pt13 find your flavour marketing product guide & product guide 7 thematic signage ......

M arketing &Pro duc t G uide

Promotion Dates:Februar y 28 - M arch 27, 2010

Trade

Cop

y Only

Promotional Turn 13: Find Your Flavour2

Introduction

Our goal with this promotion is to cast liqueurs in a new light: a year-round world of choices and flavours, infinite uses, vibrant colours and affordable luxury.

A few facts about the Liqueurs business:

• Liqueurs are usually consumed in the evenings – after dinner or as a nightcap. • Liqueurs are more seasonal than year round – mainly associated with colder times. • Consumers tend to select liqueurs by flavour first, and then find their usual brand.

The 4 main categories are:• Fruit flavours, e.g., Peach Schnapps, Malibu Pineapple• Creamy or coffee related, e.g., Baileys, Tia Maria• Classy, e.g., Drambuie, Triple Sec• Classic, the “staples” of a bar, Drambuie, Triple Sec, Tia Maria, Baileys, etc.

• Experimentation with liqueurs is limited. Consumers see liqueurs as expensive.

We have designed and produced a colourful signage package, engaging advertising, bottle toppers and recipe brochures to engage our customers in the discovery of Liqueurs.

We hope you will have as much fun implementing this promotion as we had planning it.

We are always available to answer your questions and listen to your feedback.

Call us: IMAGE hotline - 416 365-5932 or write to us: [email protected]

Cop

y Only

Thematic Signage

Trade

Cop

y Only

4 Promotional Turn 13: Find Your Flavour

Thematic Signage

Continued

Component Installation

End Aisle Backer Cards

Dimensions:30” w x 24” h

End Aisle Product Re-order CodeFind Your Flavour - Generic Text 10130-50

1 Blackberry: Chambord Royale 10130-012 Caramel: Baileys Caramel Irish Cream Liquor 10130-023 Coffee: Kahlua Coffee Liqueur 10130-034 Premium Coconut: Malibu Coconut 10130-044 Standard Generic 10130-045 Orange: Grand Marnier 10130-056 Blueberry: McGuinness Exotic Blueberry Liquor 10130-067 Peach: Southern Comfort 10130-078 Premium Cherry: McGuinness Cherry Whisky 10130-088 Standard Generic 10130-089 Premium Mint: McGuinness Creme De Menthe White 10130-099 Standard Generic 10130-0910 Almond: Disaronno Amaretto 10130-1011 Vanilla: Carolans Irish Cream 10130-1112 Premium Honey: Drambuie 10130-1212 Standard Generic 10130-1213 Lemon: Sour Puss Lemon 10130-1314 Passionfruit: Alize Gold 10130-1415 Strawberry: Tequila Rose Cream Liquor 10130-1516 Mango: Malibu Mango 10130-1617 Licorice: Ramazzotti Sambuca 10130-1718 Peach: Dr. McGillicuddy Peach Schnapps 10130-1819 Banana: Bols Banana 10130-1920 Passionfruit: X-Rated Fusion Liquor 10110-20

Trade

Cop

y Only

Marketing & Product Guide 5

Thematic Signage

Continued

Component Installation Re-order Code Images

Hero DisplayBanner Stand Insert


Hero Display

Amarula

# 10132-41

Pricer Cards


Hero Display # 10132-42

2 Versions

ThematicBanner Stand Insert


Metal Thematic Banner Stand(Front of store)

# 10132-46

Backlit / Tasting Bar Sign

Dimensions:21 15/16” w x 32 9/16” h

Tasting Bar

or

Backlit Sign Holder

# 10132-51

Note:Hero Display Signs &Promo Fixture SignsShip in the same package

Trade

Cop

y Only

Thematic Signage

Continued



Power Aisle BannerFind Your Flavour

(front over back)


First BannerNearest front of store

# 10131-11

Power Aisle BannerOrange Martini (front)

Blue Martini (back)


Second Banner # 10131-12

Power Aisle BannerBlue Martini

(front over back)


Third Banner

Repeat pattern down the power aisle.

# 10131-13

Window ShowcardFront: Find Your Flavour

Back: Find Your Flavour


Alternate the signs in the window

# 10132-01

Window ShowcardFront: Orange Martini

Back: Blue Martini


Alternate the signs in the window

# 10132-02

front

front

back

back

Trade

Cop

y Only


Thematic Signage

Continued


Perimeter SignsFind Your Flavour

(front over back)

Dimensions:Banner: 30” w x 30” h Transparency: 28.5” w x 28.5”h

First BannerNearest front door of store

Banner # 10131-01Transparency # 10133-01

Perimeter SignsOrange Martini

(front over back)


Second Banner Banner# 10131-02Transparency # 10133-02

Perimeter SignsBlue Martini

(front over back)


Third Banner

Repeat pattern around the perimeter of the store.

Banner# 10131-03Transparency # 10133-03

Perimeter Category SignFind Your Flavour

Dimensions:47.5” w x 7.875” h

The purpose of this sign is to draw customer attention to the section.

Install over: Classic Liqueurs, Sippers/Bitters, Cocktail Mixers, Exotic Mixers, & Liqueurs Perimeter SignsDO NOT DISCARD THE PERMANANET SIGNAGERemove the Find Your Flavour Category signs at the end of the promotion.

# 10132-76

Gondola Category SignFind Your Flavour

Dimensions:47.5” w x 6.375” h

The purpose of this sign is to draw customer attention to the section.

Install over: Classic Liqueurs, Sippers/Bitters, Cocktail Mixers, Exotic Mixers, & Liqueurs Perimeter SignsDO NOT DISCARD THE PERMANANET SIGNAGERemove the Find Your Flavour Category signs at the end of the promotion.

# 10132-71

Trade

Cop

y Only

Thematic Signage

Continued



Exterior SignsFind Your Flavour

Dimensions:Banner: 43” w x 87” hTransparency: 28” w x 45” h

First BannerNearest front door


Exterior SignsOrange Martini


Second Banner Banner # 10132-32Transparency # 10133-12

Exterior SignsBlue Martini


Third Banner

Repeat banner


Social Responsibility Vinyl Cling

Install on Exit Door

ALWAYS REMOVE THE PREVIOUS VERSION

English # French #

Find Your FlavourBottle Topper

Install on End Aisle, Hero Display, Pod Display and products in section.

See page 12 for more details.

Available for re-order#10135-04

Thematic Signage

Continued

Trade

Cop

y Only


Thematic Signage

Continued

Power Aisle Banner

Perimeter Banner

Order of signs

Trade

Cop

y Only


Component Code Notes:Mixed Drink Poster 10134-11 Display Spot 1Mixed Drink Poster 10134-12 Display Spot 2Mixed Drink Drum Sign 10134-16 Display Spot 1Mixed Drink Drum Sign 10134-17 Display Spot 2On shelf 10137-01 LTO Shelf TalkersOn shelf 10137-02 AIR MILES® Shelf TalkersOn shelf 10137-03 New Product Shelf TalkersOn shelf 10137-04 BBAM Shelf TalkersOn shelf 10137-05 IMAGE Shelf TalkresOn shelf 10137-11 Thematic printed pricer cards ( 58 versions)On shelf 10137-12 Thematic regular extender strips (66 versions)On shelf 10137-13 Thematic community extender strips (5 versions)On shelf 10137-14 Thematic discovery extender strips (9 versions)On shelf 10137-15 Thematic blank shelf talkers (bundle of 50)On shelf 10137-16 Thematic blank pricer cards (bundle of 50)On shelf 10137-17 Thematic blank extender strips (bundle of 15)On shelf 10137-18 Go Green ExtenderOntario Wine Superstars – Full Kit 10138-01 Superstar complete kitOntario Wine Superstars Popular Pick 10138-02 Shelf Talkers & Popular PickOntario Wine Superstars 10138-03 Superstars Shelf Talkers onlyPromo Fixture Sign (short) 10132-61Promo Fixture Sign (long) 10132-65Promo Fixture Sign (short) 10132-62Promo Fixture Sign (long) 10132-63Promo Fixture Shelf Talkers 10132-69Promo Fixture Shelf Talkers 10132-70Go LOCAL Sub-Category Signs (Eng/FR) 10128-04VQA cube Medallion sign 10128-05Velcro buttons 10128-06VQA Shelf talkers x 5 Versions 10138-07Premium Pod 10134-21 Flat MerchandiserHot Pod 10134-22 Flat MerchandiserNew Pod 10134-23 Flat Merchandiser

Thematic Signage

Continued

Trade

Cop

y Only

Recip e B o ok Adver tis ing

B ottle Topp er Shelf Talker

Trade

Cop

y Only

12

Recipe Book / Advertising

Overview

We produced a recipe book to inspire our customers to experiment with liqueurs from around the world.

The recipe book is organised by flavours and features 27 products. We have enlisted the help of “Toronto’s Queen of Cake”, the amazing Dufflet, to combine liqueurs with her all-natural handmade desserts and create inspiring one-of-a-kind sweets.

The recipe book will be distributed as a newspaper Free Standing Insert and as a in-store brochure. It will be merchandised in a free-standing merchandiser that will be shipped along with the booklets.

Participating Products

LCBO # Description Format163162 Sour Puss Lemon 750 mL605600 Grand Marnier 1140 mL605790 Kahlua Coffee Liqueur 1140 mL 155598 Kahlua Mocha Coffee Flavoured Liquor 750 mL2253 Disaronno Amaretto 750 mL108357 Carolans Irish Cream 750 mL12823 Baileys Mint Chocolate Irish Cream Liquor 750 mL631432 McGuinness Creme De Menthe White 750 mL573311 Godiva White Chocolate Cream Liquor 750 mL105601 Southern Comfort 750 mL313049 Dr. McGuillicuddy’s Peach Schnapps 750 mL163170 Bols Creme De Bananes 750 mL414 Pama Pomegranate Liquor 750 mL111443 Chambord Royale 750 mL125351 McGuinness Exotic Blueberry Liquor 750 mL631390 McGuinness Cherry Whisky 750 mL618876 Tequila Rose Cream Liqour 750 mL13607 Baileys Caramel Irish Cream Liquor 750 mL159327 Cadbury Caramilk Cream Liquor 750 mL1867 Drambuie 750 mL605709 Ramazzotti Sambuca 1140 mL554212 Malibu Coconut Rum 1140 mL601666 Malibu Mango Rum Liqueur 750 mL 342246 Amarula Cream 750 mL 600981 Hpnotiq 750 mL430090 Alize Gold Passion 750 mL65177 X-Rated Fusion Liquor 750 mL

Trade

Cop

y Only


Recipe Book / Advertising

Recipe book distributed in newspapers

The recipe book will be distributed on March 6 and March 7 in the following publications:

• Globe & Mail• Toronto Star• Ottawa Citizen• Toronto Sun• Ottawa Sun• London Free Press• Hamilton Spectator• Windsor Star

• Kingston-Whig Standard• Sudbury Star• Kitchener-Waterloo Record• Woodstock Review• Thunder Bay Chronicle • Peterborough Examiner• Timmins Daily Press• Sault Ste. Marie Star

Recipe book shipped to stores

All stores will receive two shipments of recipe books.

The first shipment will arrive in stores on February 24 , the second shipment on March 15, 2010.

Additional Quantities are available for re-order by calling the IMAGE hotline.

Self Merchandiser

Each store will receive one self merchandiser.

Place the self merchandiser in a prominent location or in the power aisle - where space permits.

The merchandiser should be fully stocked throughout the promotion or while quantities last.roducts

Radio Advertising

Advertisement will be running for two weeks on all major radio stations. Your Fla

Trade

Cop

y Only


Bottle Toppers

All stores will receive Bottle Toppers. The key message encourages customers pick up the free Liqueur recipe book in store.

Participating stores

All stores will be receiving either 250, 500 or 1,000 units, depending on their size and sales volume.

One shipment only.

No additional supplies availalable.

Merchandising

Stores participating to the IMAGE Program: Affix the bottle-toppers to all products on end aisles first, then affix any additional quantities in the Liqueurs section.

Stores not participating to the IMAGE Program: Affix the bottle-topper in the Liqueurs section.

Limited quantities of bottle toppers (50 per bundle) are available for re-ordering by calling the IMAGE hotline. Quote item#10135-04.

Shelf Talkers

Two versions of pre-printed shelf talkers will be shipped. Both versions need to be installed throughout the Liqueurs section.

Additional shelf talkers are available for re-ordering by calling the IMAGE hotline. Quote item#10135-03.

Bottle Toppers / Shelf Talkers

Trade

Cop

y Only

Promotional Fix ture

Tango with M alb ec

Trade

Cop

y Only


Overview

Malbec is one of the hottest grape varieties on the market today! Argentinean Malbecs are good deals when looking for great taste and value.

Promotional Booklet

We have produced a promotional booklet that showcases 12 affordable Argentinean Malbecs.

The promotional booklet will be merchandised in brochure holders on the promotional fixture. The same booklet will be inserted in the Spring edition of Food & Drink.

The following stores will receive 300 to 500 booklets*:

1, 5, 6, 11, 13, 14, 15, 19, 20, 21, 22, 23, 25, 26, 27, 31, 32, 34, 35, 36, 38, 40, 44, 45, 47, 50, 57, 59, 60, 61, 62, 63, 64, 68, 72, 73, 79, 80, 83, 90, 93, 95, 97, 101, 102, 106, 115, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 163, 164, 165, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 192, 195, 196, 198, 200.

*Quantity varies based on store size and sales volume.

Signage

Use the pre-printed Category Sign in the sign bands.

Use the pre-printed shelf talkers in front of the products.


LCBO # Description28803 Misterio Malbec 750 mL591693 Argento Malbec 750 mL501551 Trapiche Malbec 750 mL145284 Tribu Malbec 750 mL135475 Fuzion Alta Reserve Malbec 750 mL160994 Tribu Fair Trade Malbec 750 mL66696 Los Arboles Malbec 750 mL160978 Callia Alta Malbec 750 mL614651 Trapiche Reserve Malbec 750 mL160952 Malbec Domaine Jean Bousquet 750 mL35170 Pascual Toso Malbec 750 mL139063 Trumpeter Malbec 750 mL

Promotional Fixture Tango with Malbec

Trade

Cop

y Only


Participating Stores

There are four different configurations of the Promotional Fixture throughout the store chain. See Participating Stores section of this Guide to determine which Promotional Fixture configuration your store has.

Merchandising Instructions

2E - Two Rounded EndsThe Promotional Fixture is two rounded ends, generally at the front of the power aisle.• All the participating products that the

store currently lists should be merchandised on one rounded end.

• Featured Gifts should be displayed on the other rounded end.

• Fabric Bags should be merchandised on the top shelf of both ends. Remove a selection of bags from their cello wrapping and merchandise with a participating product.

rounded ends

1E - One Rounded EndThe Promotional Fixture is one rounded end.• All the participating products that the store currently lists

should be merchandised on the two lower shelves.• Featured Gifts and Fabric Bags should be merchandised on

the top shelf.

rounded end


Trade

Cop

y Only



Continued

Merchandising Instructions (continued)

1G - One GondolaThe Promotional Fixture is a gondola with one rounded end and one four foot section of shelving.• All the participating products that the store

currently lists should be merchandised on the four foot section.

• Featured Gifts should be displayed on the rounded end.

• Fabric Bags should be merchandised on the top shelf of both ends. Remove a selection of bags from their cello wrapping and merchandise with a participating product.

2G - Two GondolasThe store has two Promotional Fixture gondolas.• All the participating products that the store currently lists should be merchandised

on the four foot sections.• Featured Gifts should be displayed on the rounded ends.• Fabric Bags should be merchandised on the top shelf of the rounded ends. Remove

a selection of bags from their cello wrapping and merchandise with a sample participating product.

four foot section rounded endGondola

Trade

Cop

y Only

M ini ThematicTango with M alb ec

Trade

Cop

y Only


Introduction

Top Argentinean Wines selling stores were selected to complement the stores wih a promotional fixture in supporting the Tango with Malbec promotion.

Promotional Booklet

We have produced a promotional booklet that showcases 12 affordable Argentinean Malbecs.

The promotional booklet will be merchandised in brochure holders in section. The same booklet will be inserted in the Spring edition of Food & Drink.

The following stores will receive 300 to 500 booklets*:

2, 3, 4, 7, 8, 9, 10, 12, 16, 17, 18, 24, 28, 29, 30, 33, 37, 39, 41, 42, 43, 46, 48, 49, 51, 52, 53, 54, 55, 56, 58, 65, 66, 67, 69, 70, 71, 74, 75, 76, 77, 78, 81, 82, 84, 85, 86, 87, 88, 89, 91, 92, 94, 96, 98, 99, 100, 103, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 124, 125, 126, 127, 128, 129, 131, 133, 134, 135, 136, 137, 138, 139, 141, 142, 144, 146, 147, 150, 151, 152, 157, 158, 159, 160, 161, 162, 166, 167, 169, 170, 172, 173, 174, 176, 177, 178, 180, 181, 183, 184, 186, 189, 193, 194, 197, 199.

*Quantity varies based on store size and sales volume.

VIRTUAL TASTING: LCBO first!

Thursday, March 18 at 7:00pm @ www.lcbo.com/malbec

Please encourage customers to visit www.lcbo.com/malbec on Thursday March 18, at 7pm for a live podcast where expert wine consultants taste and chat about three Malbecs.

