petrol vs diesel
TRANSCRIPT
Petrol vs. Diesel
SUNIL KUMAR MISHRA
Petrol vs. Diesel
Are Diesel car owners happy than Petrol car owners?
Do they feel smarter for their decision?
How Petrol care owners feel about diesel cars?
Car owner selectionCar owners of Pune (Maharashtra),
Ahmadabad(Gujarat )and a little from North region also to cover major geography.
Customers interacted majorly executives in tractor industry, Finance company and channel partners in tractor industry.
Interacted majorly face to face and some times on telephones also where we have good relationship.
SURVEY
Targeted 67 Petrol car owners & 48 Diesel car owners.
Interviewed the Car owners to understand the profile of family size,KM run in month and their approach towards Brands,mileage,maintenance cost to understand their buying behavior.
Since they are well connected with us professionally so we get hesitation free response from them on our designed questioners.
Name of Respondent Mr / Mrs. ___________
Age of Respondent (Years completed) _______________ City (currently residing ) _______________
State (currently residing ) ______________
Country (currently residing ) ________________
Type of Family * Type of Family based on the source of income which is predominant for the family
( Business Class / Service class)
Petrol DieselHow many cars do you have? (Please include all cars including family members).
How many cars do you have? (car provided by employeer - user not having choice).
Name the cars being used
1 2 3 4
How many cars used for commercial purpose ? Average running of the car in a month Average life of car (No of Years) Which car you prefer if purchase next car ?
In your view which car will people prefer - in case all car models comes with petrol or diesel option at same price ?
Expected price of fuel after 5 years Expected resale value (% of purchase cost) Purchase cost difference between Petrol and Diesel car in Rs. ____________________________
SURVEY – Questionnaire-Part 1
SURVEY – Questionnaire Part 2Please tick () as applicable
Which is main factor for selecting petrol/Diesel version ? ( Mileage/Maintenance Cost / Features / Price/Brand )
Have you considered difference in saving of money in all aspects? (YES / NO )Have you taken loan for purchasing of the car ? (YES / NO ) How many members drive the car for their personal or official purpose ? ( 1 / 2 / 3 / ________ )Whether self driven or driver driven ( Self / Driver )Major travel in (urban / Rural area / Both )Resale value of car considering condition (years & Kilometers run)
a) Resale value for Petrol car is more b) Resale value of Diesel car is more c) Resale value of both car is equal
Fuel consumption (in terms of value ) for same range of car model a) Fuel consumption is more in Diesel cars a) Fuel consumption is more in Petrol cars a) Fuel consumption is equel in both type of cars
Comfort a) Diesel cars are more comfortable b) Petrol cars are more comfortable c) Both cars are equally comfortable
Maintenance Cost a) Diesel cars are more expensive b) Petrol cars are more expensive c) Both cars are equally expensive
Economic comparison a) Diesel cars are more economic b) Petrol cars are more economic c) Both cars are equally economic
Happiness of car user a) Diesel car owner are more happier b) Petrol cars owner are more happier c) Both cars owner are equally happier
SURVEY
Total no of car owners participated in the survey : 115.
Petrol car owners out of the total interviewed : 67.
Diesel car owners out of the total interviewed : 48.
FEED BACK FROM CAR OWNERS
Basis the available data trend shows for less KM Run people prefer Petrol cars and for more KM Run people prefer Diesel cars. Hence the number of petrol users decreasing as per the increase in KM Run.
KM RUN/MONTH Petrol Petrol Users % against KM Run Diesel Diesel Users % against
KM Run Total
<= 500 21 31.34 10 20.83 31501 to 1000 12 17.91 3 6.25 15
1001 to 1500 9 13.43 2 4.17 111501 to 2000 14 20.90 8 16.67 222001 to 2500 5 7.46 6 12.50 112501 to 3000 5 7.46 13 27.08 183001 to 5000 1 1.49 6 12.50 7
Total 67 100.00 48 100.00 115
<= 500 501 to 1000
1001 to 1500
1501 to 2000
2001 to 2500
2501 to 3000
3001 to 5000
05
101520253035
Petrol Users % against KM Run
Diesel Users % against KM Run
Selection of Petrol or Diesel vehicle basis Kilometer Run
Class Petrol Diesel Total
Business Class 10 26 36
Service class 57 22 79
Total 67 48 115
Business Class Service class0
10
20
30
40
50
60
70
80
DieselPetrol
Total persons visited are 115• As per the data received statics shows Business class prefer Diesel car more than Petrol Cars,
Where as Service class prefer more petrol car than diesel car• Conclusion could be Business class people need to travel more hence prefer Diesel cars & service
class use the vehicle normally for the purpose of up and down to office where actual Kilometer run is less hence prefer Petrol car.
Comparison basis type of family based on the source of income which is predominant for the family
Main factor for selection Cars Petrol Petrol % Share Diesel Diesel % ShareMilage 11 16.42 23 47.92Maintenance Cost 36 53.73 9 18.75Features 11 16.42 13 27.08Price 9 13.43 3 6.25Total 67 100.00 48 100.00
People like to go for Petrol vehicle for advantage of less maintenance cost and less Purchase price
People like to go for Diesel vehicle for getting the advantage of extra Milage & better features
Milage Maint Cost Features Price0.00
10.00
20.00
30.00
40.00
50.00
60.00
Petrol %Diesel %
% o
f No
of P
eopl
e
Features affecting selection of Petrol or Diesel Car
Money Saving Approach
Money Saving Approach Petrol DieselYES 43 42NO 24 6
Total 67 48
Better
Resale
Value
More Fu
el Consu
mption
More Comforta
ble
More Ex
pensiv
e for M
ainten
ance
More Eco
nomic
More Hap
pier0
10
20
30
40
50
60
70
80
90
100
57
91
79
15
414951
1722
81
66
42
7 714
19
8
24 PetrolDieselBoth
Though its very true people like to save money but at the same time they want better results. Below Chart shows people views in various dimensions while selecting the Petrol car or Diesel car
CASE STUDY BY TEAM BHP
COST OF OPERATION
Service Class Customers going for Diesel Vehicle drive are quite less in comparison with Petrol Vehicle
Petrol cars majorly sold are Alto, Wagon R and I10 which are in price range to Rs. 4 -5 Lacs
Petrol Car is mostly driven by the owner itself and in personnel use not in commercial use.
ANALYSIS
CONCLUSION
Customers consider Brand Value as the most important parameter while deciding for a vehicle
Customer buying a Diesel vehicle is not much bothered about the price of the vehicle
Customer buying Petrol vehicle is not much
bothered about the mileage of the vehicle
