Marketing Meeting

30-Sep-2015

Marketing Presence

• We are late entering the market – but we can still be successful – (akin to VW Tiguan)

• Strategy: Franchise AGW Services and Evaluation Rooms - by Geography

• 9 months to results (if our strategy works)

Priorities

• Top priority is to sell AGW

• Use of hosted AGW services and evaluation centres overcomes initial customer resistance & improves acceptance

• Controlled testing by targeted groups (start with Peter Vervane in Oct 2015, since he is receptive to the product)

• Later, offer same franchise to NDC and RAXCO US

Financial Considerations

• Customer who buys self-hosted solution gets SysMan Professional with pre-set actions, for free

• For self-hosting: fee for assessment and installation support

Slogan

• The Swiss army knife of Remote Control

(yuk! Personally I wouldn’t use this … it is too frequently used by other people – it is also very cheesy – almost as bad as “The software micro-brewery” … Mike)

On the Landing Page

Evaluation Room

1. Instant Demonstration:Time-limited Sessions

2. Evaluation Sessions, No Time-restrictions

3. Self-hosted Access Gateway Management, in Private Evaluation Rooms