market potential of petrol & diesel in solapu city

7/29/2019 Market Potential of Petrol & Diesel in Solapu City

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A

Project Report

On

MARKET POTENTIAL OF PETROL & DIESEL IN SOLAPUR

CITY

At

ESSAR OIL LIMITED

In Partial Fulfillment Of The Requirements For The Award Of The Degree Of

Master In Marketing Management

Submitted By

RAVIKIRAN M. HILLAL

(Summer trainee)

MMM-II (2005-07)

SINHGAD INSTITUTE OF BUSINESS ADMINISTRATION & COMPUTER

APPLICATION,

Lonawala, Pune.


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ACKNOLADGEMENT

This project has been made possible through the direct and indirect

cooperation of various persons for whom I wise to express my

appreciation and gratitude. I express my deep respect and gratitude from

the care of my heart to my Project Leader at ESSAR OIL LIMITAD, Mr.

VIVEK RAUT for his continuous help, guidance and co-operation. He

always extended his help whenever required. I am deeply obliged to my

Project Guide Mr. AMIT SAHI for his valuable suggestions and expert

guidance in the subject and taking keen interest in all aspect of bringing

this project to almost standard. I express my gratitude towards our

Marketing prof. Mr.______________ at SINHGAD INSTITUTE OF

BUSINESS ADMINISTRATION & COMPUTER APPLICATION. It is with a

profound sense of gratitude that I acknowledge the constant help and

encouragement from our Director Dr.______________. I am extremely

grateful to all maintenance managers of different companies for their

cooperation. I also like to thank my friends for their help given to me

during my project.

-RAVIKIRAN HILLALMMM-II


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Sr.no TitlePage no.

1 Executive Summary

2 Objective & scope of the study

3 Company Profile

4 Theoretical Background

5 Technical Summary

6 Research Methodology

7 Data analysis

8 Findings

9 Limitation

10 Conclusion

11 Recommendation

12 Bibliography

13 Annexure


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EXECUTIVE SUMMARY

This project was undertaken to know the market potential for

diesel & petrol . All the 2, 3, 4 wheel vehicles that are run in to

solapur city were the target respondents.

The type of research methodology selected was descriptive

research because the aim of the research was to collect information

from different respondents. Census method was used. Data

collection mainly done through interview of maintenance

personnel. Alternately, data was collected from dealers. Telephonic

interviewing was done in some cases. After knowing thoroughly

the market scenario, the analysis is done and conclusions are

drawn. A total of 6 companies were surveyed and conclusion was

drawn.

Customer relationship management and after sales service

are important factors in this industry. There is a huge mismatch

between the supply and demand of petrol & diesel. Maintenance

plays a vital role in customer retention. It has been observed that

post warranty, customers shift to private providers that leads to loss

of customers for the service profit center. It also leads to non-use of

genuine parts; hence there is revenue loss for the spares dept.


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OBJECTIVES

To find market potential of solapur market in diesel &

petrol.

To estimate which company s diesel & petrol is

preferred by people.

To find out customer loyalty towards the company.

To find out which company s sale is highest.

To find companies having expansion plans or futurerequirement.


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COMPANY PROFILE

Essar Agrotech Limited

Essar Agrotech Limited (EATL)

is an established name in agricultural produce catering tointernational markets. An offshoot of the Essar Group of

companies, it imbibes the experience of a group that has beenrunning profitable and stable businesses spanning diverse sectors,for over quarter of a century and has all the vigor of a youngcompany.

Essar Agrotech Limited was amongst the pioneers in the IndianFloriculture business. When it began its foray in to commercialproduction of Dutch variety of roses as far back as 1994, it was justa beginner in the international markets. But today, it is one of theleading players in exacting markets in Europe, Far-East, Middle-

East and Australia. It has been successful in establishing 'IndusFresh' brand for Dutch Roses and Exotic Vegetables.

Through its quality conscious practices and strategic moves, thecompany has not only succeeded in tough international markets butmanaged to influence and enhance the overall perception of Indiancompanies as well. From a humble beginning that began from theslopes of Lonavala, the strong roots of Essar Agrotech arespreading all across the globe.


