managing your online presence (for postgrads)
DESCRIPTION
This presentation forms part of the “Managing Your Online Presence” workshop I co-presented with a colleague. It covers the first half (presented by myself) which provides an overview of why having an online presence can be an advantage and, potentially, a disadvantage in our digital world. What your online presence can be made up of and the image you project online (and might not be aware of) were discussed. A few tips on setting up, managing and monitoring online presence that can help kick-start your online image were included. This introductory workshop is suitable for postgraduate students of any level.TRANSCRIPT
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Managing Your Online Presence
Sarah Goodier
OpenUCT
?!
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? Online Presence ?
What does Online Presence
mean to you?
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Your Online Presence
Content
Profiles
Photo sharing
Blog
Journal article(s)
ChatOnline
discussionsCuration
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Your Online Presence
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Your Online Presence
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Your Online Presence Building into a digital (networked) you!
What is your purpose in having/expanding your online presence?
What is your strategy to achieve an appropriate online presence?
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Why should you care? 7 out of 10 people who use the internet have
searched for information about other people (Pew study results available at: http://pewinternet.org/)
(From: Google y la reputación en línea del usuario; available at:http://blogs.eset-la.com/laboratorio/2012/08/13/google-reputacion-linea-usuario/)
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Advantages Project the image of yourself online that best
represents you (both personal and professional aspects of your life)
Showcase your talents (e.g. writing – blog)
Build up a (academic) network
Be aware of what is online about you
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Disadvantages Juggling the personal and professional aspects
of your life online
Personal
Academic Personal
Academic Personal + Academic
?
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Disadvantages Juggling the personal and professional aspects
of your life online
No/limited control of what others post about you
Risks of your work being available (online) – potential plagiarism
Potential legal implications of what you post
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Visibility
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Visibility vs. Control
xx
√
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Do you know how you appear online?
?
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What is your digital
footprint?
What is your digital
shadow?
The content you create
The content created about
you
Photo by: Sarah Goodier
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Know what information (both footprint and shadow) is out there
Take control! Control your footprint Minimise your shadow
What can you do?
Am I making an impact?
Can I be found online?
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Consider
• What do you want your digital footprint to look like?
• What kind of online presence do you want?
• What do you have time to manage effectively?
What do I want?What can I realistically
achieve?
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1) Plan
Consider how you want to appear online
Think about what you would like a recruiter/potential employer to find out about you
Think about what you could add to your online presence to enhance your online image
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2) Monitor
Regular Google searches
On-going Google alerts of your name
Measure your digital footprint
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3) Maintain & Update
Keep your profile(s) up to date
Add new qualifications/projects/research interests as they come up
If you are no longer using an online profile, consider closing it/deleting it
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Tips Think before you post…
Be aware of your privacy settings!
Even with privacy settings in place, be aware of what you are posting online (it may be reposted/made public)
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Tips Separate your personal and professional
online presence (as far as possible)
If you are sharing your research online (e.g. blogging about your research project) – be aware that it is unpublished work
Check with your supervisor if you CAN share your work.
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Tips If you want to expand your general online
presence: Flickr:
http://www.flickr.com/photos/qthomasbower/sets/72157620491166291/detail/
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Tips If you want to expand your professional online
presence: Academia.edu:
http://uct.academia.edu/LauraCzerniewicz
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Tips If you want to expand your professional online
presence: Google Scholar:
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Tips
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Tips If you want to expand your professional online
presence (increase visibility of your publications): Publish in Open Access Journals:
Improving the availability of your outputs
Is my research making an impact?
Can it be found online?Click here for full text access!
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Publish in open access journals
(as of 25 Oct 2012)
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Publish in open access journals
http://www.accord.org.za/publications/ajcr
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Publish in open access journals
http://globalmedia.journals.ac.za/pub
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Publish in open access journals
http://www.sajim.co.za/index.php/SAJIM
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Tips If you want to expand your engagement
broadly: Blog:
http://www.mrowe.co.za/blog/
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Tips If you want to expand your engagement
broadly: Blog:
http://candidphdtalk.wordpress.com/
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Tips If you want to expand your engagement
broadly: Twitter:
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Tips If you want to expand your engagement
broadly: Twitter:
http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/02/academic-tweeters-your-suggestions-in-full/
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Your Online Presence Building into a digital (networked) you!
What is your purpose in having/expanding your online presence?
What is your strategy to achieve an appropriate online presence?
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Contact Sarah:[email protected]
http://za.linkedin.com/in/sarahgoodier
@SarahGoodier@OpenExpl
Excluding images, screenshots and logos and/or unless otherwise indicated on content
Contact OpenUCT:http://openuct.uct.ac.za
@OpenUCT
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Thank you
For more resources, please see the OpenUCT Delicious bookmarks tagged ‘onlinepresence’: http://www.delicious.com/openuct/onlinepresence
All screenshots used purely for illustrative purposes
Some slides used and/or adapted from: Laura Czerniewicz’s presentation ‘Academics' online presence - assessing & shaping visibility 2012’: http://www.slideshare.net/laura_Cz/academics-online-presence-assessing-shaping-visibility-2012,
Excluding images, screenshots and logos and/or unless otherwise indicated on content