market research report: event management market in india 2010

Event Management Market - India

June 2010

2EVENT MANAGEMENT MARKET IN INDIA 2010.PPT

SAMPLE

Executive Summary

Market

Drivers &

Challenges

Competition

�Estimated worth INR a bn in 20--, expected to grow to INR b bn in 20--

�Market is highly unorganised having huge opportunities of growth

�Main segments of events are Corporate, Leisure, Cultural and Personal, with a rising demand of

management in the corporate sector

Drivers:

�Growth in consumer spending and disposable income, increase in below the line promotion

among establishments, rising need of organized and structured event, rise in number of

institutions providing specific courses in event management

Challenges:

� Lengthy procedure for imports and high levels of entertainment tax imposed by the government

�Most of the players manage corporate events and leisure events

�Players are divided as national and local players

Company 6Company 3

Company 5Company 2

Company 4Company 1

National PlayersLocal Players


•Market Overview

•Drivers & Challenges

•Competition

•Key Developments


SAMPLE

Numerous festivals, occasions and upcoming events is

expected to lead to a growing event management industry

Market Overview Market Size & Growth

Source:

0

5

10

15

20

25

a

2010

c

2011e

b

2012e

X%INR bn

Segmentation of Event Management

• Any type of a gathering, ceremony, competition,

convention, happening, festival, media event, party

or sporting event comes under the purview of the

event management market

• The market is valued at INR a bn in 20-- and is

growing at X% CAGR

• India being a country rich in heritage and culture

holds numerous events throughout the year

• Due to this factor there are huge opportunities of

growth in this sector

• Event management industry is approximately XX to

YY years old in India and is still gaining momentum

• This was primarily an A market which is slowly

emerging in to an B market structure

• Increase in EM 1 and EM 2 occasions needing

professionals to manage them has led to a major

demand for event managers

Events

EM 2 EM 3 EM 4EM 1


Procedure followed by players in the market towards

organizing an event

S 1 S 2 S 3 S 4 S 5

• After the event

has been finalized

all facilities,

equipments and

the sequence of

events should be

continuously

monitored

• Determine the

sources of

revenues

depending on the

type of event

• Primary task is to

find the expected

expenditure and

accordingly plan

the budget

• It should be

borne in mind

that major event

dates should not

coincide

• A particular event

should be well

spaced from

other events of

the same kind

• At the very onset

it should be

broadly found

out whether the

event is possible

• Keeping in mind

the time, funds,

people involved

and venue

• According to the

target audience

different

marketing

strategies should

be applied

• Whether

sponsorship,

advertising ticket

sales

Source:

Key Steps in Event Management

Stage 1 Stage 2 Stage 3

SAMPLE


Drivers & Challenges – Summary

Rising need of organized and

structured event

Rise in number of institutions

providing specific courses in event

management

Increase in below the line promotion

among establishments

Growth in consumer spending and

disposable income

Drivers

High levels of entertainment tax

imposed by the government

Lengthy procedure for import of

equipments

Challenges


SAMPLE

Major Players (1/12)

Source:

•Events Organized

EO 1 (Bangalore), EO 2 (Mumbai), EO 3 (Bangalore), EO 4 (Gurgaon), EO 5 (Bangalore)

•Clients

Client 1, Client 2, Client 3, Client 4, Client 5, Client 6, Client 7, Client 8, Client 9, Client 10, Client 11, Client 12, Client 13,

Client 14, Client 15, Client 16, Client 17, Client 18, Client 19, Client 20, Client 21, Client 22, Client 23

Expansion Plans

To expand operations in the B market by entering into strategic alliances with L

Company A

Corporate Information

Headquarters L 1

Location L 2

Key People Person A

Services offered

• It organizes A1 , A2 and A3 Events

• It has been successful in hosting some big events in

India like performance of Band 1 in 20--, B2 concert

at M, 20-- and that of E1, Delhi and Bangalore in

February 20--

Operations : Snapshot


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Entertainment Industry Series.

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market research report: event management market in india 2010

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