Download - Marketing is What We Do
Marketing is What We Do
Ruth BurrLead SEOSEOmoz
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Quick Audience Poll
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Don’t Make Me Yell “Show Me the Money”
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What Does Grandma Think You Do?
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It’s Called “Marketing.”
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It’s Called Marketing
“Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer.” - http://en.wikipedia.org/wiki/Marketing
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Remember This?
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How About This?
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From 2005!
Poor choice in naming, Mr. and Mrs. Doll.
Everybody Loves Panda!
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I mean look at this guy.
How Google Makes Money
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Why Building Links is Important
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Why Building Content is Important
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Why Not Being Spammy is Important
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Why Google Loves Brands
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™
Inbound Marketing Metrics
• Engagement• Share of Voice• Revenue/Sales/Leads• LTV• Multi-touch attribution• Repeat traffic and customers
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What’s Your Secret?
Eat less. Exercise more.
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SEO Tactics That Never Stop Working
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Talk About Your Stuff In the Language People Use to Search
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“chocolate cupcake” “mini cocoa cake”
NOT
Make Sure Robots Can Crawl & Parse Your Site
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Create Good Stuff People Want & Encourage Sharing
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I’M BLOGGING THIS
Build Relationships that Build Links that Drive Traffic
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Make Sure Users Get What They Want/Expect
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Thank You!
Ruth BurrLead SEOSEOmoz
@ruthburr