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Essar Information Technology Limited

Essar Information Technology Limited (EITL)

provides the full spectrum of services including Consulting,Enterprise solution, e-Business solutions, Application &Infrastructure and Integration & Management of IT operations.Following the domain strategy of combining business and technicalexpertise, the company offers complete business solutions in areas

ranging from IT.

IT infrastructure planning and implementation, to SAPimplementation and support and training.

Our core competencies include: Business consulting SAPimplementation & support and Infrastructure management

Metal One' -- An ideal solution for Metal Industry

EITL's All-in-One solution for Metal industry, Metal One , is aspecialized pre-packaged solution which is economical and can bequickly implemented. Metal One helps companies in streamliningbusiness processes, increase efficiency and gain faster Return onInvestments. The Metal One caters to those in the following areasof the Metal Industry:

Engineering and Construction

A single, integrated solution set to meet all businessprocesses Integrated, real-time information about customers,schedules, costs, financials, engineering, procurement,subcontractors and installed base


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OIL & GAS VERTICAL

Focus on implementation in Oil & Gas IndustryConsultancy services for domestic andinternational clients in the oil and gas sectorImplementation in progress at Essar Oil Limited in a

phased mannerOne of the biggest live projects in India todayRefinery OperationsPrimary Distribution NetworkSecondary Distribution NetworkIntegration with over 2000 Essar Oil Retail Outlets


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BUSINESS STANDARD

An Essar Oil-led consortium of three companies is moving closer toacquiring 51 per cent in the Nigerian government-run Port HarcourtRefining Company, one of the four refineries slated for privatization. Therefinery has a 60,000-barrels-per-day capacity.

Petroleum India International (PII), a single-window organization of thelocal petroleum industry, which provides technical services in the refiningspace, is also in the race with another consortium as a technical partner.

"Four parties are bidding for the Nigerian government's 51 per cent stakein Port Harcourt Refining Company. The price of the stake can be around$300 million," oil industry sources said. The four are the Oando group ofNigeria and three consortia led by Transnational Corporation of Nigeria,Essar Oil and Refine Petrol s of the UK. Chrome Oil of the US andChinese Petroleum Corporation are the members of the Essar Oil-ledconsortium.

Essar executives did not comment on the bid. The Bureau of PublicEnterprises (BPE) of Nigeria had earlier twice rejected all technical bids

submitted by the four parties vying for the refinery. In November lastyear, when technical bids were invited for the second time, the Oandoconsortium, the Refine Patrols consortium and the TransnationalCorporation consortium presented the same technical partner_ PetroleumIndia International_ in contradiction of the bidding rules. Due to this,their bids were automatically disqualified.

After getting clarification from the companies, the BPE had issuedrevised requests for proposals for the third time. The technical bids wereopened on April 25 and are being evaluated. At the next stage, technically

qualified bidders will proceed to put up financial bids.

The Nigerian government has stake in the four refineries that have beenslated for privatization. The government is looking for privateparticipation in other public enterprises, including 16 power companies, aliquefied petroleum gas plant, Abuja Airport, Lagos Airport and someNigerian ports.


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Business Line

The company had earlier surrendered three oil blocks - two located inRajasthan and one in Mumbai offshore - awarded in 1993. "After somedevelopment works we found those to be commercially unviable," hesaid.

The advantage with methane is that it does not require any refining andcan be directly delivered to the customer unlike in the case of petroleumcrude. "Methane or methane-based fuels are at least four times cheaper

than fuel obtained from petroleum crude," he said. "We do not get gasfrom day one in coal fields. It is at present in dewatering stage. Once thisis over gas (methane) can be exploited," the official said. ESSAR Oil Ltd(EOL) plans to start production from Ratnagiri oil field from next year-end. A company official said it was expected that there would soon be anagreement with the Government for starting production from the oil field.

Essar Oil has 50 per cent stake in the oil field, while ONGC has 40 percent and Premium Oil, a British company, has 10 per cent stake.

This is a medium-sized oil field with reserves estimated at around 500million barrels. The company expects to incur expenditure in excess of$300 million (Rs 1,373.40 crore) for starting production from this field.

