EcoTex Marketing Strategy Overview

A view inside all the different Approaches we

are taking to market

Pull Through Marketing Strategy

CWT is committed to doing everything we can to generate•Interest•Familiarity within the market / Brand recognition •Leads•Ultimately, sales to the Dist which equals sales to CWT

Multi Prong Approach

BottomUp

TopDown

Corporate Headquarters- Senior Care- Hospitality

Laundry Room

Sales

We are workingFrom the top down on Major corporate accountsWhile working at groundLevel on one (or more)Of their properties

Multi Prong ApproachInternet Marketing

Trade Web Site

Banner Ad’s

GoggleAds

Social Media- Facebook- Twitter- Blog’s- YouTubeCWT

WebSite

Corp DirectMarketing toTheir Members

Eblasts

Laundry MarketTrade Shows

CWT is doing over 20 shows in 2011

Multi Prong Approach

OthersTraditional

Experimental

Trade Magazines

B 2 BCallingService

Graphic Support

CWT is available to help the EcoTex Distributors with customized marketing materials

• Marketing collateral• Trade show material• Custom collateral• Interactive marketing• Online presence

Marketing Collateral

EcoTex Laundry Kit

• EcoTex specification sheets• Bifold• News articles• White papers• Case studies• Notable installations

Trade Show Materials

Posters | Banners | Table Drapes

Trade Show Materials

• Easy roll up

• Compact

• Snap-lock

Retractable Banner Stands

Custom Collateral

• Direct Mailers• Print Advertisements• Product Brochures• E-Blasts• Interactive Banners• Sales Sheets• New Product Brands• Packaging

E-CommerceE-Commerce

• Green Lodging News• Laundry Today• American Laundry News• Water Technology• American Dry Cleaner• Mother Nature Network• Greener Working• Renewable Energy World• The Daily Green• Water Quality Products• Water Conditioning & Purification• International Ozone Association

Interactive Marketing

LaundryTODAYTodays News For Changing Times

LLAUNDRY AUNDRY NNEWSEWSLLAUNDRY AUNDRY NNEWSEWSAmericanAmerican

Online Presence

• Google AdWords - 97% Advertising

• Facebook

• MySpace

• Twitter

• YouTube

• LinkedIn

• WordPress - www.ozonelaundry.wordpress.com

• Blogger

AdWords

WORDPRESS

Thank you