market research report : mobile advertising market in india 2011
DESCRIPTION
For the complete report, get in touch with us at : [email protected] Mobile devices such as Smartphones & Tablets are seeing rapid adoption rate not only globally but also in India. With consumers carrying the mobile devices along for the majority of the time, it has become the most efficient medium to reach larger number of consumers with advertisements & promotions. Mobile advertising platform & technology allow advertisers to use advance targeting technologies to reach the desired consumers of differential characteristics & criteria. The extensive measurability is further driving the mobile advertising market in India. The report begins with ‘Introduction’ section covering ‘Mobile Advertising Overview’ where generic idea about mobile advertising are discussed with diagram depicting the basic elements of mobile marketing activities. ‘Mobile Marketing Ecosystem’ illuminates the basic flow of the mobile marketing from advertiser to consumers or target audience. ‘Mobile Marketing Frameworks’ briefs about the various types of mobile advertising through the common process of brand awareness & image building, promotional activity and processing & viral promotion. ‘Mobile Marketing Value Chain’ describes the specific process of mobile ad via the various stages in terms of pictorial representation. It is followed by the section ‘Market Overview’ section which elaborates the global & Indian market state of mobile advertising market, mobile advertising benefits, elaborating the various advantages of mobile advertising, and mobile advertisement formats which elaborate the various formats available for mobile advertising such as mobile messaging, web, media & application. Next, ‘Scope & Opportunities’ section highlights the various verticals that stand to be benefited greatly when using mobile advertising media & formats. Each of these sectors is detailed with market size & growth as well as growth predictions. The report continues with ‘Drivers & Challenges’ section elaborating the major furtherance & impediments for mobile advertising market in India. In the ‘Major Players’ section the major mobile advertising companies operating in India have been profiled. It provides information such as corporate & business highlights covering operational & recent information regarding mobile marketing offering, related services & strategic moves regarding the same. It also provides key contacts for each of the players under Sales Intelligence. Also specific areas of opportunity in India are discussed in ‘Vendor Opportunity’ section. Next the developments & trends in the domestic market related to mobile advertising industry, growing trend & developments are mentioned for India & other emerging countries as well as for developed nations in the ‘Key Trends & Development’ section. It is followed by ‘Case Studies’ section which presents relevant cases on mobile advertising campaigns in India with obTRANSCRIPT
Mobile Advertising Market in India
November 2011
2
Executive Summary
Drivers:
Market
Drivers &
Challenges
Trends
Competition
� Current market size of the Mobile Advertisement Market in India is approximately INR x1 bn
� The number of mobile advertising served in India is the highest with roughly x2 bn additions in the yth quarter of 20-- alone, taking the number to x3 bn
�Globally mobile marketing is expected to reach market size of INR x4 tr by 20--
� Trend of trend1 has increased which includes advertising
�Companies are opting for ads on trend2 which insures mobile inventory & efficiency
�With the growing numbers of element1 & element2, platform1 & platform2 has become
immensely attractive platform for mobile advertising
Challenges:
Major Mobile Advertising Players
Player1 Player2 Player3
Player4 Player5 Player6
� Affordability of Next Generation
Mobile Networks
� Low Smartphone & Tablet Penetration
in Rural Areas
�Colossal Wireless Subscriber Base
�Burgeoning Penetration of Mobile Devices
�Rising Usage of Mobile VAS, Applications &
Online Contents
�High Affordability
�Next Generation Mobile Networks
MOBILE ADVERTISING MARKET IN INDIA 2011.PPT
3MOBILE ADVERTISING MARKET IN INDIA 2011.PPT
•Introduction
•Market Overview
•Scope & Opportunities
•Drivers and Challenges
•Major Players
•Vendor Opportunity
•Key Trends & Developments
•Case Studies
•Strategic Recommendation
•Appendix – Mobile Ad Examples
4
While element1 creates the content1 of the ad, element2 &
element3 offer resource1 to reach the consumers
Mobile Marketing Ecosystem
MOBILE ADVERTISING MARKET IN INDIA 2011.PPT
Element4
aaaaaaaaaa
Element5
bbbbbbbbb
Element6
ccccccccccc
Element7
dddddddddd
• mmmmmmmmmmmmmmmmmmmmmm
• nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn
• qqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqq
5
Mobile Marketing Value Chain
MOBILE ADVERTISING MARKET IN INDIA 2011.PPT
Element1
Element3 Element4
Element2
Solution2
Solution1
Solution4
Element5
Element6
Mobile Networks & Wi-Fi Broadcast
Cellular Phone Tablet PC
Target Consumer (Via Devices)
Portable
Media Player
Marketing Planning & Content Creation
Solution3
6MOBILE ADVERTISING MARKET IN INDIA 2011.PPT
Rapidly increasing mobile device usage has led to immense
opportunity for mobile advertising globally
• Burgeoning numbers of smartphones & Tablet PCs worldwide has opened newer avenues for mobile marketing
• Approximately x1 mn US citizen possess a smartphone
� With the growing trend of element1 usage, ad_type1 is set to gain significant momentum in the coming years
� Numbers of smartphone apps download is expected to increase from x2 bn in 20-- to x3 bn in 20-- generating a revenue of INR x4 bn
approximately
• Globally mobile marketing is expected to reach market size of INR x5 tr by 20--
• Cellular subscribers in Spain, France & Japan receive a1%, a2% and a3% mobile ads respectively
Market Overview – Global
Mobile Ad Banners Served (Volume) – Top Nations
Nation Market Size (mn) (Q1 2010) Quarterly Growth
Indonesia Y1 z1%
India Y2 z2%
US Y3 z3%
South Africa Y4 z4%
Canada Y5 z5%
UK Y6 z6%
Saudi Arabia Y7 z7%
Norway Y8 z8%
7MOBILE ADVERTISING MARKET IN INDIA 2011.PPT
Scope & Opportunities - Various Verticals (-/-)
Vertical1
Vertical2
Vertical3
Vertical4
• aaaaaaaaaaaaaaaaa
• bbbbbbbbbbbbbb
• cccccccccccccccccc
• dddddddddddddd
• fffffffffffffffffffffffff
• ggggggggggggggggg
• hhhhhhhhhhhhhhh
• mmmmmmmmmm
• India houses colossal consumer base for various products and services in urban as well as in rural areas
• With rising economy & income levels of the citizens across the country, the opportunities for companies belonging to
various industries have intensified furthermore
• The major industries where mobile ad & mobile marketing hold immense opportunities are briefed below
8MOBILE ADVERTISING MARKET IN INDIA 2011.PPT
Drivers & Challenges
Drivers
Colossal Wireless Subscriber Base
Burgeoning Penetration of Mobile
Devices
Rising Usage of Mobile VAS,
Applications & Online Contents
High Affordability
Next Generation Mobile Networks
Challenges
Affordability of Next Generation
Mobile Networks
Low Smartphone & Tablet Penetration
in Rural Areas
9
Major Mobile Advertising Players (-/-)
Corporate Information Business Highlights
Company Snapshot: Company1
Head Quarters City, Country
Industry Industry1
No. of.
