mobile advertising - businessad · 2 developments and trends in the german mobile advertising...

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Mobile Advertising Source: 06/2015

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Developments and Trends in the German Mobile Advertising Market

• The mobile use situation is increasing and will spur the mobile advertising market in the coming years. 50% of the german population are using a smartphone.

• Smartphone usage has tripled within four years.

• PC/Laptop/Netbook are still leading in the intensity of use.

• Financial websites have a high number of mobile access. B2B portals have still low usage by mobile devices with 10%.

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Cross-media combination of mobile- and online-advertising has a positive influence on the advertising effect. It has the highest advertising effect compared to the use of only one of the advertising channels.

Developments and Trends in the German Mobile Advertising Market

2010 2011 2012

20 mil. €

36 mil. €

61 mil. €

Mobile Display Advertising

2011 2015 2020

Net capital expenditures in mobile- and online-advertising formats (Index value: 2010=1,0))

1,60

6,15

24,3

1,12 1,60

2,22

2013

105 mil. €

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Total Population

70,33 mil.** Mobile Phone Users**

63,32 mil.**

31,77 mil.

Unique Mobile Users*

Basis: * 31.772 cases respectively** 117.654 cases, German-speaking population aged from 14 years, living in Germany Source: * AGOF mobile facts 2014-I, ** internet facts 2014-6

45 % of the German population aged from 14 years accessed a mobile optimized website or a mobile app in the last 30 days.

AGOF mobile facts 2014-I with Increasing User Figures

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businessAD | Channel Mobile with approx. 10 mil. Mobile PIs

Channel Business & Finance

Channel SME - Mittelstand

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Channel Mobile | Business & Finance

Channel Business & Finance approx. 1,8 mil. Visits pcm

approx. 8 mil. Ad Impressions pcm*

*dfp / **AGOF mobile facts 2014-07/Börse Online MEW Launch geplant für Q2 2014

APP MEW

iPhone Android iPad

1,8 mil. Visits

2,9 mil. AIs

1 mil. AIs

0,2 mil. AIs

43 k UMU**

1,2 mil. AIs

All smartphones

14 k UMU** 11 k UMU**

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Channel Mobile | SME - Mittelstand

Channel SME - Mittelstand

approx. 2 mil. Ad Impressions pcm

APP MEW

iPhone Android

Segment IT, Office

Management

MEW

0,2 mil. Visits

0,7 mil. Visits

All smartphones

1,1 mil. Visits *dfp / **AGOF mobile facts 2014 - 07

281 Tsd. UMU**

Finance Law Tax, Hotel & Hospitality, Medicine & Health,

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Examples of our Campaigns on iPad and iPhone

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Example | Daimler AG in the Mobile Channel

Client: Daimler AG Campaign: E-Klasse Modellpflege Duration: March - May 2013 Advertising materials: Mobile Banner MEW (4:1) and iPad App Prestitial

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Videolayer

Client: HVB Unicredit Campaign: HVB Videoberatung Advertising material: Video Prestitial

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Attention-Seeking iPad Campaigns

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Client: BMW Group Campaign: BMW Group Advertising material: Prestitial on Finance-Apps

Attention-Seeking iPad Campaigns

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iPhone Campaigns [Datev]

Client: Datev Campaign: Datev Mittelstand Pro Duration: March - May 2013 Advertising material: Mobile Banner MEW (4:1)

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iPhone Campaigns [Allianz Global Investors]

Client: Allianz Global Investors Campaign: Entscheidende Einblicke Advertising materials: iPhone Prestitial Mobile Banner MEW (6:1)

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Measure your Advertising Success on Mobile Devices

businessAD helps you to measure the effectiveness of your advertising campaign and offers conclusive information regarding to: • Your brand and its awareness • Advertising recall, perception and degree of activation of your campaign • Your relevant target group Details and further information • Research is conducted in cooperation with a renowned research institue • The test design with its test- and control-group guarantees valid results • Representative results through a survey of 200 users* • After completing the survey you will get the results evaluated and documented

Booking • Is possible from a campaign-size of 1 million AIs • Campaign period: min. 2 weeks • Costs of the study: on request • Lead time: from 2 up to 3 weeks

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boerse-frankfurt.de | iPhone App | Android App | MEW

