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The first mobile advertising network in the middle east A Closer Look at the Mobile Advertising Market in the Middle East

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Global view on Telecom and Mobile Ads 5.9 billion mobile subscribers (87% of the world population) 10% Of the overall digital spend is targeted towards Mobile Ads $14.8 Billion is the expected spend on Mobile Ads in the US in 2016 $28.6 Billion is the expected spend on Mobile Ads Globally in year 2016 $17.5 billion (mobile apps marketplace by 2012)

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A Closer Look At MENA 250 million mobile subscriber in Middle East by 2012 43 million mobile internet consumers in MENA (45% of internet users) 104% (CAGR) is the growth in Mobile Data Traffic in the region $44 million (mobile display ad spend in ME & Africa by 2012)

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MENA Reach

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A Closer Look At Our Reach-Share Per Age And Gender Young and dynamic audience 50% between 15 & 27 years old 40% between 27 & 37 years old 10% 37+ years old 16 Million 10 Million Males vs. Females

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Share Per Operating System

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Top Performing Categories 1 Social Messaging Apps 2 Games 3 Video Streaming 4 Entertainment 5 Sport & News

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Tablets, Substantial Impact On Mobile Advertising Provides higher engagement Gives you a reach to affluent audience Perfect for rich media execution Growing rapidly in our region Tablets generate 3.4 times more traffic than the average smartphone

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Reach On Tablets 850,000 UU/M 500,000 UU/M

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Source: AdFalcon, 2011 & 2012 Data is based on the number of impressions we served up to date. Advertisers campaign goals

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Simple text banner Dynamic mobile banner Rich media ads Types of Mobile Ads in the region

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What about Rich Media Ads? 12

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Rich Media Ads Almost 70% of our customers are interested in Rich Media Ads Used for Brand Awareness, Generating Leads and launching new products They are more engaging and offer a better user experience Can be used as a mini mobile portal

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What kind of banners attract mobile users in the region? 23

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Of course, it all depends on the product being offered Other factors: Ads with a clear call to action message do well Ambiguity sometime works since people click on Ads to know more but do not expect a high conversion rate Ads that are in both, Arabic and English 24 What banners attract mobile users in the region?

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How long will an ad banner stay attractive?

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It all depends on: How engaging is the banner How interesting the Product/Service is for the audience In General an Ad banner will have high CTR in the first 4 weeks! Afterwards, the CTR will decrease until it reaches a stable point What to do: Use multiple banners with different messages and look & feel for the same campaign from the first day Change the banners every now and then How long will an ad banner stay attractive?

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Several Layers Of Targeting To Ensure The Maximum ROI Device & OS TelcoDevice Model Location Age & Gender CategoryTime of Day

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The Most Hot Business Sectors To Ride The Mobile Wave Traditional competition are increasing on search and display Cost per lead is very attractive when using mobile advertising Higher CTRs

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Case Studies

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Automotive: Ford Explorer 2012 brand awareness Objective:Create brand awareness for the new Ford Explorer 2012 Targeting: Elite devices & Tablets Duration: 3 weeks Highest CTR: 0.39% Performance measuring & tracking (24/7) Creative & Mobile Rich Media by AdFalcon Case Studies

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Automotive: Infiniti Test Drive Objective:Cost effective Mobile Campaign to acquire new leads Targeting: Elite devices, Tablets & NOKIA Phones Duration: 2 weeks Highest CTR: 1.4% Performance measuring & tracking (24/7) Creative & mobile landing pages by AdFalcon 22 Case Studies

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Travel & Tourism : ITC Ticket Offers Objective:Increase Ticket purchase via introducing a promotional offer Targeting: Elite devices, Tablets & NOKIA Phones Duration: 10 days Highest CTR: 0.9% Performance measuring & tracking (24/7) Creative & mobile landing pages by AdFalcon 23 Case Studies

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Travel & Tourism : Al Tayyar Campaign 24 Case Studies

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Telco Operators: UMNIAH Blackberry Promotion Objective:Promoting the service across the competitors network Targeting: Jordan : Zain & Orange Duration: 3 weeks Average CTR: 0.5% CPM campaign across all AdFalcon Premium publishers inventory in Jordan Creative, mobile registration form & mobile landing pages by AdFalcon 25 Case Studies

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Telco Operators: Zain LG Optimus 4X promotion Objective: Introduce the LG Optimus 4X HD smart phone & highlight it's awe inspiring features to audiences. Targeting: Jordan (all phones across all telecoms) Duration: 3 weeks Highest CTR: 1.05% CPM campaign across all AdFalcon Premium publishers inventory in Jordan Creative & mobile landing pages by AdFalcon Case Studies

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Telco Operators: UMNIAH Evo 3G Objective: To introduce the new EVO 3G services to consumers in Jordan and create brand awareness across all mobile phone users within all the networks. Targeting: Jordan (all phones across all telecoms) Duration: 4 weeks Highest CTR: 1.3% CPM campaign across all AdFalcon Premium publishers inventory in Jordan Creative & mobile landing pages by AdFalcon Case Studies

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Digital Entertainment: GETMO Objective:Drive more revenues from mobile content by directing people to Getmo mobile landing pages. Targeting: KSA Operators (Zain & Mobily) & Symbian OS Duration: 4 week Average CTR: 1.5% Performance measuring & tracking (24/7) Case Studies

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App: Yoke Messenger Objective:Introduce the Yoke Messenger and its features to the mobile users in Kuwait, and Saudi Arabia and increase number of downloads. Targeting: KSA, Kuwait Duration: 7 week Highest CTR: 0.88% Performance measuring & tracking (24/7) Cost per download was 50% below global average Case Studies

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You need to know about mobile advertising networks 3 Facts

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Facts about the mobile ad networks No mobile ad network is dominant 1 No one really knows which mobile ad network is the biggest Mobile ad networks are not created alike 2 3

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AdFalcon at a Glance Established in 2010 (with offices in Dubai, Amman) 2,000 + local mobile apps and sites Accessing more than 40,000 apps and sites through global alliances and strategic partnerships More than 50 advertisers + 125 campaigns per month Full-turnkey mobile advertisement Rich Media creative expertise + mobile landing pages

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Thank You! Wael Quader CEO waelq@noqoush.com www.AdFalcon.com www.Noqoush.com