Marketing/Business Development in start-ups

Anurag Jagia

Agenda

• Startups – A different Animal

• How to market / develop the business you are building

• Examples from the real world

Start-ups – A Different Animal

Start-upStart-up

Start-up

Caution!

Branding – Let the brand do the talking

Chumbakiya ;)

meansMagnetic

Not Startups but Impressive… Eh!

Growth Hacks

Triggers

Facebook

LinkedIn

DropBox

Groupon

Pinterest – Infinite Scroll

Hotmail

P.S. I Love You. Get Your Free email at Hotmail.

AirBnB – 2011 Democratic National Convention

AirBnB – what they did for next year?

Just Inviting Vs Think ‘Hat-Ke’

• Just inviting new users to your business

• Moving customers from free to paying in a freemium model

• Trigger that got new users to checking 10+ times a day

• What’s gonna have more impact to business?

Instagram

CandyCrushSaga

TicketMaster

Getting Press

•Storify•Be prepared for all Questions• e.g. tell me the story behind having name “InkFruit”?

•Choose wisely – TG Match?

•Think ‘Hat-ke’

Press Stories

• We have launched• Funding• Trends• We have hit X # of users• New Features• New Recruits• Future Plans• Achievements – even small ones

• Hiring PR Agency – Yes, No, May Be

Social Media channels

To Be or Not to Be!

FOCUS!!!

Blog, Blog, Blog….

team.wingify.com

blog.webengage.com

Engage with the audience, at all levels…

FreeCharge Story

• “Too good to be true” concept

• Fraandship Profile – Neha Singh

• IITs, IIMs, NITs, Colleges – WoM Marketing

•Daily FC Cartoon on FB & cricket Contests

• Emotional – AtyaCharge video with “The Viral Fever”

David Vs Goliath

ZOHO

Thank You!

About the Author

About Me

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Mobile: +91-916-796-5187 | +91-932-164-3690

Email1: anuragjagia@gmail.com

Email2: anurag@coupondunia.in