managing identity for the future how everybody can win - david alexander - mydex ceo

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How everybody can win David Alexander CEO and Co-Founder Mydex Data Services Community Interest Company Interoperable Open Trust Framework Your data, your way

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Presentation of Mydex personal data services and identity platform to the EEMA.org Digital Enterprise Europe event in Amsterdam on the 11th of June 2013

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Page 1: Managing identity for the future   how everybody can win - david alexander - mydex ceo

How everybody can win

David AlexanderCEO and Co-FounderMydex Data Services

Community Interest CompanyInteroperable Open Trust Framework

Your data, your way

Page 2: Managing identity for the future   how everybody can win - david alexander - mydex ceo

When two or more interact they share common needs

TrustProof

Save time

Save m

oney

Get things done

Clarity

Convenience

Protection Freedom

ControlValue

Your data, your way

Data

Page 3: Managing identity for the future   how everybody can win - david alexander - mydex ceo

For everybody to win you have to address all

needs for all participants

Your data, your way

Page 4: Managing identity for the future   how everybody can win - david alexander - mydex ceo

Mydex has built an open platform that

makes that possible, today

Your data, your way

Page 5: Managing identity for the future   how everybody can win - david alexander - mydex ceo

Your data, your way

Relying PartiesAttribute ProvidersAttribute Verifiers

The Mydex Trust Framework is open to allPolicymakers

Mydex Charter | Terms for Members | Terms for ConnectionsData Sharing Agreement | ISO27001 | tScheme

Trust FrameworkProvider and platform

Mydex MembersPersonal Data Services

ApplicationService Providers

Unique Secure Encrypted Connections

Page 6: Managing identity for the future   how everybody can win - david alexander - mydex ceo

Your data, your way

We enable organisations with....● Secure two way digital data / letterbox

○ Consent driven / standard data sharing agreement● Platform for attribute exchange

○ provider / verifier / relying party● Identity Services

○ Registration / Federation / SSO / Assurance● Application Platform

○ streamlined customer journeys○ rapid deployment○ data management and distribution

Page 7: Managing identity for the future   how everybody can win - david alexander - mydex ceo

Your data, your way

Page 8: Managing identity for the future   how everybody can win - david alexander - mydex ceo

Your data, your way

Page 9: Managing identity for the future   how everybody can win - david alexander - mydex ceo

Your data, your way

We enable Apps developers by....● Reducing Risks and Costs

○ Application development and delivery○ Data Storage and Security○ Built in data protection and privacy○ Low cost deployment

● Providing access to richer datasets○ Permissioned consent for use○ Trusted Identity and verified attributes○ Ability to extend schema’s to meet specific needs

● Providing open environment ○ Easy access via stable standards based API○ Clear documentation○ Sandbox to test concepts and ideas

Page 10: Managing identity for the future   how everybody can win - david alexander - mydex ceo

CollateCurateCombineAnalyseShare

Your data, your way

Identities

Transactions

Certificates

Relationships

Demographics

Preferences

Contacts

Intentions

Agreements

We enable individuals to.....

Page 11: Managing identity for the future   how everybody can win - david alexander - mydex ceo

Your data, your way

Page 12: Managing identity for the future   how everybody can win - david alexander - mydex ceo

Your data, your way

Relationships

PermissionsConsent

Social Stream

EmploymentEducation

Contracts

Transaction Activity

Credentials Management

Energy ConsumptionFinancial ActivityCall HistoryBrowsing History

IdentityStatus / RightsEvidence / Proofs of ClaimsUsernames / Passwords

Views / opinionsLikes / dislikesInformal Relationships / ConnectionsInterests

Universal CreditsEnergy Tariff

Tenancy AgreementMobile Phone

CarerParent

Social WorkerChild

PartnerAddress Book

EmployersSchemes

AttendanceWork

ExperienceJob Searches

Education

Health / Social Care RecordsTransactionsEvidence / Proofs of ClaimRelationshipsPower of Attorney

Page 13: Managing identity for the future   how everybody can win - david alexander - mydex ceo

Your data, your way

Page 14: Managing identity for the future   how everybody can win - david alexander - mydex ceo

