creating compelling products

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Creating Compelling Products 2014

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Some basics for developers: - Figure out what to build - Guidelines for building beautiful products - Launch it!

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Page 1: Creating Compelling Products

Creating Compelling Products

2014

Page 2: Creating Compelling Products

[email protected]

linkedin.com/in/tulsid

@tulsid

slideshare.net/tulsid

Page 3: Creating Compelling Products

1.  WHAT SHOULD I CREATE? 2.  BUILD IT 3.  LAUNCH IT!

Page 4: Creating Compelling Products

People: Not Users

§  A great story needs a spectacular actor.

§  Your customer is the actor. Get to know her well.

Tanvi JParent#

Page 5: Creating Compelling Products

Map Observations

Page 6: Creating Compelling Products

Affinity Diagram

Page 7: Creating Compelling Products

Kano Model

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Kano: Example

Basic Performance Delight • Cleanliness

• Safety

• Security

• Timely check in

• Courteous staff

• Wi-Fi

• Toiletries

• Staff knows your name at check in

• Dinner on the house

• Free city tour

Page 9: Creating Compelling Products

Basic

Page 10: Creating Compelling Products

Performance

Page 11: Creating Compelling Products

Delight

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Shared Vision

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1.  WHAT SHOULD I CREATE? 2.  BUILD IT 3.  LAUNCH IT!

Page 14: Creating Compelling Products

“Build half a product, not a half-assed product.”

- Rework

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Guidelines

§  Tone guide: How to say it

§  Brand style guide: How does it look

§  Pattern libraries: Borrow from template for consistency

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Layering Functionality

This  object  could  not  be  deleted.  

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Layering Functionality

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Layering Functionality

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The Customer Journey

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Onboarding

Page 21: Creating Compelling Products

Pinterest

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Onboarding

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Just enough research

Doctor: ‘What are you doing here, honey? You’re not even old enough to know how bad life gets.’

Cecilia: ‘Obviously, Doctor, you’ve never been a thirteen-year-old girl.’”

—The Virgin Suicides

Page 25: Creating Compelling Products

1.  WHAT SHOULD I CREATE? 2.  BUILD IT 3.  LAUNCH IT!

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Launch Checklist

Product

Promotion

Pricing Marketing Channels

Pre/Post Launch Plans

Support

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Plan for stuff

§ Who’s at your support desk?

§ What happens when the site goes down?

§ How do you handle questions about missing functionality?

Page 28: Creating Compelling Products

Adoption

Page 29: Creating Compelling Products

[email protected]

linkedin.com/in/tulsid

@tulsid

slideshare.net/tulsid

DesignEvening.com