market research report :event management market in india 2012
DESCRIPTION
For the complete report, get in touch with us at : [email protected] As globalization set in, event management got a head start as multinationals started pouring into India. The general need to sculpt an event with utmost success has deliberated on the advent of event management as a profession. Today even general family events such as marriages are treading the lines of getting assistance from event management concerns. Formerly what started as a means of streamlining the entire set of activities to make a grand event, has inadvertently transpired into infusing elements of glamour and glitz to make it stand out from the rest. The report begins with an introduction of concept of event management along with a brief description of the event planner as well as the activities that is required to manage. It is then followed by a detailing of the key steps in event management. The market overview section entails an understanding of the sector in India as also provides the market size and growth. A description of the key segments that event management concerns look to cover comes next. This gets followed by an analysis of the costs incurred and revenues garnered by a concern in this field on a normal basis. The focus then moves towards discussing the revenue model adopted by majority of the players in this sector. The next section elaborates on the value chain analysis of the sector. The section gets concluded with a Porter’s Five Forces analysis of the sector. Brief descriptions of the drivers that help the sector to prosper include growth in disposable income and consumer spending, increase in below the line activities, increase in corporate vents, spurt in sport events, rise of wedding and other family events and rising need of organized and structured events. Event management service is deemed as a luxury product whose chief driver remains increased disposable income that can be expended beyond one’s expenditure for necessity. It is possible for people to splurge on extravagant events only if they have enough income at their hands coupled with their willingness to spend on parties. Another significant aspect in this regard is the increase of below the line (BTL) activities. Marketing as a genre has improved vastly with innovative avenues like BTL churning more publicity and visibility for products. BTL indulges in public events that are required to be organized keeping the interaction quotient in mind. A significant driving factor in this sector is the increase in corporate events which are organized on a grand scale and as such require the help of event management concerns. As India awakens to a light towards prosperity, it is beset with a growth in the corporate sector per se. While corporate events get associated with business events, sports events are the latest addition in commercial events that also ask for event management services. Gala events in the likes of ICC World Cup or Commonwealth Games have thTRANSCRIPT
Event ManagementEvent Management Market IndiaEvent Management Event Management Market ‐ India
July 2012
Executive Summary
Market
Event management market is slated to grow at a rate of 14% per annum over the period 2011‐14eCan be categorized into 4 segments namely Corporate events, Leisure events, Cultural events and Personal eventsRevenues for the sector is sourced from predominantly 2 types such as reactive and proactive basesbases
Drivers &
Drivers–Growth in disposable income and consumer spendingIncrease in below the line activities
Challenges–High entertainment tax
–Lengthy procedure for import ofChallenges – Increase in below the line activities
– Increase in corporate events–Spurt in sports events–Rise of wedding and other family events–Rising need of organized and structured
Lengthy procedure for import of equipments
events
Sports broadcaster entering event management domainEvent management courses in the offeringF i i i I di
Trends Events going green in their outlookHybrid elements coming to the foreForeign universities collaborating with Indian universities
Competition
Major Players
Advent Greens DNA Entertainment Fusion Events
Foreign companies entering India universities
2
Percept Showhouse Wizcraft International
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
•Introduction
•Market Overview
•Cost Revenue Analysis
•Drivers & Challenges
•Government Participation
•Trends
•Competition
•Strategic Recommendations
•Appendix
3
pp
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
SAMPLE Need for sketching events with precision and grandeur converges on the surfacing of event management sector
Event Management Market – Overview
•Event management industry in India is roughly ten to twelve years old and is fast gaining momentum
•Primarily it has been an unorganized market which is slowly transitioning into an organized structure
• Increase in a1 and a2 needing professionals to manage them has led to a major demand for event managers•a3 and a4 are considered to be 2 areas where there is immense potential for getting jobs•a3 and a4 are considered to be 2 areas where there is immense potential for getting jobs
Event Management Market – Growth
INR bnf%
EED
CBA
4
020‐‐20‐‐20‐‐20‐‐20‐‐
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
SAMPLE A cost‐revenue analysis deliberates on the costs incurred and revenues garnered by the players
Cost – Revenue Analysis
Costs incurred being of the organizers and vendors, revenue model for this sector varies from firms to firms
P1
X1
P5
X5
P2
X2 P6C
RE
P3
X3
X6
COST
VENUEX3
P4
E
P7
X7
5
X4X7
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
Drivers & Challenges – Summary
Drivers
Growth in disposable income and consumer spending
Increase in below the line activities
Increase in corporate events
Challenges
High entertainment tax
Lengthy procedure for import ofSpurt in sports events
Rise of wedding and other family events
Ri i d f i d d
Lengthy procedure for import of equipments
Rising need of organized and structured events
6EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
Efforts to make family events unique translates into growth proposition for event management services
ImpactRise of wedding and other family events • As wedding industry shoots with burgeoning demand for lavish events, wedding planning industry gets a boost for demand of organized and structured planning servicesTh l i i th f t f t t h• These planning services are the forte of event management concerns whose revenues are sourced from these events by a considerable percentage
•Wedding as an event needs precision in planning and implementation which is rendered by event management concerns
• Presently, people are willing to shell out huge money to make their events glorious and stand out from the rest Selecting proper venue, cuisine to that of arranging for entertainers like actors or singers to perform in weddings constitute the multifarious facets that actually require professional and organized help
• As income level increases and associated affluence augments, time devotion becomes a constraint which paves the way for event management concerns to step in and hold reins
Wedding Industry – Growth in India
INR bnu% T
S
0
u% T
RQ
PQ1
7
020‐‐20‐‐20‐‐20‐‐20‐‐
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
SAMPLE Umbrella association holding the reins of the entire…
Event & Entertainment Management Association (1/3)
• Event & Entertainment Management Association (EEMA) is an apex body that represents all credible event management companies of Indiamanagement companies of India
• Is an unified voice of the industry to the Government, statutory bodies, taxation authorities and private licensing authorities as also individual clients or vendors or artists
• It primarily looks to lay down professional standards of management and interface between its members and clients, vendors and artists across the country
Features of EEMARepresentation to Legal/ Government Bodies
F1• R1• R2
F2
• R3• R4
8
F3• R4
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
Trends – Summary
Sports broadcaster entering event management domain
Event management courses in the offering
`
Foreign companies entering India
Key Trends
Events going green in their outlook
Hybrid elements coming to the fore
9
Foreign universities collaborate with Indian universities
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
SAMPLE Going green has become the buzzword for this sector
Events going green in their outlook• Event management concerns are presently concentrating on environmentally conducive themes
• Organizers are looking at incorporating green elements to their shows by including all those g g p g g y gcomponents that do not harm the environment
• This not only acts as a means to preserve the environment but also manages cost effectively in the long run
T1 T2 Advantage T3
T4 T5
T7 T8
Advantage T6
Ad t T9T7 T8 Advantage T9
T10 T11 Advantage T12
10
T10 T11 Advantage T12
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
SAMPLE Private: Domestic Company – Company 1 (1/3)
Company Information Offices and Centres – India
Registered Address
Tel No.
Fax No.
Website
Place
Products and Services
Website
Year of Incorporation
Registered Address
Key People
Products and Services
N D i ti
Category Products/Services
Services Event Management
Name Designation
Person 1 D1
Person 2 D2
Person 3 D3
11
Person 4 D4
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
SAMPLE i i l S h K i
Private: Domestic Company – Company 1 (2/3)
Financial Snapshot Key Ratios
Profit / Loss
Total IncomeProfitINR mn
Total IncomeINR mn
XV
Particulars y‐o‐y change (2011‐10)
2011 2010 2009 2008
Profitability RatiosOperating Margin 12.71 25.64% 12.94% 24.07% N.A.
X
W
Net Margin 13.03 15.19% 2.15% 15.62% N.A.
Profit Before Tax Margin 12.71 25.64% 12.94% 24.07% N.A.
Return on Equity 27.23 31.10% 3.86% 56.61% 11.33%
Return on Capital Employed 45.71 70.09% 24.38% 121.64% 28.11%
Return on Working Capital 40.81 48.94% 8.14% 105.38% 13.62%
Return on Assets 26.67 30.18% 3.51% 50.24% 9.07%
Financial Summary
0.0020‐‐20‐‐20‐‐20‐‐
U Return on Fixed Assets 78.17 84.59% 6.43% 101.35% 33.82%
Cost RatiosOperating costs (% of Sales) ‐12.71 74.36% 87.06% 75.93% N.A.
Administration costs (% of Sales)
N.A. N.A. N.A. N.A. N.A.
Interest costs (% of Sales) N A N A N A N A N A
• Company incurred a net profit of INR ‐mn in FY 2011, as compared to net profit of INR ‐mn in FY 2010
• It reported total Income of INR ‐mn in FY 2011, registering a decrease of ‐% over FY 2010
Interest costs (% of Sales) N.A. N.A. N.A. N.A. N.A.
Liquidity RatiosCurrent Ratio ‐22.90% 3.26 4.23 2.31 3.33
Cash Ratio ‐7.49% 1.93 2.09 0.74 0.24
Leverage RatiosDebt to Equity Ratio ‐63.69% 0.03 0.08 0.12 0.25
• Earned an operating margin of ‐% in FY 2011, an increase of ‐ percentage points over FY 2010
• The company reported a debt to equity ratio of ‐ in FY 2011, a decrease of ‐% over FY 2010
Debt to Capital Ratio ‐61.80% 0.03 0.08 0.11 0.20
Interest Coverage Ratio N.A. N.A. N.A. N.A. N.A.
Efficiency RatiosFixed Asset Turnover 86.47% 5.57 2.99 6.49 0.00
Asset Turnover 21.73% 1.99 1.63 3.22 0.00
Current Asset Turnover ‐22 63% 2 23 2 89 3 83 0 00
12
Improved Decline
EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
Current Asset Turnover 22.63% 2.23 2.89 3.83 0.00
Working Capital Turnover ‐14.79% 3.22 3.78 6.75 0.00
Capital Employed Turnover 14.06% 2.05 1.80 3.62 0.00
SAMPLE Private: Domestic Company – Company 1 (3/3)
Key Recent Developments
Description News
Overview• Boasts of handling all the five stage sin an event including b1, b2, b3, b4
• Provides management services in fields of b5, b6, b7, b8, b9
Services • Events organized include b10, b11, b12, b13
i ll
• Judges every event by its own exclusivity and categorizes events into 3 divisions which are looked after by experts in each field
Miscellaneousy p
• Starting from b14, b15, b16 to b17, b18, it looks after every nooks in the organizing of events
13EVENT MANAGEMENT MARKET IN INDIA 2012.PPT
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EVENT MANAGEMENT MARKET IN INDIA 2012.PPT