Please note:

Android App / MEW: FC possible

MEW: Sticky formats are possible;

Expandable formats within the App or MEW are not possible

Traffic iPhone App

Start Calls (dfp): 723.000

Page Impressions (dfp): 2.900.000

Unique Mobile Users (AGOF): 43.000

Traffic Android App


Page Impressions (dfp): 1.045.000


Prestitial on iOS and Android

Standard MMA 6:1, 4:1, 2:1

on iOS and Android on the MEW

also the format 320 x 50 px

Video Prestitial with

backgroundpicture (in case of WLAN

Targeting Autoplay)

Traffic MEW

Page Impressions (dfp): 202.000


The only mobile service with real time quotes of the German stock exchange

320 x 320

300 x 168

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boerse-frankfurt.de | iPad App

Prestitial / Video Prestital 768 x 1024 px vertical and

1024 x 768 px horizontal

Delivery of both formats is necessary

Traffic iPad App


Page Impressions (dfp): 1,2 mil.

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Channel SME - Mittelstand | Segment IT | Mobile Enabled Websites

Advertising formats

Interstitial

Integrated banners

MMA 6:1

MMA 4:1

MMA 2:1

320 x 50 px (t3n)

Expandable formats

FC is possible

Traffic

Page Impressions (IVW): 1.282.656

Ad Impressions (dfp): 950.000

Unique mobile Users (AGOF) 281.000

Traffic


Traffic


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Channel SME - Mittelstand | Mobile Enabled Websites

Advertising formats

Interstitial

Integrated banners

MMA 6:1, 4:1, 2:1

Expandable formats

FC is possible

Ahgz.de

only integriated banners 6:1, 4:1

LTO

Mobile Site is also framed as an iPhone / Android App. This way banners are always delivered on Apps and MEW

Traffic

Page Impressions (dfp) 440.000

Traffic


Traffic


http://www.lto.de/

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Channel SME - Mittelstand | Segment Medicine & Health | Apps and MEWs

Only integrated banners MMA 6:1

Traffic iPhone App


Traffic MEW

Page Impressions (IVW): 222.200


Traffic MEW

Page Impressions (IVW): 211.233

Ad impressions (dfp): 190.400

Only integrated banners MMA 6:1

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Channel SME - Mittelstand | Segment Agriculture | Mobile Enabled Websites

Advertising formats

Interstitial

Integrated banners MMA 6:1

MMA 4:1

MMA 2:1

Expandable formats

FC is possible

Traffic


Traffic


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Channel SME - Mittelstand | Segment Office Management | MEW

Advertising formats

Interstitial

Integrated banners

MMA 6:1, 4:1, 2:1

Traffic

Page Impressions (Google Analytics): 370.828

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Mobile Advertising | cash.ch

Advertising formats

Integrated banners MMA 6:1

320 x 50 px

216 x 36 px

168 x 28 px

120 x 20 px

Textlink

max. 200 signs

Prestitial

Sponsoring

Traffic

Page Impressions: 180.500

iPhone App Android App Mobile Enabled Website

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Standard Advertising Formats | Apps and MEWs

Prestitial/ Interstitial

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Special Advertising Formats | MEWs

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Rate card 2015 | Mobile Channel Business & Finance

Advertising Media iPhone App Android App iPad App BASIC/ PRO Mobile Enabled Website

(Launch Q1 2015)

Interstitial Upon request

Integrated CPT 40 € (MMA 6:1) CPT 50 € (MMA 4:1) CPT 60 € (MMA 2:1)

Upon request (MMA 1:1) Sticky & expandable

Traffic Expected: 0,5 mil. Ad Impressions

Prestitial 5.500 € fixed/week

22.000 € fixed/month


Prestitial Upon request


Prestitial 6.250 € fixed/week

25.000 € fixed/month

Integrated Upon request



A (320x50)

Traffic

0,72 mil. Start Calls (dfp) 2,9 mil. Ad Impressions (dfp)

0,74 mil. Start Calls (dfp) 1 mil. Ad Impressions (dfp)

0,38 mil. Start Calls (dfp) 1,2 mil. Page Impressions (dfp)

0,2 mil. Ad Impressions (dfp)

All rates in CPT, unless otherwise indicated: Expandables with a CPT-supplement of 25%

