marketing management final presentation
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Presentation of Marketing management
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Pranav Shilpa
ZebaPriyanka
Stewart
Group members
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E-Waste
Societal marketing
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Societal marketing
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What is?• The societal marketing concept holds that the organization’s task is to determine the
needs, wants, and interests of a target market and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being.
• It is closely linked with the principles of social responsibility and of sustainable development.
• Therefore, marketers must endeavor to satisfy the needs and wants of their target markets in ways that preserve and enhance the well-being of consumers and society as a whole.
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OBJECTIVES• To maintain long term relationship with customers.• To create a better image in the society for the company than it’s
competitors.• To carry out it’s social responsibilities.• Developing community awareness towards it’s brands.• To increase the consumer base and market share.
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BENEFITSDRAWBACKS
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Society (human welfare)
Company(Profits)Consumers(Want satisfaction)
Three Considerations
In Societal
Marketing
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Let’s discuss some real world examples of Societal Marketing…
• General Motors DONATES VEHICLE TO SUPPORT AIDS RELATED EFFORTS ....
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E-WASTE
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HCSONIDecember 10, 2008 12
What is E-Waste• PC in 2yrs• Mob phone 1-3 yrs• Camera 3-5 years• Every year
• 2 million items• 1200 Tons scraps from
Manufacturers• 8000 Tons alone from
Bangalore• Dumping of obsolete and old
electronic items from developed countries at cheaper cost or even free
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BACKGROUND• Unwanted, obsolete or unusable electronic products such as
computers, computer peripherals,televisions,VCRs,DVD Players, stereo equipment, hand cell phones are commonly referred to as ‘electronic waste’.
• E-waste is emerged due to changes in - advancement in technology, fashion, style and status,configuration,attactive offers from manufacturers,small life equipments.
• These landfills are located in underdeveloped parts of countries like China, Africa, United States and India.
• E-waste is more in these countries because there are no laws banning e-waste.
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It is taking up valuable landfill space
e-waste contains hazardous material
Lead in e-waste
PROBLEMS
W
hyE-wasteisagreatconcern?
Electronicwasteaccountsfor70 percent of the overall toxicwaste currentlyfound inlandfills.
Inadditionto valuablemetalslikealuminum,electronicsoften containhazardousmaterials such asmercury.
W
henplaced ina landfill,evenin small doses, thesematerialscan contaminate soil aswell asdrinkingwater.
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HCSONIDecember 10, 2008 15
EffectsItem Produce AffectSolder Lead Nervous sys
Semi conductor Cd Kidney, Lever
Switches/PCBs Hg Brain, Skin
Protective layers Cr DNA, Bronchoitis
Cable NSN Plastic/PVC Immune sys, Repro Sys
Plastic Hsg Br Endocrine
CRT(Front Pnl) Ba Heart, Lever, Muscles
Mother Boards Beryllium(Be) Lung cancer, Skin
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Reuse
Recycle
Dispose
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Responsibilities towards greener tomorrow……………..
Government
Industry
Citizens
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