india now the largest mobile advertising market in asia pacific

The World’s Largest IndependentMobile Ad Network

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A GLOBAL VIEW OF MOBILE ADVERTISING: OCTOBER 2010 REPORT - INDIA MARKET

SECOND RELEASE: INMOBI NETWORK DATA Release Date: 6 January, 2011

To download the full report, visit us at www.InMobi.com/research

NETWORK DATA

www.inmobi.com Source: InMobi Global Mobile Ad Network Statistics, October 2010

Network Data: Specifications and Representation

Specifications

Data in this report are sourced from our global mobile advertising network which served 24.1 billion impressions in October 2010. With 102 countries receiving over 10 million impressions in October 2010, we are able to claim one of the broadest and most representative networks in the world. Exact specifications are as follows:

• Global Available Impressions in July 2010: 20.3 Billion• Global Available Impressions in October 2010: 24.1 Billion• Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America• Countries Represented: 102 countries with over 10 million impressions in October 2010• Base Measure: Available Impressions• Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices• Time Periods: October 2010 with change versus July 2010

Representation

InMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind, the following issues are present in this data.

Mobile Advertising Market Definition: This report covers mobile display advertising only including both WAP and APP. SMS/Text and Search are NOT included in this synopsis.

Scale and Time In Market: Representation within the network is a function of the both scale and time in market. Readers can expect more fluctation and variance in younger, smaller markets for the company.

Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over 5,000 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact the data.

Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to a much lesser extent than publishers.

www.inmobi.com

INDIA


India OS Share: October 2010

Available Impressions

Nokia OS remains the top OS with 38.1% of impressions.

iPhone OS and Android combine for 22.6 million monthly impressions, about 0.4% share.

OS shares stayed relatively consistent in the market over the past 90 days. Growth of Android and iPhone has yet to occur, as it does in other Asia markets.

Operating System Available Impressions % Share Pt ChgRegional

Development Index

Global Development

IndexNokia OS 2,221,208,125 38.1% +0.3 156 200

Symbian OS 1,552,571,804 26.6% +0.2 158 166Android 12,245,888 0.2% +0.2 12 4

iPhone OS 10,338,277 0.2% +0.1 3 2Windows Mobile OS 10,087,354 0.2% -0.2 42 32

Others 2,020,438,377 34.7% -0.7 n/a n/a38.1%

26.6%

.2%.2%.2%

34.7%

Nokia OS

Symbian OS

Android

iPhone OS

Windows Mobile OS

Others

INDIA

India Manufacturer Share: July 2010

www.inmobi.com Source: InMobi Global Mobile Ad Network Statistics, July 2010

Available Impressions

The fastest moving manufactures in October were Samsung (+2.0 share pts) and LG (+1.0 share pts).

The top 4 manufacturers (Nokia, Samsung, SonyEricsson and LG) represent 94.2% of all impressions in India.

Nokia (64.6%) maintains the top spot among manufacturers in India, even slightly gaining share in October (+0.5 share pts).

Manufacturer Available Impressions % Share Pt ChgRegional

Development Index

Global Development

IndexNokia 3,765,069,741 64.6% +0.5 104 124

Samsung 1,084,237,351 18.6% +2.0 137 110

SonyEricsson 439,209,574 7.5% -0.8 62 73

LG 198,589,317 3.4% +1.0 126 89

Others 339,783,843 5.8% -2.8 n/a n/a

65%

19%

7%

3%6%

Nokia

Samsung

SonyEricsson

LG

Others

INDIA

India Handset and Connected Device Detail: October 2010


Handset Available Impression % Share Pt ChgRegional*

Development Index

Global Development

Index

Nokia 3110c 392,570,562 6.7% +0.2 132 202

Nokia 7210 256,252,493 4.4% -0.1 185 332

Nokia 5233 197,337,785 3.4% +0.8 189 341

Nokia N2700 Classic 189,188,672 3.2% +0.3 170 263

Nokia 5130 188,830,419 3.2% -0.3 153 202

Samsung GT-S3310 173,804,152 3.0% +0.3 213 402

Nokia N2690 163,629,979 2.8% +1.7 203 356

Nokia N70 151,636,084 2.6% -0.4 97 111

Nokia 6300 151,026,155 2.6% -0.2 82 88

Samsung C3010 128,175,377 2.2% +0.5 202 346

Nokia 6233 109,690,753 1.9% -0.2 165 210

Nokia N80 102,410,969 1.8% -0.3 127 150

Samsung GT S3653 91,797,318 1.6% +0.2 169 282

Nokia 2626 91,568,935 1.6% No Change 101 152

Nokia N73 89,837,329 1.5% -0.3 135 149

Nokia devices hold 12 of the top 15 spots.

The second largest device, the Nokia 3110c, holds 4.7% share.

Samsung is the only other manufacturer in the top 15, with 3 devices.

Unlike other markets, no single device has a significant lead in the India market. The Nokia 3110c handset represents 6.7% share.

