Y399 Y C 1 20 St Y400 1g 15S 40 2 20 4 Y Y B401 Y 8S 40 1 15 12 6 Y Y402 H Y 2g 10S 45 3 15 12 6 Y Y403 Y C 1 10 4 4 St404 H 2E 15S 55 3 4 6 20 4 Y Y405 Y C 1 5 4 St Y B406 Y 5S C 5 3 15 4 Y Y B407 H 1g 15P 45 3 1 4 3 25 6 Y Y408 H 1g 15S 50 3 3 6 20 4 Y Y Y409 Y C 1 5 4 St Y410 Y C 2 10 4 4 St411 Y 8P 40 1 15 4 Y Y412 H Y 2E 20P 55 1 1010 25 4 Y Y Y Y

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504 t Y C 2 10 6 4 St Y505 H Y 2E 20P 55 3 4 3 30 6 Y Y B506 Y C 3 4 St Y B507 t Y 5S C 2 15 12 6 St Y B508 t Y C 3 10 St Y509 t Y C 2 15 12 6 St Y510 Y C 1 5 6 4 St Y511 H Y 2E 10S 45 4 5 25 7S 4 Y Y Y Y512 St Y513 Y C 1 5514 Y C 1 5 St Y515 St Y516 Y C 1 4 4 St Y517 t Y 5S C 3 15 St Y518 H 1g 15S 40 3 1 25 4 Y Y Y519 Y C 1 5 St Y Y520 t Y C 3 4 4 St Y521 H 1g 15P 55 3 1 20 4 Y Y B522 Y 2E 10P 55 5 4 25 4 Y Y523 H Y 2E 20P 40 3 1 6 3 45 3S 4 Y Y Y524 t Y C 2 12 6 St Y B525 H Y 2E 20P 55 1 1110 25 6 Y Y Y B526 St B527 t Y C 3 10 12 6 St Y528 H 2E 15P 40 1 7t 6 30 3S Y Y Y Y529 t Y 5S C 3 15 12 6 St Y530 t Y 3 10 8 6 St Y531 t Y C 4 3 St Y Y532 Y C 2 10 St Y533 Y 10S 40 3 1 20 6 Y Y Y534 H Y 2E 10S 40 6 4 25 6R 4 Y Y Y535 Y C 1 5 St Y536 H Y 2E 10P 40 3 10 7 25 4R 4 Y Y Y537 Y C 2 10 4 St Y538 St B539 t Y 5S C 2 15 8 6 Y Y Y540 H 2E 15S 55 3 5 20 4 Y Y B541 Y C 1 5 4 4 St Y542 H Y 2E 20P 55 3 4 30 6 Y Y Y Y543 t Y C 1 10 4 4 St Y544 H Y 2E 15S 60 3 3 6 7 20 4 Y Y Y545 H Y 2E 15S 55 5 6 30 3S 4 Y Y Y546 H 2E 15S 40 5 7 30 4S 4 Y Y Y Y547 St Y Y



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D isplay TableM erchandisingG uidelines

the following section provides direction on merchandising nesting and Promo tables.

Visual Merchandising team

if you have any questions, please contact your store’s Regional Visual Merchandiser or Julia Coates at 416.864.6746.

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Merchandising Display Tables

Display table themes

The new Nesting Table Map is used for all of the Nesting Table Layouts.

The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

Please merchandise the tables according to the themes provided.

These themes have been selected to integrate with the Promotional Theme and to maximize sales potential.

Product Orders

For each Nesting Table, please order two or three cases of each of the 12-18 participating products.

For each Promo Table, please order two or three cases of each of the six to eight participating products.

The Store Manager may modify product selections, based on customer buying patterns and demographics but alternative products should match the theme.

Product Placement

Avoid spreading products over the entire table.

Too many facings of the same product will make the display seem cluttered, dulling the impact of the products being promoted.

By following the basic principle of ‘like product with like product’, you will accomplish athemed,fullystockedandcustomer-friendlyfixture.

Remember to consider the colour, size and type when building your display.

Placing complementary colours next to each other also enhances the look of the display. Items on the Display Tables should not ‘compete’ with each other.

exaMPle oF Colour, SIze, tyPe

exaMPle oF “lIke WIth lIke”

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Nesting Table Baskets

exaMPle oF BaSket WIth SIgn

nesting table Baskets

All nesting tables must have a basket on each corner of the table.

