final marketing presentation
TRANSCRIPT
COMFY DORM6740 Taylo St., Pio del Pilar, Makati City
Liezl TarozaShiela MusngiRose Montales
March 15, 2014
Sky Deck
Location
o Few blocks away from Makati Medical Centero 5 minutes away from Makati Central Business Districto One ride to LRT, MRT, and shopping malls
o Walking distance to Buendia and South Super Hi-way
Target Market
Ages: 16 to 30 years old
Gender: Male and Female
Status: Single/Married
oRegular Employees
oCollege Students (in CEU, MAPUA and FEU)
oCorporate Account( Call Center, Shipping Lines & Pharmaceutical Companies)
Young Professionals & College Students
Maslow’s Hierarchy Need
Safety safety and convenience for our customer is our number one priority.
Physiological we want to provide the best and comfortable place that will meet the satisfaction of our customers .
Comparison Product Comfy DormNew, clean and well
ventilatedOpen 24/7 with
Security GuardCCTV for security
purposesWIFI Zone areaCanteen and Laundry
Services Free Drinking Water
from cold water dispenser
Boarding House
* An ordinary boarding house does not have a security personnel and tenants observe curfew time.
* Wifi and CCTV are not available.
* Tenants take their meals outside and have their laundry done in laundry shops.
* Tenants have to clean their own rooms and have to secure their belongings.
Promotion
1000
2000
3000
4000
BoardingHouse
Comfy Dorm Comfy Dorm Comfy Dorm
Price
Boarding House
Non-aircon Room
Aircon Room common CR
Aircon Room with CR
Comfy Dorm Rate
ExpansionTAGAYTAY
COMFY DORM6740 Taylo St., Pio del Pilar, Makati City
Liezl TarozaShiela MusngiRose Montales
March 15, 2014