INDIA

India Market Summary: October 2010


Nokia still commands the majority of impressions in India with nearly 2 out of every 3 impressions (64.6%).

Android and iPhone OS have yet to gain signi�cant ground in India. Device availability and pricing will hinder signi�cant growth in the near term.

OS shares stayed consistent in the region over the past 90 days, with advanced phones dominating the market.

Available impressions increased 22%, just over 1 billion impressions in the past 90 days.

Available Impression Volume & Composition

Type July October % ChgRegional

Development Index

Global Development

IndexTotal 4,780,660,996 5,826,889,826 22% n/a n/a

Smartphone 715,797,059 721,542,695 1% 69 45Advanced 4,064,863,937 5,105,347,131 26% 107 120

Top 4 Manufacturers: % Share Available Impressions

July October Pt. ChgRegional

Development Index

Global Development

IndexNokia 64.1% 64.6% +0.5 104 124

Samsung 16.6% 18.6% +2.0 137 110SonyEricsson 8.3% 7.5% -0.8 62 73

LG 2.4% 3.4% +1.0 126 89Others 8.6% 5.8% -2.8 n/a n/a

Top 3 OS Systems: % Share Available Impressions


Development Index

Global Development

IndexNokia OS 37.8% 38.1% +0.3 156 200

Symbian OS 26.4% 26.6% +0.2 158 166Android 0.0% 0.2% +0.2 12 4

Top 10 Handsets: % Share Available Impressions


Development Index

Global Development

IndexNokia 3110c 6.5% 6.7% +0.2 132 202Nokia 7210 4.5% 4.4% -0.1 185 332Nokia 5233 2.6% 3.4% +0.8 189 341

Nokia N2700 Classic 2.9% 3.2% +0.3 170 263Nokia 5130 3.5% 3.2% -0.3 153 202

Samsung GT-S3310 2.7% 3.0% +0.3 213 402Nokia N2690 1.1% 2.8% +1.7 203 356

Nokia N70 3.0% 2.6% -0.4 97 111Nokia 6300 2.8% 2.6% -0.2 82 88

Samsung C3010 1.7% 2.2% +0.5 202 346

NEXT STEPS


These data are the second of a series of network reports that are released quarterly. Additional regions and markets will be released throughout the quarter.

Release ScheduleNetwork data will be released at least once per quarter with the potential to increase frequency. The next planned release is January 2011 data around February 28th, 2011.

Open Source Research: Getting Involved

Objective industry analysts and thought-leaders are encouraged to comment, question, and participate. We will be sure to consider and update the research based on feedback and questions to improve the quality for all end users.

To participate, contact us at [email protected].

To download the full reports, visit us at www.InMobi.com/research

MEASURES AND TERM DEFINITIONS


InMobi Global Research: Measures and Term Definitions

Measures:

Available Impressions: The total number of ad requests made to the InMobi network. Note this is the base measure for all analysis in this report given its representation of mobile advertising activity.% Share (of Available Impressions): The % of total available impressions in the specified region allocated to the inventory type, device, manufacturer, or OS under analysis.Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified region or country relative to that same inventory type, device, manufacturer, or OS share globally. (For example, iPhone OS Share in Europe is 22.9% while globally its 8.2%. Indexing 22.9% to 8.2% gives us our EU Global Development Index of 279.) Regional Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified country relative to that same inventory type, device, manufacturer, or OS share in the relevant region.% Chg: The percentage change in absolute value between two different time periods. Pt Chg: The difference between two share percentages for an inventory type, device, manufacturer, or OS under analysis in different time periods.

Definitions:

Smartphone: Any phone with an iPhone OS, Android OS, RIM OS, webOS, Windows Mobile OS, Linux Smartphone OS, Palm OS, Nokia N & E Series Phones, or Samsung Bada.Advanced: Any phone with an OS or handset NOT included in the smart phone definition above. Note that feature phones are not capable of receiving mobile display ads and WAP (Wireless Application Protocol): Any impression served using Wireless Application Protocol (WAP) which is an open international standard for application-layer network communications in a wireless-communication environment.App (Application): Any impressions served to a Mobile application resident on the consumer mobile device.OS (Operating System): The system software (programs and data) running on the mobile devices that manages the hardware and provides common services for execution of various application software receiving the impression.Handsets and Connected Device: The make and model of the mobile device receiving the impression.Manufacturer: The manufacturer of the mobile device receiving the impression.Other: An aggregation of any remaining impressions not specifically detailed previously.

InMobi Regional Definitions:

InMobi defines all regions per Wikipedia with the following modifications:“Asia Pacific” excludes China and Japan and includes all remaining Asian countries plus the 15 Oceania countries as listed in Wikipedia.

Contact Information:

Readers are encouraged to contact us and/or follow us on www.Twitter.com/InMobi, Facebook by searching “InMobi” and looking for our logo, or follow our company blog at www.inMobi.com/blog. You can also hear from us directly by contacting us at [email protected].

india now the largest mobile advertising market in asia pacific

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