Argento Malbec, Fuzion Alta Malbec, Domaine Jean Bousquet Malbec will be featured.

Encourage customers to purchase their own selection of Argentinean Malbecsso they can join in at home for their own tasting. Questions and comments can be e-mailed to the panel in real-time.

Trade

Cop

y Only

Featured G if t

Trade

Cop

y Only


Featured Gift

To provide Spring and Easter Gift Packaging solutions for our customers, the following stores will merchandise an assortment of year round gift packaging along with remaining gift vessels from previous promotions.

Promotional Fixture Merchandising

Participating stores1, 5, 10, 15, 19, 21, 22, 25, 27, 31, 34, 35, 36, 38, 40, 44, 50, 57, 62, 64, 70, 82, 83, 95, 97, 102, 106, 115, 130, 132, 145, 148, 149, 153, 154, 156, 164, 168, 171, 185, 187, 191, 198, 200, 207, 209, 211, 212, 217, 226, 228, 237, 243, 244, 252, 253, 260, 263, 265, 269, 278, 288, 295, 298, 325, 326, 329, 334, 340, 344, 346, 353, 355, 360, 361, 367, 371, 373, 378, 383, 385, 386, 387, 388, 390, 393, 398, 404, 412, 416, 417, 425, 428, 431, 432, 437, 438, 445, 452, 456, 457, 459, 465, 470, 490, 494, 495, 499, 505, 511, 522, 523, 525, 528, 536, 540, 542, 544, 545, 546, 549, 553, 555, 556, 559, 566, 573, 575, 579, 590, 593, 601, 616, 617, 623, 624, 629, 630, 631, 632, 698, 700, 702, 703, 771, 776

• Merchandise remaining gift vessels from previous promotions on the top and middle shelves

• Merchandise +151209 Single Bottle Box on the bottom shelf (2 cases will be force-shipped)

• In addition, stores will be receiving 2 cases of:

+150912 95c Bag - To be merchandised at Checkout +152462 Single Bottle Foldable Gift Box - To be merchandised at Checkout

Nesting Table #2 Merchandising

Please see the Display Table Guideline section of this manual.

Participating stores10, 38, 115, 149, 187, 334, 346, 355, 367, 378, 412, 445, 523, 590, 631

Merchandise +151209 Single Bottle Box on Nesting Table #2 (4 cases will be force-shipped)

In addition, stores will be receiving 2 cases of: +150912 95c Bag - To be merchandised at Checkout +152462 Single Bottle Foldable Gift Box - To be merchandised at Checkout

Trade

Cop

y Only


Promo Table #2 Merchandising

Please see the Display Table Guideline section of this manual.

Participating stores21, 22, 115, 187, 252, 253, 334, 346, 373, 378, 445, 590, 624, 631, 632, 703

Merchandise +151209 Single Bottle Box on Promo Table #2 (6 cases will be force-shipped)


Promo Table #3 Merchandising

Please see the Display Table Guideline section of this manual

Participating stores21, 115, 187, 252, 253, 334, 346, 378, 445, 590, 624, 631, 632

Merchandise +151209 Single Bottle Box on Promo Table #3 (8 cases will be force-shipped)


Signage

Shelf Talkers for +151209 - Single Bottle Box - will be sent in time for the promotion.

Featured Gift

Continued

+151209 sinGle bottle box

Trade

Cop

y Only


Trade

Cop

y Only

goLOC AL VQAFix ture

Note:Mixed Drink Fixture

participating products change every week

of the promotion


5, 6, 10, 15, 16, 18, 19, 20, 21, 22, 23, 25, 26, 27, 32, 34, 35, 36, 37, 38, 40, 43, 44, 45, 47, 50, 53, 57, 58, 59, 60, 61, 62, 64, 68, 70, 72, 74, 77, 82, 83, 84, 90, 95, 97, 102, 106, 110, 115, 130, 132, 140, 143, 145, 148, 149, 153, 155, 156, 163, 164, 168, 171, 175, 179, 182, 183, 185, 188, 194, 196, 199, 200, 201, 202, 207, 209, 210, 211, 214, 216, 218, 226, 228, 234, 238, 242, 243, 244, 246, 248, 249, 250, 252, 253, 260, 263, 265, 266, 269, 278, 287, 295, 297, 298, 300, 310, 311, 313, 320, 321, 324, 325, 326, 329, 340, 343, 346, 351, 353, 355, 356, 358, 360, 366, 367, 371, 373, 382, 383, 384, 386, 387, 388, 390, 393, 398, 400, 401, 402, 404, 406, 408, 412, 416, 417, 425, 428, 431, 432, 434, 438, 443, 444, 445, 452, 457, 459, 461, 465, 470, 481, 490, 495, 497, 499, 501, 505, 518, 521, 522, 523, 525, 528, 533, 536, 539, 540, 542, 544, 545, 546, 549, 552, 553, 559, 563, 564, 566, 568, 573, 575, 581, 584, 586, 587, 589, 590, 593, 601, 602, 616, 617, 618, 621, 623, 624, 629, 630, 632, 698, 700, 702, 771, 776Tra

de C

opy O

nly


Product Turn

The P12 “goLOCAL” sign should be installed with the velcro microdots supplied.


Stores with a retrofitted VQA cube.


Peller Estates Ice Cuvée VQA LCBO# 53199 • 750 mL

Angels Gate Merlot VQA 2007LCBO# 107722 • 750 mL

Dan Aykroyd Cabernet Shiraz VQA 2007LCBO# 74062 • 750 mL • $1.00 LTO

Pelee Island Pinot Grigio VQA 2008LCBO# 326413 • 750 mL

Components

•Pre-printed shelf talkers (4 versions). Install the pre-printed shelf talkers in front of each participating product in their regular shelf location.

• RetrofitWedgeFixtureSignage.Installthe goLOCAL square sign (with the velcro microdots supplied) over the VQA medallion ontheretrofittedend.

•Merchandise the four participating products onthetopshelfofthefixture.

participatinG products

on top shelf

VQA End

Trade

Cop

y Only

Par ticipating Stores

Column Heading Key

Banner Insert H= Hero Display T= Thematic Banner Insert

POD Program Y = Stores build all three pods

Sold End AislesNumber of Sold End Aisles and(P)remium or (S)tandard Flight

Backer Cards Number of Backer Cards shipped for each period

Regular & Community Extenders

Number of Regular Extenders In Store See Sold Space Program Extender Section for participating extender locations.5 = Community Extender Program

Discovery Extenders Number of Discovery Extenders Strips shipped

Green Extenders Number of Green Extender Strips shipped

Exterior Banners Number of signs shipped

Window Showcards Number of signs shipped

Power Aisle Banners Number of signs shipped

Perimeter Signs Number of signs shipped

Promo Fixture Ends1E= 1 Rounded End, 2E= 2 Rounded Ends1G= 1 Gondola, 2G= 2 Gondolas

Ontario Wine SuperstarsY = Store receives the complete signage kit, orST = Store only receives the Shelf Talkers

Ontario Popular Picks Y = Store participates in the program

Beer Specialty Program Y = Store participates in the program R = Removed From Program A = Added to Program

Mixed Drink Y = Store participates in the program

Feature Gift Y = Store Participates in the Program

Trade

Cop

y Only



Continued

Stor

e #

Bann

er In

sert

Pod

Dis

play

s

Sold

End

Ais

le

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rsW

indo

w S

how

card

sPo

wer

Ais

le S

igns

Peri

met

er S

igns

Prom

o Fi

xtur

e Co

nfig.

Ont

ario

Win

e Su

pers

tars

Ont

ario

Pop

ular

Pic

ksBe

er S

peci

alty

Pro

gram

Mix

ed D

rink

Feat

ured

Gif

t1 H Y 20S 45 65 3 3 5 3 8 2E Y Y Y2 ST ST3 8P 10 40 6 Y4 T 8P 10 40 3 2 3 4 Y Y5 H Y 10P 20 65 3 3 9 5 4 2E Y Y Y6 H 8S 15 40 3 6 12 1G Y Y Y8 T 10S 10 40 5 2 6 Y9 T 10 5 3 6 12 ST ST

10 H Y 20P 40 55 3 3 7 8 Y Y 2 Y11 H 8S 10 40 2 6 12 1G Y12 T 8P 10 40 4 Y13 H 10S 15 55 3 1 4 1G Y14 10S 15 40 3 1 1G Y Y Y15 H Y 15P 25 55 10 7 4 2E Y Y 2 Y16 ST ST18 8S 20 40 1 7 Y Y19 H Y 15S 25 65 3 6 5 4 2E Y Y Y20 H 10S 15 55 3 3 6 12 1G Y Y21 H Y 20P 30 55 3 3 4 7 6 2E Y Y 2 Y22 H 20S 40 65 3 3 1 6 1 4 2E Y 2 Y23 H 10S 20 40 3 4 1G Y24 8S 20 40 3 1 6 8 Y25 H 15P 20 45 3 5 3 4 1G Y Y Y26 H 10P 25 40 3 3 6 1G Y27 H 15S 25 45 1 1G Y Y28 T 5S 10 5 2 6 12 Y29 10 5 1 10 ST Y30 T 5S 10 5 2 6 12 ST Y31 H Y 20P 25 55 3 6 6 2E Y Y 2 Y32 H 8S 10 40 3 6 8 1G ST ST34 H 15S 25 50 4 5 6 2E Y Y35 H Y 15P 20 40 3 7 7 4 2E Y Y 2 Y36 H 15S 20 50 3 3 4 8 4 2E Y Y Y37 H 8P 10 40 3 10 Y38 H Y 15P 30 55 12 1 2E Y Y 2 Y39 H 8S 10 40 1 6 12 Y40 H 20P 25 40 3 3 1 4 19 6 2E Y Y Y42 T 5S 10 5 3 6 12 ST Y43 H 10S 10 40 2 6 Y44 H Y 10S 25 40 3 1 3 5 4 2E Y 2 Y45 Y 8S 15 40 2 2 6 12 1G Y46 3 5 1 4 ST Y47 10S 15 40 2 3 6 12 1G Y Y48 10 4 6 ST ST49 T 10 5 3 6 8 ST ST

Stor

e #

Bann

er In

sert

Pod

Dis

play

s

Sold

End

Ais

le

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rsW

indo

w S

how

card

sPo

wer

Ais

le S

igns

Peri

met

er S

igns

Prom

o Fi

xtur

e Co

nfig.

Ont

ario

Win

e Su

pers

tars

Ont

ario

Pop

ular

Pic

ksBe

er S

peci

alty

Pro

gram

Mix

ed D

rink

Feat

ured

Gif

t

50 H 10S 15 40 1 6 3 6 2E Y Y51 ST ST52 ST Y53 5 5 3 1 ST ST54 5S 10 5 3 ST ST55 H 15S 20 40 3 3 6 12 Y56 T 5S 10 5 3 4 Y57 H Y 20S 25 60 3 7 8 6 2E Y Y 2 Y58 8S 15 40 4 1 Y Y59 H 10S 15 40 3 3 1G Y60 H 10S 15 45 3 2 4 1G Y Y Y61 H 8S 10 40 1 1G Y Y62 H 15S 20 40 1 4 4 4 2E Y Y63 H 10S 15 50 5 6 8 1G Y Y64 H Y 15S 25 45 3 3 4 6 2E Y Y65 H 8S 10 40 4 2 4 Y66 T 10 5 2 4 6 ST Y67 5 5 3 4 4 ST Y68 H 15S 25 40 3 1 6 12 1G Y Y69 5S 10 5 6 8 ST Y70 8S 20 40 1 4 2 6 ST Y71 T 5 5 2 1 6 12 ST ST72 10S 10 55 3 6 1G Y Y73 H 8S 10 40 4 1G Y74 H Y 10S 10 40 2 6 12 Y75 T 5 5 2 4 6 ST Y76 5 1 4 ST Y77 T 15 2 6 8 Y78 5S 10 5 4 6 ST Y79 H 8S 10 50 1 10 1G Y Y80 H 10S 15 45 1 1G Y Y81 T 5S 10 5 3 2 4 6 ST Y82 H 8S 20 40 2 3 Y Y83 20 5 2 2 4 2E Y Y Y84 T 5 5 2 4 6 ST ST85 H 10S 20 40 1 3 4 Y86 H 8S 15 40 Y87 T 10 5 6 12 ST Y88 T 5S 10 5 1 6 8 ST Y89 5 5 1 4 ST Y90 H 10S 15 40 1 1G Y Y91 T 5S 15 5 3 6 8 ST Y92 T 10 5 3 4 4 ST Y93 H 10S 15 45 6 16 2E Y Y94 T 10 5 2 6 8 ST Y

Trade

Cop

y Only



Continued

Stor

e #

Bann

er In

sert

Pod

Dis

play

s

Sold

End

Ais

le

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rsW

indo

w S

how

card

sPo

wer

Ais

le S

igns

Peri

met

er S

igns

Prom

o Fi

xtur

e Co

nfig.

Ont

ario

Win

e Su

pers

tars

Ont

ario

Pop

ular

Pic

ksBe

er S

peci

alty

Pro

gram

Mix

ed D

rink

Feat

ured

Gif

t95 H 20S 30 55 3 3 3 3 6 2E Y Y Y96 T 5 5 2 4 6 ST Y97 10S 25 40 6 2 4 2E Y Y98 T 5 5 3 6 12 ST Y99 T 5S 10 5 3 4 6 ST Y

101 H 15S 25 40 3 6 12 1G Y Y Y102 H Y 10S 25 45 4 2 4 2E Y 2 Y103 T 5S 10 5 3 ST Y104 T 10 5 2 4 ST Y105 5 5 1 4 ST Y106 H 20S 30 55 1 3 4 6 2E Y 2 Y107 T 5 1 4 6 ST Y108 T 15 5 3 4 ST Y109 T 5S 10 5 1 4 6 ST Y110 5S 15 5 3 4 6 ST Y111 T 5 5 3 4 4 ST Y112 10 5 4 4 6 ST Y113 T 5 2 6 8 ST Y114 5 5 4 ST Y115 H 20P 40 55 3 3 1 5 8 6 2E Y Y 2 Y116 T 5 2 4 4 ST Y117 T 10 5 3 4 6 ST Y118 T 5 5 2 4 6 ST Y119 5 1 4 ST Y120 1 4 ST Y121 5 1 ST Y122 T 5 5 2 4 4 ST Y123 T 10 5 3 6 8 ST Y124 3 Y125 T 5 5 2 6 8 ST Y126 10 5 1 ST Y127 10 5 1 4 ST Y128 T 10 5 2 4 6 ST Y129 5 5 1 4 4 ST Y130 H 15S 25 50 2 4 1G Y Y131 5 5 1 4 ST Y132 H 10S 25 40 7 1 4 2E Y 2 Y133 10 5 1 4 ST Y134 3 5 1 4 ST Y135 T 15 5 2 6 8136 T 5S 10 5 2 4 ST Y137 10 5 4 ST Y138 5 1 4 ST Y139 T 10 5 2 4 6 ST ST140 H 15P 25 55 3 3 6 12 1G Y Y

Stor

e #

Bann

er In

sert

Pod

Dis

play

s

Sold

End

Ais

le

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rsW

indo

w S

how

card

sPo

wer

Ais

le S

igns

Peri

met

er S

igns

Prom

o Fi

xtur

e Co

nfig.

Ont

ario

Win

e Su

pers

tars

Ont

ario

Pop

ular

Pic

ksBe

er S

peci

alty

Pro

gram

Mix

ed D

rink

Feat

ured

Gif

t

141 10 5 1 4 ST Y142 10 5 1 4 ST Y143 H 8P 20 40 4 4 1G Y Y Y144 H 10S 10 40 2 6 12 Y145 H 15S 30 40 1 6 2 4 2E Y 2 Y146 5 5 1 ST Y147 5 5 1 4 ST Y148 H Y 15P 45 55 3 1 3 4 2E Y Y 2 Y149 H Y 20P 30 55 5 10 6 2E Y Y 2 Y151 5 5 1 4 4 ST Y152 H 10S 20 40 2 6 12 Y153 8S 20 40 6 4 6 2E Y Y154 H 15S 25 40 1 6 3 4 2E Y Y155 H 10S 15 40 3 4 3 1G Y Y156 H 20P 25 55 3 3 4 5 4 1G Y Y Y157 T 15 5 3 4 ST Y158 T 10 5 3 4 ST Y159 T 5 5 1 4 ST Y160 5 5 1 4 6 Y161 T 5 5 4 4 ST Y162 T 10 5 2 4 4 ST Y163 H 15S 20 40 3 2 5 6 12 1G Y164 H 15P 20 55 3 3 5 4 2E Y Y Y165 H 8S 15 45 4 4 1G Y Y166 T 10 5 3 6 12 ST Y Y167 H 10S 10 45 3 3 3 10 Y168 H 10P 20 40 3 5 4 2E Y 2 Y169 T 10 5 3 6 8 ST Y170 T 10 5 3 4 6 ST Y171 H Y 20S 25 60 3 3 2 8 6 2E Y Y 2 Y172 5 5 1 4 6 ST Y173 5 5 1 ST Y174 T 10 5 3 6 8 ST Y175 H 10S 15 55 3 3 4 4 1G Y Y176 5 5 1 4 ST Y178 T 10 5 1 6 12 ST Y179 H 15P 25 55 4 3 4 2G Y Y Y180 5 5 1 4 ST Y181 5 5 1 6 8 Y182 H 15P 25 40 2 3 6 12 1G Y Y183 5S 15 5 3 4 4 Y Y184 T 5S 10 5 3 4 4 ST Y185 H Y 15P 20 55 3 4 1 6 12 1G Y 2 Y186 T 8S 10 40 1 4 Y Y187 H Y 20S 40 65 3 3 1 4 8 8 2E Y Y 2 Y

Trade

Cop

y Only



Continued

Stor

e #

Bann

er In

sert

Pod

Dis

play

s

Sold

End

Ais

le

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rsW

indo

w S

how

card

sPo

wer

Ais

le S

igns

Peri

met

er S

igns

Prom

o Fi

xtur

e Co

nfig.

