sports marketing profile define sports marketing
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Sports Marketing Profile Define sports marketing. 1. Sports Appeal and Marketing. People spend time and money on sports they feel excitement and are entertained by the competition Sports marketers sell sports, games, and services to these fans. 2. Marketing vs. Sports Marketing…. - PowerPoint PPT PresentationTRANSCRIPT
Sports Marketing ProfileSports Marketing Profile•Define sports marketing
1
Sports Appeal and MarketingPeople spend time and money on sports
•they feel excitement and are entertained by the competition
Sports marketers sell sports, games, and services to these fans.
2
Marketing vs. Sports Marketing…
Marketing: the process of developing, promoting, or distributing products, or goods, or services, to satisfy customers’ needs and wants.
Sports Marketing: all the marketing activities designed to satisfy the needs and wants of sports consumers
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Two Components Sports Marketing…
The two major components of sports marketingsports marketing are:
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The marketing of sports
Marketing through sports
And the difference is…
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The marketing of sports• Promotion of the Super Bowl, the Indy 500, and the
Olympics through TV and radio advertisement
http://www.youtube.com/watch?v=WGUnZsXW9Sw
And the difference is…
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Marketing through sports• Nike, Gatorade, Goodyear, etc. promote their
products by using a connection to sports • Example: using an athlete as a spokesperson
http://www.youtube.com/watch?v=jlXRengzZoc
A Brief HistoryThe longest running endorsement deal in sports history:
1923, Wilson Sporting Goods signed professional golfer Gene Sarazen to a deal that lasted until Sarazen passed away in 1999 (97 yrs old)
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Who is Gene Sarazen?He is one of five golfers to win all current major championships in his career, The Career Grand Slam! – U.S. Open in 1922, 1923– PGA Championship in 1922, 1923, 1933– British Open in 1932– The Master’s in 1935
Can you name the other four?
Grand Slam WinnersGene Sarazen
Ben Hogan
Gary Player
Jack Nicklaus
Tiger Woods
A Brief HistoryWilliam “Bill” Veeck
Key to marketing sports… Get people interested in watching the
game as well as the activities that
surround the game
Introduced player names on jerseys, ballpark giveaways, exploding scoreboards, etc.
Inducted into the Baseball Hall of Fame for his innovations in sports marketing.
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A Brief History
Mark McCormack 1960 – developed the idea of
linking athletes to corporations
Founder of International Management Group (IMG)
Client and friend, Arnold Palmer, was one of the first professional athletes to associate with corporations
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Mark McCormack & Arnold Palmer 1965
Studying Sports Marketing
Sports marketing takes a simple game and turns it into an interesting and exciting event.
Monday Night Football is based upon the principles of sports marketing.
MNF Commercials
http://www.youtube.com/watch?v=7aVJgoOvvo0
http://www.youtube.com/watch?v=WgI02I7nE3k
http://www.youtube.com/watch?v=p1W7FNnyOfg
http://www.youtube.com/watch?v=-cn0XSQ6agw
http://www.youtube.com/watch?v=5uownTKcneM
http://www.youtube.com/watch?v=WQeZU8Dgq58
http://www.youtube.com/watch?v=hMPrNxfOQO8
Athletes & Celebrities
http://www.youtube.com/watch?v=gcgJLXfYSYA
http://www.youtube.com/watch?v=f1NyZ8Lro6s
Careers in Sports Marketing
Examples of jobs in sports marketing include:
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Scriptwriter
Producer
Ticket agent
Luxury-box sales representative
Food and merchandise sales representative
Group-ticket salesperson
Profiles in Marketing
Marketing the Team – pg. 56– Read and answer case study questions.
1. According to the author, what is the most important skill in a sports marketing position?
1. Explain the statement, “you must also be a student of your business.”
1. What role does the author, Gruber, feel that education plays in a successful career in sports marketing?
http://www.youtube.com/watch?v=M06kTVwXUs4