infostrada sports online marketing presentation iswi 1.0
TRANSCRIPT
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13 april 2023
Infostrada Sports
Sports Intelligence
Online Marketing Infostrada Sports World Ranking
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13 april 2023Corporate Presentation > About Infostrada Sports
> Delivery at the speed of light is today’s challenge
> The world will be wireless, on line, all the time> Data becomes more valuable when turned into
information> Media are multi platform
> Coverage of event will be more and more ‘Live’
> Data is more valuable the more ‘Live’ it gets> There will be more and more tools to facilitate our
business> Sports is non controversial and of global interest
Vision.....(how we see the world)
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Mission.....(What we want to achieve)
“We create explicit value by delivering SPORTS
DATA & SPORTS INTELLIGENCE to Triple AAA
Clients on global sports, digitally, anywhere,
anytime, on any platform, in any language, as it
happens, up-to-date all the time"
Corporate Presentation > About Infostrada Sports
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Dutch Head Quarter Office
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High tech Live room 1
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High tech Live room 2
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Typical Archive (John Fredrikstadt)
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Extensive Library
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Who we are and who we serve
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> B2B Provider of sports content services since 1995
> 90+ Full Time Employees (70 NED)
> Offices in NED, DEN & AUS
> Representatives: in AUT, SWE, UK, ROU, CHN, JAP
> State of the art technology, focus on real time services
> Multi media, multi lingual, multi platform
> Largest independent sports database, strong historic content
> Focus on data; live, results, news & stats
> Covering all global sports, driven by the sports calendar
> Sports Focus on Football, F1, Cycling, Tennis and Olympics
About Infostrada Sports....(who we are)
Corporate Presentation > About Infostrada Sports
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Infostrada Sports Clients
Corporate Presentation > About Infostrada Sports
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Our services
True Sports Intelligence
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Infostrada Sports Operations & Services ....(what we do)INPUT PROCESS OUTPUT
www.sportssociety.com
Sports Communities
Live coverage TV|WEB
Federations
Events
Sports Library
Press Agencies
Correspondent Network
100+ SportsDatabase
FixturesLive resultsRankingsStatisticsRatingsSports IndicesMulti Media
Copyright 1995-2010
Infostrada Sports
Media Services“Sports Intelligence for
journalists”
Content Services
“your fastest, richest most reliable and unattended sports content channel”
Event Services
“the best media service an event organiser could wish
for”
B to B
Federation & NOC Services
“24/7 integrated benchmark solution with our World
Index”
Corporate Presentation > Products and services
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Federation & Benchmark Services
> Infostrada Sports World Index (compare nations,athletes)
> Results Services
> Weekly performance reports
> Results analysis cockpit
> Corrected/weighted rankings
> Third party content (meta data) and technical integration
Corporate Presentation > Products and services
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Online Marketing ISWI
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Online marketing ISWI
> Mooi product, maar de helft van het werk!
> Nu aan de man brengen!
> Disclaimer: Oud saleswerk nog steeds erg belangrijk!
> Lobbyen, beurzen, persoonlijk contact, etc.
Corporate Presentation > Products and services
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Online marketing ISWI
> Zeer interessante en handige online tools voor handen
Corporate Presentation > Products and services
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Online marketing ISWI
> Hét beste platform voor zakelijke connecties
> Eigen Infostrada groep
> Maar: ook lid worden van bestaande (sport) groepen
bv: Sports Industry Network (27.000 leden!)
Actief bezig in de groepen en awareness creëren
Corporate Presentation > Products and services
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Online marketing ISWI
> @InfostradaLive (2.500 followers and counting)
> Actuele, interessante sportfeitjes
> Show the world what we can do! – ook m.b.t. de ISWI
> Achterliggende gedachte: awareness
> Ook: proactief zoeken naar potentiële klanten
- Lists
- Doorzoeken bio’s (http://www.buzzom.com)
Corporate Presentation > Products and services
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Online marketing ISWI
Sport Society (community)
> Exclusief netwerk sportkenners
> Benutten expertise
> Inzetten tijdens evenementen
> Online aansturen om
producten (bv ISWI) te verkopen
Corporate Presentation > Products and services
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Online marketing ISWI
Demo’s (audiovisueel)
> Beelden zeggen meer dan woorden
> Maak een ingewikkeld product visueel
> Delen op platforms als YouTube, maar ook Twitter/LinkedIn
Demo’s (applicatie online)
> ‘Speelbare’ versie van de ISWI
> Testomgeving
> Op iPad tijdens beurzen
Corporate Presentation > Products and services
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Online marketing ISWI
In het algemeen:
> Altijd de ogen open
> Geen platform is heilig
> Niet bang om ergens in te duiken
> ISWI eerste in zijn soort
> Lanceren via social media mooi leermoment
Corporate Presentation > Products and services
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Vragen? Opmerkingen?