Ont

ario

Win

e Su

pers

tars

Ont

ario

Pop

ular

Pic

ksBe

er S

peci

alty

Pro

gram

Mix

ed D

rink

Feat

ured

Gif

t188 H 10S 15 40 3 1G Y189 5 5 1 4 4 ST Y190 H 10S 10 40 1 10 1G Y Y191 H Y 15S 30 40 3 3 5 4 4 2E Y 2 Y192 8S 10 40 2 6 12 1G Y Y193 10 5 1 4 6 ST Y194 T 10 5 2 6 8 ST Y195 H Y 20S 20 60 1 6 8 1G Y196 H 10S 10 40 3 6 12 1G Y Y197 T 5S 10 5 3 6 12 ST Y198 H Y 15S 25 55 6 3 4 2E Y Y 2 Y199 5S 10 5 6 12 Y200 H Y 20S 25 65 3 3 1 5 7 4 2E Y 2 Y201 H Y 15S 15 55 2 6 1G Y Y202 8S 10 40 3 6 12 1G Y Y203 Y204 5 5 1 4 ST Y205 T 10 5 3 6 ST Y207 H 15S 20 40 4 7 4 2E Y Y Y208 T S 10 5 1 6 12 ST Y209 H 15S 20 60 6 6 4 2E Y Y210 10S 30 40 5 2 4 2E Y Y211 H 8S 10 40 1 4 6 Y Y212 H 15P 30 40 1 7 8 4 2E ST Y 2 Y213 T 15 5 3 6 8 ST Y214 10S 25 40 2 6 2E Y Y216 H 8S 15 40 2 5 4 Y217 H Y 20P 30 55 3 3 1 6 6 2E Y Y Y218 H 15S 25 55 3 3 3 5 6 12 1G Y Y Y219 T 5 5 2 4 6 ST Y220 T 10 5 3 4 ST Y221 T 10 5 1 ST ST222 T 5S 10 5 3 4 ST Y223 T 5S 15 5 2 6 ST Y224 T 10 5 4 4 ST Y225 T 5S 10 5 2 2 4 ST Y226 H Y 20S 30 55 3 3 3 8 9 6 2E Y Y 2 Y227 T 5S 15 5 2 6 8 Y228 H Y 20S 25 40 3 3 4 3 4 1G Y Y229 T 5S 10 5 3 6 8 ST Y230 15 5 1 6 12 ST Y231 T 10 5 2 4 ST Y232 T 5S 10 5 3 6 8 ST Y233 H 10S 15 40 3 6 Y234 10S 15 40 3 4 4 1G Y

Stor

e #

Bann

er In

sert

Pod

Dis

play

s

Sold

End

Ais

le

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rsW

indo

w S

how

card

sPo

wer

Ais

le S

igns

Peri

met

er S

igns

Prom

o Fi

xtur

e Co

nfig.

Ont

ario

Win

e Su

pers

tars

Ont

ario

Pop

ular

Pic

ksBe

er S

peci

alty

Pro

gram

Mix

ed D

rink

Feat

ured

Gif

t

235 5 5 1 4 ST Y236 T 5S 10 5 1 4 6 ST Y237 10S 25 40 7 3 4 2E Y Y238 T 10 5 1 6 8 Y239 T 10 5 2 4 6 ST Y240 5 5 1 4 4 ST Y241 5 5 1 4 4 ST Y242 H Y 15S 25 45 4 4 1G Y Y243 H 20P 30 55 3 3 1 6 6 2E Y Y 2 Y244 H 15S 25 40 5 3 4 2E Y Y245 5 5 1 4 ST Y246 T 8S 10 40 3 6 12 1G Y Y247 T 5S 10 5 3 6 8 ST Y248 H 15P 30 40 3 4 4 4 1G Y249 H Y 10S 20 40 3 4 1G Y Y250 5S 10 5 1 4 ST ST251 5 5 1 4 ST Y252 H Y 20S 30 40 7 2 3 2E Y Y 2 Y253 H Y 20P 30 55 3 6 2 4 2E Y Y 2 Y254 T 10 5 3 6 8 ST Y255 H 10S 20 55 6 2 6 2E Y Y256 5 5 1 4 ST Y257 5 5 1 4 4 ST Y258 T 10 5 1 4 ST Y259 10 5 ST Y260 5S 25 5 4 2 6 ST Y261 T 10 5 1 4 ST Y262 5 5 1 4 ST Y263 H 15S 20 45 3 4 4 1G Y Y264 T 10 5 3 6 8 ST Y265 H 15S 20 40 3 3 6 6 4 2E Y Y266 T 5S 15 5 3 ST Y267 T 10 5 3 ST Y268 5S 10 5 2 4 4 ST ST269 H Y 20S 25 40 8 18 4 2E Y Y270 T 5S 10 5 3 4 ST Y271 5 5 1 10 ST Y272 5 5 1 ST Y273 T 5 4 6 ST Y274 5 1 4 4 ST Y275 T 10 5 3 4 Y276 T 5 5 3 10 ST Y277 T 15 5 3 6 16 ST Y278 10S 15 40 7 3 4 2E Y Y279 T 8S 15 40 3 6 12 1G Y Y

Trade

Cop

y Only



Continued

Stor

e #

Bann

er In

sert

Pod

Dis

play

s

Sold

End

Ais

le

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rsW

indo

w S

how

card

sPo

wer

Ais

le S

igns

Peri

met

er S

igns

Prom

o Fi

xtur

e Co

nfig.

Ont

ario

Win

e Su

pers

tars

Ont

ario

Pop

ular

Pic

ksBe

er S

peci

alty

Pro

gram

Mix

ed D

rink

Feat

ured

Gif

t280 3 5 1 4 ST Y281 T 10 5 3 4 6 ST Y282 T 10 5 3 6 12 ST Y283 5 5 1 ST Y284 T 10 2 6 12 ST Y285 3 5 3 4 ST Y286 5 1 4 4 ST Y287 H 15S 20 55 3 3 6 1G Y Y288 H Y 20P 30 65 3 1 6 5 4 2E Y Y 2 Y289 T 15 5 2 6 12 Y290 3 5 1 4 ST Y291 T 10 5 2 6 8 ST Y292 5 5 4 4 ST Y293 T 5 5 1 4 4 ST Y294 T 10 5 3 6 12 ST Y295 H 10P 15 40 3 3 1G Y Y Y296 T 10 3 4 6 ST Y297 T 15 5 4 3 4 ST Y298 H 15P 25 40 3 4 4 4 1G Y Y299 T 15 5 2 4 4 Y300 H 10S 15 55 3 3 4 1G Y Y Y301 10 5 1 4 6 ST Y302 5S 5 5 ST Y303 T 10 5 3 4 6 ST Y304 T 5S 15 5 3 4 6 ST Y305 10 5 1 ST Y306 T 10 5 2 4 4 Y307 5 5 1 ST Y308 5 5 1 4 ST Y309 5 5 1 4 ST Y310 5S 10 5 2 4 Y311 H 10P 20 55 5 3 1G Y Y312 H 15S 20 40 2 6 12 Y313314 T 10 3 4 ST Y315 3 5 1 ST Y316 T 10 5 3 4 6 ST Y317 T 5 5 1 4 6 ST Y318 T 5 5 4 4 ST Y319 5 1 4 ST Y320 10 6 8 1G ST ST321 H 8S 20 45 3 4 0 Y322 5 5 1 4 ST Y323 T 10 5 3 6 ST Y324 H 8P 15 40 3 6 8 1G Y Y

Stor

e #

Bann

er In

sert

Pod

Dis

play

s

Sold

End

Ais

le

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rsW

indo

w S

how

card

sPo

wer

Ais

le S

igns

Peri

met

er S

igns

Prom

o Fi

xtur

e Co

nfig.

Ont

ario

Win

e Su

pers

tars

Ont

ario

Pop

ular

Pic

ksBe

er S

peci

alty

Pro

gram

Mix

ed D

rink

Feat

ured

Gif

t

325 H 20S 30 50 3 1 5 3 4 2E Y Y 2 Y326 H Y 15S 30 50 0 1 4 2E Y 2 Y327 T 5S 10 5 3 4 ST Y328 T 5 5 2 4 4 ST Y329 H Y 20P 30 55 3 8 2E Y Y 2 Y330 T 3 5 3 6 8 ST Y331 5 5 1 ST Y332 5 1 4 ST Y333 ST ST Y334 H Y 20S 30 65 3 3 3 1 6 8 2E Y Y 2 Y335 T 5 5 3 6 8 ST Y336 5 5 1 ST Y337 5 1 ST Y338 5 1 4 ST Y339 10 5 1 4 4 ST Y340 H 10S 20 40 1 6 5 4 2E Y Y342 10S 10 40 3 6 8 Y343 15S 20 45 4 3 4 1G Y Y344 H Y 15S 30 50 6 3 4 2E Y 2 Y345 T 8S 10 40 2 4 6 1G Y346 H Y 20P 25 65 3 3 1 6 8 6 2E Y 2 Y347 5 5 1 4 ST Y348 5 5 4 6 ST Y349 5 1 4 ST Y350 10 5 1 4 4 ST Y351 H 10S 15 40 1 4 1G Y Y352 T 10 5 2 4 4 ST Y353 H 10P 15 60 5 4 1G Y Y354 3 5 0 4 4 Y355 H Y 20P 30 65 3 3 3 1 11 10 2E Y Y 2 Y356 H 15S 20 55 2 6 Y358 3 3 4 ST ST359 H 15S 15 55 4 4 4 1G Y Y360 H 15P 25 55 3 3 3 8 5 4 2E Y Y 2 Y361 H Y 15S 25 45 6 4 2E Y Y 2 Y362 H 20S 20 60 3 1 6 12 2E Y Y363 5S 10 5 4 1 4 6 ST ST364 T 10 5 3 6 8 ST Y365 ST ST366 H 10S 15 40 3 1G Y367 H Y 20P 30 65 3 3 3 1 10 6 4 2E Y Y 2 Y369 T 10 4 ST Y370 10 5 2 3 ST Y371 H 10S 20 60 3 3 7 4 2E Y Y Y372 T 15 5 2 6 8 ST Y

Trade

Cop

y Only



Continued

Stor

e #

Bann

er In

sert

Pod

Dis

play

s

Sold

End

Ais

le

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rsW

indo

w S

how

card

sPo

wer

Ais

le S

igns

Peri

met

er S

igns

Prom

o Fi

xtur

e Co

nfig.

Ont

ario

Win

e Su

pers

tars

Ont

ario

Pop

ular

Pic

ksBe

er S

peci

alty

Pro

gram

Mix

ed D

rink

Feat

ured

Gif

t373 H Y 15S 20 60 5 4 4 2E Y Y Y374 T 15 5 2 6 12 Y375 5 5 1 4 ST Y376377 5 5 1 4 4 ST Y378 H Y 20S 45 65 3 3 1 7 8 2E Y 2 Y379 T 3 5 3 6 8 ST Y380 T 10 5 4 6 ST Y381 H 10S 10 40 3 3 3 6 8 1G Y Y382 H 15S 15 45 3 1 6 1G Y Y383 H Y 15S 25 40 5 2 4 2E Y 2 Y384 H 8P 15 40 3 3 2 4 1G Y Y385 H 20S 30 65 3 3 3 1 7 4 2E Y Y Y386 H 10S 20 40 3 3 5 3 6 2E Y Y387 H 15S 20 55 7 3 4 2E Y Y388 H 10P 15 40 3 8 4 4 2E Y Y389 H 15S 25 40 4 3 4 1G Y Y Y390 H Y 20P 25 65 3 1 6 5 4 2E Y 2 Y393 H 20P 25 65 3 3 3 6 6 2E Y Y 2 Y394 H 10S 15 55 2 6 12 1G Y Y395 10 5 2 10 ST Y398 H 20S 40 55 6 3 4 2E Y 2 Y399 15 5 1 ST Y400 15S 20 40 2 4 1G Y Y401 8S 15 40 1 6 12 Y402 H Y 10S 10 45 3 6 12 2G Y Y403 10 5 1 4 4 ST ST404 H 15S 20 55 3 4 6 4 2E Y Y405 5 5 1 4 ST Y406 5S 15 5 5 3 4 Y407 H 15P 25 45 3 1 4 3 6 1G Y Y408 H 15S 20 50 3 3 6 4 1G Y409 5 5 1 4 ST Y410 10 5 2 4 4 ST ST411 8P 15 40 1 4 Y412 H Y 20P 25 55 1 10 10 4 2E Y Y 2 Y413 3 5 1 4 ST Y414 T 10 5 1 4 4 ST Y415 H 10P 10 40 2 6 Y416 H Y 20S 25 55 3 3 3 11 7 6 2E Y Y 2 Y417 H Y 20P 25 60 3 3 10 5 6 2E Y Y 2 Y418 T 5 5 2 4 4 ST ST419 T 3 5 3 4 6 Y420 ST ST421 5 5 1 ST Y

Stor

e #

Bann

er In

sert

Pod

Dis

play

s

Sold

End

Ais

le

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rsW

indo

w S

how

card

sPo

wer

Ais

le S

igns

Peri

met

er S

igns

Prom

o Fi

xtur

e Co

nfig.

Ont

ario

Win

e Su

pers

tars

Ont

ario

Pop

ular

Pic

ksBe

er S

peci

alty

Pro

gram

Mix

ed D

rink

Feat

ured

Gif

t

422 5 5 1 4 ST Y423 10 5 2 4 ST Y424425 H 10S 20 40 3 4 4 2E Y Y Y426 H 10S 15 40 5 1 6 12 1E Y Y427 ST ST428 H Y 20S 30 65 3 3 3 1 10 3 6 2E Y Y429 5 2 4 6 Y430 5 5 1 4 4 Y431 H 15S 20 55 3 3 3 1 6 5 4 2E Y Y432 H 20S 25 55 3 3 1 6 4 4 2E Y Y Y433 5 1 4 ST Y434 H 15S 25 45 1 6 12 2E Y Y435 5 5 1 4 ST Y436 5S 25 5 3 6 12 ST ST437 H Y 10S 25 40 1 6 4 2E Y 2 Y438 H Y 20S 30 55 3 3 1 9 5 6 2E Y Y 2 Y439 1 ST Y440 T 10 5 4 4 4 ST Y441 10 5 3 4 6 ST Y442 5 2 4 6 ST Y443 H 15P 20 60 3 3 6 12 1G Y Y Y444 Y 15S 15 40 3 3 1 3 6 8 1G Y Y445 Y 20S 30 60 3 3 1 9 8 2E Y Y 2 Y446 10 5 1 6 8 Y447 5 5 1 6 8 ST Y448 5 5 1 4 4 ST Y449 3 5 1 4 ST Y450 5 5 4 4 Y451 5 5 1 4 4 ST Y452 65 Y 2 Y453 10P 15 40 4 1 6 12 1G Y Y454 10 5 2 6 16 ST Y455 10 5 6 8 ST Y456 10S 30 40 7 5 4 2E Y Y457 Y 10P 20 55 3 7 4 6 2E Y Y 2 Y458 8S 15 45 2 2 4 6 Y459 Y 15S 25 55 3 6 4 2E Y 2 Y460 3 1 4 ST Y461 5 5 3 6 8 Y462 10 5 2 4 6 ST Y463 3 5 4 ST Y464 5 5 1 ST Y465 15S 20 55 3 3 1 5 4 2E Y Y466 1 4 ST Y

Trade

Cop

y Only



Continued

Stor

e #

Bann

er In

sert

Pod

Dis

play

s

Sold

End

Ais

le

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rsW

indo

w S

how

card

sPo

wer

Ais

le S

igns

Peri

met

er S

igns

Prom

o Fi

xtur

e Co

nfig.