Select one product to merchandise in each basket complementing the theme. Sign the product with metal sign holders and black sign inserts.

Each medium sized basket holds two cases of 750 mL product or one case of 1000 mL /1500 mL product.

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Nesting Table Fixtures

Product Theme Location

Store #

Nesting Table Theme

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1 n110 n1x2 n2 n3 2 x V15 n121 V22 n131 V35 n138 n1 n240 n157 n1115 n1 n2 V149 n1 n2164 n1171 n1185 n1187 n1 n2 V198 n1200 n1212 n1226 n1 V249 n1252 V253265329 n1334 n1 n2 n3 V340 n1344 V346 n1 n2 n3 V355 n1x2 n2 n3 V360 n1 V361 n1367 n1 n2 V371 V373 V378 n1 n2388 n1390 n1393 n1412 n1 n2416 n1 V417 n1432 V438 n1445 n1 n2 n3 V452 V

Store #

Nesting Table Theme

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495 n1 V511 n1522 n1523 n1x2 n2 n3 V525 n1 V536 n1542 n1544 V545 n1555 n1556 n1 V573 n1575 n1579 n1590 n1 n2601 n1605 V617 n1619 n1623 n1624 n1631 n1 n2632 n1703 n1771 n1 V

Storeswillreceiveasignforspecificthemes. It is the Manager’s discretion to choose which themed tables to build.

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Nesting Table Map

Use for all Nesting Table Themes

Basket

1 Case

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I3 Facings

I3 Facings

J3 Facings

J3 Facings

L3 Facings

L3 Facings

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Faci

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Faci

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D3

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Faci

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Faci

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G3 Facings

F3 Facings

G3 Facings

F3 Facings

N3 Facings

M3 Facings

N3 Facings

M3 Facings

K3 Facings

K3 Facings

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Nesting Table Theme: N1 & N4

Shop and Save

A nesting table with a selection of Spirits

Location LCBO# Description FormatA 451161 Jose Cuervo Especial gold tequila 750 mLB 500538 Captain Morgan Spiced Rum 1140 mLC 605972 glenfiddich Single Malt 15 Year Old* 750 mLD 17970 Johnnie Walker Black 12 Yr 1140 mLE 125187 Cazadores Reposado tequila 750 mLF 200436 Appleton Estate Reserve Jamaica Rum* 750 mLg 40196 Luxardo Sambuca Dei Casari 750 mLH 7617 Chivas Regal 12 Year Old 750 mLi 167148 Sailor Jerry Spiced navy Rum 1140 mLJ 158220 Lamb's Black Sheep Spiced Rum 750 mLK 42 Canadian Club 750 mLL 2485 Sauza Silver 750 mLM 113217 1800 Select Silver tequila* 750 mLn 149567 tag no. 5 Vodka 750 mL

BasketsO 257238 Absolut Citron Vodka 750 mLP 602995 Prava Vodka* 750 mLQ 115980 Prairie Organic Vodka 750 mLR 633693 Havana Club Anejo Blanco 1140 mL

Recommended Alternate Products26286 Flor De Cana grand Reserve 7 Year Old Rum 750 mL147892 El Dorado 6 Year Old Deluxe Silver Demerara Rum 750 mL120386 El Dorado Demerara 5 Year Old Rum* 750 mL

PLEASE NOTE:The Nesting Table Map is used for all of the Nesting Table Layouts.

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Nesting Table Theme: N2

GoLocal

A nesting table with a selection of Local Wine

Location LCBO# Description FormatA 146837 20 Bees Shiraz Vqa 750 mL B 582825 Peller Estates Family Series Chardonnay Vqa 750 mL C 111781 Reif Vidal Vqa 750 mL D 467662 Strewn gewurztraminer/Riesling Vqa 750 mL E 134957 Open Cab 2 Merlot Vqa 750 mL F 183079 Lake & River Series Cabernet Franc Vqa 750 mL g 184135 Lake & River Series Chardonnay Vqa 750 mL H 192492 Flourish Riesling Vidal Vqa 750 mL i 66266 inniskillin Chardonnay Vqa 750 mL J 26880 Harbour Estates Sunrise Vidal/Chardonnay Vqa 750 mL K 560243 Eastdell Estates Rose Vqa 750 mL L 136044 Pelee island Chardonnay Vqa 750 mL M 591719 Pelee island Eco trail Chard Auxerrios Vqa 750 mL n 612465 Pelee island Eco trail Red Vqa 750 mL

