Creating & Marketing

New Products

Empathy

Define

IdeatePrototype

Test

Association

Question

Observation

Network

Experiment

INDUSTRIAL INFORMATION

Materials Steel Polymers

EnergySteam,

Electricity, Oil

Solar, Wind,

Nuclear

Machines

Factory,

Mass

production

Micro, Nano,

On-demand

Production

OrganisationsState, Corp,

Hierarchical

Start-up, Pop-

up, Flexible

CommunicationMass,

broadcast

Accessed

anywhere

Activity

Activity Activity

Activity

Activities

Stated Goals

(Institutional Value)

Graduate Outcomes

Measured Outcomes (Individual Value)

The Map • Truth

The Vehicle • Difference

The Journey • Create

jthom@uow.edu.au

Jeffrey Thom

@JeffreyAThom