why we do and what we do history of the company serving implementation marketing strategy ...

22

Upload: kristian-stanley

Post on 21-Jan-2016

215 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Why We Do and What we do  History of the company  Serving  Implementation  Marketing Strategy  Target market  Marketing Motivation  Market analysis
Page 2: Why We Do and What we do  History of the company  Serving  Implementation  Marketing Strategy  Target market  Marketing Motivation  Market analysis

Why We Do and What we do

History of the company

Serving Implementation Marketing

Strategy Target market

Marketing Motivation

Market analysis How to become

one of us? Management Team

Internal Organization

Financial Statement

Page 3: Why We Do and What we do  History of the company  Serving  Implementation  Marketing Strategy  Target market  Marketing Motivation  Market analysis

The way we look is especially critical in today’s competitive business climate.

In fact, a new study of human resource managers found that starting salaries for well-dressed and well-groomed job candidates were up to 20 percent higher than those of their less put-together peers.

Page 4: Why We Do and What we do  History of the company  Serving  Implementation  Marketing Strategy  Target market  Marketing Motivation  Market analysis

Since 1999, Lady Diana has been helping city men and women-from recent college graduates to working moms to high-powered celebrities create a look that suits them from head to toe—and from the outside in.

Page 5: Why We Do and What we do  History of the company  Serving  Implementation  Marketing Strategy  Target market  Marketing Motivation  Market analysis

Lady DIANA was founded in Taiwan Taipei in 2009.

The name of the company was named after the English Princess Diana for her good taste in dressing and elegant temperament.

Page 6: Why We Do and What we do  History of the company  Serving  Implementation  Marketing Strategy  Target market  Marketing Motivation  Market analysis

Our Philosophy and Goal are to help our customers build their own images and styles as now people emphasize more on appearances than before.

Here in our company, we have designers of different styles. Listen and choose the kind you like the best.

We not only provide long-term image-building consulting but also short ones, like interview dressing for all kinds of jobs and party dressing.

Page 7: Why We Do and What we do  History of the company  Serving  Implementation  Marketing Strategy  Target market  Marketing Motivation  Market analysis

We have the most professional consultants and designer who keep following fashion and studying.

They are also the most patient ones who communicate with customers until totally understand what customers really want.

 

Welcome to LADY DIANA!

Page 8: Why We Do and What we do  History of the company  Serving  Implementation  Marketing Strategy  Target market  Marketing Motivation  Market analysis
Page 9: Why We Do and What we do  History of the company  Serving  Implementation  Marketing Strategy  Target market  Marketing Motivation  Market analysis

Personal image building- business men and publicists

Renting formal clothes Personal beauty salon Nail Salon Hair Salon Make Up

Page 10: Why We Do and What we do  History of the company  Serving  Implementation  Marketing Strategy  Target market  Marketing Motivation  Market analysis

We have succeeded in helping many celebrities and artist to find their own style and make up their own image.

Page 11: Why We Do and What we do  History of the company  Serving  Implementation  Marketing Strategy  Target market  Marketing Motivation  Market analysis
Page 12: Why We Do and What we do  History of the company  Serving  Implementation  Marketing Strategy  Target market  Marketing Motivation  Market analysis
Page 13: Why We Do and What we do  History of the company  Serving  Implementation  Marketing Strategy  Target market  Marketing Motivation  Market analysis
Page 14: Why We Do and What we do  History of the company  Serving  Implementation  Marketing Strategy  Target market  Marketing Motivation  Market analysis

1 To advertise the importance of personal image

2 Personal images is not only including the outside but inside

3 Using VIP and good service to keep our customers

Page 15: Why We Do and What we do  History of the company  Serving  Implementation  Marketing Strategy  Target market  Marketing Motivation  Market analysis

1. Business people2. Sales person and financial advisor3. Publicists 4. Actors and actress5. Celebrities6. Government officials7. People who often attend official

banquets or dinner parties.8. Fresh graduates

Page 16: Why We Do and What we do  History of the company  Serving  Implementation  Marketing Strategy  Target market  Marketing Motivation  Market analysis

1. Outward appearance is more emphasized.

2. Many people don’t know how to dress to meet the dress code in the industry.

3. International etiquette course.4. Teaching people how to dress instead

of dressing for them.

Page 17: Why We Do and What we do  History of the company  Serving  Implementation  Marketing Strategy  Target market  Marketing Motivation  Market analysis

1. Focusing on the industries that people who for them need to build self-images.

2. Industries like international business, entertainment and public relationship.

3. Cooperate with international clothing brand. Mango, Forever 21 and H & M are with us.

4. Rental dinner cloths are rental for ladies who frequently attend official dinner and parties.

Page 18: Why We Do and What we do  History of the company  Serving  Implementation  Marketing Strategy  Target market  Marketing Motivation  Market analysis

Consumption over 2,0000 NT dollars can get membership without extra cost.

Having contracts with us over 2 months.

Pay to become our members.

Page 19: Why We Do and What we do  History of the company  Serving  Implementation  Marketing Strategy  Target market  Marketing Motivation  Market analysis
Page 20: Why We Do and What we do  History of the company  Serving  Implementation  Marketing Strategy  Target market  Marketing Motivation  Market analysis

1. General manager- Jack 2. Manager of sales department- Alice 3. Manager of accounting department-

Vivian 4. Manager of research department-

Viola 5. Manager of customer service

department- Lily 6. Human resource department- Polly

Page 21: Why We Do and What we do  History of the company  Serving  Implementation  Marketing Strategy  Target market  Marketing Motivation  Market analysis
Page 22: Why We Do and What we do  History of the company  Serving  Implementation  Marketing Strategy  Target market  Marketing Motivation  Market analysis

Group 6 Viola(陳景怡 ) Department of Restaurant, Hotel and

Institutional Management. Alice(曹慈芳 )Japanese Department. Vivian(黃珈琪 )Spainish Department.