BasketsO 214866 20 Bees Merlot VQA 750 mL P 64790 Pillitteri Unoaked Chardonnay Vqa 750 mL Q 276170 Pelee island Blanc De Blanc Vidal Riesl. Vqa 750 mL R 192500 Flourish Merlot Pinot noir Vqa 750 mL

Recommended Alternate Products166140 Palatine Hills Lakeshore Red Vqa> 750 mL 125039 Mastronardi Casa nostra Vidal Vqa> 750 mL 146803 Rose Hill Chardonnay Vqa> 750 mL


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Nesting Table Theme: N3

Value beer

A nesting table with a selection of Beer

Location LCBO# Description FormatA 2840 Lakeport Pilsener tC 473 mLB 32359 Kaiser Beer 500 mLC 38265 Carling Lager tC 473 mLD 40949 Maclays Pale Ale tC 473 mLE 140509 James Ready 5.5 6 PK-tBC 2838 mLF 141242 Keller Premium Lager 500 mLg 172379 Keystone Light 6 PK-C 2838 mLH 676775 Lech Beer 500 mLi 679720 Lucky Lager 6 PK-C 2130 mLJ 910026 Laker Lager 6 Pk-B 2046 mLK 921478 Pabst Blue Ribbon 6 PK-C 2130 mLL 586677 Old Milwaukee ice 6 Pk-tC (W) 2838 mLM 676148 Yankee Jim ice 6 Pk-C 2130 mLn 676429 Bavaria Holland Beer 6 Pk-C (Mid Cone) 3000 mL

BasketsO 254946 Dab Original 500 mLP 288365 Holsten Premium Pilsner 500 mLQ 469262 gosser Beer 500 mLR 194340 Boxer Lager 473 mL