Currently, EOL is into the exploration of two oil fields - in Cam baybasin (Gujarat) and in Cachar (Assam) - both being awarded underNELP-V.

"These blocks are in the second stage of development. Normally it takesfive to seven years for a block to go to production. Therefore, productionfrom these fields will take some time to start," the official said.

Essar Oil, also engaged in exploiting coal-bed methane, said the companyis developing the Raniganj coal field near Durgapur in West Bengal.


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Exploration & Production

Essar Oil was one of the first private companies to bid for explorationblocks in 1993. We recognized the potential for Coal BedMethane(CBM) in India as early as 1989 and have undertaken a detailedstudy of the CBM technology present in the U.S.A. for application toIndian Coals. Essar currently has four onshore and two offshore blocksfor oil, gas and CBM exploration/development in India and Myanmar.The total acreage amounts to 13,800km2 of onshore and 4000km2 of

offshore in India and Myanmar respectively.

We strive to create a horizontally integrated enterprise with full servicecapability, drilling rigs, services equipment, engineering and constructionetc. and are an important business division of the Company. Essar`sdrilling services have been revived with the acquisition of five oil fieldrigs and one core hole rig (CBM) from India & overseas for in-houserequirement as well as for contractual services. Essar is equipped withresources to analyze Geoscientific data for evaluation of prospects, sub-surface modeling & reservoir characterization. Our Multi Discipline

Team (MDT) approach facilitates the use of resources in personnel,hardware / software and the right alliances to adopt best practices inExploration & Development.Cambay Exploration Block

CB-ON/3 was awarded to Essar Oil in 1998 and is located in thepetroliferous Cambay Basin in Gujarat. Essar Oil holds 100%participating interest and is the Operator, with ONGC as the Licensee ofthis block.35 sq.km. of 3D seismic API has been carried out over the 2D seismo-geologically identified prospect and five exploratory wells were drilled

targeting tertiary reservoirs. This has resulted in a discovery of free gasand oil in the two wells, heavy oil in one well. The second phase will befor conducting 3D seismic tests for part of the block and drilling ofExplorator


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Refinery at a glance

The refinery at Vadinar, India of Essar Oil Limited is almost completeand will be on-stream by 2006 end.The refinery has the most advanced configuration with following majorprocess units:Crude Distillation Unit (CDU):This is a mother unit in which crude oil is fractionated into differentproducts like light naphtha, heavy naphtha, Lkero, Hkero, LGO and HGO

by distillation process.The unit has major equipments like world's tallest crude distillationcolumn, fired heater, network of heat exchangers, coolers and air coolers,pumps, compressors and vessels.The unit operation is fully automatic with the most advancedinstrumentation and control system to ensure safe and the most energyefficient operation.


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Vacuum Distillation Unit (VDU):

This is a basic unit to upgrade the atmospheric residual oil receivedfrom CDU through distillation process carried out under vacuum andto derive the products like vacuum distillate, LVGO, HVGO andHHVGO.The unit has major equipments like vacuum distillation column,ejector system, fired heater, pumps, vessels and the integrated networkof heat exchangers, coolers and air coolers with CDU.


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Visbreaker Unit (VBU):

The vacuum residue received from VDU is further upgraded to derivemore distillates by thermal cracking process in this unit.The thermal cracking takes place in the furnace and distillates areobtained through two stage distillation in atmospheric and vacuumdistillation columns.

Fluid Catalytic Cracking Unit (FCCU):

The LVGO and HVGO (received from VDU) as well as gas oilsobtained from VBU are further upgraded into useful products likeLPG, gasoline, diesel components, etc. through catalytic crackingprocess carried out in the specially deigned reactor in this unit.The catalyst is also continuously regenerated and reused in the unit toreduce production cost drastically


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Saturated Gas Unit (SGU):

Refinery gases and light naphtha steams are processed in this unit torecover LPG components and reduce gaseous losses such as to

maximize LPG production.

Naphtha Hydrotreater and Catalytic Reformer Unit (NHT-CCR):

Naphtha produced in the refinery is processed in this unit to producehigh octane blending component to boost octane of the gasoline pool.

