Presented by

Christine K. Bailey

Kathleen O’Brien Thompson

YOU’LL LEARN HOW TO...

• Keep marketing in mind as you write your book

• Uncover what your publisher can and will do (maybe)

• What marketing is today

• Create a blended marketing plan

• Ask for help and where to find it

• Utilize different marketing channels to create revenue

KEEP YOUR MARKETING IN MIND AS YOU WRITE YOUR BOOK

• Who is your audience; how can you connect with them

• Why are they buying your book

• What do they want to see

• How can your readers help you sell your book

PUBLISHER SUPPORT

• What your publisher can and will do (maybe)

• How to get the most out of your publisher

BOOK MARKETING KNOW-HOW

• Create a brand story for your book, but as the author YOU are the brand!

• Build your brand

INCORPORATE YOUR BRAND INTO ALL THAT YOU DO

CREATE A PLAN

A Blended Marketing Plan Incorporates:

• Traditional marketing

• Social media

• Advocacy strategy

The Immediate Goal of All Marketing Efforts – Increase Reach

CREATE A PLAN

Traditional Marketing – Tells Others About You or Your Book

• Publicity & Promotion

• Marketing collateral

• Press

• Advertising

• Website

CREATE A PLAN

Social Media Marketing – Engages Others in a Conversation

• Create author profiles in the most popular / relevant social media outlets

• Create a blog and regularly post

• Dynamic landing page for the book

LANDING PAGE SAMPLE

CREATE A PLAN

Advocate Strategy: Personal Promotion Through Existing Contacts

1. Create a list of the ‘Top 25’ advocates, people who are fans and naturally promote you.

2. Add Value – Periodically offer to be of service to your list

3. Share and ASK for opportunities

KNOW YOUR LIMITS

• Ask for help

• PR workshops

• Marketing specialists

• Books

• Other authors

• Attend conferences (like this one)

MARKETING CHANNELS• How to utilize different marketing channels to create additional book sales, writing and

revenue opportunities

• Bulk sales opportunities

• Publicity through paid articles

• iPhone apps

• Speaking engagements (ie: Travel Talks™)

• Book Clubs (local, online)

• Networking events

• Popular Blogs within your subject area

• Join or Attend Industry Associations (ie: SPJ, MPI, Hotel Motel Association, MPI)

REPURPOSE YOUR RESEARCH

QUESTIONS?Please feel free to email us with your questions!

Christine K. Baileychristine@christinekbailey.com

Kathleen O’Brien Thompsonkathleen@professionalpunch.com