Ont

ario

Win

e Su

pers

tars

Ont

ario

Pop

ular

Pic

ksBe

er S

peci

alty

Pro

gram

Mix

ed D

rink

Feat

ured

Gif

t467 10S 10 40 3 6 Y468 15 5 3 4 ST Y469 5 5 1 4 ST Y470 10S 15 40 5 3 6 1G Y Y471 10 5 3 10 ST Y472 10 5 1 4 ST Y473 5 5 1 4 ST Y474 5 5 2 4 ST Y475 10 5 1 ST Y476 1 4 ST Y478 10 3 6 12 ST Y479 3 1 ST Y480 5 5 1 4 ST Y481 Y 15P 25 45 1 5 3 4 1G Y Y Y482 5 5 1 ST Y483 5 6 Y Y484 10S 15 40 2 4 4 1G Y Y485 Y 15P 15 40 6 12 Y487 5 5 1 4 ST Y488 3 5 1 4 4 ST Y489 10 5 3 10 ST Y490 Y 20S 30 55 5 3 4 2E Y Y492 5 5 4 4 ST Y493 3 5 1 4 ST Y494 15P 25 55 2 4 1G Y Y Y495 Y 15S 20 55 3 3 6 9 4 2E Y Y Y496 3 2 6 8 ST Y497 10S 20 45 6 12 Y498499 20P 40 60 3 3 1 7 3 4 2E Y Y Y501 15S 20 45 4 4 2E Y Y Y502 10 2 4 6 Y503 3 1504 10 5 2 4 6 ST Y505 Y 20P 30 55 3 4 3 6 2E Y Y Y506 3 5 4 ST Y507 5S 10 5 2 6 12 ST Y508 10 5 3 ST Y509 15 5 2 6 12 ST Y510 5 5 1 4 6 ST Y511 Y 10S 25 45 6 5 4 2E Y Y 2 Y512 ST ST513 5 5 1514 5 5 1 ST Y515 ST ST

Stor

e #

Bann

er In

sert

Pod

Dis

play

s

Sold

End

Ais

le

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rsW

indo

w S

how

card

sPo

wer

Ais

le S

igns

Peri

met

er S

igns

Prom

o Fi

xtur

e Co

nfig.

Ont

ario

Win

e Su

pers

tars

Ont

ario

Pop

ular

Pic

ksBe

er S

peci

alty

Pro

gram

Mix

ed D

rink

Feat

ured

Gif

t

516 5 1 4 4 ST Y517 5S 10 5 3 ST Y518 15S 25 40 3 1 4 1G Y Y519 5 5 1 ST Y520 5 3 4 4 ST Y521 15P 20 55 3 1 4 1G Y Y522 Y 10P 15 55 5 4 4 2E Y 2 Y523 Y 20P 45 40 3 1 6 3 8 2E Y 2 Y524 5 2 6 12 ST Y525 Y 20P 25 55 1 11 10 6 2E Y Y 2 Y526 ST ST527 10 5 3 6 12 ST Y528 15P 30 40 1 6 2E Y Y 2 Y529 5S 15 5 3 6 12 ST Y530 10 3 6 8 ST Y531 3 5 4 ST Y532 10 5 2 ST ST Y533 10S 20 40 3 1 6 Y535 5 5 1 ST Y536 Y 10P 15 40 3 10 7 4 2E Y 2 Y537 10 5 2 4 ST Y538 ST ST539 5S 10 5 2 6 8 Y540 15S 20 55 3 5 4 2E Y Y541 5 5 1 4 4 ST Y542 Y 20P 30 55 3 4 6 2E Y Y 2 Y543 10 5 1 4 4 ST Y544 Y 15S 20 60 3 3 6 7 4 2E Y 2 Y545 Y 15S 30 55 5 6 4 2E Y 2 Y546 15S 30 40 5 7 4 2E Y 2 Y547 ST Y548 10 5 1 4 ST Y549 20S 30 60 5 9 4 2E Y Y Y550 10 5 6 12 ST Y552 8S 15 40 3 3 Y553 Y 15P 25 55 3 6 8 1G Y Y555 8S 20 40 1 6 4 2E Y 2 Y556 Y 15P 20 40 3 3 10 4 2E Y Y Y557 5 5 1 4 ST Y558 10 5 1 6 8 ST Y559 15S 20 40 1 6 3 4 2E Y Y560 5 5 1 ST Y561 5 5 ST Y562 5 5 1 4 ST Y563 10S 20 40 2 4 Y

Trade

Cop

y Only



Continued

Stor

e #

Bann

er In

sert

Pod

Dis

play

s

Sold

End

Ais

le

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rsW

indo

w S

how

card

sPo

wer

Ais

le S

igns

Peri

met

er S

igns

Prom

o Fi

xtur

e Co

nfig.

Ont

ario

Win

e Su

pers

tars

Ont

ario

Pop

ular

Pic

ksBe

er S

peci

alty

Pro

gram

Mix

ed D

rink

Feat

ured

Gif

t564 8S 20 40 3 3 3 4 6 1G Y565 5 5 1 4 ST Y566 Y 20P 30 60 3 3 1 8 6 4 1G Y 2 Y567 10 5 1 4 4 ST Y568 10P 20 60 6 6 2E Y Y Y569 5S 10 5 2 6 Y570 5 5 1 ST Y571 Y Y572 10S 15 40 2 6 12 1G Y Y573 Y 10P 15 55 4 4 4 2E Y Y Y574 5 1 ST Y575 Y 15S 25 40 3 7 4 2E Y Y 2 Y576 10 5 2 6 ST Y577 5 5 1 4 ST Y578 5S 10 5 3 4 6 ST Y579 Y 10S 25 45 6 4 4 2E Y Y 2 Y581 5 5 3 4 4 ST Y582 5 5 3 6 8 ST Y583 5 1 4 4 ST Y584 Y 15S 15 40 3 3 3 4 2E Y 2 Y586 15S 20 40 3 5 3 6 12 2G Y Y Y587 15S 15 55 2 10 1G Y Y588 5 5 1 ST Y589 20 5 1 6 Y590 20P 30 60 3 3 1 5 8 2E Y Y 2 Y591 3 1 4 ST Y593 15P 20 45 2 5 4 1G Y Y594 10 5 3 4 4 ST Y595 5 5 1 ST Y596 10 5 2 4 6 ST Y597 1 ST Y598 ST ST599 15 2 4 6 ST Y601 15S 30 55 3 1 7 4 2E Y 2 Y602 15S 25 40 3 2 1 6 8 1G Y Y Y603 10 5 1 6 8 ST Y604 3 5 1 ST Y605 10 5 1 4 ST Y606 3 5 1 ST Y607 5 5 1 ST Y608610 3 1 4 ST Y611612 15 5 3 6 12 ST Y

Stor

e #

Bann

er In

sert

Pod

Dis

play

s

Sold

End

Ais

le

Back

er C

ards

Regu

lar E

xten

ders

Dis

cove

ry E

xten

ders

Spi

rits

Dis

cove

ry E

xten

ders

Win

eD

isco

very

Ext

ende

rs B

SMG

reen

Ext

ende

rEx

teri

or B

anne

rsW

indo

w S

how

card

sPo

wer

Ais

le S

igns

Peri

met

er S

igns

Prom

o Fi

xtur

e Co

nfig.

Ont

ario

Win

e Su

pers

tars

Ont

ario

Pop

ular

Pic

ksBe

er S

peci

alty

Pro

gram

Mix

ed D

rink

Feat

ured

Gif

t

613 5 5 1 ST Y615 1 ST Y616 10S 15 40 3 1 4 7 4 2E Y Y617 15S 25 55 1 5 6 4 2E Y 2 Y618 10S 25 55 3 4 Y621 10 1 Y622 5 1 ST Y623 Y 20P 25 55 3 3 6 4 4 2E Y Y 2 Y624 Y 20P 45 55 1 3 4 6 2E Y Y 2 Y626 3 5 1 ST Y629 15S 25 45 3 3 1 3 9 4 2E Y 2 Y630 Y 20P 45 55 3 3 3 1 8 6 4 2E Y Y 2 Y631 Y 20S 40 50 1 4 6 2E Y Y 2 Y632 Y 20S 50 65 3 6 4 4 2E Y 2 Y693697 ST ST698 Y 15S 30 40 2 4 2E Y 2 Y700 Y 20S 30 50 3 3 1 3 4 2E ST Y Y 2 Y702 15P 25 40 1 3 4 4 2E Y 2 Y703 Y 20S 40 55 3 3 3 8 3 4 2E Y 2 Y705742 Y771 20P 30 55 4 6 2E Y Y Y776 Y 20S 25 65 3 3 1 6 8 4 2E Y Y Y

Trade

Cop

y Only

Po d Pro gram

The pod program consists of three Sold Space displays in high traffic locations of participating stores.

Participation is mandatory for selected stores. If you have questions regarding participation in this program, please direct them to your District Manager.

The following guidelines apply for all pods in any configuration:

• Keep the product at good reach level – use wooden risers when needed.

• Pods are always free standing floor displays.

• Pods should not encroach on other sold programs or impede store traffic.

• The positioning and size of the pods are not open to negotiation by suppliers.

• Only feature the products listed in this guide.

• Always keep the pods visible, accessible and safe to shop from.

• Maintain signage for the duration of the promotion. Replace or update signage as necessary.

• Re-merchandise and consolidate as displays sell down.

Trade

Cop

y Only


Caramel Pod

LCBO#159327 • Caramilk Liquor • 750 mLLCBO# 157859 • Caramilk RTD • 6 x 180 mL

Components:• Flat Merchandiser • Reorder # 10134-21• Preprinted Pricer Cards (2 versions x 1 )

Passionfruit/Pomegranate Pod

LCBO# 414 • Pama Pomegranate Liqour• 750 mLLCBO#600981 • Hpnotiq Liquor • 750 mLLCBO#400754 • Iceberg Vodka • 750 mL


Chocolate Pod

LCBO#12823 • Baileys Mint Chocolate Irish Cream Liquor • 750 mL

LCBO#573311 • Godiva White Chocolate Cream Liquor • 750 mL


Pod Program

Continued

All participating products ARE NOT being force-shipped. Please ensure you order (adjust your MINS) and have sufficient quantity to build and maintain the POD display throughout the promotion.Please follow the product placement as outlined below.

C

+159327

+157859

+159327

+157859

B A C K E R C A R D

Caramilk PODCaramilk LiquorCaramilk RTD

TRA

FF

IC F

LOW

FAC

E PR

OD

UC

TFA

CE

PRO

DU

CT

FRONT OF STORE

C

+414

+600981

+414

+600981

B A C K E R C A R D

Passionfruit/Pomegranate PODPama Pomegranate LiquorHpnotiq LiquorIceberg Vodka

TRA

FF

IC F

LOW

FAC

E PR

OD

UC

TFA

CE

PRO

DU

CT

FRONT OF STORE

C

+12823

+573311

+12823

+573311

B A C K E R C A R D

Chocolate PODBaileys Mint Chocolate LiquorGodiva White Chocolate Liquor

TRA

FF

IC F

LOW

FAC

E PR

OD

UC

TFA

CE

PRO

DU

CT

FRONT OF STORE

Trade

Cop

y Only

Corp orate Promotional

Pro grams

Trade

Cop

y Only


Ontario Superstars/ Popular Pick Program

Ontario Superstars

East Dell Pinot Grigio VQALCBO# 65367 • 750 mL • $12.95

This crisp and refreshing pinot grigio provides floral and fruity aromas of pear, green apple, lemon and lime and pairs well with chicken, sautéed vegetables and salads.

Trius Merlot VQALCBO #587907 • 750 mL • $15.25

Flavours of dried cherry, plum and toasty vanilla make this wine an elegant sipping wine as well as ideal with food matches such as grilled lamb, veal chops or stuffed peppers.

Popular Pick

Pelee Island Pinot Grigio LCBO# 621219 • 750 mL

Crisp and refreshing, this wine has a fruity, flowery aroma, with a touch of lemon. An excellent choice for spicy and barbecued foods, as well as white meat dishes.

LIMITED TIME OFFERValid until March 28th, 2010 Was: $9.95Save: $ 1.00 Now: $ 8.95

Trade

Cop

y Only


Mixed Drink Fixtures

Merchandising

All participating stores have 2 fixtures. Each fixture must be fully merchandised during the entire length of the promotion.

Display Spot #1 - Berry Products

Store Managers will have the discretion of featuring a minimum of 4 brands, but may go as high as 8 brands per fixture.

Recommended Product:

LCBO# Description566182 Smirnoff Rapsberry Twist 750 mL68056 Smirnoff Blueberry Twist 750 mL602771 Smirnoff Strawberry Twist 750 mL605170 Smirnoff Black Cherry Twist 750 mL602763 Absolut Raspberri 750 mL119545 UV Blue Raspberry 750 mL31427 Stolichnaya Bluerberri 750 mL

Display Spot #2 - French Wine made easy

Recommended Product:

LCBO# Description161216 Just Cabernet Sauvignon 750 mL

Just Cabernet Sauvignon will be advertised in the Spring edition of Food & Drink.

5 cases will be be force-shipped to the following stores:

10, 15, 21, 22, 31, 35, 38, 44, 57, 102, 106, 115, 132, 145, 148, 149, 168, 171, 185, 187, 191, 198, 200, 212, 226, 243, 252, 253, 288, 325, 326, 329, 334, 344, 346, 355, 360, 361, 367, 378, 383, 390, 393, 398, 412, 416, 417, 437, 438, 445, 452, 457, 459, 511, 522, 523, 525, 528, 536, 542, 544, 545, 546, 555, 566, 575, 579, 584, 590, 601, 617, 623, 624, 629, 630, 631, 632, 698, 700, 702, 703

Trade

Cop

y Only


Overview

These Premium Beers are available in participating Premium Specialty Beer locations until May 22, 2010. The assortment will be released throughout the months of March through to May. Please merchandise alternate products in this section if the participating products are unavailable. A recommended list of alternate products is below.

Please note that these products are one-time purchases for this promotion only.


There have been some changes to the stores participating in this program. See Participating Stores section of this Guide.


LCBO # Description Format Country67173 Oak Aged Rye 650 Canada106237 Doppel Hirsch Doppel Bock 500 Germany157552 Christoffel Dry-hopped Nobel 330 Netherlands157560 Hog's Back Traditional English Ale (TEA) 500 United Kingdom157651 Schneider's Organic Wiesen Edel-Weisse 500 Germany157834 Gouden Carolus Ambrio 330 Belgium468660 St. Louis Gueuze Lambic 375 Belgium615633 Great Lakes Orange Peel Ale 650 Canada909770 Rogue Brutal Bitter 650 United States175356 Railway City Brewing Dead Elephant 500 Canada174532 Grand River Brewing Russian Gun Imperial Stout 500 CanadaAlternate Brands118687 Innis & Gunn Blonde 330 United Kingdom90357 Innis & Gunn Original 750 United Kingdom26971 Dutchy Originals Organic Ale 500 United Kingdom73296 Beau's Lugtread 750 Canada409110 Aecht Schlenkerla Rauchbier 500 Germany75291 Weihenstephaner Hefeweissbier 500 Germany194431 Duvel Beer 330 Belgium198069 Chimay Premiere 750 Belgium

Premium / Specialty Beer Program

Promotion Dates: February 28 to , May 22, 2010

Trade

Cop

y Only

Sp ecial Events

Trade

Cop

y Only


Special Events

There are 11 LCBO locations that play host to the Special Events Program.

The mission of the LCBO Special Events program is “to engage our customers in a world of discovery through exciting, entertaining and knowledge-filled special events”. Where possible, the goal is to assist in the overall integration of the brand through themed, multi-faceted events.

“What’s On Board” signage

A “What’s On” Board will be distributed to each Full Service store for March. The signage will encourage customers to speak with the Special Event Coordinator to find out what exciting courses and Open Events will be taking place.

For more information about upcoming events, log on to www.lcbo.com and click on Learn.

THE CARAMILK SECRET

March 11 #452March 12 #10, #38, #149, #329, #355, #367, #412, #459, #536, #573The Caramilk secret is now in a bottle. Join us for a sampling of this new liqueur based on Cadbury’s rich Caramilk chocolate bar recipe loved for years. Choose from the regular size or a pack of four smaller bottles.

TORONTO WINE & CHEESE SHOW TASTING

March 12 #452It’s that time of year again – time for the Toronto Wine & Cheese Show. Why not have a “taste” of things to come and sample two of the many delicious wines available at the show. Canadian wine and cheese will be showcased.

