NFL Merchandising

•  Beginning April 2012 •  New Era – hats for sideline personnel and fans •  Under Armour – NFL Scouting Combine •  G-III - outerwear •  VF – t-shirts and fleeces •  Outerstuff – youth apparel •  ‘47 Brand – fan hats •  Nike – player uniforms and apparel

Nike + NFL Deal

•  5 year/$1.1 billion •  Includes licensing deal for •  Player uniforms •  Jersey •  Belts •  Pants •  Socks •  Gloves

•  Fan Merchandise

It replaced…

•  Reebok held licensing deal with NFL for past 10 years •  Reebok paid $250 million for their deal •  Their NFL contract made up $350-$565 million per year

of apparel sales •  Losing the NFL contract will add up to $200-$250 million

a year in lost revenue for Reebok

The Changes

•  Although Nike didn’t change the overall design of the uniforms, they did implement some new technology

•  Jerseys •  Flywire design for color – in collars to hold shape •  Slimmed down jerseys •  Special fabric that keeps jersey tight, water-resistant and

breathable •  Pants •  Added padding around belt •  Better ventilation throughout leg •  Water-resistant technology

The Tweaks

•  While not all teams got a new look, some had big changes •  Not all teams chose to

accept the changes •  Carolina Panthers

have words “KEEP POUNDING” for fallen teammate Sam Mills

The Unveiling

•  Nike unveiled the new uniforms at a special ceremony on April 3 •  All 32 teams were

represented with one player from each team sporting the new looks

http://www.youtube.com/watch?v=vJg2bsdvXvw

Social Media

On Sale

•  The new jerseys were available for pre-order on April 15

•  NFL Game Jersey ($100) on sale April 27

•  NFL Limited Jersey ($135) on sale this summer

•  NFL Elite Jersey ($250) on sale April 27

•  All on sale in time for NFL Draft

The Draft

Player Reaction

•  Brian Urlacher says the tight fitting jerseys will help Julius Peppers get 50 sacks

•  Earl Thomas – “everybody seems to be excited about the new jerseys…I think it goes with everything else that makes football so exciting…”

•  Sean Weatherspoon – “I like the jerseys! The material is the key, the reebok jersey held too much sweat…new jerseys look sleek.”