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Nesting Table Theme

Vintages – January 8th Release

nesting table of Vintages Wines

Location LCBO# Description Format

A 467951 Alamos Malbec 750 mL

B 994327 05 Barolo (tenute neirano) 750 mL

C 665158 Folie A Deux Menage a trois Red 750 mL

D 209478 06 Chianti Rufina Riserva (Fattoria Basciano) 750 mL

E 190975 05 L'Hermitage De Pranzac 1er Ct. De Bordeaux (Vig) 750 mL

F 199059 08 La Fleur terrien Lussac St. Emilion (Bonnet-gap) 750 mL

g 166298 La Posta Pizzella Family Vineyard Malbec 750 mL

H 1834 Domino Del Plata Crios De Susana Balbo torrontes 750 mL

i 127621 Cat Amonst the Pigeons Alley Cat Shiraz/grenache 750 mL

J 199943 Yealand Estate Pinot noir 750 mL

K 16071 Montes Limited Selection Cabernet Sauvignon/Carmenere 750 mL

L 190694 07 Evel tinto Douro (Real Companhia Velha) 750 mL

M 200030 07 Cotes Du Rhone Villages (Domaine Autrand) 750 mL

n 340844 06 glorioso Crianza Rioja (Bod Palacio) 750 mL

Baskets

O 91165 Henry of Pelham Merlot 750 mL

P 643437 napa Creek Cabernet Sauvignon 750 mL

Q 106518 08 notre Dame Corbieres (Ch. De Fontanelles) 750 mL

R 200071 08 Le Pey Medoc (Compagnet Vins) 750 mL

Recommended Alternate Products

189803 07 Chianti Classico Doc (Villa Del Cigliano) 750 mL

87254 Fine Ruby Port (Quinta Do Portal) 750 mL

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Nesting Table Theme

Vintages – January 22nd Release

nesting table of Vintages Wines

Location LCBO# Description Format

B 205567 Caliterra tributo Cabernet Sauvignon 750 mL

C 5199 Kilkanoon the Lackey Shiraz 750 mL

D 653527 06 Barolo Dogc (Patrizi) 750 mL

E 190611 00 Rioja grand Reserva (Burgo Viejo) 750 mL

F 44008 tabali Reserva Carmenere 750 mL

g 657981 Chilensis Reserva Carmenere 750 mL

H 590331 Escudo Rojo 750 mL

i 128637 terra Andina Reserva Carmenere 750 mL

J 61069 Emiliana natura Cabernet Sauvignon 750 mL

K 210781 Pacifico Sur tutunjian Estate Cabernet Sauvignon 750 mL

L 208348 J. Bouchon Las Mercedes Reserva Especial Cabernet Sauvignon 750 mL

M 34959 Santa Carolina Barrica Selection Syrah 750 mL

n 104935 08 Ch. De gaudou tradition Cas (Dorou Et Fils) 750 mL

Baskets

O 210112 Jackson-triggs Propietors'grand Reserve Riesling 750 mL

P 209429 Springbank 12 Years Old Cask Strength Single Malt 750 mL

Q 930966 05 Chianti Classico Ris. (Rocca Delle Macie 750 mL

R 161299 napa Cellars Merlot 750 mL

Recommended Alternate Products

194936 07 Volupte De Malbec Cahors (Direct Wines) 750 mL

208249 05 Ch. Peyros Madiran (Leda S.A.) 750 mL

198937 08 Cuvee Speciale Rouge (Lecusse) 750 mL

200022 07 Capitolium Aoc Fronton (Vinovalie) 750 mL

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Promo Table Fixtures

Product Theme Location

Store #Promo Table Themes

Dinners on a Dime Sunday Best What’s Fresh Retro Revival10 P121 2 x P1 2 x P2 P3 P422 P1 P257 P1115 P1 P2 P3187 P1 P2 P3 P4252 P1 P2 P3 P4253 P1 P2 P3265 P1334 P1 P2 P3 P4346 P1 P2 P3 P4355 P1 P2378 P1 P2 P3 P4412 P1445 P1 P2 P3 P4452 P1523 P1545 P1590 P1 P2 P3 P4617 P1619 P1 P2 P3624 P1 P2 P3 P4631 P1 P2 P3632 P1 P2 P3 P4703 P1 P2

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Promo Table Themes

P1: Dinners on a Dime

Location LCBO# Descritpion FormatA 269597 Santa Carolina Sauvignon Blanc 750 mLB 5322 Aveleda Vinho Verde Fonte 750 mLC 275909 Caliterra Sauvignon Blanc Harbour Estate Sunrise 750 mLD 26880 Vidal/Chardonnay VQA 750 mLE 469262 grosser Beer 500 mLF 84210 Mill Street Original Organic 6 x 341 mLg 149864 Rickard's Original White 473 mLH 75291 Weihenstephaner Hefeweissbier 500 mL

P2: Sunday Best

Location LCBO# Description FormatA 168500 grand gaillard Sauvignon Blanc 750 mLB 256552 Cave Spring Chardonnay Reserve VQA 750 mLC 164145 Louis Jadot Macon Villages Chardonnay 750 mLD 168625 grooner gruner Veltliner 750 mLE 12286 Anselme Le Foile du Pape 750 mLF 66654 Creekside Shiraz VQA 750 mLg 621003 Montecillo Reserva 750 mLH 317057 Masi Costasera Avarone Classico 750 mL

P3: What’s Fresh: Riesling

Location LCBO# Description FormatA VE 415901 Cave Spring indian Summer Select Late Harvest Riesling 375 mLB 192492 Flourish Riesling Vidal VQA 750 mLC 620104 Angels gate Sussreserve Riesling VQA 750 mLD 467662 Strewn gewurztraminer/Riesling VQA 750 mLE 183061 Homegrown Riesling VQA 750 mLF 184051 Urband Riesling 750 mLg 234583 Cave Spring Riesling VQA 750 mLH 156653 Cono Sur Riesling 750 mLAlternate 15875 Moselland Bernkasteler 750 mLTrad

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Promo Table Themes

P4: Retro Revival

Location LCBO# Description FormatA 107276 Frescobadli Chianti nipozzano Riserva 750 mLB 175141 Velletri Riserva 750 mLC 172148 Boutari Agiorgitiko nemea Red 750 mLD 192500 Flourish Merlot Pinot noir VQA 750 mLE 184051 Urban Riesling 750 mLF 234583 Cave Spring Riesling VQA 750 mLg 269597 Santa Carolina Sauvignon Blanc 750 mLH 620062 Monkey Bay Sauvignon Blanc 750 mL

The Promo Table Map is used for all four Table Layouts.

To merchandise the table properly, 2 - 3 cases of each product should be ordered, allowing for 3 facings of each product.

SIgnage

E3 Facings

F3 Facings

G3 Facings

D3 Facings

H3 Facings

C3 Facings

B3 Facings

A3 Facings

Front oF Store

Promotional table Location Map

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sho p marketing & product guide only · marketing & product guide january 2 - 29, 2011...

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