mark storey design portfolio 2013

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The digital development of a brand. My journey on bringing Selfridges one of the most famous and luxurious department stores in the world into the current and every changing digital realm.

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Page 1: Mark Storey Design Portfolio 2013
Mark Storey
Mark Storey
Mark Storey
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Mark Storey
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Brand

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HOMEPAGE designsS E L F R I D G E S

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HOMEPAGE designsS E L F R I D G E S

The Selfridges.com homepage has undergone a dramatic transformation in the last 12 months, developing into an editorially-focused, design-led page with vastly improved conversion and click-through rates. The bespoke hero and content spots combine catwalk, brand and in-store imagery with the Selfridges style guide and make use of roll-over states and animation to create an inspiring, on-brand customer experience.

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WEEKLY emailsS E L F R I D G E S

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boutiques

S E L F R I D G E S

Brand Boutiques are unique landing pages designed to showcase branded content and highlight key products and launches. Created in-house in collaboration with the industry’s leading brands, they are among the most visited and best performing pages on Selfridges.com.

BRAND

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E-MAIL

newslet ters

S E L F R I D G E S

Each email newsletter is created with the Selfridges editorial team and sent to hundreds of thousands of subscribers. They have evolved greatly since the site launched, and are also replicated in the Selfridges content channel.

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A complete redesign of the women’s

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WHAT IS NO NOISE?

As we become increasingly bombarded with information and stimulation, the world is becoming a noisier place. In an initiative

that goes beyond retail, we invite you to celebrate the power of quiet, see the beauty in function and !nd calm among the crowds.

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EDITORIAL content pagesS E L F R I D G E S

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IDENTITIES & eventsS E L F R I D G E S

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PAGE LAYOUTS & magazine designs

C O C O S A . C O M

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PRINT

P R E C I S P E T I T E - A U T U M N W I N T E R C AT E R L O G U E

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PRINT

F U E L B A R - C O V E N T G A R D E N

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PRINT

J O N E S B O O T M A K E R - L O O K B O O K

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Thank you for v iewing my por t fo l io