Download - Market Research Report : Digital Camera Market in India 2012

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Digital Camera Market - India

January 2012

Executive Summary

Market

Distribution

Model

� The market was valued at around INR xx bn in FY -- and is expected to grow at a CAGR of yy% to reach INR zz bn by 20--

� Products offered in the market can be categorized under ‘Point and Shoot’ and ‘DSLR (Digital Single Lens-Reflex)’ segments

� A stiff competition is mainly seen amongst major established players such as Canon Inc, Nikon Inc, Sony Corp and Samsung amongst others

� Some of the typical distribution models adopted by the vendors in the India digital camera market can be enlisted as below:

� abc

� xyz

� xxx

� aaa

2DIGITAL CAMERA MARKET INDIA 2012.PPT

Trends

Competition

� Key trends identified in the market can be summarized as below:

� Introduction of mirrorless cameras

�Maintaining an India specific product portfolio

� Providing attractive features

� Specific focus on a particular range of products

Major Digital Camera Players

Canon Nikon Sony

Samsung Panasonic Fujifilm

� aaa

•Market Overview

•Distribution Model

•Technology

•Pricing Strategy Analysis of Top 3 Vendors

•Drivers and Challenges


•Drivers and Challenges

•Trends

•Competition

•Future Strategies of Key Vendors

•Strategic Recommendations

• Owing to significant drivers such as high presence of young working class and rise in disposable income, the digital camera

market is witnessing a strong surge in its adoption rate

� Other complimentary factors such as falling prices, surge in tourism and increased affordability is further fueling growth in the market

tremendously

• The market was valued at around INR xx bn in FY -- and is expected to grow at a CAGR of yy% to reach INR zz bn by 20—

� In terms of volumes, the market comprised of xx mn units in 20-- and is expected to reach a massive volume of yy

mn units by the end of 20--

• Products available in the market can be classified under the ‘Point and Shoot’ and ‘DSLR (Digital Single Lens-Reflex)’ categories

Digital Camera Market – Overview

Digital camera market in India is witnessing a splendid

growth and withholds ample opportunities for the future


• Products available in the market can be classified under the ‘Point and Shoot’ and ‘DSLR (Digital Single Lens-Reflex)’ categories

• A cut throat competition is seen mainly between a handful of established players such as Canon, Nikon and Sony amongst

others

INR bn

z

y

x

0

yy%

20--

f

20--

e

20--

d

20--

c

20--

b

20--

a

Digital Camera Market Size – Revenue Digital Camera Market Size – Volume

Mn Units

y

x

0

xx%

20--

f

20--

e

20--

d

20--

c

20--

b

20--

a

SAMPLE Porter’s Five Forces Analysis

Threat of New Entrants

• xxx

Impact

x

Impact

x

Impact

x

Impact

x

5

Competitive Rivalry

• xxxBargaining Power of Suppliers

• xxx

Bargaining Power of Buyers

• xxx

Threat of Substitutes

• xxx

Impact

x

DIGITAL CAMERA MARKET INDIA 2012.PPT

SAMPLE Image Sensors – Digital Camera

CMOS - Complementary Metal-Oxide

SemiconductorCCD – Charge Coupled Device

CMOS consists of pixel sensors, each of which

includes a photo detector. As light strikes the

CMOS, these photo conductors accumulate

Working Working

CCD consists p-doped MOS capacitors, wherein

the inbound photons are converted into electron

charges at the semiconductor oxide interface


CMOS, these photo conductors accumulate

electrical charges which is further converted

into pixels to create the image

charges at the semiconductor oxide interface

and then finally these charges are read by CCD

chip

•Consume less power

•Smaller in size

•Less Expensive

Advantage Advantage

•High-quality and low-noise images

•Has been in use for a prolonged period of time

•Higher light sensitivity

Pricing Strategy – Digital Camera Market India (x/x)

NikonNo of Models: --

Price Band: xx – xxx

Company Name Point and Shoot Segment

a

c

bXx-xx

Zz-zz

Yy-yy

Analysis

d


CanonNo of Models: --


SamsungNo of Models: --


hg

j

i

Gg-gg

Ff-ff

Ee-ee

Dd-dd

• xxx

d

f

e

Cc-cc

Bb-bb

Aa-aa

Drivers & Challenges – Summary

Drivers

Increased Disposable Income

Declining Prices

Challenges


Declining Prices

Rise in e-Commerce

Increased Travel Plans

Growing Inclination for Digital

Cameras

Presence of a Grey Market

Emergence of Smart Devices with

Camera Features

Trends – Summary

Introduction of xxxMaintaining an abc

Key


Specific focus on yyyProviding zzz

Trends

Headquarters: City A, Country AA

Employee Strength: ---

Website: ---

Phone: ---

Key Competitors: Player 1, Player 2, Player 3….

Company Snapshot: Company A

Corporate Information Sales Intelligence – Company A India

Mr. xyz

Asst. Director, Marketing Head

Professional History

Xxx

Others

xxx

Major Players (x/x)


• Engages in the manufacturing of imaging and optical

products internationally

• Develops and markets photographic equipment, copying

machines, printers and optical products

• Primarily operates through three segments, namely abc,

def and ghi

� abc segment of the company handles the digital camera sales

Business Highlights

xxx

• 2010: xxx

• 2010: xxx

• 2010: xxx

• 2010: xxx

Brief History

SAMPLE SWOT Analysis – Company A

• xxx: xyz

• yyy: yzx

• zzz: zyx

Strength

• xxx: xyz

Weakness


• xxx: xyz

• yyy: yzx

• zzz: zyx

• xxx: xyz

• yyy: zyx

Opportunity Threat

SAMPLE Product Portfolio (x/x)

Company A

Model Type Effective Pixels Video Image Processor LCD Size (inch) Optical Zoom Price (INR)


SAMPLE Future Strategy – Major Players

Company A Company B Company C Company D

Focus on xxx

Attain about xyz%

Turn Over from xxx

Market

Garner xyz%

Market Share by

20--

Garner xyz%

Market Share by

20--


Increase xxx by Enhancing yyy

xxx Expansion

Focus xxx

Betterment of xxx

Achieve a xyz as

Compared to Last

Year

Enhance xyz

Increase Sales from

xxx from abc% to

xyz%

Attain a xxx of xyz%

during FY 20xx-

20xx

Strategic Recommendation

abc

xyz abc


•Xxx •Xxx

Thank you for the attentionThe Digital Camera Market – India report is a part of Research on India’s Information Technology Series. For more detailed information or customized research requirements please contact:

Kalyan Banga

Phone: +91 33 4064 6215

E-Mail: [email protected]

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Download - Market Research Report : Digital Camera Market in India 2012

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