EmployeesX
Website http://www.abcd.com
• mmmmmmm
• nnnnnnnnnn
• ttttttttttttttttt
• vvvvvvvvvvvvv
• wwwwwwwww
MOBILE ADVERTISING MARKET IN INDIA 2011.PPT
Key Contacts
Mr. X
Position
Mr. X
Position
Mr. X
Position
Professional History
Past Jobs
Professional History
Past Jobs
Professional History
Past Jobs
Other
Education
Other
Education
Other
Education
10MOBILE ADVERTISING MARKET IN INDIA 2011.PPT
Some recent developments & trends in the domestic and
emerging markets
Key Trends & Development – India & Other Emerging Markets
Trends & Developments Description
Trend1
• Text text text text text text text text text text text text text
• Text text text text text text text text text text text text text
• Text text text text text text text text text text text text text
Trend2
• Text text text text text text text text text text text text text
• Text text text text text text text text text text text text text
• Text text text text text text text text text text text text text
Trend3
• Text text text text text text text text text text text text text
• Text text text text text text text text text text text text text
• Text text text text text text text text text text text text text
Development1
• Text text text text text text text text text text text text text
• Text text text text text text text text text text text text text
• Text text text text text text text text text text text text text
Development2
• Text text text text text text text text text text text text text
• Text text text text text text text text text text text text text
• Text text text text text text text text text text text text text
Development3
• Text text text text text text text text text text text text text
• Text text text text text text text text text text text text text
• Text text text text text text text text text text text text text
11
Case Study X
Case: case_title1
Mobile Ad ApplicationObjective Outcome
• Objective1
• Objective2
• Objective3
• Result1
• Result2
• Result3
• Result4
• Result5
• Ad Tech Application1
• Ad Tech Application2
• Ad Tech Application3
• Ad Tech Application4
• Ad Tech Application5
Measurement Technology Used
Technology1, Technology2, Technology3, Technology4, Technology5
Client Organization Advertising Platform
Brand1 Platform1
Industry
industry1
MOBILE ADVERTISING MARKET IN INDIA 2011.PPT
12
Strategic Recommendations (-/-)
Recommendation2
• Text text text text text text text text text text text text text
• Text text text text text text text text text text text text text
• Text text text text text text text text text text text text text
• aaaaaaaaaaaaaaaaaaaaaaaaaaaaa
• bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb
• ccccccccccccccccccccccccccccccccccccc
Recommendation1
• Text text text text text text text text text text text text text
• Text text text text text text text text text text text text text
• Text text text text text text text text text text text text text
MOBILE ADVERTISING MARKET IN INDIA 2011.PPT
Recommendation3
• Text text text text text text text text text text text text text
• Text text text text text text text text text text text text text
• Text text text text text text text text text text text text text
13
Mobile Ad 1 – Company1 Country1
MOBILE ADVERTISING MARKET IN INDIA 2011.PPT
text text text text
text text text text
text text text
text text text text
text text text text
text text text
• Text text text text text text text text text text text text
• Text text text text text text text text text text text text
• Text text text text text text text text text text text text
14
Thank you for the attention
About Netscribes
Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business &
corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.
Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.
The Mobile Ad Market in India report is a part of Research on India’s Telecommunications Series. For more detailed information or customized research requirements please contact:
Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd.
or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior
permission is required for guidelines on reproduction.
Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick
insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on
Kalyan Banga
Phone: +91 33 4064 6215
E-Mail: [email protected]
Gagan Uppal
Phone: +91 22 4098 7530
E-Mail: [email protected]
Our other offerings in the Telecom Series:•GPS Tracking And Navigation Market in India 2011
•3G Market in India 2011
•Telecom Market in China 2011
•Smartphone Market in India 2011
•Telecom Towers Market in India 2010
•VoIP Market – India
•Telecom Towers – India
MOBILE ADVERTISING MARKET IN INDIA 2011.PPT