managing your digital presence as a product (project management isn't enough)
TRANSCRIPT
Managing your digital presence as a product (project management isn’t enough)
Early strategy for higher impactacross the entire digital presence
Our idealized view
The normal state
Why product management• Transcend the day-to-day churn• Improve redesign• Avoid the redesign-neglect-redesign cycle
Digital presence product management
Managing the entire digital presence for quality over the long term
Multipleproduct managers for digital presence
Manage entiredigital presence as one product
→
http://bit.ly/hobbs-4-types
Agile(Slightly)longer planning horizons
→
Microsites and one-offs
Higher impact, but less glitz→
http://hobbs.link/bingo-buzz http://hobbs.link/microsite-checklist
Relaunch current extent
Relaunch broad extent→
http://hobbs.link/early-strategy
Relaunch with focus on launch state
Relaunch with focus on getting the bones right
→
