HOSPITALITY IN SER MARKETING

Define hospitality and its relationship to the Sports, Entertainment and Recreation Industries

Identify examples of hospitality in the SER Industries

Research examples of hospitality in each of the industries

OBJECTIVES

Hospitality is the relationship between a guest and the host.

Reception and Entertainment of guests/visitors/etc.

The industry depends on availability of leisure time and disposable income.

WHAT IS HOSPITALITY?

Food & Beverage Businesses that

prepare food for customers

Lodging A business/place

that provides a place to sleep for one or more nights

Recreation Any activity that people

do for rest, relaxation and enjoyment

Travel & Tourism The business of moving

people from place to place

Provides those people with services that promote travel and vacations

FOUR SECTIONS OF HOSPITALITY

ResortsMembership clubsConventionsAttractionsSporting eventSpecial eventsOther services for

travelers and tourists.

WHERE DO WE FIND HOSPITALITY?

Packages for fansHotel accommodationsTickets to eventsPre- and post-event partiesTransportation to/from eventMeals

Suites and Box Seats at sporting events

For away teams in sporting events?

HOSPITALITY IN SPORTS

Packages for fans

VIP areas for guestsSpecial pricingUnlimited drinks/foodSpecial gifts/items

At the moviesLuxury TheatresFood/Drinks (Waiters?)Cobb Theater?

HOSPITALITY IN ENTERTAINMENT

Travel Packages Air fare Hotel accommodations Dining out Theme park tickets Show tickets

Airport Lounges Private meeting rooms Free drinks/snacks Comfortable seating Better access to customer

service representatives

HOSPITALITY IN RECREATION

What is hospitality?

What are the four sections of hospitality?

Where do we see examples of hospitality in SER?

RECAP