ARGENTINEAN WINE FAIR

March 19 #10Celebrate the wines of Argentina. Here’s your opportunity to sample four of the following: Trivento Tribu Malbec, Trivento Fair Trade Malbec, Fuzion Alta Reserve Malbec, Misterio Malbec, Pascual Toso Malbec. Discover the world of Malbec while sampling traditional empanadas to the sounds of the tango. Tra

de C

opy O

nly

S oldSpace

Pro grams

Trade

Cop

y Only


End Aisle Display – Brands

EA # LCBO# Description Support Programs HD 342246 Amarula Cream 750 mL LTO

605857 Amarula Cream 1140 mL BAM1 111443 Chambord Royale 750 mL LTO

208629 Finlandia Vodka 1140 mL LTO

213607 Baileys Caramel Irish Cream Liquor 750 mL103978 Baileys Coffee Irish Cream Liquor 750 mL605956 Baileys Irish Cream Liquor 1140 mL LTO

3136119 Polar Ice Vodka 1140 mL LTO605790 Kahlua Coffee Liqueur 1140 mL LTO 155598 Kahlua Mocha 750 mL LTO

4 Premium/Standard

126326 Malibu Island Melon Rum Liquor 750 mL LTO554212 Malibu Coconut Rum 1140 mL LTO604314 Malibu Passion Fruit Rum Liqueur 750 mL

5130799 Grand Marnier & Ketel One Shaker Gift Pack 750 mL605600 Grand Marnier 1140 mL NT

6110056 Absolut Vodka 750 mL LTO125351 McGuinness Exotic Blueberry Liquor 750 mL NT125369 McGuinness Exotic Pomegranate Liquor 750 mL NT

741384 Jack Daniel’s Sour Mash 750 mL VA105601 Southern Comfort 750 mL LTO187732 Southern Comfort 1140 mL

8 Premium/Standard

1800 Wiser’s DeLuxe 1140 mL LTO631390 McGuinness Cherry Whisky 750 mL631457 McGuinness Cherry Brandy 750 mL

9 Premium/Standard

236323 Absolut Vodka 1140 mL631226 McGuinness Creme De Cacao White 750 mL631432 McGuinness Creme De Menthe White 750 mL

10141 Bacardi Superior 1140 mL LTO2253 Disaronno Amaretto 750 mL LTO605881 Disaronno Originale Amaretto 1140 mL

11108357 Carolans Irish Cream 750 mL LTO158220 Lamb’s Black Sheep Spiced Rum 750 mL LTO623678 Carolans Irish Cream 1140 mL NT

12 Premium/Standard

1867 Drambuie 750 mL LTO11148 Dewar’s White Label 1140 mL364174 Drambuie 375 mL

13518688 Sour Puss Apple Liquor 750 mL VA602755 Olmeca Tequila Gold 750 mL163162 Sour Puss Lemon 750 mL LTO

Trade

Cop

y Only


End Aisle Display – Brands

Continued

EA # LCBO# Description Support Programs

14430090 Alize Gold Passion 750 mL LTO499517 Alize Red Passion 750 mL VA603530 Alize Bleu Liquor 750 mL LTO

1552399 Tequila Rose Cocoa Cream Liquor 750 mL LTO69781 Stolichnaya Vodka 750 mL VA618876 Tequila Rose Cream Liquor 750 mL LTO

1671597 Absolut Mango Vodka 750 mL601666 Malibu Mango Rum Liqueur 750 mL LTO

17323972 Ramazzotti Sambuca 750 mL347484 Ramazzotti Black Sambuca 750 mL605709 Ramazzotti Sambuca 1140 mL LTO

18313049 Dr. McGillicuddy’s Peach Schnapps 750 mL LTO447953 Dr. McGillicuddy Fireball Whisky Shooter Liquor 750 mL LTO561936 Dr McGillicuddy French Kiss Vanilla Schnapps 750 mL LTO

19110023 Bols Creme De Cacao White 750 mL BAM, BBAM163170 Bols Creme De Bananes 750 mL BBAM306076 Bols Blue Curacao 750 mL VA

2065177 X-Rated Fusion Liquor 750 mL LTO 410415 Skyy Vodka 750 mL BAM630780 Skyy Vodka 1140 mL NT, LTO

Trade

Cop

y Only


*Y = your store implements this extender.** See the Participating Stores section of this Guide to determine how many regular shelf

extender locations your store has.

Shelf Extenders

Extender Location LCBO# Description Support

Programs# of Extenders

40 45 50 55 60 65R1: Vodka A 584888 Finlandia Lime Vodka 750 mL LTO Y YR2: Vodka B 116046 Uv Pink Lemonade Vodka 750 mL LTO Y Y Y Y YR3: Vodka C 8219 Prince Igor Vodka (P.E.T) 750 mL BAM Y Y Y Y Y YR4: Vodka D 604926 Prince Igor Extreme Vodka 750 mL BAM Y Y Y Y Y YR5: Vodka E 95935 Grey Goose Vodka 750 mL NT Y Y Y Y Y YR6: Rum A 605105 Appleton Estate Reserve Jamaica Rum 1140 mL LTO YR7: Rum B 2220 Bacardi Gold Rum 1140 mL LTO Y Y Y Y YR8: Rum C 125187 Cazadores Reposado Tequila 750 mL BAM Y Y Y Y Y YR9: Rum D 177808 Appleton Estate V/X 750 mL LTO Y Y Y Y Y YR10: Rum E 500538 Captain Morgan Spiced Rum 1140 mL VA Y Y Y Y Y YR11: Canadian Whisky A 15354 Grant's Sherry Cask Reserve 750 mL LTO Y Y

R12: Canadian Whisky B 14910 Bushmills Irish Whiskey 750 mL LTO Y Y Y Y Y

R13: Canadian Whisky C 114694 Crown Royal 1750 mL LTO Y Y Y Y Y Y

R14: Canadian Whisky D 601013 Jameson Irish Whiskey 1140 mL LTO Y Y Y Y Y Y

R15: Canadian Whisky E 605113 Mountain Rock Whisky 750 mL BAM Y Y Y Y Y Y

R16: Scotch A 1099 Johnnie Walker Red Label 750 mL LTO Y Y Y Y Y YR17: Scotch B 605931 Grant's Family Reserve 1140 mL LTO Y Y Y Y Y YR18: Gin A 404723 Bombay Sapphire London Dry 1140 mL BAM Y Y Y Y Y YR19: Liqueurs A 20768 Irish Mist 750 mL LTO Y Y Y YR20: Liqueurs B 261768 Pure Gold Whisky (P.E.T) 1750 mL BAM Y Y Y Y Y YR21: Liqueurs C 1610 Ballantine's 750 mL LTO Y Y Y Y Y YR22: Liqueurs D 20024 Benedictine & Brandy 750 mL BAM Y Y Y Y Y YR23: Brandy A 478156 Sandro Bottega Club Grappa 750 mL BAM YR24: Brandy B 8284 Hennessy VS Cognac 750 mL VA Y Y Y Y Y YR25: Tequila A 377994 Gentleman Jack Rare Tennessee Whiskey 750 mL LTO Y Y Y YR26: Ontario Blend A 534693 Kittling Ridge White Zinfandel/Vidal 750 mL LTO Y Y Y Y Y Y

R27: Ontario Blend B 665208 Naked Grape Merlot 750 mL BAM Y Y Y Y Y Y

R28: Ontario Blend C 84194 Pelee Island Chenin Blanc Vidal 750 mL LTO Y Y Y Y Y Y

R29: Ontario Non-VQA A 65359 Strewn Gewurztraminer VQA 750 mL LTO Y Y Y Y Y

Trade

Cop

y Only


Shelf Extenders

Continued



40 45 50 55 60 65R30: Ontario Non-VQA B 66266 Inniskillin Chardonnay VQA 750 mL LTO Y Y Y Y Y Y

R31: Ontario Non-VQA C 58677 Xoxo Pinot Grigio/Chardonnay 750 mL LTO Y Y Y Y Y Y

R32: Ontario Non-VQA D 216028 Pelee Island Gamay Noir/Zweigelt VQA 750 mL LTO Y Y Y Y Y Y

R33: Ontario VQA A 200535 Konzelmann Chardonnay VQA 750 mL LTO Y Y Y

R34: Ontario VQA B 56390 Hillebrand Artist Series Meritage VQA 750 mL LTO Y Y Y Y

R35: Australia/New Zealand A 620062 Monkey Bay Sauvignon Blanc 750 mL LTO Y Y Y

R36: Australia/New Zealand B 572875 Peter Lehmann Barossa Shiraz 750 mL LTO Y Y Y Y

R37: Australia/New Zealand C 61622 De Bortoli Deen Vat 10 Pinot Noir 750 mL LTO Y Y Y Y Y Y

R38: Australia/New Zealand D 226860 Wolf Blass Yellow Label Chardonnay 750 mL LTO Y Y Y Y Y Y

R39: USA A 43570 Two Oceans Chardonnay 750 mL LTO Y Y Y Y Y YR40: USA B 554360 Bellingham Shiraz Viognier 750 mL LTO Y Y Y Y Y YR41: Chile A 619460 Cookoothama Shiraz 750 mL LTO Y Y Y YR42: Chile B 606392 Wolf Blass Eaglehawk Chardonnay 750 mL BAM Y Y Y Y Y YR43: France Blend A 610188 Osborne Solaz Tempranillo Cabernet Sauvignon 750

mL BAM Y

R44: France Blend B 298505 La Vieille Ferme Cotes Du Luberon 750 mL LTO Y Y Y Y Y Y

R45: France South A 75663 Alianca Vinho Verde 750 mL LTO Y Y

R46: France South B 349860 Yvon Mau Cabernet Sauvignon Vdp 750 mL LTO Y Y Y Y Y Y

R47: France Bordeaux/Burgundy A

36822 Marques De Riscal White 750 mL LTO Y Y Y

R48: Italy Central A 132498 Latour Ardeche Chardonnay 750 mL BAM Y Y

R49: Italy Central B 24422 Fazi Battaglia Verdicchio Castelli Di Jesi 750 mL LTO Y Y Y Y Y Y

R50: Italy North A 269589 Rocca Delle Macie Chianti Vernaiolo Docg 750 mL BAM Y Y Y Y YR51: Italy North B 407536 Philippe De Rothschild Sauvignon Blanc Vdp 750 mL LTO Y Y Y Y Y Y

Trade

Cop

y Only


*Y = your store implements this extender. ** See the Participating Stores section of this Guide to determine how many extender

locations your store has.

Shelf Extenders

Continued



40 45 50 55 60 65R52: Southern Europe A 23366 Sandeman Ruby Port 750 mL LTO Y

R53: Southern Europe B 113886 Spinelli Pinot Grigio 750 mL LTO Y Y Y

R54: Germany A 12781 Sogrape Mateus Rose 1500 mL LTO Y Y Y Y Y YR55: Sparkling A 522730 Strewn Chardonnay Barrel-Aged VQA 750 mL LTO Y Y YR56: Sparkling B 180588 Freixenet Cordon Negro Brut 1500 mL LTO Y Y Y Y Y YR57: Ontario Beer A 699009 Sapporo Premium Beer 650 mL LTO Y Y

R58: Ontario Beer B 88252 Rickard's White 6 x 341 mL Y Y Y Y Y Y

R59: Beer 1 432856 Holsten Maibock 500 mL LTO YR60: Beer 2 616896 Stella Legere 6 x 330 mL BAM Y Y Y Y Y YR61: Beer 3 614909 Kozel Beer 500 mL LTO Y Y Y Y Y YR62: Beer 4 487249 Lowenbrau Original 500 mL LTO Y Y Y Y Y Y

R63: Party Zone 1 125054 Palm Bay Pineapple Mandarin Orange Spritz 6 x 355 mL BAM Y Y Y Y Y Y

R64: Party Zone 2 125062 Palm Bay Ruby Grapefruit Sunrise Spritz 6 x 355 mL BAM Y Y Y Y Y YR65: Party Zone 3 167205 Vextini - Sicilian Kiss 750 mL LTO Y Y Y Y Y Y

Trade

Cop

y Only


Location LCBO # DescriptionSupport Program

D1: Discovery Wines 1 53678 Peninsula Ridge Sauvignon Blanc VQA 750 mL LTO

D2: Discovery Wines 2 141952 Pasqua Villa Borghetti 750 mL BAM

D3: Discovery Wines 3 589556 Bodega Norton Cabernet Sauvignon 750 mL BAM

D4: Discovery BSM 1 907253 Big Rock Traditional Ale 6 x 341 mL BBAM

D5: Discovery BSM 2 118687 Innis and Gunn Blonde 330 mL BAM

D6: Discovery BSM 3 166173 Vextini - Pink Bikini-Tini 75- mL BAM

D7: Discovery Spirits 1 131383 Europe Lemon Meringue Dutch Cream Liquor 750 mL LTO

D8: Discovery Spirits 2 91033 Skinos Mastiha Liqueur 700 mL BAM

D9: Discovery Spirits 3 34421 El Dorado Golden Rm Cream Liqour 750 mL BAM

Discovery Shelf Extenders

Community Shelf Extenders

Location LCBO # DescriptionSupport Program

C1: Community Extender 1 492520 Bacardi 8 Year Old Rum 750 mL LTO

C2: Community Extender 2 209205 Walkers’s Special Old P.E.T. 1750 mL BAM

C3: Community Extender 3 187088 Panama Jack Irish Cream 750 mL LTO

C4: Community Extender 4 446633 Citra Montepulciano D’Abruzzo Doc 750 mL LTO

C5: Community Extedner 5 324590 Santa Carolina Merlot Reserva 750 mL LTO

Green ExtenderExtender Location LCBO # Description Support ProgramG1: Green Extender 83789 Green Rabbit Organic Merlot Carton 1000 mL BAM

Trade

Cop

y Only


IMAGE Shelf Talker

LCBO # Description FormatSupport

Programs

6262 Codorniu Brut Clasico Sparkling 750 mL

27623 Mill Street Stock Ale 6 x 341

31104 Mill Street Tankhouse Ale 6 x 341

31146 Mill Street Coffee Porter 6 x 341

39651 Sleeman Honey Brown Lager 473 mL

39677 Sleeman Original Draught 473 mL

84210 Mill Street Original Organic Lager 6 x 341 mL

91157 Steam Whistle Premium Pilsner 500 mL

92296 Prospect Winery The Census Count Chardonnay VQA 750 mL

92304 Prospect Winery Fats Johnson Pinot Noir VQA 750 mL

206516 Marino Superiore 750 mL

456194 Kangaroo Springs Shiraz 750 mL

615062 Trumpour's Mill Gamay Noir VQA 750 mL

Trade

Cop

y Only


Limited Time Offers

LCBO# Description SAVE Support Programs141 Bacardi Superior 1140 mL $1.00 EA10 1099 Johnnie Walker Red Label 750 mL $2.00 Shelf Extender1610 Ballantine's 750 mL $2.00 Shelf Extender1800 Wiser's DeLuxe 1140 mL $2.00 EA 8A&B1867 Drambuie 750 mL $2.00 EA 12A&B2220 Bacardi Gold Rum 1140 mL $1.00 Shelf Extender 2253 Disaronno Amaretto 750 mL $1.00 EA1012781 Sogrape Mateus Rose 1500 mL $1.00 Shelf Extender14910 Bushmills Irish Whiskey 750 mL $1.50 Shelf Extender15354 Grant's Sherry Cask Reserve 750 mL $2.00 Shelf Extender16329 Abbot Ale 500 mL $0.20 20768 Irish Mist 750 mL $3.00 Shelf Extender 23366 Sandeman Ruby Port 750 mL $1.00 Shelf Extender 24422 Fazi Battaglia Verdicchio Castelli Di Jesi 750 mL $1.00 Shelf Extender 36822 Marques De Riscal White 750 mL $1.00 Shelf Extender 41889 Lanson Black Label Brut Champagne 750 mL $5.00 43208 Slavutich Premium Beer 500 mL $0.20 43570 Two Oceans Chardonnay 750 mL $1.00 Shelf Extender 50211 Malibu Tropical Banana Rum Liquor 750 mL $1.50 52399 Tequila Rose Cocoa Cream Liquor 750 mL $2.55 EA15 53678 Peninsula Ridge Sauvignon Blanc VQA 750 mL $1.00 Discovery Extender56390 Hillebrand Artist Series Meritage VQA 750 mL $1.30 Shelf Extender58677 Xoxo Pinot Grigio/Chardonnay 750 mL $1.00 Shelf Extender60624 Sonoma Vineyards Chardonnay 750 mL $1.50 60640 Espiritu De Chile Sauvignon Blanc 750 mL $1.00 61622 De Bortoli Deen Vat 10 Pinot Noir 750 mL $1.00 Shelf Extender 65177 X-Rated Fusion Liquor 750 mL $3.00 EA2065359 Strewn Gewurztraminer VQA 750 mL $1.00 Shelf Extender66266 Inniskillin Chardonnay VQA 750 mL $1.00 Shelf Extender72777 Little Black Dress Chardonnay 750 mL $1.00 75200 Bacardi Breezer Tropical Orange Smoothie 1000 mL $1.00 75663 Alianca Vinho Verde 750 mL $1.00 Shelf Extender 79129 Gato Negro Sauvignon Blanc 1500 mL $1.50 82636 Pasqua Soave 1500 mL $1.00 82834 Two Oceans Sparkling 750 mL $1.00 84194 Pelee Island Chenin Blanc Vidal 750 mL $1.00 Shelf Extender 89821 Girls Night Out Chardonnay VQA 750 mL $1.00 90860 Kittling Ridge Kingsgate Sherry 750 mL $0.50 101717 Brights Entre-Lacs White Bib 4000 mL $2.50 103267 Young's Double Chocolate Stout 500 mL $0.25 105601 Southern Comfort 750 mL $1.00 EA7