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Rate card 2015 | Mobile Channel SME - Mittelstand (1/4)

Advertising Media iPhone App Android App iPad App Mobile Enabled Website

Integrated CPT 60 € (MMA 6:1)

3.000 € fix/Monat

Upon request Integrated CPT 60 € (MMA 6:1)

Traffic 243.000 Ad Impressions (dfp) 179.000 Ad Impressions (dfp)

Integrated CPT 60 € (MMA 6:1)

Traffic 200.000 Ad Impressions (dfp)


Integrated

CPT 60 € (MMA 6:1) CPT 70 € (MMA 4:1) CPT 80 € (MMA 2:1)


Integrated



Integrated

CPT 60 € (MMA 6:1) CPT 70 € (MMA 4:1) CPT 80 € (MMA 2:1) Expandable formats

Traffic 208.000 Ad Impressions (dfp) 235.000 Ad Impressions (dfp) 443.000 Ad Impressions (dfp) Across all mobile channels


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Rate card 2015 | Mobile Channel SME - Mittelstand (2/4) Advertising Media iPhone App Android App iPad App Mobile Enabled Website

Integrated CPT 60 € (MMA 6:1) CPT 70 € (MMA 4:1) CPT 80 € (MMA 2:1

Traffic 146.000 Ad Impressions (dfp


Integrated


Upon request (320x50) Expandable formats




Integrated CPT 60 € (MMA 6:1) CPT 70 € (MMA 4:1) CPT 80 € (MMA 2:1


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Advertising Media iPhone App Android App iPad App Mobile Enabled Website


Integrated

CPT 60 € (MMA 6:1) CPT 70 € (MMA 4:1) CPT 80 € (MMA 2:1

Traffic 5.000 Ad Impressions


Integrated

CPT 60 € (MMA 6:1) CPT 70 € (MMA 4:1) CPT 80 € (MMA 2:1

Traffic 73.000 Ad Impressions

Rate card 2015| Mobile Channel SME - Mittelstand (3/4)

Traffic 370.828 Page Impressions

Integrated CPT 60 € (MMA 6:1) CPT 70 € (MMA 4:1) CPT 80 € (MMA 2:1) Expandable formats


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Advertising Media iPhone App Android App iPad App Mobile Website


Integrated


Expandable and sticky formats



Integrated

CPT 60 € (MMA 6:1) CPT 70 € (MMA 4:1) CPT 80 € (MMA 2:1) Expandable formats


cash.ch

Prestitial CPT 75 €

Integrated

CPT 58 €

Prestitial CPT 75 €

Integrated

CPT 58 €

Prestitial/ Interstitial CPT 75 €

Integrated

CPT 58 €

Traffic 1,6 Mio. Page Impressions 1,6 mil. Page Impressions 1,8 mil. Page Impressions

Rate card 2015 | Mobile Channel SME - Mittelstand (4/4)


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Technical specifications http://www.businessad.de/downloads Delivery of the advertising media Three working days before the placement of advertisements to [email protected] Redirect Third-Party-Advertising is possible Targeting: Comprehensive possibilities for targeting: • Regional / national (A - Austria, CH - Switzerland ) • Temporary • Browser-specific • Operating systems Quality control Optimized campaign monitoring Transparent Reporting

* Be granted in relation to cash / goods discounts. Minimum booking volume 1.000 € (net)

25% TCP-surcharge for Expandables 10 % TCP-surcharge for Video-Ads

Volume Discounts *

From 20.000 € 3 %

From 50.000 € 5 %

From 75.000 € 10 %

From 100.000 € 12 %

From 200.000 € 14 %

Conditions and Specifications

Terms and Conitions

http://www.businessad.de/download/file/fid/1338




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Business Advertising GmbH Sales Office Hamburg Stresemannstraße 29 22769 Hamburg Tel.: +49-40-386579-20 Fax: +49-40-386579-19

Business Advertising GmbH Headquarter Kronprinzenstraße 82-84 40217 Düsseldorf Tel.: +49-211-179347-50 Fax: +49-211-179347-57

E-Mail: [email protected] Website: www.businessad.de

For Further Information.

mobile advertising - businessad · 2 developments and trends in the german mobile advertising...

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