Support Services Units:

The refinery operation can be safe and sustained efficiently mainlythrough following units:a) Desalination and Demineralization Water Unitb) Cooling Towersc) Nitrogen Generation Unitd) Air Generation Unit (for plant and Instrument air)

e) Fire Water Systemf) Tempered Water Systemg) Steam Generation Unith) Captive Power Planti) Crude Oil Storagej) Products StorageK)Products Loading, Unloading and Dispatch Facilities(see port and other infrastructure)


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THEOROTICAL BACKGROUND

The Essar Group is one of India's largest corporate houses with interestsspanning the manufacturing and service

Sectors in both old and new economies: steel, oil & gas, power, telecom& BPO, shipping and construction. The group s enterprise value is

approximately US$ 15 billion (Rs. 67,000 crores) and a turnover of overUS$ 2.2 bn (Rs. 100 billion). Strategic investments made by the groupover the past decade have resulted in the creation of tangible andintangible assets that are at the heart of the Indian economy. The Grouptakes pride in being a high-performance multinational organization,providing world-class services and products. Manned by a highlyefficient and dynamic team of employees, the Group is growing strongerevery day. A committed corporate citizen, the group provides unwaveringsupport to the community as well as initiates various social andecological drives that have a positive impact on society.

World - class standards

We insist on setting and surpassing world-class benchmarks in everythingwe do. No wonder we have the world s largest gas-based sponge ironplant and are one of the world s largest integrated sea logistics companiesthat owns India s largest double hull, double bottom VLCC. All ourbusinesses are highly integrated across the value chain and use the latesttechnology to stay strong and agile. We have invested several billion

dollars on exclusive state-of-the-art technology because we believe that itconfers strong strategic advantages.


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RESEARCH METHODOLOGY

Managers need information in order to introduce products and servicesthat create value in the mind of the customer. But the perception ofvalue is a subjective one, and what customers value this year may bequite different from what they value next year. As such, the attributesthat create value cannot simply be deduced from common knowledge.Rather, data must be collected and analyzed. The goal of marketingresearch is to provide the facts and direction that managers need tomake their more important marketing decisions.

To maximize the benefit of marketing research, those who use itneed to understand the research process and its limitations.

Marketing Research vs. Market Research

These terms often are used interchangeably, but technically there is adifference. Market research deals specifically with the gathering ofinformation about a market's size and trends. Marketing researchcovers a wider range of activities. While it may involve marketresearch, marketing research is a more general systematic process that

can be applied to a variety of marketing problems.

The Value of Information

Information can be useful, but what determines its real value to theorganization? In general, the value of information is determined by:

The ability and willingness to act on the information.The accuracy of the information.The level of indecisiveness that would exist without the

information.The amount of variation in the possible results.The level of risk aversion.The reaction of competitors to any decision improved by theinformation.The cost of the information in terms of time and money.


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The Marketing Research Process

Once the need for marketing research has been established, mostmarketing research projects involve these steps:

1. Define the problem2. Determine research design3. Identify data types and sources4. Design data collection forms and questionnaires5. Determine sample plan and size6. Collect the data7. Analyze and interpret the data

8. Prepare the research report

Problem Definition

The decision problem faced by management must be translated intoa market research problem in the form of questions that define theinformation that is required to make the decision and how thisinformation can be obtained. Thus, the decisionproblem is translated into a research problem. For example, a decisionproblem may be whether to launch a new product. The correspondingresearch problem might be to assess whether the market would acceptthe new product.

The objective of the research should be defined clearly. To ensurethat the true decision problem is addressed, it is useful for theresearcher to outline possible scenarios of the research results and thenfor the decision maker to formulate plans of action under eachscenario.


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Research Design

Marketing research can classify in one of three categories:

Exploratory researchDescriptive researchCausal research

These classifications are made according to the objective of theresearch. In some cases the research will fall into one of thesecategories, but in other cases different phases of the same research

project will fall into different categories.