Trade

Cop

y Only


Limited Time Offers

Continued

LCBO# Description SAVE Support Programs108357 Carolans Irish Cream 750 mL $2.50 EA11110056 Absolut Vodka 750 mL $1.00 EA6111443 Chambord Royale 750 mL $3.00 EA1 111799 Reif Riesling VQA 750 mL $1.00 113886 Spinelli Pinot Grigio 750 mL $0.75 Shelf Extender 113894 Southern Comfort P.E.T. 750 mL $1.00 114694 Crown Royal 1750 mL $3.00 Shelf Extender116046 Uv Pink Lemonade Vodka 750 mL $1.00 Shelf Extender 126326 Malibu Island Melon Rum Liquor 750 mL $1.50 EA 4A&B129528 Brancott Marlborough Sauvignon Blanc 750 mL $1.50 129783 Warsteiner Premium Lager 6 Pk-B 1980 mL $1.00 131383 Europa Lemon Meringue Dutch Cream Liquor 750 mL $1.00 Discovery Extender134296 Bavaria Premium Light 3000 mL $0.60 135939 Pelee Island Pinot Noir VQA 750 mL $1.00 136119 Polar Ice Vodka 1140 mL $1.00 EA3 142513 Kittling Ridge Kingsgate Port 750 mL $1.00 148007 Czechvar Premium Lager 500 mL $0.25 155598 Kahlua Mocha Coffee Flavoured Liquor 750 mL $2.00 EA3158220 Lamb's Black Sheep Spiced Rum 750 mL $1.00 EA11158303 Copper Moon Moonlight Harvest Pinot Grigio 750 mL $1.50 158311 Copper Moon Moonlight Harvest Shiraz 750 mL $1.50 163162 Sour Puss Lemon Liquor 750 mL $1.00 EA13167205 Vextini - Sicilian Kiss 750 mL $1.00 Shelf Extender169508 Tribute Sparkling Wine Sumac Ridge (Vincor Intl Bc 750 mL $5.00 177808 Appleton Estate V/X 750 mL $1.70 Shelf Extender180588 Freixenet Cordon Negro Brut 1500 mL $2.50 Shelf Extender187088 Panama Jack Irish Cream 750 mL $3.00 Community Extender 200535 Konzelmann Chardonnay VQA 750 mL $1.00 Shelf Extender 208629 Finlandia Vodka 1140 mL $1.00 EA1216028 Pelee Island Gamay Noir/Zweigelt VQA 750 mL $1.00 Shelf Extender 226860 Wolf Blass Yellow Label Chardonnay 750 mL $1.50 Shelf Extender 229542 Folonari Pinot Grigio 750 mL $1.00 235507 Sawmill Creek Reserve Red 1500 mL $1.00 249904 Brights Maria Christina Red 1500 mL $1.00 289835 Peller Estates French Cross Vidal 1500 mL $2.00 298505 La Vieille Ferme Cotes Du Luberon 750 mL $1.00 Shelf Extender306019 Colio Extra Dry White Bib 4000 mL $2.00 307025 Ruffino Aziano Chianti Classico. 750 mL $1.00 313049 Dr. Mcgillicuddy's Peach Schnapps 750 mL $1.00 EA18,324590 Santa Carolina Merlot Reserva 750 mL $1.00 Community Extender 328526 Jackson-Triggs Prop Select Chardonnay 1500 mL $2.00

Trade

Cop

y Only


Limited Time Offers

Continued

LCBO# Description SAVE Support Programs332767 Rene Barbier Mediterranean White 750 mL $0.75 342246 Amarula Cream 750 mL $3.00 EA HD349860 Yvon Mau Cabernet Sauvignon Vdp 750 mL $1.00 Shelf Extender 366070 Schneider Weisse 500 mL $0.25 377820 Jackson-Triggs Prop Select Merlot 1500 mL $2.00 377994 Gentleman Jack Rare Tennessee Whiskey 750 mL $3.00 Shelf Extender 407536 Philippe De Rothschild Sauvignon Blanc Vdp 750 mL $1.00 Shelf Extender 430090 Alize Gold Passion 750 mL $1.00 EA14 432856 Holsten Maibock 500 mL-C 500 mL $0.25 Shelf Extender435743 Hobgoblin Extra Strong Ale 500 mL $0.40 439166 Vina Carmen Carmenere/Cab Sauvignon Reserve 750 mL $1.00 446633 Citra Montepulciano D'Abruzzo Doc 750 mL $0.50 Community Extender 447466 Santa Carolina Cabernet Sauvignon/Merlot 1500 mL $1.00 447953 Dr. Mcgillicuddy Fireball Whisky Shooter Liquor 750 mL $1.00 EA18470823 Pelee Island Merlot 750 mL $1.00 487249 Lowenbrau Original 500 mL $0.15 Shelf Extender 492520 Bacardi 8 Year Old Rum 750 mL $3.00 Community Extender 496711 Kilkenny Traditional Cream Ale 4 Pk-C 1760 mL $1.00 512988 Arbor Mist Exotic Fruits White Zinfandel 750 mL $0.50 522730 Strewn Chardonnay Barrel-Aged VQA 750 mL $1.00 Shelf Extender 534693 Kittling Ridge White Zinfandel/Vidal 750 mL $1.00 Shelf Extender550798 Tetley's English Ale 4 Pk-C 1760 mL $0.50 554212 Malibu Coconut Rum 1140 mL $2.00 EA 4A&B554360 Bellingham Shiraz Viognier 750 mL $1.00 Shelf Extender554469 Guinness Draught 8 Pk-C 3520 mL $1.00 561936 Dr Mcgillicuddy French Kiss Vanilla Schnapps 750 mL $1.00 EA18 562991 Jacob's Creek Chardonnay Pinot Noir Sparklng 750 mL $1.50 563130 Fat Bastard Chardonnay Vdp 750 mL $1.00 565713 Reif Estate Cabernet/Merlot VQA 750 mL $1.00 572875 Peter Lehmann Barossa Shiraz 750 mL $1.00 Shelf Extender 580217 Liberty Ale 650 mL $0.35 584888 Finlandia Lime Vodka 750 mL $1.00 Shelf Extender 601013 Jameson Irish Whiskey 1140 mL $2.00 Shelf Extender 601666 Malibu Mango Rum Liqueur 750 mL $1.50 EA16602201 Zirkova Premium Vodka 750 mL $1.00 603530 Alize Bleu Liquor 750 mL $1.00 EA14 605105 Appleton Estate Reserve Jamaica Rum 1140 mL $3.00 Shelf Extender 605667 Bouchard Pere & Fils Pinot Noir Bourgogne 750 mL $1.50 605709 Ramazzotti Sambuca 1140 mL $3.00 EA17 605790 Kahlua Coffee Liqueur 1140 mL $3.00 EA3 605931 Grant's Family Reserve 1140 mL $2.00 Shelf Extender

Trade

Cop

y Only


Limited Time Offers

Continued

LCBO# Description SAVE Support Programs605956 Baileys Irish Cream Liquor 1140 mL $3.00 EA2 614271 Gray Fox Chardonnay 750 mL $1.00 614909 Kozel Beer 500 mL $0.20 Shelf Extender 618876 Tequila Rose Cream Liquor 750 mL $2.55 EA15 619460 Cookoothama Shiraz 750 mL $1.00 Shelf Extender 620062 Monkey Bay Sauvignon Blanc 750 mL $1.00 Shelf Extender 620997 Campo Viejo Crianza 750 mL $1.50 621219 Pelee Island Pinot Grigio 750 mL $1.00 622068 Pelee Island Gewurztraminer 1500 mL $1.00 627802 Yellow Tail Chardonnay 750 mL $1.00 630780 Skyy Vodka 1140 mL $1.50 EA20665232 Naked Grape Chardonnay 750 mL $1.00 665430 A Luze & Fils Chateau Bel Air 750 mL $1.00 669465 Peller French Cross Pinot Grigio Bib 4000 mL $3.00 676148 Yankee Jim Ice 6 Pk-C 2130 mL $0.45 676767 Fuller's London Pride 500 mL $0.20 697359 Woody's Mexican Lime 4 Pk-B 1320 mL $1.00 699009 Sapporo Premium Beer 650 mL $0.25 Shelf Extender 890681 Black Sheep Ale 500 mL $0.25 897876 Bartenura Moscato Kp M 750 mL $1.00 911396 Moosehead Beer 6 Pk-B 2046 mL $1.00

Trade

Cop

y Only


Value Added Program

Available from supplying warehouse LCBO# Description Value Add VA Mother Carton #8284 Hennessy VS Cognac 750 mL Gift Box 6223578805 Forty Creek Barrel Select Whisky 1750 mL Mountain Rocky Whisky 100 mL 6490468888 St Remy Brandy 750 mL St Remy XO 50 mL 16292541384 Jack Daniel's Sour Mash 750 mL Playing Cards 892166339655 Alberta Springs 1140 mL Canadian Club Classic 50 mL 898411454462 Banff Ice Vodka 1750 mL Sauza Gold 2 x 50 mL 898239

Value Add available from Supplier’s representativeLCBO# Description VA Approved992 Royal Reserve 1140 mL Wiser's DeLuxe 50 mL4341 Negra Modelo 6 Pk-B 1950 mL Keychain opener8284 Hennessy VS Cognac 750 mL Gift Box8805 Forty Creek Barrel Select Whisky 1750 mL Mountain Rocky Whisky 100 mL8888 St Remy Brandy 750 mL St Remy XO 50 mL20412 Remy Martin VSOP 750 mL Remy VSOP 50 mL37812 Phillips Root Beer Schnapps Liquor 750 mL Sour Puss Raspberry 50 mL39404 Mcguinness Silk Tassel 1750 mL Wiser's DeLuxe 2 x 50 mL41384 Jack Daniel's Sour Mash 750 mL Playing Cards50625 Yellow Tail Bubbles 750 mL Wine glass slip56580 Bouchard Pere & Fils Pouilly-Fuisse 750 mL Branded Dropstop57893 Lamb's Palm Breeze (P.E.T) 1750 mL Lamb's Black Sheep 2 x 50 mL69781 Stolichnaya Vodka 750 mL Stoli Blueberri 50 mL71647 Polar Ice Vodka P.E.T. 750 mL Kahlua 50 mL76174 Sour Puss Grape Liquor 750 mL Sour Puss Raspberry 50 mL88252 Rickard's White 6 Pk-B 2046 mL St. Patrick's Day Glassware111781 Reif Vidal VQA 750 mL White Wine Herb Pack135566 Polar Ice Vodka 750 mL Kahlua 50 mL162669 Alexander Keith's White & Dark 4 Pk-C 1892 mL Pouring Spoon276436 William Fevre Champs Royaux Chablis 750 mL Branded Dropstop287409 Cortel Napoleon VSOP Brandy 750 mL Marie Brizard 50 mL292177 Phillips Butter Ripple Schnapps 750 mL Phillips Root Beer Schnapps 50 mL306076 Bols Blue Curacao 750 mL Banff Ice 50 mL339655 Alberta Springs 1140 mL Canadian Club Classic 50 mL454462 Banff Ice Vodka 1750 mL Sauza Gold 2 x 50 mL 456095 Ketel One Vodka 750 mL Rocks Glass499517 Alize Red Passion 750 mL Designer Enviro Bag500538 Captain Morgan Spiced Rum 1140 mL Crown Royal518688 Sour Puss Apple Liquor 750 mL Sour Puss Raspberry 50 mL565812 Dunavar Muscat 750 mL Mobile Phone Accesories565820 Dunavar Pinot Blanc 750 mL Mobile Phone Accesories600379 Gianduia Crema Cioccolato Gianduia E Grappa 500 mL Glass927228 Rickards Red 6 Pk-B 2046 mL St. Patricks Day Glassware

Trade

Cop

y Only


LCBO # Description BAMSupport

Programs125 Canadian Club 1140 mL 10414 Pama Pomegranate Liquor 750 mL 81164 Kressmann Selectionne Blanc 1000 mL 44101 Remy Martin VSOP 750 mL 104705 20 Bees Chardonnay Unoaked VQA 750 mL 45322 Aveleda Vinho Verde Fonte 750 mL 45363 Wyborowa Vodka 750 mL 86585 Torres Sangre De Toro 750 mL 48219 Prince Igor Vodka (P.E.T) 750 mL 8 SE10801 De Valcourt Napoleon VSOP 750 mL 511130 Dewar's White Label 750 mL 812286 Anselme La Fiole Du Pape Chateauneuf Pape Red 750 mL 1012476 Prince Igor Vodka (P.E.T) 1140 mL 1016840 Bolla Valpolicella 750 mL 417061 06 Malbec Reserva (Bodega Norton S A) 750 mL 518689 Kwv Chenin Blanc 750 mL 420024 Benedictine & Brandy 750 mL 15 SE20214 Fontanafredda Barolo 750 mL 822251 Durbanville Hills Sauvignon Blanc 750 mL 526906 Danzante Pinot Grigio 750 mL 527128 Flat Roof Manor Pinot Grigio 750 mL 630072 Chateau Timberlay 750 mL 531427 Stolichnaya Blueberi Vodka 750 mL 834421 El Dorado Golden Rum Cream Liquor 750 mL 6 Discovery Ext36434 20 Bees Riesling VQA 750 mL 443703 Hennessy VSOP Cognac 750 mL 2552050 The Famous Grouse 750 mL 856424 Francis Coppola Presents Bianco Pinot Grigio 750 mL 463826 Wayne Gretzky Chardonnay Unoaked VQA 750 mL 464295 Cono Sur Shiraz 750 mL 468072 Glenmorangie The Quinta Ruban Highland Malt 750 mL 1568080 Glenmorangie The Lasanta Highland Malt 750 mL 1573791 Carlsberg 6 Pk-B 1980 mL 481463 Dopff & Irion Gewurztraminer 750 mL 781653 Chateau Des Charmes Estate Chardonnay VQA 750 mL 587379 Green Rabbit Organic Merlot Carton 1000 mL 591033 Skinos Mastiha Liqueur 700 mL 10 Discovery Ext 101857 Dan Aykroyd Riesling VQA 750 mL 4103341 Canadian Club P.E.T. 750 mL 8107144 Eight Below Luxury Vodka 750 mL 10

AIR MILES® Reward Miles

Trade

Cop

y Only



Continued


Programs110023 Bols Creme De Cacao White 750 mL 6 EA19110486 Wyndham Estate Bin 444 Cabernet Sauvignon 750 mL 8113019 Frontera Sauvignon Blanc Central Valley 1500 mL 4115675 French Tom Shiraz 750 mL 5118687 Innis & Gunn Blonde 330 mL 2 Discovery Ext122952 Hpnotiq Liquor 375 mL 6125054 Palm Bay Pineapple Mandarin Orange Spritz 2130 mL 3 SE 125062 Palm Bay Ruby Grapefruit Sunrise Spritz 2130 mL 3 SE 125187 Cazadores Reposado Tequila 750 mL 8 SE 125914 Russian Prince P.E.T 1750 mL 15128413 Dujardin VSOP Brandy 1140 mL 8129874 Flat Roof Manor Merlot 750 mL 5132498 Latour Ardeche Chardonnay 750 mL 6 SE141952 Pasqua Villa Borghetti 750 mL 5 Discovery Ext142331 Amsterdam Nut Brown Ale 473 mL 1142356 Amsterdam Blonde 473 mL 1146845 Eastdell Black Cab VQA 1500 mL 6155051 Masi Campofiorin 750 mL 5159178 Rigal The Original Malbec 750 mL 5162404 Georges Duboeuf Cotes Du Rhone Blanc 750 mL 4165308 Colio Extra Dry White 1500 mL 8166173 Vextini - Pink Bikini-Tini 750 mL 4 Discovery Ext 175430 Wente Morning Fog Chardonnay 750 mL 4195339 Marie Brizard Triple Sec 750 mL 5195362 Marie Brizard Creme De Banane 750 mL 5195370 Marie Brizard Blue Curacao 750 mL 5201251 Glayva 750 mL 15209205 Walker's Special Old P.E.T 1750 mL 14 Comm. Ext216333 Seaview Brut Methode Champenoise 750 mL 5233742 Sauza Gold Tequila 1140 mL 10234617 Fetzer Valley Oaks Zinfandel 750 mL 4235663 Vina Carmen Chardonnay 750 mL 5248625 Vina Carmen Merlot 750 mL 5248971 Rosemount Diamond Cellars Semillon/Chardonnay 750 mL 5261768 Pure Gold Whisky P.E.T 1750 mL 12 SE269589 Rocca Delle Macie Chianti Vernaiolo Docg 750 mL 4 SE275909 Caliterra Sauvignon Blanc 750 mL 4285460 Kamora Coffee Liquor 750 mL 7296228 Calvados Boulard 750 mL 10303594 Marie Brizard Peppermint Schnapps 750 mL 5

Trade

Cop

y Only



Programs330902 Holsten Premium Pilsener 6 P-B 1980 mL 4336735 Baden Gewurztraminer Qba 750 mL 4349191 Pillitteri Cabernet/Merlot VQA 750 mL 4359083 Trapiche Astica Sauvignon/Semillon 750 mL 4379180 Robert Mondavi Private Selection Chardonnay 750 mL 8400754 Iceberg Vodka 750 mL 6404723 Bombay Sapphire London Dry 1140 mL 10 SE410415 Skyy Vodka 750 mL 6 EA20413062 Two Oceans Cabernet Sauvignon/Merlot 1500 mL 8413070 Two Oceans Sauvignon Blanc 1500 mL 8449736 Okocim Strong Beer 500 mL 1457176 Cono Sur Merlot 750 mL 4478156 Sandro Bottega Club Grappa 750 mL 6 SE501304 Robert's Rock Chenin Blanc/Chardonnay 750 mL 4506741 Kronenbourg 1664 500 mL 1543694 Glenrothes Vintage Single Malt 750 mL 25545319 Frescobaldi Castiglioni Chianti 750 mL 4560839 Deakin Estate Sauvignon Blanc 750 mL 4568055 Concha Y Toro Casillero Del Diablo Shiraz 750 mL 4569095 Cotes Du Ventoux 750 mL 4572156 Birchwood Gewurztraminer/Riesling VQA 750 mL 5573311 Godiva White Chocolate Cream Liquor 750 mL 7576124 Fat Cat Hawkes Bay Chardonnay 750 mL 4588897 Placido Pinot Grigio Delle Venezie Igt 750 mL 5589556 Bodega Norton Cabernet Sauvignon 750 mL 4 Discovery Ext 593855 Astoria Prosecco La Robinia 750 mL 5600981 Hpnotiq Liquor 750 mL 8601526 Spirytus Gdanski 76% 750 mL 750 mL 8603225 Danzka Cranberyraz Vodka 750 mL 5603233 Danzka Grapefruit Vodka 750 mL 5604926 Prince Igor Extreme Vodka 750 mL 7 SE605113 Mountain Rock Whisky 750 mL 6 SE605162 Broker's Premium London Dry Gin 750 mL 6605758 Bolivar Coffee Liqueur 1140 mL 8605857 Amarula Cream 1140 mL 15 HD606392 Wolf Blass Eaglehawk Chardonnay 750 mL 5 SE607903 Peller Estates French Cross Cabernet/Merlot 1500 mL 8610188 Osborne Solaz Tempranillo Cabernet Sauvignon 750 mL 4 SE616896 Stella Legere 6 Pk-B 1980 mL 4 SE 620070 Katnook Founder's Block Cabernet Sauvignon 750 mL 4


