strategies for sales & marketing collaboration – what have we done!
TRANSCRIPT
Strategies for Sales & Marketing Collaboration– what have we done!
14th July, 2016
Krista Moore
2
Wolters Kluwer, CCH
Connectin 2016
What has this meant for us… Organisational restructuring - adapting from a product and
sales centric business to a customer centric business. Instilling a culture of change and curiosity Development of our people
3Connectin 2016
Operational side of convergence…. Monthly sales & marketing meetings together in the same room! Feeding the funnel
Mixture of sales & non-sales touch points Targeted & aligned content to empower the sales function
Sharing on social media – offering personalised status updates to accompany posts
Salesforce.com Engage – self serving targeted content at the right time
Social Selling Program - LinkedIn Sales Navigator Licenses Gather data to better understand our customers;
Net Promoter Score (NPS) insights Research to better understand our customers – contextual
inquiry, surveying, focused external research
4Connectin 2016