Marketing is What We Do

Ruth BurrLead SEOSEOmoz

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Quick Audience Poll

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Don’t Make Me Yell “Show Me the Money”

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What Does Grandma Think You Do?

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It’s Called “Marketing.”

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It’s Called Marketing

“Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer.” - http://en.wikipedia.org/wiki/Marketing

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Remember This?

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How About This?

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From 2005!

Poor choice in naming, Mr. and Mrs. Doll.

Everybody Loves Panda!

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I mean look at this guy.

How Google Makes Money

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Why Building Links is Important

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Why Building Content is Important

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Why Not Being Spammy is Important

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Why Google Loves Brands

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™

Inbound Marketing Metrics

• Engagement• Share of Voice• Revenue/Sales/Leads• LTV• Multi-touch attribution• Repeat traffic and customers

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What’s Your Secret?

Eat less. Exercise more.

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SEO Tactics That Never Stop Working

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Talk About Your Stuff In the Language People Use to Search

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“chocolate cupcake” “mini cocoa cake”

NOT

Make Sure Robots Can Crawl & Parse Your Site

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Fix Your Broken Stuff

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Create Good Stuff People Want & Encourage Sharing

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I’M BLOGGING THIS

Build Relationships that Build Links that Drive Traffic

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Make Sure Users Get What They Want/Expect

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Thank You!

Ruth BurrLead SEOSEOmoz

@ruthburr