Continued

Trade

Cop

y Only



Continued


Programs620096 Angels Gate Cabernet Merlot VQA 750 mL 5620781 Fox Brook Cabernet Sauvignon 750 mL 4621003 Montecillo Reserva 750 mL 6621888 Relax Riesling 750 mL 4621995 J.P Chenet Premier De Cuvee Merlot Cabernet 750 mL 6623322 Peller French Cross Sauvignon Blanc Bib 4000 mL 10637389 Dooley's Original Toffee Cream Liquor 750 mL 6637785 Barkan Classic Cabernet Sauvignon Kp M 750 mL 4649996 Wolf Blass Yellow Label Sparkling Brut 750 mL 6665208 Naked Grape Merlot 750 mL 5 SE 665471 Jacob's Creek Reserve Shiraz 750 mL 10668947 Lindemans Bin 85 Pinot Grigio 750 mL 5668954 Banrock Station Unwooded Chardonnay Carton 1000 mL 4669200 Ciao Bianco Pinot Grigio Carton 1000 mL 4669457 Peller Estates French Cross Shiraz Bib 4000 mL 10681411 Sleeman Honey Brown Lager 6 Pk-B 2046 mL 7696989 Baltika #3 Classic Beer 500 mL 1698209 Sleeman Clear 6 Pk-B 2046 mL 7891671 Baron Herzog Dry White Zinfandel Kp M 750 mL 4893677 Golden Horseshoe Lager 6 Pk-B 2046 mL 4898569 Baron Herzog Cabernet Sauvignon Kp M 750 mL 4909994 Sleeman Cream Ale 6 Pk-B 2046 mL 7

Trade

Cop

y Only


Bundling AIR MILES® Reward Miles

BBAM Option

LCBO# Description BAM Approved

BBAM Amount

Total BBAM

1110023 Bols Creme De Cacao White 750 mL 6

3 9163170 Bols Creme De Banane 750 mL

1415661 Sol 6 x 330 mL

8 8615540 Dos Equis Lager 6 x 355 mL

2 162404 Georges Duboeuf Cotes Du Rhone Blanc 750 mL 4 2 10

2 907253 Big Rock Traditional Ale 6 x 341 mL 10 10

4

56366 Sterling Vintner’s Caberent Sauvignon 750 mL 4

5 13622837 Sterling Vintner’s Merlot 750 mL 4

669242 Sterling Vintner’s Chardonnay 750 mL 4

Complete details about the Bundling Bonus AIR MILES© (BBAM) support program are published on http://www.lcbotrade.com/programs_gpp_s_bbam.htm.

In Summary:Option 1 - “Buy the two listed products at the same time and receive the BBAM”Option 2 - “Buy two of the same listed product and receive the BBAM”Option 3 - “Buy three of the same listed product and receive the BBAM”Option 4 - “Buy two of the three listed products and receive the BBAM”

Trade

Cop

y Only

61

Necktags

LCBO# Description Support Programs NT Approved

10157 Jameson Irish Whiskey 750 mL Contest29728 Torres Coronas Tempranillo Do 750 mL New Recipe37812 Phillips Root Beer Schnapps Liquor 750 mL VA Recipe45195 Ruffino Chianti Classico Riserva Ducale 750 mL Wine Spectator Accolade54353 Stoneleigh Marlborough Pinot Noir 750mL Accolades / Bookmark95935 Grey Goose Vodka 750 mL SE Product Info/Recipe113894 Southern Comfort P.E.T. 750 mL LTO Cocktail Mix125351 Mcguinness Exotic Blueberry Liquor 750 mL EA6 Recipe125369 Mcguinness Exotic Pomegranate Liquor 750 mL EA6 Recipe143040 Sauza Hornitos Reposado Tequila 750 mL 100% Pure Agave163444 Piat D'Or Chardonnay 750 mL Evolution163451 Piat D'Or Chardonnay 1500 mL Evolution163469 Piat D'Or Merlot 1500 mL Evolution163477 Piat D'Or Merlot 750 mL Evolution288795 Stoneleigh Marlborough Chardonnay 750mL Accolades / Bookmark293043 Stoneleigh Marlborough Sauvignon Blanc 750mL Accolades / Bookmark355347 Jeanjean Syrah Rose Vdp 750 mL Breast Cancer $0.50360552 Crus & Dom. De France Chateau De Courteillac 750 mL Informational602763 Absolut Raspberri Vodka 750 mL Recipe604975 Tequila Rose Cream Liquor 1140 mL Recipe605600 Grand Marnier 1140 mL EA5 Cosmo recipe623678 Carolans Irish Cream 1140 mL EA11 Recipe630780 Skyy Vodka 1140 mL EA20, LTO Recipe Necktag

Trade

Cop

y Only


Trade

Cop

y Only


The Spring 2010 issue of FOOD & DRINK will be distributed in stores March 3, 2010. PLEASE DO NOT DISPLAY THE ISSUE PRIOR TO THIS DATE

Features:• Enjoy exceptional recipes with springtime fresh and flavourful ingredients perfect

for a standout Easter dinner • Cocktails inspired by spring’s first blooms that look as good as they taste. • Sophisticated cupcakes are a novel way to cap your next dinner party. • Whether for cooking or in cocktails, a guide for choosing the best wine plus recipes

too.• Recreate the hottest new rage, Korean fare, easily at home.

This issue should be merchandised prominently in the magazine stands. The stands should be positioned in the selling area of the store. If your store does not have a stand, please display FOOD & DRINK at all checkouts, customer service and the Info centre.

Once your supply has been depleted, please store the stand until the next issue arrives in store. Do not use the stand to display other materials.

To request additional copies once your original supply has run out, please email [email protected]. Your email should include the following information:

Store # and contact name# of additional copies and whyEnglish or French edition

We will distribute the magazines equitably among all store who request overs 10 days after original distribution. As supply is limited, please understand that stores may not receive the quantity requested.

Watch for the Early Summer 2010 issue of FOOD & DRINK, which will be in stores on Wednesday, April 28th.

Trade

Cop

y Only


MATCHMAKER MATCHES265678 Mumm Cuvée Napa Brut Prestige

141531 Malivoire White VQA

126144 Sibling Rivalry White VQA

132241 Muskoka Hefe-Weissbier

556746 Bodega J&F Lurton Pinot Gris

107219 Strewn Select Late Harvest Vidal VQA

430561 Henry of Pelham Riesling Icewine VQA

897637 Jannamico Lemoncello

119370 Lakefront New Grist Gluten-Free

612804 Waupoos Premium Cider

621888 Relax Riesling

40626 Charm Soju Liqueur

81737 Southern Tier IPA

620724 Creekside Sauvignon Blanc VQA

101857 Dan Aykroyd Riesling VQA

542548 Henri Bourgeois “Les Baronnes” Sancerre

71746 Tullamore Dew Irish Whiskey

169441 Frangelico

22855 Pfaffenheim Pinot Blanc Cuvée Chevalier

95935 Grey Goose Vodka

4051 Henry of Pelham Cuvée Catherine Brut Rosé VQA

525188 Peroni Nastro Azzuro

45955 Tecate Beer

134965 Open Riesling-Gewurztraminer VQA

72348 Fontanafredda Briccotondo Barbera

295006 Cave Spring Dry Rosé VQA

427831 Wernesgruner Pilsner

60707 20 Bees Pinot Grigio VQA

112771 Alvear’s Fino Montilla

91157 Steam Whistle Premium Pilsner

4341 Negra Modelo

89995 Quinta Da Aveleda Vinho Verde

Trade

Cop

y Only


GLOBETROTTING159327 Caramilk Cream Liquor

118620 Three Olives Triple Shot Espresso Flavoured Vodka

110049 Sandbanks Estate Winery Baco Noir VQA

145318 Little Yering Chardonnay

159178 Rigal The Original Malbec

6668 Staropramen

161083 Smirnoff Twisted Blueberry

304469 Cloudy Bay Sauvignon Blanc

718999 Bodegas Castaño Hécula Monastrell

PERFECT PAIR 348359 Santa Rita Chardonnay Reserva

WHAT TO BUY591693 Agrento Malbec

66696 Los Arboles Malbec

THE RIGHT WINE FOR THE JOB 563130 Fat Bastard Chardonnay

529354 Pelee Island Pelee Pink VQA

637595 Concilio Pinot Grigio

18499 20 Bees Late Harvest Vidal VQA

257170 Cono Sur Cabernet Sauvignon Merlot

64287 Cono Sur Viognier

8094 Deinhard Green Label Riesling

265678 Mumm Cuvée Napa Brut Prestige

ECO ENTERTAINING157479 (V) Frogpond Cabernet Franc

573147 Malivoire Chardonnay VQA

115980 Prairie Organic Vodka

342428 Bonterra Organic Cabernet Sauvignon

342436 Bonterra Organic Chardonnay

26971 Duchy Originals Select Organic Ale

627463 St. Peter’s English Ale

84210 Mill Street Original Organic Lager

164152 Domaine Bassac Cabernet Sauvignon

Trade

Cop

y Only


BENCHMARKS OF STYLE234583 Cave Spring Cellars Riesling

35386 Kim Crawford Sauvignon Blanc

373373 Pierre Sparr Gewurztraminer

426718 Cesari Amarone

461699 Henry of Pelham Reserve Baco Noir

359257 Ravenswood Vintner’s Blend

478727 Catena Malbec

144493 Montecillo Rioja Crianza

665471 Jacob’s Creek Shiraz Reserve

MATCHMAKER: ILLUMINATING LIQUEURS1867 Drambuie

604819 Danfield’s Private Reserve

111443 Chambord Royale

451641 Trius Brut VQA

689190 Blanche de Chambly

110056 Absolut Vodka

169441 Frangelico

69781 Stolichnaya Vodka

577957 Kahlúa

Trade

Cop

y Only


Trade

Cop

y Only

D isplay Table M erchandising

G uidelines

Trade

Cop

y Only


Merchandising Display Tables

Table of Contents Program Overview

The display guidelines contained in this booklet provide direction on merchandising Nesting and Promo Tables effectively for each Promotional Turn.

Nesting and Promo Table displays provide additional opportunities for incremental sales and are major components of the store environment and shopping experience.

Participating Stores*

1, 15, 21, 22, 31, 35, 38, 40, 57, 115, 149, 164, 171, 185, 187, 191, 198, 200, 212, 226, 243, 252, 253, 265, 329, 334, 340, 346, 355, 360, 361, 367, 371, 373, 378, 388, 390, 393, 412, 416, 417, 432, 438, 445, 452, 495, 522, 523, 525, 536, 542, 544, 545, 555, 556, 573, 575, 590, 601, 617, 623, 624, 631, 632

*Not all stores participate in all programs.

Visual Merchandising Team

If you have any questions, please contact your store’s Regional Visual Merchandiser or Julia Coates at 416.864.6746.

Participating Stores . . . . . . . . . . . . . . . . . . . .Merchandising Display Table Guidelines . . . . . . . . . . . . . . . . . . . . . . . . .Display Table Themes . . . . . . . . . . . . . . . . . . . .Product Orders . . . . . . . . . . . . . . . . . . . . . . . . . .Product Placement . . . . . . . . . . . . . . . . . . . . . . .Nesting Table Baskets. . . . . . . . . . . . . . . . . . . . . Market Place Fixtures . . . . . . . . . . . . . . . . . . . . .

Nesting TablesNesting Table Theme Location . . . . . . . . . . . . .Nesting Table Map . . . . . . . . . . . . . . . . . . . . . . .Theme: Find Your Flavour . . . . . . . . . . . . . . . . .Theme: goLocal . . . . . . . . . . . . . . . . . . . . . . . . .Theme: Find Your Flavour . . . . . . . . . . . . . . . . .Vintages – March 6th Release . . . . . . . . . . . . . . .Vintages – March 20th Release . . . . . . . . . . . . . .

Promo TablesPromo Table Theme Location . . . . . . . . . . . . . .Promo Table Map . . . . . . . . . . . . . . . . . . . . . . . .Theme: Illuminating Liquers . . . . . . . . . . . . . . .Theme: An Easter Menu . . . . . . . . . . . . . . . . . . .Theme: Benchmarks of Style . . . . . . . . . . . . . . .Theme: What’s Fresh for Dinner . . . . . . . . . . . .

Store Floor Plans . . . . . . . . . . . . . . . . . . . . . . .Trade

Cop

y Only


Merchandising Display Table Guidelines

Display Table Themes

• The new Nesting Table Map on page 75 is used for all of the Nesting Table Layouts.

• The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

• Please merchandise the tables according to the themes provided.• These themes have been selected to integrate with the Promotional Theme and to

maximize sales potential.

Product Orders

• For each Nesting Table, please order two or three cases of each of the participating products.

• For each Promo Table, please order two or three cases of each of the six to eight participating products.

• The Store Manager may modify product selections, based on customer buying patterns and demographics but alternative products should match the theme.

ExamplE of NEstiNg tablE

Trade

Cop

y Only


Merchandising Display Table Guidelines

Continued

ExamplE of baskEt with sigN

Product Placement

• Avoid spreading products over the entire table. Too many facings of the same product will make the display seem cluttered, dulling the impact of the products being promoted.

• By following the basic principle of ‘like product with like product’, you will accomplish a themed, fully stocked and customer-friendlyfixture.

• Remember to consider the colour, size and type when building your display.

• Placing complementary colours next to each other also enhances the look of the display. Items on the Display Tables should not ‘compete’ with each other.

Nesting Table Baskets

• All nesting tables must have a basket on each corner of the table. Select one product to merchandise in each basket complementing the theme. Sign the product with metal sign holders and black sign inserts.

• Each medium sized basket holds two cases of 750 mL product or one case of 1000 mL /1500 mL product.

ExamplE of colour, sizE, typE

ExamplE of “likE with likE”

Trade

Cop

y Only


Market Place Fixtures

Merchandising

markEt placE(storE 329)

Market Place Fixture Participating Stores

329

Market Place (Centre Area)

Please use this premium selling space to highlight products that are from the “Find Your Flavour” promotion. These products may be chosen at your discretion, but be sure to featurethemedproductsonthesefixtures.Pleasechoosefourtoeightbrandsperfixture.

Trade

Cop

y Only


Store #

Nesting Table Theme

Find

You

r Fl

avou

r

go L

ocal

Find

You

r Fl

vaou

r

VIN

TAG

ES

VIN

TAH

ES

Esse

ntia

ls

1 N110 N1 & N4 N2 N3 2 x V15 N121 V22 N131 V35 N138 N1 N2 V40 N157 N1115 N1 N2 V149 N1 N2 N2164 N1171 N1185 N1187 N1 N2 V198 N1200 N1212 N1226 N1 V249 N1252 V253265329 N1334 N1 N2340 N1344 V346 N1 N2355 N1 & N2 N2 V360 N1 N3 V361 N1367 N1 N2 V371 V373 N1378 N1 N2388 N1390 N1393 N1412 N1 N2416 N1 V

Store #

Nesting Table Theme

Find

You

r Fl

avou

r

go L

ocal

Find

You

r Fl

vaou

r

VIN

TAG

ES

VIN

TAH

ES

Esse

ntia

ls

417 N1432 V438 N1445 N1 N2 N3 V495 N1 V511 N1522 N1523 N1&N2 N2 N3525 N1 V536 N1542 N1544 V545 N1555 N1556 N1 V573 N1575 N1590 N1 N2601 N1617 N1623 N1624 N1631 N1 N2632 N1703 N1

• Refer to Store Floor Plan for table location.

• Storeswillreceiveasignforspecificthemes. It is the Manager’s discretion to choose which themed tables to build.

• Choose twelve to sixteen products from the Promo Table themes.

Nesting Table Fixtures

Product Theme Location

Trade

Cop

y Only


Nesting Table Map

Basket

1 Case

Q

Baske

t

1 Case

P

Basket

1 Case

O

Basket

1 Case R

sig

Na

gE

soft

D

rEss

iNg

H3 Facings

H3 Facings

I3 Facings

I3 Facings

J3 Facings

J3 Facings

L3 Facings

L3 Facings

A3

Faci

ngs

A3

Faci

ngs

B3

Faci

ngs

B3

Faci

ngs

C3

Faci

ngs

C3

Faci

ngs

D3

Faci

ngs

D3

Faci

ngs

E3

Faci

ngs

E3

Faci

ngs

G3 Facings

F3 Facings

G3 Facings

F3 Facings

N3 Facings

M3 Facings

N3 Facings

M3 Facings

K3 Facings

K3 Facings

fro

Nt

of

sto

rE

Trade

Cop

y Only


Nesting Table Theme: N1 & N4

A Nesting Table with Find Your Flavour products (Fruity, Berry, Sweet and Tropical)

• There should be 12-16 different products ordered for the table & basket set up. • To merchandise the table properly, 2-3 cases of each product shown should be ordered.• Each basket will hold 1 case of 1000 mL/1500 mL product or 2 cases of 750 mL product.• If products listed for this Nesting Table sell out, please replace with Fruit/Berry

Liqueurs at the Manager’s discretion.

