creating people for products
DESCRIPTION
A presentation I did at the Designing Pleasurable Products and Interfaces (DPPI) conference in 2005 on a workshop we did years before. Quite funny stuff. Might want to present it at some PechaKucha presentation sometimes.TRANSCRIPT
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CreatingPeople for Products
Ianus Keller • Pieter Jan Stappers
http://studiolab.io.tudelft.nl/keller/
26 October 2005 • DPPI 2005 • TU/e
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CreatingPeople for Products
Ianus Keller • Pieter Jan Stappers
http://studiolab.io.tudelft.nl/keller/
26 October 2005 • DPPI 2005 • TU/e
![Page 3: Creating People for Products](https://reader034.vdocuments.site/reader034/viewer/2022052600/5585b12ad8b42ae3228b5321/html5/thumbnails/3.jpg)
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What is people?
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What is people?
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What is people?
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What is people?
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What is people?
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MarketingPerson Product
Male Gadget
35 years old High-tech
€ 50.000 – 70.000 Electronics
Higher education Buttons
Two kids More buttons
BMW 3 With carkit
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PersonaAnneke Keller
“I like the computer to become part of my home… to be shared and used by the whole family.”
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Product perspective
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Product perspective
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Product perspective
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• Workshop on January 17, 2003
• Two groups of 5 designers
• Hummer (H2) and Mobile Phone
• Tinkertools, clay, sketching
• 90 minutes and presentation
People for Products
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• Workshop on January 17, 2003
• Two groups of 5 designers
• Hummer (H2) and Mobile Phone
• Tinkertools, clay, sketching
• 90 minutes and presentation
People for Products
![Page 21: Creating People for Products](https://reader034.vdocuments.site/reader034/viewer/2022052600/5585b12ad8b42ae3228b5321/html5/thumbnails/21.jpg)
• Workshop on January 17, 2003
• Two groups of 5 designers
• Hummer (H2) and Mobile Phone
• Tinkertools, clay, sketching
• 90 minutes and presentation
People for Products
![Page 22: Creating People for Products](https://reader034.vdocuments.site/reader034/viewer/2022052600/5585b12ad8b42ae3228b5321/html5/thumbnails/22.jpg)
• Workshop on January 17, 2003
• Two groups of 5 designers
• Hummer (H2) and Mobile Phone
• Tinkertools, clay, sketching
• 90 minutes and presentation
People for Products
![Page 23: Creating People for Products](https://reader034.vdocuments.site/reader034/viewer/2022052600/5585b12ad8b42ae3228b5321/html5/thumbnails/23.jpg)
• Workshop on January 17, 2003
• Two groups of 5 designers
• Hummer (H2) and Mobile Phone
• Tinkertools, clay, sketching
• 90 minutes and presentation
People for Products
![Page 24: Creating People for Products](https://reader034.vdocuments.site/reader034/viewer/2022052600/5585b12ad8b42ae3228b5321/html5/thumbnails/24.jpg)
Homo Hummeronis
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Homo Hummeronis
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Homo Hummeronis
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Homo Hummeronis
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Homo Hummeronis
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Homo Hummeronis
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Homo Hummeronis
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Homo Hummeronis
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Homo Hummeronis
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Homo Hummeronis
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Homo Cellularis
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Homo Cellularis
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Homo Cellularis
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Homo Cellularis
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Homo Cellularis
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Homo Cellularis
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Homo Cellularis
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Homo Cellularis
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Homo Cellularis
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Homo Cellularis
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Homo Cellularis
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Homo Cellularis
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Homo Cellularis
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Conclusion
• Homuncolous as reminders
• Good for product analysis
• Narrative techniques
• Imagine the people for your designs
• It was a pleasure
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Following Desmet
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Following Desmet
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Following Desmet
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Following Desmet