market research report : digital camera market in india 2012
DESCRIPTION
For the complete report, get in touch with us at : [email protected] Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Digital Camera Market in India 2012. Adoption rate of digital cameras in India is rising steadily due to rapid growth of consumerism and is anticipated to witness a dynamic growth in the near future. Currently, vendors in the market offer their products under the ‘Point and Shoot’ and ‘DSLR’ segments. Primarily, increasing disposable income especially amongst the youth working class and a surge in travel plans amongst consumers is expected to further increase the demand for digital cameras. Upcoming innovative and technologically advanced products such as mirrorless cameras and 3D cameras are likely to gain acceptance amongst consumers which in turn will provide a boost to the Indian digital camera market. The report begins with a market overview, which provides an insight to the overall digital camera market. It describes the primary reasons which are propelling the market forward. The section also talks about the prevailing competition amongst major players and the market size and growth figures in India in terms of revenue as well as total camera units. This section also features Porter’s five forces analysis of the digital camera market in India, thereby offering a clear picture of the market scenario and market entry barriers for prospective new entrants. This section is followed by the technology section which enlightens the readers about the image sensors used in digital cameras for producing images. The sensors discussed in the report comprise of CMOS and CCD sensors. The section enlists the working procedures and advantages of these sensors, thereby providing detailed information about the Pros and Cons of each individual sensor. Distribution model section of the report briefly summarizes the various channels of product distribution, adopted by major players in the market to sell their products. It brings forth the present marketing strategies put in place by the players so as to increase their market reach and penetration. Pricing strategy analysis of top three vendors in the market have been derived after an in-depth analysis of the players concerned. The list generated after the research offers valuable insight about the various lucrative segments in the market. This section also features a separate analysis column which helps in clearly distinguishing the prime product segments on which these vendors primarily emphasize on. An analysis of the drivers and challenges explains the factors leading to the growth of the market including increased disposable income, declining prices, rise in e-commerce, increased travel plans and growing inclination for digital cameras. Strong opportunity exists in the market as increasing disposable income and higher consumption pattern drive the demand for digital cameras. This coupled with the fact tTRANSCRIPT
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Digital Camera Market - India
January 2012
Executive Summary
Market
Distribution
Model
� The market was valued at around INR xx bn in FY -- and is expected to grow at a CAGR of yy% to reach INR zz bn by 20--
� Products offered in the market can be categorized under ‘Point and Shoot’ and ‘DSLR (Digital Single Lens-Reflex)’ segments
� A stiff competition is mainly seen amongst major established players such as Canon Inc, Nikon Inc, Sony Corp and Samsung amongst others
� Some of the typical distribution models adopted by the vendors in the India digital camera market can be enlisted as below:
� abc
� xyz
� xxx
� aaa
2DIGITAL CAMERA MARKET INDIA 2012.PPT
Trends
Competition
� Key trends identified in the market can be summarized as below:
� Introduction of mirrorless cameras
�Maintaining an India specific product portfolio
� Providing attractive features
� Specific focus on a particular range of products
Major Digital Camera Players
Canon Nikon Sony
Samsung Panasonic Fujifilm
� aaa
•Market Overview
•Distribution Model
•Technology
•Pricing Strategy Analysis of Top 3 Vendors
•Drivers and Challenges
3DIGITAL CAMERA MARKET INDIA 2012.PPT
•Drivers and Challenges
•Trends
•Competition
•Future Strategies of Key Vendors
•Strategic Recommendations
• Owing to significant drivers such as high presence of young working class and rise in disposable income, the digital camera
market is witnessing a strong surge in its adoption rate
� Other complimentary factors such as falling prices, surge in tourism and increased affordability is further fueling growth in the market
tremendously
• The market was valued at around INR xx bn in FY -- and is expected to grow at a CAGR of yy% to reach INR zz bn by 20—
� In terms of volumes, the market comprised of xx mn units in 20-- and is expected to reach a massive volume of yy