Exploratory research has the goal of formulating problems moreprecisely, clarifying concepts, gathering explanations, gaininginsight, eliminating impractical ideas, and forming hypotheses.Exploratory research can be performed using a literature search,surveying certain people about their experiences, focus groups, andcase studies. When surveying people, exploratory research studieswould not try to acquire a representative sample,

Whether the data is useful in the research study.

How current the data is and whether it applies to time period ofinterest.Errors and accuracy - whether the data is dependable and can beverified.Presence of bias in the data.Specifications and methodologies used, including data collectionmethod, response rate, quality and analysis of the data, sample sizeand sampling technique, and questionnaire design.Objective of the original data collection.Nature of the data, including definition of variables, units of

measure, categories used, and relationships examined.


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Primary Data

Often, secondary data must be supplemented by primary dataoriginated specifically for the study at hand. Some common typesof primary data are:

Demographic and socioeconomic characteristicsPsychological and lifestyle characteristicsAttitudes and opinions

Awareness and knowledge - for example, brand awarenessIntentions - for example, purchase intentions. While useful,intentions are not a reliable indication of actual future behavior.Motivation - a person's motives are more stable than his/herbehavior, so motive is a better predictor of future behavior than ispast behavior.

event within the same time interval over time. Cohort analyses areuseful for long-term forecasting of product demand.

Causal research seeks to find cause and affect relationshipsbetween variables. It accomplishes this goal through laboratory andfield experiments.

Data Types and Sources

Secondary Data

Before going through the time and expense of collecting primarydata, one should check for secondary data that previously may havebeen collected for other purposes but that could be used in theimmediate study. Secondary data may be internal to the firm, suchas sales invoices and warranty cards, or may be external to the firmsuch as published data or commercially available data. Thegovernment census is a valuable source of secondary data.


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Secondary data has the advantage of saving time and reducing datagathering costs. The disadvantages are that the data may not fit theproblem perfectly and that the accuracy may be more difficult toverify for secondary data than for primary data.

Some secondary data is republished by organizations other than theoriginal source. Because errors can occur and importantexplanations may be missing in republished data, one should obtainsecondary data directly from its source. One also should considerwho the source is and whether the results may be biased.

There are several criteria that one should use to evaluate secondarydata.

but rather, seek to interview those who are knowledgeable and whomight be able to provide insight concerning the relationship amongvariables. Case studies can include contrasting situations orbenchmarking against an organization known for its excellence.Exploratory research may develop hypotheses, but it does not seek

to test them. Exploratory research is characterized by its flexibility.

Descriptive research is more rigid than exploratory research andseeks to describe users of a product, determine the proportion ofthe population that uses a product, or predict future demand for aproduct. As opposed to exploratory research, descriptive researchshould define questions, people surveyed, and the method ofanalysis prior to beginning data collection. In other words, who,what, where, when, why, and how aspects of the research should bedefined. Such preparation allows one the opportunity to make any

required changes before the costly process of data collection hasbegun.

There are two basic types of descriptive research: longitudinalstudies and cross-sectional studies. Longitudinal studies are timeseries analyses that make repeated measurements of the sameindividuals, thus allowing one to monitor behavior such as brandswitching. However, longitudinal studies are not necessarily


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representative since many people may refuse to participate becauseof the commitment required. Cross-sectional studies sample thepopulation to make measurements at a specific point in time. Aspecial type of cross-sectional analysis is a cohort analysis, which

tracks an aggregate of individuals who experience the same

Behavior Primary data can be obtained by communication or byobservation. Communication involves questioning respondentseither verbally or in writing. This method is versatile, since oneneeds only to ask for the information; however, the response may

not be accurate. Communication usually is quicker and cheaperthan observation. Observation involves the recording of actions andis performed by either a person or some mechanical or electronicdevice. Observation is less versatile than communication sincesome attributes of a person may not be readily observable, such asattitudes, awareness, knowledge, intentions, and motivation.Observation also might take longer since observers may have towait for appropriate events to occur, though observation usingscanner data might be quicker and more cost effective. Observationtypically is more accurate than communication.

Personal interviews have an interviewer bias that mail-inquestionnaires do not have. For example, in a personal interviewthe respondent's perception of the interviewer may affect theresponses.


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7) What commission you given by company per liter?

