DuPont MC Co-Op Program Final Presentation

Christina Elsenhans

July 14th, 2008

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Agenda

• Projects & major tasks

• Tradeshows & Events

• Building Innovations & DCSE

• Multi-Family Initiative

• Storm Room Day

• Skills & Personal Development

• Impact on Future Goals

• Recommendations

• Thank you!

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Tradeshows & Events: Building InnovationsGoal was to position DuPont and its products in the most effective way to increase sales and exposure

•Pre-Show Marketing Communication Work & Research

• Booth Design & Review

• Trade Show Implementation

• Lead Lists Management

International Builders Show (IBS)

Kitchen/Bath Industry Show (KBIS) 2008 & 2009

The American Institute of Architects (AIA)

International Contemporary Furniture Fair (ICFF)

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Tradeshows & Events: DCSE

RFA Pork/Meat Conference

NBD NE Grows

STLE NLGS

FermaSure NYSCC

FEW Glypure

EASA WPE

PTXI EMS Today

IEEE AWWA

LIGHTFAIR Int. WPC

DSR EMCW

• Pre-Show Work

• Research

• Potential Sponsorship Opportunities

• Fact Sheets

• Presentations

• Lead Lists Management

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Multi-Family Initiative

Helped to lead DuPont Surfaces towards a 3MM gap closure in the Multi-Family Housing Industry

• Created presentations essential to the project formation, later to be used in business to business meetings and for sales of DuPont Corian® & Zodiaq® to Multi-Family Managers

• Top 11 Builders & Property Managers

• Top 15 MF Brokers

• Top MF Magazine Analysis• Sales Presentation

• Worked with Donor in literature and advertising creation• ‘Good Better Best’

• Value Proposition

• Product Offering

• Website Creation

• Lead List Rentals & E-Blastz

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StormRoom Events

• Public relations event promoting the opening of the first storm shelter testing center and the DuPont™ StormRoom™ with Kevlar®

•Major role in the planning of Storm Room Day

• Coordinated between the two major businesses involved

• Handled arrival of press

• Event was later mentioned on WHYY-TV, WPVI-TV, WDEL Radio, The Associated Press, The Wilmington News Journal, and ABC

• Second event connected with Greensburg and the Discovery Channel

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Personal Development

• Trade Show Planning

• Lead Management

• Summary Analysis

• Product Development

• Market Segmentation

• Public Relations

• Media Planning

•Business confidence

• Working in a corporate environment

• Time Management

• Working under pressure/ strict deadlines

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Future Goals

• Apply experiences at DuPont to my educational & business future

• Experience large & small Advertising Agency work

• Ogilvy- NYC

• 451 Marketing

• Compare Client with Agency

• Media & Event Planning

•Experience Experience Experience!

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Trade Shows & Events Position Recommendations• Work on a trade show from start to finish

• Attend a trade show

• Work on as many shows as possible

• Be involved with all meetings connected to your current project

• Get involved with an outside project

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