Your data, your way

Page 15: Managing identity for the future   how everybody can win - david alexander - mydex ceo

Your data, your way

Identity and verified data and proofs of claim move seamlessly between participants across the platform

www.mydex.org

I am entitled to low energy tariff

Your are on UC

You have a blue badge

Verified Address

Attended

I have a blue badge

Has m

obile

Proofs of claimdelivered via digital

certificatesIndividual gives consent for data

sharing

I have a trusted

Identity

I have a trusted Identity

Page 16: Managing identity for the future   how everybody can win - david alexander - mydex ceo

Your data, your way

This is inevitableevolution

WEF Personal Data the new asset class

Page 17: Managing identity for the future   how everybody can win - david alexander - mydex ceo

Your data, your way

So who pays for it?Organisations

Page 18: Managing identity for the future   how everybody can win - david alexander - mydex ceo

Your data, your way

Organisations pay because it is an easy ROI for them

Measures● Cost savings

● Print and Postage● Data management ● Front line service centres● Systems Development /

Integration● End to end transaction

execution● Compliance

● Risk reductions● Improved Compliance● Improved Data Quality● Reduced Data sparsity● Improved Customer satisfaction● Improved retention

Transactions Impacted● Billing● Collections● Transaction history● Receipting● Forms processing● Quotations● Contract and Tariff Management● Call Centre traffic● Face to Face traffic● Issue Management● Inbound communications● Outbound communications● Risk Management● Verification Services

Page 19: Managing identity for the future   how everybody can win - david alexander - mydex ceo

Your data, your way

Simple economics of a Mydex personal data store and trusted identity services

● 4p a year vs. 40p a letter● 45% to 76% reduction in transaction costs● Reduced fraud and error● Protects consumers● Opens up new value chains and channels● Full compliance Data Protection regulations● Digital by default becomes a reality for all● Data portability becomes low cost for all

Page 20: Managing identity for the future   how everybody can win - david alexander - mydex ceo

Your data, your way

Individuals get their Mydex ID and PDS for free as it drives adoption via their service providers● Convenience and ease of use

● Easy access to data, information and services● Little or no data entry, by product of daily living● Simplify administration / seamless access to services● Delivery of rich evidence and proofs of claims

● Apps and Tools that ● Save them time● Provide Insight and understanding● Keep them safe● Help change behaviours

● Trusted Digital Identity

Page 21: Managing identity for the future   how everybody can win - david alexander - mydex ceo

Your data, your way

Why Mydex is different and a platform for Trust● We are an asset locked UK social enterprise formed in 2007● Our mission is to empower individuals to manage their lives more

effectively through convenient, trustworthy access and control of their personal data and how it is used by them and others

● We reinvest 65% of any profits in our social purpose● Education to support our social purpose● Platform Development

● We are a trust framework and open platform● Trusted Digital Identity and Personal Data Store● Secure sharing of personal data via RESTful API

● We are live, we are free to Individuals● We are ISO27001 certified company and service

Page 22: Managing identity for the future   how everybody can win - david alexander - mydex ceo

Your data, your way

HTTPSRESTful APIjson/xml/yaml

api keyConID

UID

Platform essentials - any device, any OS, any Language - Standards based API

Each PDS is individual and uniquely

encrypted by the individual

Page 23: Managing identity for the future   how everybody can win - david alexander - mydex ceo

Your data, your way

We do not provide any of the services above the line, Our focus is the platform that makes it all possible

The Mydex Platform – its open, its simpleWe sell connections to the platform to organisations

We provide people with a Personal Data Store for freeWe make a % on transactions across the platform

Applications Consulting

BPO / BPM Integration BPR

Trusted Advisor

Page 24: Managing identity for the future   how everybody can win - david alexander - mydex ceo

Your data, your way

Everybody really can win

● Trusted Identity is a by product of attribute exchange between individuals and organisations

● Innovation comes from equipping the individual to be an active participant

● Cost savings and risk reductions occur directly as a by product enabling consent based data sharing between individuals and organisations

● Personal Data Services are an economic accelerator for all