8) How many nozals (out lets) you have?

9) Are you satisfied with the sale performance?

10) What kind of techniques using by company for maintaining

quality of petrol & diesel?

11) You are selling

a) Petrol

b) Speed Petrol

c) Power Petrol

d) 2T mix

e) Diesel

f) Turbo Jet


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12) Any Companys

suggestions_______________________________________

_________________________________________________

Place________

Date. / /

Sign/stamp

-Thank You-


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Data Analysis

The table shows the figures that are sale of per month s

diesel & petrol.

1) Find all solapur cities vehical strength.

2) Number of vehicals all 2, 3, 4, & others find .

3) survey of monthly usage of fule that is find from petrol &

diesel purchease by the number of dealers.

4) During survey one thing that is to be notify the sale of petrol

is more than diesel.

5) Also one thing is that there is no all facilities provided by

pumps.

IO BP HP IBP ESSAR

32 28 25 15 ______


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The below pie chart shows market captured by different company.

Market Captured by diffrent companies

IOL

32%

BP

28%

HP

25%

IBP

15%

IOL

BP

HP

IBP


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32

28

25

15

0

5

10

15

20

25

30

35

percentage

IO BP HP IBP

company

percentage required by companies

Series1


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ESSAR NETWORK

Supply Locations State

Vizag Andhra Pradesh

Numaligarh Assam

Silvasa Dadra & Nagar Haveli

Goa GoaMundra Gujarat

Hazira Gujarat

Faridabad Haryana

Manglore Karnataka

Cochin Kerala

Indore Madhya Pradesh

JNPT Maharashtra

Ludhiana Punjab

Pali RajasthanCoimbatore Tamilnadu

Hathras Uttar Pradesh

Haldia West Bengal


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COMPETITORS OF ESSAR OIL LIMITED

BHARAT PETROLIUMINDIAN OIL CORPORATIONIBPRELIANCE


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OFFICES

1) Ahmedabad - GujaratEssar Oil Limited

402,403 Akik Complex,

Opp Rajpath Club, Near

Popular Wheelers Sarkhej Gandhinagar Highway,

Bodakdev, Ahmedabad-380015

2) Kochi -Kerala

Essar Oil Limited

No.44/1334, Puthiya Road,

Off: LFC Road, Kaloor

Kochi 682 017

3) Bhubaneshwar- Orissa

Essar Oil LimitedHIG- 5, BDA Colony,Gangadhev Maher Marg,Jayadev Vihar,Bhubaneswar - 751013Orissa

4) Ranchi -Jharkhand

Essar Oil Limited802, Mahavir Towers,Main Road,Ranchi -Jharkhand


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5) Guwahati

Essar Oil Limited

131, M.R.D.Road,

Chandmari- 781 003

Guwahati

6) Kolkatta

Essar Oil Limited

Ideal Plaza, South Block, 4th Floor,

11/1 Sarat Bose Road,

Kolkata -700020

7) Chennai

Essar Oil Limited

"Chennai House",

5th Floor,No.7,Esplanade,

Chennai - 600108

8) Patna - Bihar

Essar Oil Limited

212-B,S.K.Puri,

Sahdeo Mahot Boring Road Marg,

Patna - Bihar

9) Banglore -Karnataka

Essar Oil LimitedT-1 4th Floor,

Presiden chambers,

8/23 Richmond Road,

Bangalore- 650025


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10) Hyderabad - Andra Pradesh

Essar Oil Limited

Flat No. 1002,10th Floor,

Srinivasa Towers

6-3-1187 Begumpet,

Hyderabad 500 016


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SWOT ANALYSIS

STRENGTHS WEAKNESS

Strong Brand Image

Known for Quality & Technology

Strong International Existence

Associated with forigns reputed,

leading petrolium group

Readily available sales servicenetwork across India

Flexible market approach

Weak product range of the

companys segment.

Insufficient outlets in to deeper

market

OPPORTUNITY THREATS

Huge market potential in high

end segment where competition is

less and margins are high

Scope of more outlets.

Can increase sale.

Intensity of rivalry is very high,

new coming brands are fiercely

competing with each other to

lure customers.