Location LCBO# Description FormatA 554212 Malibu Coconut 1140 mLB 126326 Malibu Melon 750 mLC 604314 Malibu Passion Fruit 750 mLD 601666 Malibu Mango 750 mLE 71597 Absolut Mango 750 mLF 125351 McGuinness Exotic Blueberry Liquor 750 mLG 125369 McGuinness Exotic Raspberry Liquor 750 mLH 430090 Alize Gold Passion 750 mLI 499517 Alize Red Passion 750 mLJ 603530 Alize Bleu 750 mLK 414 Pama Pomegranate 750 mLL 600981 Hypnotiq 750 mLM 65177 X-Rated Fusion Liquor 750 mLN 630780 Skyy Vodka 1140 mL

BasketsO 41384 Jack Daniel's Sour Mash 750 mLP 105601 Southern Comfort 750 mLQ 71647 Polar Ice Vodka PET 750 mLR 313049 Dr McGillicuddy Peach Schnapps 750 mL

PLEASE NOTE:The Nesting Table Map on page 75 is used for all of the Nesting Table Layouts. The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

Trade

Cop

y Only


Nesting Table Theme: N2

A Nesting Table with a Selection of Ontario VQA (Red & White)

• There should be 12-16 different products ordered for the table & basket set up. • To merchandise the table properly, 2-3 cases of each product shown should be ordered• Each basket will hold 1 case of 1000 mL/1500 mL product or 2 cases of 750 mL product.• If products listed for this Nesting Table sell out, please replace with other Ontario VQA

products at the Manager’s discretion.

Location LCBO# Description FormatA 620104 Angels Gate Sussreserve Riesling VQA 750 mLB 295006 Cave Spring Dry Rose VQA 750 mLC 45609 Southbrook Cabernet/Merlot/Shiraz VQA 750 mLD 582841 Peller Estates Family Series Baco Noir VQA 750 mLE 74047 Dan Aykroyd Sauvignon Blanc VQA 750 mLF 291211 Henry Of Pelham Chardonnay VQA 750 mLG 156240 20 Bees Chardonnay Unoaked VQA 750 mLH 572156 Birchwood Gewurztraminer/Riesling VQA 750 mLI 141523 Malivoire Red VQA 750 mLJ 144857 Konzelmann Shiraz Barrel Aged VQA 750 mLK 526228 Jackson-Triggs Proprietors Reserve Meritage VQA 750 mLL 109975 Inniskillin Brae Blanc Reserve VQA 750 mLM 146852 Life Is Good Chardonnay Unoaked VQA 750 mLN 470369 Colio Estate Late Harvest Vidal VQA 750 mL

BasketsO 326413 Pelee Island Pinot Grigio VQA 750 mLP 56390 Hillebrand Artist Series Meritage VQA 750 mLQ 65714 Stonechurch Riesling VQA 750 mLR 134205 Girls Night Out Cabernet/Shiraz VQA 750 mL

Alternates134163 Equifera Pinot Noir VQA 750 mL101121 De Sousa Cabernet Franc VQA 750 mL

195511 Chateau Des Charmes Pinot Noir VQA 750 mL144915 Bloomfield Big Horn Merlot VQA 750 mL

PLEASE NOTE:The Nesting Table Map on page 79 is used for all of the Nesting Table Layouts. The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

Trade

Cop

y Only


Nesting Table Theme: N3

A Nesting Table with a Selection of Find Your Flavour Products

• There should be 12-16 different products ordered for the table & basket set up. • To merchandise the table properly, 2-3 cases of each product shown should be ordered• Each basket will hold 1 case of 1000 mL/1500 mL product or 2 cases of 750 mL product.• If products listed for this Nesting Table sell out, please replace with other Coffee,

Chocolate, Mint Liqueurs at the Manager’s discretion.

Location LCBO# Description FormatA 2253 Disaronno Amaretto 750 mLB 103978 Baileys Coffee 750 mLC 155598 Kahlua Mocha 750 mLD 108357 Carolans Irish Cream 750 mLE 13607 Baileys Caramel Irish Cream Liquor 750 mLF 52399 Tequila Rose Cocoa Cream Liquor 750 mLG 618876 Tequila Rose Cream Liquor 750 mLH 625767 Sheridan’s Original Double Liquor 750 mLI 12823 Baileys Mint Chocolate Irish Cream Liquor 750 mLJ 159327 Caramilk Liquor 750 mLK 573311 Godiva 750 mLL 605600 Grand Marnier 1140 mLM 111443 Chambord Royale 750 mLN 631390 McGuinness Cherry Whisky 750 mL

BasketsO 136119 Polar Ice Vodka 1140 mLP 630780 Skyy Vodka 1140 mLQ 69781 Stolichnaya Vodka 750 mLR 208629 Finlandia Vodka 1140 mL

PLEASE NOTE:The new Nesting Table Map on page 75 is used for all of the Nesting Table Layouts. The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

Trade

Cop

y Only


Nesting Table Theme

Vintages – March 6th Release

Nesting Table of Vintages Wines

• There should be 12-16 different products ordered for the table & basket set up. • To merchandise the table properly, 2-3 cases of each product shown should

be ordered• Each basket will hold 1 case of 1000 mL/1500 mL product or 2 cases of

750 mL product.

Location LCBO# Description Format

A 63909 07 Organic Novas Cmv Winemakers Sel (Emiliana) 750 mL

B 143230 07 Carmenere Alpha (Montes S.A.) 750 mL

C 44008 07 Tabali Reserva Carmenere Limari Valley 750 mL

D 47514 08 Pinot Noir Especial Res Limari Vly (Tabali 750 mL

E 427054 08 Late Harvest Sauvignon Blanc (Errazuriz) 750 mL

F 16071 08 Ltd Sel Cabernet Carmenere Curico V(Montes 750 mL

G 148692 06 Renaissance Corbieres (Ch. De Fontenelles) 750 mL

H 168039 08 Chardonnay VQA (Cattail Creek Estate Winer) 750 mL

I 66746 07carmenere Cab Novas Org Colchagua (Emiliana) 750 mL

J 93740 06 Merlot Reserva (Vina Tabali S.A.) 750 mL

K 143180 08 Carmenere Single Vyd (Vina Errazuriz) 750 mL

L 143198 08 Sauvignon Blanc Single Vyd (Vina Errazuriz) 750 mL

M 685792 07 Novas Org Cab Merlot Las Palmeras (Emilian 750 mL

N 398800 (V) 08 Cab Sauvignon Reserva (Casa Lapostolle) 750 mL

Baskets

O 226944 (V) Cabernet Sauvignon Sonoma (Rodney Strong) 750 mL

P 739979 05 I Castei Amarone (Castellani) 750 mL

Q 143214 07 Pinot Noir Alpha Leyda Vly (Montes S.A.) 750 mL

R 405712 (V) Merlot Rapel Valley (Casa Lapostolle S.A) 750 mL

Recommended Alternate Products

681643 05 Ch. D'Argadens Bordeaux Superior (Maison C) 750 mL

396986 (V) Chardonnay Casablanca (Casa Lapostolle) 750 mL

Trade

Cop

y Only


Nesting Table Theme

Vintages –March 20th Release

Nesting Table of Vintages Wines

• There should be 12-16 different products ordered for the table & basket set up. • To merchandise the table properly, 2-3 cases of each product shown should

be ordered• Each basket will hold 1 case of 1000 mL/1500 mL product or 2 cases of

750 mL product.

Location LCBO# Description Format

A 687582 Prosecco Di Valdobbiadene Brut (S. Margherita) 750 mL

B 111641 05 Chianti Riserva (Rocca Delle Macie) 750 mL

C 132308 (V) Erta E China Rosso Di Toscana Igt (Masi R) 750 mL

D 714998 06 Cote De Beaune-Villages (Bouchard Pere) 750 mL

E 159608 08 Pinot Grigio Igt Veneto (Caposaldo) 750 mL

F 90928 09 Chard Viognier Freesettler&Convict (Chalkhil) 750 mL

G 507830 08 Viognier Alamos (Bodegas Esmeralda) 750 mL

H 651331 (V) Chardonnay Hunter Valley (Hope Family Vyds) 750 mL

I 736371 07 Cotes Du Rhone Res (Dom De La Croze) 750 mL

J 125856 Chateau Castegens Cotes-De-Castillon 750 mL

K 159756 08 Aurore Beaujolais Villages (Vignerons De B) 750 mL

L 986778 Hess Monterey Chardonnay 750 mL

M 587691 Jackson-Trigs Proprietors' Grand Reserve Methode Classique

750 mL

N 68825 Hidden Bench Fumé Blanc 2007 750 mL

Baskets

O 936971 07 Shirz Viognie The Laughing Magpie (Darenberg) 750 mL

P 950576 Mas des Bressades, Cuvee Tradition Rose 750 mL

Q 50427 (V) Alexander Vly Est. Cab Sauv (R. Strong) 750 mL

R 120279 Santa Julia ORGANICA Malbec Rose 750 mL

Recommended Alternate Products

434605 07 Zin Ranch Zabaco Heritge Sonoma (Ej Gallo) 750 mL

12674 08 Sauvignon Blanc Marlborough (Highfield Est) 750 mL

161307 06 Merlot Hummingbird Series (Clos La Chance) 750 mL

33902 Le Clos Jordanne Vineyard Pinot Noir 2007 750 mL

Trade

Cop

y Only


Promo Table Fixtures

Product Theme Location

Store #

Promo Table Themes

Illum

inat

ing

Liqu

eurs

An

East

er

Men

u

Benc

hmar

ks

of S

tyle

Wha

t’s F

resh

fo

r Din

ner

10 P121 2 x P1 P2 P3 P422 P1 P257 P1115 P1 P2 P3187 P1 P2 P3 P4252 P1 P2 P3 P4253 P1 P2 P3265 P1334 P1 P2 P3 P4346 P1 P2 P3 P4355 P1373 P1 P2378 P1 P2 P3 P4412 P1445 P1 P2 P3 P4523 P1545 P1590 P1 P2 P3 P4617 P1624 P1 P2 P3 P4631 P1 P2 P3632 P1 P2 P3 P4703 P1 P2

• Refer to Store Floor Plan for table location.

• Storeswillreceiveasignforspecificthemes. It is the Manager’s discretion to choose which themed tables to build.

• Choose twelve to sixteen products from the Promo Table themes.

Trade

Cop

y Only


Promo Table Themes

• The new Promo Table Map is used for all of the Table Layouts. The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

• There should be 6 - 8 different products ordered for the table set up.

• To merchandise the table properly, 2 - 3 cases of each product should be ordered, allowing for 3 - 8 facings of each product.

sigNagE

E3 Facings

F3 Facings

G3 Facings

D3 Facings

H3 Facings

C3 Facings

B3 Facings

A3 Facings

froNt of storE

Promotional Table Location Map

Trade

Cop

y Only


Promo Table Themes

P1: Illuminating Liqueurs

Merchandise two or three cases of six to eight products of the following participating products.

Location LCBO# Descritpion FormatA 1867 Drambuie 750 mLB 604819 Danfield's Private Reserve 750 mLC 111443 Chambord Royale 750 mLD 69781 Stolichnaya Vodka 750 mLE 1867 Drambuie 750 mLF 577957 Kahlua Coffee Liqueur 750 mLG 169441 Frangelico 750 mLH 110056 Absolut Vodka 750 mL

Trade

Cop

y Only


Promo Table Themes

P2: An Easter Menu

Merchandise two or three cases of six to eight products of the following participating products.Location LCBO# Description FormatA 141531 Malivoire White VQA 750 mLB 126144 Sibling Rivalry White VQA 750 mLC 556746 Bodega J&F Lurton Pinot Gris 750 mLD 265678 Mumm Cuvee Napa Brut Prestige 750 mLE 430561 Henry Of Pelham Riesling Icewine VQA 376 mLF 107219 Strewn Select Late Harvest VQA 375 mLG 430561 Henry Of Pelham Riesling Icewine VQA 376 mLH 265678 Mumm Cuvee Napa Brut Prestige 750 mL

P3: Benchmarks of Style

Merchandise two or three cases of six to eight products of the following participating products. Location LCBO# Description FormatA 665471 Jacob's Creek Shiraz Reserve 750 mLB 144493 Montecillo Rioja Crianza 750 mLC 478727 Catena Malbec 750 mLD 426718 Cesari Amarone 750 mLE 461699 Henry of Pelham Reserve Baco Noir 750 mLF 359257 Ravenswood Vintner's Blend 750 mLG 35386 Kim Crawford Sauvignon Blanc 750 mLH 234583 Cave Spring Riesling VQA 750 mLRecommended Alternate Products

373373 Pierre Sparr Gewurztraminer 750 mL

P4: What’s Fresh for Dinner

Merchandise two or three cases of six to eight products of the following participating products.

Location LCBO# Description FormatA 101857 Dan Aykroyd Riesling VQA 750 mLB 620724 Creekside Sauvignon Blanc VQA 750 mLC 542548 Henri Bourgeois "Les Baronnes" Sancerre 750 mLD 81737 Southern Tier Ipa 6 Pk-B 2130 mLE 71746 Tullamore Dew Irish Whiskey 750 mLF 169441 Frangelico 750 mLG 81737 Southern Tier Ipa 6 Pk-B 2130 mLH 71746 Tullamore Dew Irish Whiskey 750 mL

Trade

Cop

y Only


storE #15

storE #1

storE #21

Store Floor Plans

FG

storE #22

V

P1 P2

P4

P3 P1Trade

Cop

y Only


Store Floor Plans

storE #35

FG

storE #38

FG

storE #40

storE #31

V

FG

Trade

Cop

y Only


Store Floor Plans

Continued

storE #57storE #115

P1 P2

P3

N2

N1

V

storE #149

FG

storE #164

FG

Trade

Cop

y Only


Store Floor Plans

Continued

storE #185

FG

storE #187 storE #191

V

storE #171

FG

ENTR

ANCE

WIN

EG

IFTS

VINTAGES

HERO

TASTING BAR

VQA

F+D

VQA

CHECKOUT

OFFICE

M1

M2

FG

D1

D2

D3

CUSTOMER SERVICE

Trade

Cop

y Only


Store Floor Plans

Continued

storE #198

VINTAGES

Hero Display

BEER C

OLD

ROO

M

storE #200

FG

storE #212

FG

storE #226

FG

Trade

Cop

y Only


Store Floor Plans

Continued

storE #253storE #252

VINTAGES

VINTAGES NESTING

ENTRANCE

D1

D2

D3

M1

N1N2

N4 N3

M2

FG

FG

GIFTS

HERO

TASTING BAR

TASTING BAR

CHECKOUT CUSTOMER SERVICE

WINEBEST OF ONTARIO

ENTR

ANCE

CHEC

K O

UT

Gift Centre

OFF

ICE

P1

P3

P2

Hero Display

FG


FGFG

FG

Trade

Cop

y Only


storE #355

FG

Store Floor Plans

Continued

storE #340

Store 340

storE #346

storE #334

Trade

Cop

y Only


Store Floor Plans

Continued

V

FG

storE #360

FG

storE #361

VQAVQA

F&D

FG


Trade

Cop

y Only


Store Floor Plans

Continued

storE #373

FG

storE #378

storE #388

FG

storE #390

N1

FG

Trade

Cop

y Only


Store Floor Plans

Continued

storE #393

Gift Centre

N1 FG

storE #412

FG

N1

N2

storE #416

N1

V

storE #417

N1FG

Trade

Cop

y Only


Store Floor Plans

Continued

storE #432

FG

V

storE #438

FGN1

storE #445

N2

N3

N1

v

storE #495

vTrade

Cop

y Only


Store Floor Plans

Continued

N1

FG

storE #522

storE #523

ENTRANCE

CUSTOMERSERVICE

Nes

tin

g T

able

1

Nestin

g Tab

le 2

Nesting Table 3

Nesting Table 4

FG P1

storE #525

FG

N1

V

storE #536

N1

FG

Trade

Cop

y Only


Store Floor Plans

Continued

storE #542

FG

N1

storE #544

V

FG

FG

storE #545

FG

storE #555

Trade

Cop

y Only


Store Floor Plans

Continued

storE #573storE #556

FG

N1

V

FG

FGFG

N1

storE #575

N1 FG

storE #590

N1

N2Trade

Cop

y Only


Store Floor Plans

Continued

storE #601

FGN1

storE #617

CUSTOMERSERVICE

ENTRANCE

TASTINGBAR

VINTAGES

N1

P1

FG

storE #623

FGN1

storE #624

Trade

Cop

y Only


Store Floor Plans

Continued

storE 631

ENTRANCE

CHECK OUT

OFFICE

N1

CUSTOMERSERVICE

N2

TASTING BAR

HERO DISPLAY

F&D

MIX DRINK MIX DRINK

P1 P2

P3

ENTRANCE

OFFICEP4

FG

P2

P1P3

N1

storE #632

Trade

Cop

y Only

pt13 find your flavour marketing product guide & product guide 7 thematic signage ......

Documents