mn units by the end of 20--
• Products available in the market can be classified under the ‘Point and Shoot’ and ‘DSLR (Digital Single Lens-Reflex)’ categories
Digital Camera Market – Overview
Digital camera market in India is witnessing a splendid
growth and withholds ample opportunities for the future
4DIGITAL CAMERA MARKET INDIA 2012.PPT
• Products available in the market can be classified under the ‘Point and Shoot’ and ‘DSLR (Digital Single Lens-Reflex)’ categories
• A cut throat competition is seen mainly between a handful of established players such as Canon, Nikon and Sony amongst
others
INR bn
z
y
x
0
yy%
20--
f
20--
e
20--
d
20--
c
20--
b
20--
a
Digital Camera Market Size – Revenue Digital Camera Market Size – Volume
Mn Units
y
x
0
xx%
20--
f
20--
e
20--
d
20--
c
20--
b
20--
a
SAMPLE Porter’s Five Forces Analysis
Threat of New Entrants
• xxx
Impact
x
Impact
x
Impact
x
Impact
x
5
Competitive Rivalry
• xxxBargaining Power of Suppliers
• xxx
Bargaining Power of Buyers
• xxx
Threat of Substitutes
• xxx
Impact
x
DIGITAL CAMERA MARKET INDIA 2012.PPT
SAMPLE Image Sensors – Digital Camera
CMOS - Complementary Metal-Oxide
SemiconductorCCD – Charge Coupled Device
CMOS consists of pixel sensors, each of which
includes a photo detector. As light strikes the
CMOS, these photo conductors accumulate
Working Working
CCD consists p-doped MOS capacitors, wherein
the inbound photons are converted into electron
charges at the semiconductor oxide interface
6DIGITAL CAMERA MARKET INDIA 2012.PPT
CMOS, these photo conductors accumulate
electrical charges which is further converted
into pixels to create the image
charges at the semiconductor oxide interface
and then finally these charges are read by CCD
chip
•Consume less power
•Smaller in size
•Less Expensive
Advantage Advantage
•High-quality and low-noise images
•Has been in use for a prolonged period of time
•Higher light sensitivity
Pricing Strategy – Digital Camera Market India (x/x)
NikonNo of Models: --
Price Band: xx – xxx
Company Name Point and Shoot Segment
a
c
bXx-xx
Zz-zz
Yy-yy
Analysis
d
7DIGITAL CAMERA MARKET INDIA 2012.PPT
CanonNo of Models: --
Price Band: xx – xxx
SamsungNo of Models: --
Price Band: xx – xxx
hg
j
i
Gg-gg
Ff-ff
Ee-ee
Dd-dd
• xxx
d
f
e
Cc-cc
Bb-bb
Aa-aa
Drivers & Challenges – Summary
Drivers
Increased Disposable Income
Declining Prices
Challenges
8DIGITAL CAMERA MARKET INDIA 2012.PPT
Declining Prices
Rise in e-Commerce
Increased Travel Plans
Growing Inclination for Digital
Cameras
Presence of a Grey Market
Emergence of Smart Devices with
Camera Features
Trends – Summary
Introduction of xxxMaintaining an abc
Key
9DIGITAL CAMERA MARKET INDIA 2012.PPT
Specific focus on yyyProviding zzz
Trends
Headquarters: City A, Country AA
Employee Strength: ---
Website: ---
Phone: ---
Key Competitors: Player 1, Player 2, Player 3….
Company Snapshot: Company A
Corporate Information Sales Intelligence – Company A India
Mr. xyz
Asst. Director, Marketing Head
Professional History
Xxx
Others
xxx
Major Players (x/x)
10DIGITAL CAMERA MARKET INDIA 2012.PPT
• Engages in the manufacturing of imaging and optical
products internationally
• Develops and markets photographic equipment, copying
machines, printers and optical products
• Primarily operates through three segments, namely abc,
def and ghi
� abc segment of the company handles the digital camera sales
Business Highlights
xxx
• 2010: xxx
• 2010: xxx
• 2010: xxx
• 2010: xxx
Brief History
SAMPLE SWOT Analysis – Company A
• xxx: xyz
• yyy: yzx
• zzz: zyx
Strength
• xxx: xyz
Weakness
11DIGITAL CAMERA MARKET INDIA 2012.PPT
• xxx: xyz
• yyy: yzx
• zzz: zyx
• xxx: xyz
• yyy: zyx
Opportunity Threat
SAMPLE Product Portfolio (x/x)
Company A
Model Type Effective Pixels Video Image Processor LCD Size (inch) Optical Zoom Price (INR)
12DIGITAL CAMERA MARKET INDIA 2012.PPT
SAMPLE Future Strategy – Major Players
Company A Company B Company C Company D
Focus on xxx
Attain about xyz%
Turn Over from xxx
Market
Garner xyz%
Market Share by
20--
Garner xyz%
Market Share by
20--
13DIGITAL CAMERA MARKET INDIA 2012.PPT
Increase xxx by Enhancing yyy
xxx Expansion
Focus xxx
Betterment of xxx
Achieve a xyz as
Compared to Last
Year
Enhance xyz
Increase Sales from
xxx from abc% to
xyz%
Attain a xxx of xyz%
during FY 20xx-
20xx
Strategic Recommendation
abc
xyz abc
14DIGITAL CAMERA MARKET INDIA 2012.PPT
•Xxx •Xxx
Thank you for the attentionThe Digital Camera Market – India report is a part of Research on India’s Information Technology Series. For more detailed information or customized research requirements please contact:
Kalyan Banga
Phone: +91 33 4064 6215
E-Mail: [email protected]
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15DIGITAL CAMERA MARKET INDIA 2012.PPT
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