Price cutting is a regular featurecompanies are also trying to

differentiate on the basis of

service, product & features

offered.

Bargaining power of buyers

Various good choice areavailable

Lots of discounts, freebies


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CONCLUSION

Lack of awareness among customers about the automatic diesel

& petrol service there is need to be create a good team of labour

and his work.

Customers are not satisfied with the company s authorized

service. This can lead to shifting of customers towards

competitors/private service providers.

To make customers satisfied and to retain them, timely and

reliable service and also reliable DISEL & PETROL should be

given to them.

Market potential for the diesel & petrol industry is very good asthere is a huge demand for the diesel & petrol among thecompanies. Expansion is going in almost every industry, so theyneed to meet their power needs, which they are unable to fulfill

by the widespread shortage offuel. No alternate technology isavailable that can be used as a source which is run to thevehicals.


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FINDINGS

During my project all that I learnt, I have tried to present in the

report.

ESSAR OIL Corporation is a world-renowned company & deals inPEROLIUM the people are aware of.The economic segment has to be developed to cater all customercategories.Its quality is best amongst the competitors.Price ofDIESEL & PETROL are same as the competitorsNow today ESSAR don t have large product range in product.Brand recognition is very high because of strong bombarding of

advertising.The dealer must be motivated by giving them various schemes. Thedealers should be provided with a better margin.


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LIMITATION

During survey most dealers were hesitant to give exact

information.

Some answered for the sake of formality.

The research was restricted to SOLAPUR city.

Some of respondents denied answer to the questions.

The survey time is rainy season that why there is very

complexity with traveling.

The study was conducted in the month of June & jully-

ougst.


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CONCLUSION

A leader innovates, forges ahead by breaking new grounds

for grasping the advanced technology and for pursuing the

best quality to achieve various international standards. This

was the approach of the essar group which has posted them to

continue to dominate the highly competitive INDIAN market.

The penetration ofESSAR OIL is trying to capture the target

market.

The organization having multiple numbers of dealers and also

after sales service that network help them for promoting thesesegments.


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RECOMMENDATION

1) First Recommendation Is To Start The Petrol Pumps.

2) Essar Oil Do Not Have Refinery So That They Gives

Less Commission to the Dealer.

3) The Essar Oil Having Very High Competition.

4) Essar Petroleum Need To Make Very Strong Net

Work.


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BIBLIOGRAPHY

Name of company- ESSAR OIL LIMITED

Marketing Management - Philip Kotler

Research Methodology - C.R.KothariNewspaper & Magazines

Website of the company www.essar.comwww.essar.com.in
http://www.essar.com.in/http://www.essar.com/


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ANNEXTURE

QUESTIONNAIRE

Potential of Diesel & petrol in Solapur City.

Name of dealer _________________

Address of dealer _________________

City of dealer _________________

1) Which Companys dealer you are?

2) How many pump sets you have?

3) Since when you are dealer of that company?

4) How much kl. (Kilo liter) of diesel & petrol sale monthly?

5) What is the lay out of your petrol pump?


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6) Would you given any promotional schemes by the company

for sale?

7) What commission you given by company per liter?

8) How many nozals (out lets) you have?

9) Are you satisfied with the sale performance?

10) What kind of techniques using by company for maintaining

quality of petrol & diesel?

11) You are selling

a) Petrol

b) Speed Petrol

c) Power Petrol

d) 2T mix

e) Diesel

f) Turbo Jet


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12) Any Companys

suggestions_______________________________________

_________________________________________________

Place________

Date. / /

Sign/stamp

-Thank You-


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MAP SHOWS THE SOLAPUR CITIES PETROL PUMES

LOCATION

- ESSAR OIL

- IBP

- IOL , BP


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ESSAR NETWORK


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ESSAR IN INDIA


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SOCIAL RESPONSIBILITY


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STRENGTH OF VEHICAL IN SOLAPUR CITY

Population of solapur city 13 Lakh.

Tow wheelers sale in solapur city 355 per month.

Four wheelers in solapur city 90 per month.

Three wheelers in solapur city 60 per month.


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market potential of petrol & diesel in solapu city

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